PushAlert
PushAlert, operated by InkWired Technologies Private Limited, is a SaaS platform that enables websites to send real-time browser push notifications and on-site messaging popups. It serves over 40,000 SMBs globally across e-commerce, publishing, and lead generation use cases via a freemium self-serve model with CMS, e-commerce, and CRM integrations.
- Company typePrivate
- Founded2016
- HeadquartersJaipur, India
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What PushAlert does
PushAlert, operated by InkWired Technologies Private Limited, is a user engagement, retention, and marketing automation platform founded in 2016 and headquartered in Jaipur, India. Its core product enables real-time web push notifications to website visitors on both desktop and mobile browsers — Chrome, Firefox, Safari, Opera, Edge, Samsung Internet, and UC Browser — across Windows, Android, iOS, iPadOS, Linux, ChromeOS, and macOS, without requiring users to download a mobile app or provide personal information. The platform supports both HTTP and HTTPS websites, offering a branded HTTPS subdomain for non-secure sites, and has expanded into On-site Messaging (a drag-and-drop popup and overlay builder with 50+ templates and gamification), native mobile app push (iOS via APNs and Android via Firebase Cloud Messaging), and a generative AI assistant called P-AI for notification copywriting. The technology stack runs on Google Cloud Engine and is accessible via JavaScript and REST APIs, with 25+ native integrations spanning CMS (WordPress, Joomla, Shopify, WooCommerce, Magento, etc.), email/CRM (MailChimp, ActiveCampaign, ConvertKit, etc.), and analytics (Google Analytics, Google Tag Manager).
PushAlert operates a self-serve, product-led growth model targeting small and mid-sized businesses globally — over 40,000 businesses are cited as customers. Revenue is generated through tiered SaaS subscriptions for both web push notifications (Free at 3,000 lifetime subscribers, Basic at $12/mo, Premium at $39/mo, Platinum at $69/mo, and custom Enterprise) and On-site Messaging (Free at 2,500 sessions, Standard at $15/mo, custom Pro pricing). Annual plans offer a 2-month discount, paid plans carry a 15-day free trial, and a 30% recurring-commission affiliate program supplements direct sales. The company is bootstrapped (no disclosed funding rounds), runs with a 1–10 person team, and maintains GDPR and CCPA compliance posture to support EU and US market addressability.
PushAlert firmographics
Firmographics- Name
- PushAlert
- Legal name
- InkWired Technologies Private Limited
- Website
- https://pushalert.co
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- PushAlert, operated by InkWired Technologies Private Limited, is a SaaS platform that enables websites to send real-time browser push notifications and on-site messaging popups. It serves over 40,000 SMBs globally across e-commerce, publishing, and lead generation use cases via a freemium self-serve model with CMS, e-commerce, and CRM integrations.
- Ownership category
- akta.pro rank
PushAlert industry classification
Industry- Product category
- Push Notifications / Marketing Automation SaaS
- NAICS
- Other Services Related to Advertising (54189)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Software/SaaS Subscriptions (Consumer & Prosumer) (CRAFAIAB)
- akta.pro secondary industries
- Webhooks, Eventing & Message Streaming (BPAMAOAE), RSS/Feed Readers & Subscription Aggregators (MPACAKAD)
Keywords
Where PushAlert is headquartered
LocationHeadquarters
- HQ city
- Jaipur
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
PushAlert business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations
Revenue model
- Web Push Notifications SaaS Subscription: Tiered SaaS subscription model for web push notification services with plans ranging from free (3,000 subscribers) to enterprise unlimited. Revenue is generated through recurring monthly/annual subscription fees with discounts for annual billing (2 months free). Annual plans billed monthly or upfront with 2 months free incentive.
- On-site Messaging SaaS Subscription: Separate tiered subscription for on-site messaging/popup services based on session volume. Plans range from free (2,500 sessions) to custom Pro plans with unlimited sessions. Revenue from recurring subscription fees.
- Affiliate Revenue Share: 30% recurring commission on each monthly or yearly plan purchased by referred customers. Cookie life of 60 days for affiliate tracking. Minimum payout threshold of $100.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free - 3,000 lifetime subscribers |
| Subscription | Monthly | Basic - $12/mo (billed monthly) or $10/mo (billed annually) |
| Subscription | Monthly | Premium - $39/mo (billed monthly) or $33/mo (billed annually) |
| Subscription | Monthly | Platinum - $69/mo (billed monthly) or $58/mo (billed annually) |
| Freemium | Monthly | On-site Messaging Free - 2,500 sessions |
| Subscription | Monthly | On-site Messaging Standard - $15/mo (billed monthly) or $13/mo (billed annually) |
| Subscription | Monthly | On-site Messaging Pro - Custom pricing |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels4 records
PushAlert product offering
Product offeringCore offering
PushAlert is a SaaS platform that enables website owners to send real-time browser push notifications to visitors on desktop and mobile without requiring a mobile app, supporting Chrome, Firefox, Safari, Opera, Edge, and Samsung Internet across HTTP and HTTPS sites. Its companion product, On-site Messaging, is a drag-and-drop popup and overlay builder used to capture emails, recover abandoning visitors, and run gamified campaigns. The platform includes ecommerce automation (abandoned cart, price drop, in-stock, shipment), dynamic segmentation, A/B testing, conversion funnels, multi-language prompts, and REST/JS APIs.
