OpenHotel

What OpenHotel does

OpenHotel, Inc. is a privately held Las Vegas-headquartered SaaS company that provides a cloud-based hotel property management system (PMS) integrated with channel management, yield management, enterprise management, and booking engine capabilities. The platform was founded circa 2000 in Daytona Beach, Florida by a group of hoteliers and developers, and has been continuously developed in-house for 25 years with no acquisitions or bolt-ons — all five core products share a single proprietary codebase. The system is sold primarily to independent hotels, management groups and brands, casino hotels, and vacation home rentals, with tiered monthly subscription pricing on a per-room basis and no contract requirements.

The company's technology differentiators include 99.9% OTA connectivity with under-60-second updates, zero downtime for 5+ years, and a content API integration depth that manages rates, inventory, policies, promotions, and guest reviews across channels. Distribution is achieved through direct sales, an active reseller program (including coverage of branded chains such as IHG, Best Western, Choice, and Hampton via Mye E Res), and elite/preferred partner status with Booking.com and Expedia. The platform extends into adjacent categories through 30+ technology integrations spanning payment gateways (Heartland, Shift4, Windcave, Authorize.net), POS systems (SkyWire, Lightspeed), key lock systems, and casino gaming gateways.

OpenHotel is co-owned and operated by Valerie Herrin (COO & Owner) and Jeff Herrin (CTO & Owner), with an additional Executive Vice President & CMO role (Michelle Herrin) identified in leadership data. The company has disclosed no institutional funding, operates with a headcount band of 11-50, and maintains a support team distributed across the US, Mexico, and the Caribbean with 24/7 bilingual (English and Spanish) coverage. Customer testimonials span small B&Bs to mid-market resorts across North America, Latin America, and the Caribbean.

Name

OpenHotel

Legal name

OpenHotel, Inc.

Website

https://openhotel.com

Company type

Private

Founded year

2000

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Hotel Property Management Software (Hospitality SaaS)

NAICS

Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Booking Engines & Direct Web Booking (THALACAD)

akta.pro secondary industries

Lodging & Vacation Rental Booking Platforms (BPAMAIAC), Hotel & Accommodation Booking Platforms (THALAFAB)

Keywords

• Hotel property management
• Cloud hospitality software
• Channel manager software
• Hotel revenue management
• Booking engine solutions

Headquarters

HQ city

Las Vegas

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations

Revenue model

1. Property Management System (PMS) Subscription: Monthly subscription-based pricing for Property Management System. Charges are per room per month. Tiered pricing with multiple feature levels including base PMS, PMS+Channel Manager, and full suite options.
2. Channel Manager Connectivity: Integrated with PMS subscription. Direct connection to all major OTAs including Booking.com, Expedia, Google Hotels, and alternative accommodation platforms like Airbnb and VRBO.
3. Yield Management System: Automated revenue management add-on that optimizes rates and inventory across all channels based on demand triggers.
4. Enterprise Management System: Multi-property management tier for portfolios of 3 or more properties. Includes guest sharing, multi-property reporting, centralized rate/channel management.
5. Website and Booking Engine: Website designs with one-time setup fee and free hosting included. Custom booking engine that integrates with existing websites using code snippet.
6. Payment Processing: Integrated payment processing with multiple gateway and merchant options. Partnered with Heartland, Global Payments, Shift4, and others for competitive rates.
7. Add-on Services: Additional revenue from add-ons including guest messaging, websites, custom URL, reputation management, marketing services, restaurant POS, and casino gaming gateway.
8. Past Reservation Import: Historical reservation import service charged based on number of reservations.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

OpenHotel sells a unified, cloud-based hospitality software platform combining a Property Management System (PMS), Channel Manager, Yield Manager, Enterprise (multi-property) Manager, and a Booking Engine/Website builder — all proprietary and built together in-house rather than by acquisition. It targets independent hotels, hotel management groups, casino hotels, and vacation rental operators with per-room monthly subscriptions and direct OTA connectivity (Booking.com Elite, Expedia Preferred, Google Hotels, Airbnb, VRBO). Add-on modules cover integrated payments, guest messaging, express check-in, reputation management, POS, and a casino gaming gateway.

Product overview

OpenHotel offers a unified all-in-one hotel software platform consisting of five core integrated products built together from the first line of code: Property Management System (PMS), Channel Management System, Yield Management System, Enterprise Management System, and Booking Engine/Website. All products are proprietary and developed in-house rather than through acquisition, enabling seamless integration and data sharing across the platform. Optional add-ons include Express Check-in, Guest Messaging, Reputation Management, Gaming Gateway for casino hotels, Restaurant POS integration, and OpenHotel Payments processing.

