NOTIX
NOTIX is a Cyprus-based SaaS platform providing web and in-app push notification infrastructure for audience re-engagement, serving website owners, affiliates, app developers, and online businesses globally via self-serve and SDK distribution.
- Company typePrivate
- Founded2020
- HeadquartersLimassol, Cyprus
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What NOTIX does
NOTIX is a Cyprus-registered SaaS company (operating as Samoukale Enterprises Limited, headquartered in Limassol) that provides push notification infrastructure for audience re-engagement across web and mobile platforms. The platform enables website owners, app developers, affiliates, media agencies, and online businesses to collect push subscribers via customizable prompts and deliver targeted notifications across browsers (Chrome, Firefox, Safari, Edge, Samsung, Opera) and Android applications. Technology comprises browser-based web push delivered via service workers, native SDKs for Android (Kotlin/Java), React Native, and Flutter, plus a REST API for programmatic access. NOTIX claims a 30% better delivery rate than industry benchmarks and reports processing over 1 billion daily user engagements.
The company monetizes through a tiered model: a free tier up to 30,000 subscribers, a Basic plan starting at $30/month up to 150,000 subscribers ($1 per additional 1,000), custom Enterprise pricing above 150,000, and a distinctive Push Monetization program in which publishers earn revenue through brand-safe advertising in lieu of paying subscription fees. Go-to-market is product-led via self-serve signup at app.notix.co, with distribution through a WordPress plugin, Zapier and Integromat connectors, AMP support, Google Tag Manager, and a database migration tool for switching from incumbents. NOTIX was founded in 2020, operates as a subsidiary of Adtech Holding, and is led by founder Karina Arkhangelskaya as CEO. No external venture funding has been disclosed, suggesting the business is bootstrapped or funded through the parent holding.
NOTIX firmographics
Firmographics- Name
- NOTIX
- Legal name
- Samoukale Enterprises Limited
- Website
- https://notix.co
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- NOTIX is a Cyprus-based SaaS platform providing web and in-app push notification infrastructure for audience re-engagement, serving website owners, affiliates, app developers, and online businesses globally via self-serve and SDK distribution.
- Ownership category
- akta.pro rank
Where NOTIX is headquartered
LocationHeadquarters
- HQ city
- Limassol
- HQ country
- Cyprus
- HQ region
- Europe
Offices1 record
Markets served
NOTIX business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations
Revenue model
- Subscription Plans (Basic): Paid subscription model based on subscriber count. Basic plan starts at $30/month for up to 150,000 subscribers with $1 per 1,000 additional subscribers. Enterprise plans for 150,000+ subscribers with custom pricing negotiated.
- Freemium (Free Plan): Free tier providing full access for up to 30,000 subscribers with all features available, enabling product adoption and conversion to paid tiers as audience grows.
- Push Monetization Program: Revenue-sharing program where publishers monetize their push notification subscribers through brand-safe advertising instead of paying subscription fees. Unlimited subscribers at $0 cost as monetization replaces subscription charges.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier for small publishers with up to 30,000 subscribers |
| Subscription | Monthly | Paid tier for growing publishers with 30,000-150,000 subscribers |
| Hybrid | Monthly | Revenue-generating tier for publishers with unlimited subscribers |
| Subscription | Multi-year contract | Custom enterprise pricing for large publishers with 150,000+ subscribers |
Go-to-market motion2 records
Distribution channels6 records
Marketing channels9 records
NOTIX product offering
Product offeringCore offering
NOTIX is a cloud-based audience re-engagement platform that delivers web push notifications (desktop and mobile browsers) and in-app push notifications for Android applications. The service enables website owners, affiliates, online businesses, and app developers to collect subscribers, segment audiences, and send targeted messages via a self-service dashboard, with supporting SDKs for Android, React Native, and Flutter, plus a public REST API. A revenue-sharing monetization program also allows publishers to earn from brand-safe advertising rather than pay subscription fees.
Product overview
NOTIX is an audience re-engagement platform offering web and in-app push notification services. The core product consists of the NOTIX Push Notifications Service, which includes Web Push Notifications (browser-based) and In-App Push Notifications (mobile SDK for Android). Supporting the core platform are the Notix SSP (Self Service Platform) for campaign management, the Notix REST API for programmatic access, and SDKs for Android (Kotlin/Java), React Native, and Flutter. Additional products include Push Monetization for revenue generation, a WordPress Plugin for quick integration, and features such as Audience Segmentation, Triggered Push notifications, and Content Recommendations. The platform offers tiered pricing: Free (up to 30K subscribers), Basic (from 30K to 150K at $1/1K subscribers), and Monetization Plan (free with revenue share).
Differentiator
Problem solved
Functional benefit
Products and services
- NOTIX Push Notifications Service Core platform providing audience re-engagement through web and in-app push notifications for desktop, mobile browsers, and Android apps. Targets website owners, affiliates, online businesses, and app developers.
