Geeklab
Geeklab is a Helsinki-based mobile creative testing and attribution SaaS platform serving mobile game studios and publishers with concept validation, ASO A/B testing, and user-acquisition attribution across iOS and Android.
- Company typePrivate
- Founded2019
- HeadquartersHelsinki, Finland
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Geeklab does
Geeklab (legal entity Geeklab Oy) is a Helsinki-based mobile creative testing and attribution platform founded in 2019 and operated with 11-50 employees. The company serves mobile game studios and publishers, providing a unified growth workflow that spans pre-launch concept validation, app store optimization A/B testing, and user-acquisition attribution. Notable customers include Rovio, Supercell, Popcore, TopEleven, Pixel Federation, Wooga, Game District, and Nanobit, with the platform reporting 3,100+ games and apps empowered cumulatively.
The platform is architected around three core products: Conceptlab (pre-launch concept validation testing of visual themes, game mechanics, and art styles with target audiences), Asolab (app store optimization A/B testing across icons, screenshots, titles, videos, and reviews), and Audiencelab (user-acquisition attribution platform with proprietary Pulsar signal engineering layer enabling web-to-app campaigns without landing pages). Supporting modules include IconLab (AI icon generator launched October 2023), Survey Tool, and Growthlab benchmarking analytics. The technology stack includes deep API integrations with TikTok Events API, Meta Conversions API, and Google Universal App Campaigns for creative-level attribution, plus an AppMagic data partnership for competitor and market analytics.
Geeklab operates a hybrid SaaS business model combining recurring subscriptions (Starter €300/month, Grower €800/month, Enterprise custom pricing), usage-based fees on Audiencelab calculated as a percentage of customer ad spend, and optional agency services for managed marketing support. Distribution combines a self-serve PLG motion (7-day free trial at lab.geeklab.app) with a sales-led Enterprise motion offering demos, dedicated account managers, and white-glove consulting. The company is recognized with App Growth Awards 2022 Diamond winner and Mobile Games Awards 2024 Finalist/Honorable Mention distinctions.
Geeklab firmographics
Firmographics- Name
- Geeklab
- Legal name
- Geeklab Oy
- Website
- https://geeklab.app
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Geeklab is a Helsinki-based mobile creative testing and attribution SaaS platform serving mobile game studios and publishers with concept validation, ASO A/B testing, and user-acquisition attribution across iOS and Android.
- Ownership category
- akta.pro rank
Geeklab industry classification
Industry- Product category
- Mobile Marketing Software
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- LiveOps Tooling, Remote Config, Feature Flags & Experimentation (A/B) (MPAFAFAO)
- akta.pro secondary industries
- Quality Assurance & Testing Services (Functional, Compatibility, Compliance) (MPAFAKAA), App Testing, QA & Beta Distribution Platforms (BPAMADAK)
Keywords
Where Geeklab is headquartered
LocationHeadquarters
- HQ city
- Helsinki
- HQ country
- Finland
- HQ region
- Europe
Offices1 record
Markets served
Geeklab business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Platform Subscriptions: Monthly or annual subscription tiers providing access to concept validation, ASO testing, and analytics platform. Pricing ranges from €300/month for Starter to €800/month for Grower, with Enterprise custom pricing.
- Audiencelab Usage-Based Pricing: Usage-based fee calculated as a percentage of monthly advertisement spend on ad networks for attribution and measurement services. Enables iOS analytics, creative-level attribution, and signal engineering.
- Additional Services: Additional consulting services, expert consultants setting up and managing tests, and high-end visual production for creative assets available as add-ons
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | For indie studios with 1 game or app - €300/month |
| Subscription | Monthly | For small and medium sized studios - €800/month |
| Subscription | Monthly | For ASO and marketing teams - Custom pricing |
| Usage-based | Pay-as-you-go | For businesses with at least one game requiring attribution |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels8 records
Geeklab product offering
Product offeringCore offering
Geeklab sells a mobile creative testing and attribution SaaS platform for mobile game studios and publishers. Its three core products — Conceptlab for pre-launch concept validation, Asolab for app store asset A/B testing, and Audiencelab for web-to-app user acquisition attribution and signal engineering — let studios test game concepts, optimize store pages, and measure creative-level UA performance on iOS and Android. Add-on tools include an AI icon generator (IconLab), Survey Tool, Growthlab benchmarking, and managed agency services.