Differentiator

Problem solved

Functional benefit

Products and services

• Property Management System (PMS) Cloud-based hotel property management system with a real-time interactive dashboard, flexible rate plans, automated guest engagement, housekeeping and maintenance tracking, group bookings, packages and add-ons, dynamic reporting, integrated payment processing, and role-level security with two-factor authentication. Built in-house and integrates natively with OpenHotel's Channel, Yield, Enterprise, and Booking Engine modules.
• Channel Management System Direct-connect channel manager offering 99.9% connectivity to major OTAs (Booking.com Elite, Expedia Preferred, Agoda, Google Hotels) and alternative-accommodation platforms (Airbnb, VRBO, Hostel World, Hotel Tonight via Channex). Includes full Content API integration for rates, inventory, policies, promotions, reviews, and descriptions, with sub-60-second update times and unified rate-plan management.
• Yield Management System Automated yield management tool that adjusts rates, opens/closes inventory, and triggers promotions based on occupancy thresholds or specified dates, working in concert with Channel Manager and PMS for strategic channel segmentation. Includes rate-floor/ceiling limits, yield rule reporting, and dynamic ADR/occupancy optimization.
• Enterprise Management System Multi-property management system for owners, management companies, and brands running 3 or more properties. Includes guest sharing across properties, top-down standardized discount and promo mapping, standardized OTA mapping, comprehensive multi-property reporting, multi-property booking engine, and custom multi-property website capabilities from a single enterprise portal.
• Booking Engine and Website Customizable booking engine and website builder with dozens of mobile-friendly themes, specials and packages display, content management, landing pages, ADA compliance, and free hosting. Includes a code-snippet widget for embedding booking into existing sites, with a one-time setup fee plus free ongoing hosting.
• Casino Gaming Gateway Casino-hotel integration module connecting to major rewards programs via a gaming gateway. Enables searching player points, status, and balances, posting charges directly in the PMS, tracking history, identifying VIPs at check-in, and surfacing comps and discounts on daily audit reports.
• OpenHotel Payments Integrated payment processing for hotels with multiple gateway and merchant options (Heartland, Global Payments, Shift4, SlimCD, Windcave, First Atlantic Commerce, Authorize.net) at competitive rates. Supports EMV and CNP transactions and is built into the PMS for direct posting of guest charges.
• Express Check-in and Guest Messaging Contactless check-in enabling guests to complete registration prior to arrival, combined with built-in two-way SMS and email messaging for automated pre-stay, in-stay, and post-stay engagement — without requiring third-party integration.
• Reputation Management Automated review response service across channels with quick professional replies, indexing support for Google, TripAdvisor, Expedia, and Booking.com, and Reviews API integration with OTAs surfaced inside the PMS.

Quantifiable outcome

• 99.9% Channel Manager Connectivity
• +5 more outcomes

Named customers20 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration35 records

AI capability3 records

Feature9 records

Partnerships

16 partnerships are on record, tiered core, minor and flagship.