Product overview
PushAlert is a user engagement, retention, and marketing automation platform offering two core products: Web Push Notifications and On-site Messaging. Web Push Notifications enables real-time browser notifications for websites (HTTP and HTTPS) without requiring mobile apps, supporting Chrome, Firefox, Safari, Opera, Edge, Samsung Internet, and UC Browser across desktop, mobile, and tablet devices. On-site Messaging provides a drag-and-drop popup builder with 50+ templates for email list growth, lead conversion, and cart abandonment recovery. The platform includes advanced automation modules (Audience Creator, A/B Testing, Triggered Notifications, Abandoned Cart Recovery, Price Drop/In-Stock Alerts, Shipment Notifications, Conversion Funnel Automation, RSS Push) and a comprehensive REST API. A generative AI feature (P-AI) assists with content optimization. Pricing tiers range from Free (3,000 subscribers) to Enterprise with unlimited capacity.
Differentiator
Problem solved
Functional benefit
Brands
- On-site Messaging: A popup builder product for driving engagement and boosting sales through website overlays, popups, and gamification campaigns like spin-to-win.
Products and services
- Web Push Notifications Browser-based real-time push notification SaaS for websites on desktop and mobile, supporting HTTP and HTTPS, Chrome, Firefox, Safari, Opera, Edge, Samsung Internet, and UC Browser. Enables one-click subscription without personal information, real-time communication, dynamic segmentation, A/B testing, and ecommerce automation (abandoned cart, price drop, in-stock, shipment). Targeted at website owners across SMB and enterprise tiers.
- On-site Messaging
Quantifiable outcome
- Average 70% of carts are abandoned but are recoverable by reaching out at the right time with push notifications
- +1 more outcomes
Companies that use PushAlert
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
PushAlert technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration27 records
AI capability2 records
Feature6 records
PushAlert partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered core and major.
- Google Cloud EnginecorePushAlert infrastructure is powered by Google Cloud Engine, which provides minimal downtime and processing delay for notification delivery. This partnership ensures reliable, scalable service for millions of notifications daily.
- WordPresscoreOfficial PushAlert plugin for WordPress automatically installs integration code and provides options to send push notifications directly from the WordPress editor. One of the primary distribution channels for SMB customers.
- JoomlacorePushAlert extension for Joomla automates integration - users only need to enter their website ID. Plugin available in the Joomla extensions directory.
- ShopifymajorNative Shopify integration for push notifications with automated abandoned cart recovery, price drop alerts, in-stock notifications, and shipment tracking. E-commerce automation tailored for Shopify merchants.
- WooCommercemajorDedicated WooCommerce integration with abandoned cart recovery notifications. Automated e-commerce triggers for online stores running on WooCommerce/WordPress.
- MagentomajorPush notifications integration for Magento e-commerce platform with automated abandoned cart recovery and e-commerce automation features.
- Google AnalyticscoreGoogle Analytics integration for PushAlert On-site Messaging. Tracks campaign performance including views, clicks, and conversions in Google Analytics with event categories for PushAlert Onsite Messaging.
- Google Tag ManagercoreIntegration with Google Tag Manager for easy deployment of PushAlert On-site Messaging scripts without modifying website code directly.
- MailChimpmajorEmail/CRM integration with MailChimp for PushAlert On-site Messaging. Captured emails can be synced with MailChimp for email marketing campaigns.
- MailerLitemajorEmail/CRM integration with MailerLite for PushAlert On-site Messaging. Supports email list growth and CRM synchronization.
- ActiveCampaignmajorEmail/CRM integration with ActiveCampaign for PushAlert On-site Messaging. Syncs captured leads and customer data.
- SendInBluemajorEmail/CRM integration with SendInBlue for PushAlert On-site Messaging. Enables email marketing workflow integration.
- MailJetmajorEmail/CRM integration with MailJet for PushAlert On-site Messaging. Supports email capture and marketing automation.
- GetResponsemajorEmail/CRM integration with GetResponse for PushAlert On-site Messaging. Syncs leads and customer engagement data.
- ConvertKitmajorEmail/CRM integration with ConvertKit for PushAlert On-site Messaging. Designed for creators and bloggers.
Scale indicators3 records
Recent moves6 records
Expansion highlights6 records
PushAlert competitors and assessment
Company assessmentDirect peers
- OneSignal: OneSignal is the leading multi-channel push notification and messaging platform, offering web and mobile push, in-app messages, email, and SMS — directly competing with PushAlert in the web push notification category with overlapping SMB and prosumer customer base.