Product overview
Geeklab is a mobile creative testing and attribution platform offering a unified platform with three core products: Conceptlab for pre-launch concept validation, Asolab for app store optimization (ASO) testing, and Audiencelab for user acquisition attribution and measurement. The platform operates on a modular architecture where Conceptlab and Asolab share the same testing infrastructure, while Audiencelab provides separate UA measurement with features like Audiencelab Pulsar for signal engineering. Additional capabilities include IconLab (AI icon generator), Survey Tool, and Growthlab analytics. The company also offers agency services for studios needing managed marketing support. Pricing tiers include Starter (€300/month), Grower (€800/month), and Enterprise plans.
Differentiator
Problem solved
Functional benefit
Brands
- Audiencelab: Web-to-app campaigns without a landing page - attribution and measurement platform for user acquisition
- Conceptlab
- ASOlab
Products and services
- Conceptlab A/B testing tool for validating mobile game concepts before development, allowing studios to test visual themes, game mechanics, art styles, and gameplay promises with real potential players. Used by mobile game studios from indie to enterprise.
- Asolab
- Audiencelab
- Geeklab Agency Services
Quantifiable outcome
- Rovio case study: 15% increase in downloads and 20% decrease in UA costs through character art style optimization
- +2 more outcomes
Companies that use Geeklab
Customer profileNamed customers17 records
Segments4 records
Ideal customer profiles3 records
Geeklab technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability4 records
Feature8 records
Geeklab partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and flagship.
- AppMagiccoreAppMagic provides competitor and market analytics data powering Geeklab's platform. AppMagic logo appears on the Prepare to Test page indicating a data partnership for market intelligence. Integrates with Geeklab's platform to provide market sizing, competitor tracking, and trend analysis across iOS and Google Play.
- TikTokcoreDeep integration with TikTok Events API enabling Audiencelab to send real-time purchase signals and conversion data for campaign optimization. TikTok One creator integration for Nanobit case study collaboration. Enables Sales Objective campaigns with signal engineering through Audiencelab.
- Meta (Facebook)coreIntegration with Meta Conversions API (CAPI) enabling Audiencelab to send high-quality data signals to Meta's ad platform for optimization. Supports web-to-app campaigns on Meta without landing pages. Enables Sales Objective campaigns on Meta.
- Google (UAC)coreIntegration with Google Universal App Campaigns (UAC) for cross-network creative-level attribution and performance measurement. Supports creative testing and optimization across Google Ads network.
- NanobitflagshipCollaborative case study showcasing TikTok campaign scaling for Unfolded: Webtoon Stories game. Partnership between Nanobit, TikTok, and Geeklab's Audiencelab for creator content and signal engineering. Results-driven collaboration demonstrating platform capabilities.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Geeklab competitors and assessment
Company assessmentEmerging players
- Yodel Mobile: Yodel Mobile is a mobile marketing consultancy and ASO specialist serving gaming and consumer apps. Overlaps with Geeklab's agency services offering and ASO testing product, with a similar focus on gaming but on a services-led rather than SaaS-led model.
- MobileAction: MobileAction is an ASO and app intelligence tool competing with Geeklab's Asolab and Growthlab benchmarking. While it shares the ASO testing and keyword tracking overlap, MobileAction has broader app-vertical coverage and less depth in concept validation and signal engineering.
Broad incumbents
- Adjust: Adjust (acquired by Applovin) is a top-tier MMP providing attribution, SKAdNetwork solutions, and creative analytics. Competes directly with Audiencelab's signal engineering for the same gaming and app buyer and offers enterprise-grade measurement at significantly greater scale.