• Heartland Global PaymentscoreTechnology or IntegrationHeartland delivers human tech across solutions, services and support. Over 750,000 customers trust Heartland for financial technology. Lodging certified, direct connection into Heartland and Global Payments for secure cloud-based payment processing. EMV and CNP available.
• Shift 4coreTechnology or IntegrationShift4 handles every aspect of the commerce ecosystem for seamless, streamlined payments experience. Mobile and contactless technology. Accepts 100+ payment methods and multiple currencies with maximum security.
• SkyWire POScoreTechnology or IntegrationSkyWire POS offers extensive suite of integrations with point-to-point encryption, EMV, easy programming and interface, flexible hardware options, enterprise capabilities, ease of use, and above store reporting. Mobile POS and KDS capability available.
• Mye E ResminorGTM or Marketing PartnerMye E Res helps push direct bookings through web design, SEO, digital marketing, and reputation management. Works with management companies and 32 branded hotels including IHG, Best Western, Choice, Hampton, Courtyards, and Fairfield. No contracts, month-to-month services.
• MetadeskminorGTM or Marketing PartnerMetadesk is a metasearch management tool designed for hotels and resorts to manage presence on metasearch channels. User-friendly platform with dedicated support for increased direct bookings and regained distribution control.
• CendynminorGTM or Marketing PartnerCendyn is a full-service hotel digital marketing agency specializing in online solutions for travel and hospitality. Integrated technology solutions connect hoteliers with ideal guests for meaningful experiences.
• SojernminorGTM or Marketing PartnerSojern offers Guest Experience Solutions with cutting-edge AI technology, seamless PMS integrations, and customer data. Services include AI Smart Concierge, Reputation Manager, and Guest Marketing Suite for guest communication and loyalty.
• Booking.comflagshipChannel Partner/ Reseller/ DistributorBooking.com Connectivity APIs enable sending and retrieving data for properties listed on Booking.com. OpenHotel is an Elite Connectivity Partner meeting specific onboarding requirements. Full API functions supported for seamless PMS, Channel Manager, and Yield Manager integration.
• ExpediaflagshipChannel Partner/ Reseller/ DistributorExpedia Group brands help travelers experience the world and build lasting connections. OpenHotel is a Preferred Partner with Expedia, Hotels.com and Vrbo powering travel for everyone. Access to data, tools and technology for over two decades.
• AgodacoreChannel Partner/ Reseller/ DistributorAgoda is an online travel agency catering primarily to consumers in Asia-Pacific region with headquarters in Singapore and operations in Bangkok. Subsidiary of Booking Holdings facilitating reservations for lodging, flights, ground transportation, and activities.
• Google HotelscoreChannel Partner/ Reseller/ DistributorGoogle Hotels is a feature within Google Travel allowing travelers to find places to stay. Free search tool pulling from properties in Google's database and 200+ OTAs, hotels, and aggregators. Hundreds of millions of travelers search for hotels on Google daily.
• HopperminorChannel Partner/ Reseller/ DistributorHopper partners with hotels to provide competitive package pricing. App has helped over 100 million travelers find and secure best prices. Prediction algorithm processes trillions of data points for personalized travel recommendations.
• HotelbedsminorChannel Partner/ Reseller/ DistributorHotelbeds is the leading B2B solutions provider for wholesalers, supply partners, and destinations. Powered by 3000+ people with data craftsmanship and local experts. Maximizes hotel distribution with global exposure to travel ecosystem.
• FastPay HotelsminorChannel Partner/ Reseller/ DistributorFastpayhotels founded in 2015 to evolve hotel distribution focusing on Control, Transparency and Efficiencies. Over 300 hotel chains onboarded managing direct inventory of 40,000+ properties in 138+ countries.
• Trip.comminorChannel Partner/ Reseller/ DistributorTrip.com is a global OTA and part of Trip.com Group offering platform for booking flights, hotels, trains, car rentals, and attractions. Founded in 1999, operates in 24 languages and 39 countries with 24/7 customer service.
• ChannexminorChannel Partner/ Reseller/ DistributorChannex is suitable for Hotels, Hostels, B&B's, Vacation Rentals, Holiday Homes and alternative accommodations. Direct connections with Airbnb, VRBO, Hostel World, Hotel Tonight for alternative channel distribution.

Scale indicators9 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Cloudbeds: Cloudbeds is a cloud-based PMS, channel manager, and booking engine built for independent hotels, hostels, and small groups — the same core segment OpenHotel targets, with overlapping modules including channel management and revenue management.
• Mews: Mews is a cloud-native hospitality platform combining PMS, booking engine, payments, and workflow automation for hotels and hostels, competing head-to-head with OpenHotel in the independent and boutique segment with a more modern, API-first architecture.
• Hotelogix: Hotelogix provides cloud PMS, channel manager, and booking engine solutions for independent and small-chain hotels globally, with comparable multi-property and OTA connectivity functionality targeting a similar customer profile.
• RoomKeyPMS: RoomKeyPMS is a cloud property management system with integrated booking engine and channel manager marketed to independent hotels and management groups in North America — directly overlapping OpenHotel's core offering and segment.
• eZee Absolute: eZee Absolute is a cloud-based hotel PMS with channel manager, booking engine, and restaurant POS modules targeting independent hotels and small chains worldwide — a comparable all-in-one SaaS suite competing in similar geographies.
• RMS Cloud: RMS Cloud offers a property management system with yield management, channel manager, and booking engine for hotels, motels, and vacation rentals — overlapping OpenHotel's PMS-plus-Yield product positioning.

Broad incumbents

• Shiji Group: Shiji is a global hospitality technology provider with PMS, POS, and distribution products serving enterprise hotel chains. It is a broader incumbent whose portfolio overlaps with OpenHotel's PMS, channel management, and POS offerings.
• Oracle OPERA Cloud: Oracle OPERA Cloud is the dominant enterprise hospitality PMS used by large chains. It competes with OpenHotel primarily at the upper end and represents the legacy on-premise stack many OpenHotel prospects are migrating from.

Emerging players

• Stayntouch: Stayntouch provides a cloud-native PMS with mobile check-in, kiosk, and channel manager integrations targeting boutique and upper-mid-scale hotels — a comparable modern alternative to OpenHotel with a narrower product surface.
• eviivo: eviivo offers a PMS-style suite (eviivo Suite) with booking engine and channel manager for small independent accommodations, B&Bs, and vacation rentals — overlapping OpenHotel's vacation rental and independent hotel solutions with a focus on Europe.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/openhoteldotcom
• Facebookfacebook.com/openhotelsystems
• LinkedInlinkedin.com/company/openhotel-inc

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about OpenHotel