SmartPush
- Company typePrivate
- Founded2018
- HeadquartersGlendale, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
SmartPush firmographics
Firmographics- Name
- SmartPush
- Legal name
- SmartPush LLC
- Website
- https://smartpush.ai
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where SmartPush is headquartered
LocationHeadquarters
- HQ city
- Glendale
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
SmartPush business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Personnel, Infrastructure, Operations
Revenue model
- Subscription Plans with Usage-Based Overage: Tiered subscription model with base monthly fees and additional charges per delivered message above plan limits. Plans range from free (200K messages) to $600/month (5M messages). Enterprise custom pricing available.
- Freemium Tier: Free forever plan with 10,000 subscribers, 1 website, 2 active campaigns, and 200,000 delivered messages per month. Used as acquisition channel for paid upgrades.
- Delivered Message Overage Fees: Additional charges for messages delivered beyond plan limits: $0.14/1K (Professional), $0.13/1K (Advanced), $0.12/1K (Expert), $0.11/1K (Agency).
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free Plan: $0/mo - 10K Subscribers, 1 Website, 2 Active Campaigns, 200K/mo Delivered Messages |
| Subscription | Monthly | Professional: $30/mo base - Unlimited Subscribers/Websites, 200K-500K/mo messages, $0.14/1K additional |
| Subscription | Monthly | Advanced: $70/mo - 500,000/mo Delivered Messages, $0.13/1K additional |
| Subscription | Monthly | Expert: $130/mo - 1,000,000/mo Delivered Messages, $0.12/1K additional |
| Subscription | Monthly | Agency: $600/mo - 5,000,000/mo Delivered Messages, $0.11/1K additional |
| Subscription | Multi-year contract | Enterprise: Custom pricing - Tailored plan with negotiated rates |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels6 records
SmartPush product offering
Product offeringCore offering
SmartPush provides a self-serve web push notification platform that lets businesses capture subscribers and send targeted browser push notifications across Chrome, Firefox, Safari, and Edge on desktop and mobile. The platform includes customizable opt-in prompts, advanced segmentation, action-based triggers, scheduled and location-based campaigns, rich-media messaging, and analytics, accessed via a web dashboard or API/SDK. Pricing is tiered from a free plan to enterprise custom contracts, with a distinctive pay-per-delivered-message model that bills only for notifications visibly displayed to subscribers.
Product overview
SmartPush is a single, unified web push notification platform designed to help businesses retain visitors and increase conversions through targeted push notifications. The core SmartPush platform includes the notification delivery engine, subscriber management with segmentation capabilities, customizable opt-in prompts, advanced analytics and reporting, multilingual and location-based messaging, scheduled notifications, action-based triggers, and rich-media support. The platform is accessed via a web dashboard and offers API/SDK integration for programmatic control. SmartPush differentiates itself through an innovative pricing model that charges only for delivered (visible) messages rather than total subscriber count, and through end-to-end encryption of all notifications.
Differentiator
Problem solved
Functional benefit
Products and services
- SmartPush Web Push Notification Platform
Companies that use SmartPush
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles6 records
SmartPush technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
Feature10 records
SmartPush partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights4 records
SmartPush competitors and assessment
Company assessmentDirect peers
- SendPulse: SendPulse is a multichannel marketing platform offering email, web push, SMS, and chat alongside automation. It overlaps SmartPush in web push and SMB/mid-market customer engagement, with a broader feature footprint.
- OneSignal: OneSignal is the leading web and mobile push notification SaaS platform, offering segmentation, scheduling, A/B testing, and a free tier. It is the most direct competitor to SmartPush across virtually every feature listed in SmartPush's product description.
- Pushwoosh: Pushwoosh provides multichannel customer engagement including web and mobile push notifications, segmentation, and journeys. It competes with SmartPush for global SMB and mid-market customers across multiple device types.
- Aimtell: Aimtell is a web push notification platform focused on retargeting, segmentation, and eCommerce integrations. Its feature set and target buyer (SMB and eCommerce) directly overlap with SmartPush's positioning.
- PushEngage: PushEngage is a web push notification service targeting SMBs, bloggers, and eCommerce sites with segmentation and triggered campaigns. It overlaps SmartPush's eCommerce and affiliate marketing segments with comparable PLG and freemium positioning.
- iZooto: iZooto offers web push notifications and user engagement tools for publishers and eCommerce sites. It is a direct peer serving overlapping customer segments (media/news publishers and online retailers).
- PushAlert: PushAlert is a web push notification service with segmentation, triggered campaigns, and eCommerce integrations. It targets a similar SMB and publisher audience with comparable feature parity.
Broad incumbents
- Customer.io: Customer.io is a messaging automation platform supporting push, email, SMS, and in-app messaging. It overlaps with SmartPush on push-driven customer engagement but is positioned upmarket with more developer-centric workflows.
- WebEngage: WebEngage is a full-stack customer engagement and data platform with push notifications as one of several channels. It competes in the same target segments (eCommerce, financial services) but offers a much broader product suite at higher ACVs.
Emerging players
- Notix: Notix is an emerging push notification and audience monetization platform targeting publishers and SMBs. It overlaps SmartPush's feature set and customer base while pursuing ad-funded monetization as a differentiator.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
SmartPush social profiles
Digital presenceSmartPush financial estimates
Financial estimateRevenue estimate
Valuation estimate
SmartPush leadership team
Management profileNumber of profiles
SmartPush funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
SmartPush M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about SmartPush
What does SmartPush do?
SmartPush provides a self-serve web push notification platform that lets businesses capture subscribers and send targeted browser push notifications across Chrome, Firefox, Safari, and Edge on desktop and mobile. The platform includes customizable opt-in prompts, advanced segmentation, action-based triggers, scheduled and location-based campaigns, rich-media messaging, and analytics, accessed via a web dashboard or API/SDK. Pricing is tiered from a free plan to enterprise custom contracts, with a distinctive pay-per-delivered-message model that bills only for notifications visibly displayed to subscribers.
Is SmartPush a public or private company?
SmartPush is a private company. It is classified as unknown and is currently operating.
When was SmartPush founded?
SmartPush was founded in 2018. It employs 11 to 50 people.
Where is SmartPush based?
SmartPush is headquartered in Glendale, United States, in the North America region.
How does SmartPush make money?
Three revenue lines are on record. Subscription Plans with Usage-Based Overage is the primary driver. The others are freemium Tier and delivered Message Overage Fees.
Who are SmartPush's main competitors?
Direct peers on record are SendPulse, OneSignal, Pushwoosh, Aimtell, PushEngage, iZooto and PushAlert. Broad incumbents are Customer.io and WebEngage. Notix is listed as an emerging player.
Does SmartPush have an API?
Yes. SmartPush offers API access with unlimited API keys for higher-tier plans. The API and SDK allow users to tailor prompts based on specific user actions, define custom triggers (such as cart abandonment, wishlist additions, or inactivity), and perform advanced segmentation. Custom tracking parameters in URL are supported. Webhooks are available as indicated in the comprehensive feature breakdown.