- AppsFlyer: AppsFlyer is the leading mobile measurement partner (MMP), competing with Geeklab's Audiencelab attribution and signal engineering product. Both serve mobile game studios needing attribution post-IDFA, though AppsFlyer is far broader across verticals and works across more ad networks.
- Sensor Tower: Sensor Tower is the dominant app intelligence and ASO platform, providing market data, competitor insights, and now ASO testing through Storemaven. Overlaps with Geeklab's competitor analytics, concept testing, and ASO benchmarking for the same mobile game buyer, with a much larger data asset.
- data.ai (App Annie): data.ai is a leading app market intelligence platform covering downloads, revenue, and usage analytics across stores. Comparable to Geeklab's market analytics layer and used by the same enterprise customers for benchmarking, though it does not compete in concept testing or signal engineering.
- Branch: Branch is a mobile linking and attribution platform with deep integrations into ad networks. Comparable to Geeklab's web-to-app redirect technology and creative-level attribution, though Branch serves a broader set of verticals beyond gaming.
Direct peers
- AppMagic: AppMagic is both a data partner and a competitor — its app intelligence platform serves market analytics, competitor insights, and revenue estimates to mobile game publishers, overlapping Geeklab's Growthlab benchmarking and competitor analytics products.
- Storemaven: Storemaven (now part of Sensor Tower) is a direct ASO A/B testing peer, focusing on app store product page experiments for icons, screenshots, and metadata. Competes head-to-head with Geeklab's Asolab product among gaming studios optimizing store conversion.
- SplitMetrics: SplitMetrics is the closest direct competitor to Geeklab, offering Apple Search Ads management, ASO A/B testing (Acquire), and AI-driven creative tools for mobile game and app marketers. Both target the same mobile gaming ASO buyer with comparable subscription tiers and PLG plus sales-assisted hybrid motions.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Geeklab social profiles
Digital presenceGeeklab financial estimates
Financial estimateRevenue estimate
Valuation estimate
Geeklab leadership team
Management profileNumber of profiles
Profiles3 records
Geeklab funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Geeklab M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Geeklab
What does Geeklab do?
Geeklab sells a mobile creative testing and attribution SaaS platform for mobile game studios and publishers. Its three core products — Conceptlab for pre-launch concept validation, Asolab for app store asset A/B testing, and Audiencelab for web-to-app user acquisition attribution and signal engineering — let studios test game concepts, optimize store pages, and measure creative-level UA performance on iOS and Android. Add-on tools include an AI icon generator (IconLab), Survey Tool, Growthlab benchmarking, and managed agency services.
Is Geeklab a public or private company?
Geeklab is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Geeklab founded?
Geeklab was founded in 2019. It employs 11 to 50 people.
Where is Geeklab based?
Geeklab is headquartered in Helsinki, Finland, in the Europe region.
How does Geeklab make money?
Three revenue lines are on record. SaaS Platform Subscriptions are the primary driver. The others are audiencelab Usage-Based Pricing and additional Services.
Who are Geeklab's main competitors?
Emerging players on record are Yodel Mobile and MobileAction. Broad incumbents are Adjust, AppsFlyer, Sensor Tower, data.ai (App Annie) and Branch. Direct peers are AppMagic, Storemaven and SplitMetrics.
Does Geeklab have an API?
Yes. Geeklab offers API documentation for its platform, allowing integration with external systems. The API is used for Concept Validation, ASO Testing (A/B Service), Survey Tool, Growthlab/Analytics Tool, and Audiencelab Service which requires the Supplier SDK (including Application Programming Interface key) or Server-to-Server Application Programming Interface. Developer documentation is at geeklab.app/posts/api-v1.
What industry is Geeklab in?
Geeklab's product category is Mobile Marketing Software. Its primary akta.pro industry code is MPAFAFAO, LiveOps Tooling, Remote Config, Feature Flags & Experimentation (A/B), with a secondary code of MPAFAKAA, Quality Assurance & Testing Services (Functional, Compatibility, Compliance). Its SIC code is 7372.