- Web Push Notifications Browser-based push notification service supporting Chrome, Firefox, Safari, Edge, Samsung Browser, Opera, and others. Collects subscribers via subscription prompts and delivers notifications to opted-in users.
- In-App Push Notifications (Android) Mobile app push notification solution for Android applications, including SDK integration with app version targeting, cross-channel communication between web and app users, and monetization options including interstitial and AppOpen ad formats.
- Notix Android SDK
Quantifiable outcome
- 30% better delivery rate compared to industry benchmarks
- +1 more outcomes
Companies that use NOTIX
Customer profileNamed customers1 record
Segments4 records
Ideal customer profiles4 records
NOTIX technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature12 records
NOTIX partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- AdTech Holdingparent_companyNOTIX is a subsidiary/part of AdTech Holding, which is the parent company overseeing the push notification service. AdTech Holding provides the corporate structure and potentially shared technology or operational resources across ad tech properties.
Scale indicators1 record
Recent moves6 records
Expansion highlights6 records
NOTIX competitors and assessment
Company assessmentBroad incumbents
- Braze: Enterprise customer engagement platform with push, in-app, and journey orchestration across channels; overlaps with NOTIX's triggered and segmentation capabilities at a much larger and broader scope.
- Iterable: Cross-channel marketing platform supporting push notifications alongside email, SMS, and in-app messaging — comparable feature set for triggered messaging, but at enterprise scale.
- SendPulse: Multi-channel marketing platform combining email, web push, and transactional messaging with a freemium model — overlapping with NOTIX in push notifications and content distribution use cases.
- Airship: Enterprise mobile engagement platform supporting in-app, push, and journey orchestration at significantly larger scale; competes with NOTIX in the mobile app segment but serves enterprise accounts with broader suites.
Direct peers
- PushEngage: Web push notification SaaS focused on SMBs, bloggers, and ecommerce sites with segmentation, automation, and subscription-based pricing — overlapping heavily with NOTIX's website-owner and online-business segments.
- WonderPush: Push notification service for web and mobile apps with a SDK and segmentation features, targeting a similar SMB-to-mid-market developer base as NOTIX.
- OneSignal: Leading cross-channel push notification platform offering web and mobile push with SDKs, segmentation, and a freemium model — the most direct functional competitor to NOTIX across web push and in-app messaging.
- Webpushr: Web push notification platform emphasizing segmentation, analytics, and high delivery rates, comparable to NOTIX's web push offering and performance claims.
- Pushwoosh: Omnichannel push notification and customer engagement platform with web and mobile SDKs, segmentation, and a similar SMB-to-mid-market positioning as NOTIX.
Others
- Firebase Cloud Messaging (Google): Google's underlying free push transport that NOTIX itself integrates with for Android delivery — adjacent infrastructure that powers much of the push notification ecosystem and sets baseline delivery expectations.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
NOTIX social profiles
Digital presenceNOTIX financial estimates
Financial estimateRevenue estimate
Valuation estimate
NOTIX leadership team
Management profileNumber of profiles
Profiles1 record
NOTIX funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NOTIX M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NOTIX
What does NOTIX do?
NOTIX is a cloud-based audience re-engagement platform that delivers web push notifications (desktop and mobile browsers) and in-app push notifications for Android applications. The service enables website owners, affiliates, online businesses, and app developers to collect subscribers, segment audiences, and send targeted messages via a self-service dashboard, with supporting SDKs for Android, React Native, and Flutter, plus a public REST API. A revenue-sharing monetization program also allows publishers to earn from brand-safe advertising rather than pay subscription fees.
Is NOTIX a public or private company?
NOTIX is a private company. It is classified as corporate owned and is currently operating.
When was NOTIX founded?
NOTIX was founded in 2020. It employs 1 to 10 people.
Where is NOTIX based?
NOTIX is headquartered in Limassol, Cyprus, in the Europe region.
How does NOTIX make money?
Three revenue lines are on record. Subscription Plans (Basic) is the primary driver. The others are freemium (Free Plan) and push Monetization Program.
Who are NOTIX's main competitors?
Broad incumbents on record are Braze, Iterable, SendPulse and Airship. Direct peers are PushEngage, WonderPush, OneSignal, Webpushr and Pushwoosh. Firebase Cloud Messaging (Google) is listed as an others.
Does NOTIX have an API?
Yes. REST API enabling developers to send push notifications, manage subscriber audiences, retrieve statistics, and integrate with third-party systems. Supports features including: Send push notifications (/send endpoint), Start/pause sendings, Retrieve statistics and sending lists, Manage audience segments (add/delete audiences), User identifier synchronization, Subscription postbacks, Retargeting pixel, Cookie sync. Authentication via access token (Authorization-Token header). Base path: http://notix.io/api. Available for both web push and In-App Android platforms. Developer documentation is at docs.notix.co.