- PushEngage: PushEngage is a web push notification platform targeting SMBs, bloggers, and e-commerce sites with similar tiered subscription pricing and feature set including segmentation, automated campaigns, and A/B testing — a close SMB-focused competitor to PushAlert.
- iZooto: iZooto is an India-based web and mobile push notification platform with comparable segmentation, automation, and e-commerce use cases. Direct peer on geography (India), product (web push SaaS), and SMB/prosumer target customer.
- SendPulse: SendPulse is a multi-channel marketing automation platform offering web push notifications alongside email, SMS, and chatbots. Overlaps with PushAlert on push notifications and on-site messaging/popup functionality for SMB customers.
- Aimtell: Aimtell is a web push notification platform focused on SMBs and marketers, offering segmentation, automated campaigns, and e-commerce integrations. Comparable to PushAlert in target market, product scope, and self-serve SaaS delivery model.
- Truepush: Truepush offers free and paid web push notification services with segmentation, RSS-to-push, and unlimited notifications — directly comparable to PushAlert's free tier strategy and SMB-leaning feature set.
- WebEngage: WebEngage is an India-based marketing automation and user engagement platform covering push notifications, on-site messaging, email, and SMS. Direct peer on geography (India), customer base (mid-market/SMB), and product breadth across channels.
- VWO Engage (formerly PushCrew): VWO Engage (formerly PushCrew) is a web push notification platform for e-commerce and content sites, offering segmentation, drip campaigns, and analytics. Direct competitor to PushAlert in the SMB/online-retailer segment with overlapping feature set.
Broad incumbents
- CleverTap: CleverTap is a larger, well-funded Indian user engagement and retention platform offering push, in-app, email, and analytics for mid-market and enterprise customers. Same category (push + on-site engagement) but serves a higher tier with broader orchestration capabilities.
- Firebase Cloud Messaging: Google's Firebase Cloud Messaging is a free/usage-based push notification infrastructure used by developers to build their own notification systems. Represents both an integration partner and a low-cost alternative that some technically capable customers may choose over PushAlert.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
PushAlert social profiles
Digital presencePushAlert compliance and trust
Trust signalCompliance2 records
PushAlert financial estimates
Financial estimateRevenue estimate
Valuation estimate
PushAlert leadership team
Management profileNumber of profiles
Profiles2 records
PushAlert funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
PushAlert M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about PushAlert
What does PushAlert do?
PushAlert is a SaaS platform that enables website owners to send real-time browser push notifications to visitors on desktop and mobile without requiring a mobile app, supporting Chrome, Firefox, Safari, Opera, Edge, and Samsung Internet across HTTP and HTTPS sites. Its companion product, On-site Messaging, is a drag-and-drop popup and overlay builder used to capture emails, recover abandoning visitors, and run gamified campaigns. The platform includes ecommerce automation (abandoned cart, price drop, in-stock, shipment), dynamic segmentation, A/B testing, conversion funnels, multi-language prompts, and REST/JS APIs.
Is PushAlert a public or private company?
PushAlert is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was PushAlert founded?
PushAlert was founded in 2016. It employs 1 to 10 people.
Where is PushAlert based?
PushAlert is headquartered in Jaipur, India, in the Asia region.
How does PushAlert make money?
Three revenue lines are on record. Web Push Notifications SaaS Subscription is the primary driver. The others are on-site Messaging SaaS Subscription and affiliate Revenue Share.
Who are PushAlert's main competitors?
Direct peers on record are OneSignal, PushEngage, iZooto, SendPulse, Aimtell, Truepush, WebEngage and VWO Engage (formerly PushCrew). Broad incumbents are CleverTap and Firebase Cloud Messaging.
Does PushAlert have an API?
Yes. PushAlert provides both JavaScript (JS) API and REST API for developers. The JS API enables browser-based integration with methods for subscription management (subscribeToSegment, addToSegment, removeFromSegment), event tracking (trackEvent), custom attributes (addAttributes), and abandoned cart notifications. The REST API v2 supports sending notifications to all subscribers, single/multiple subscribers, or segments; managing subscriber data; creating/deleting segments; triggering notifications based on custom events; and automating abandoned cart, price drop, in-stock, and shipment notifications. Rate limits vary by plan: Free (1,000/month), Basic (30,000/month), Premium (100,000/month), Platinum (300,000/month). API keys are used for authentication. Webhooks are available via Push via Email feature. Developer documentation is at pushalert.co/documentation/rest-api.
What industry is PushAlert in?
PushAlert's product category is Push Notifications / Marketing Automation SaaS. Its primary akta.pro industry code is CRAFAIAB, Software/SaaS Subscriptions (Consumer & Prosumer), with a secondary code of BPAMAOAE, Webhooks, Eventing & Message Streaming. Its NAICS code is 54189 and its SIC code is 7372.