True Influence
True Influence, operating as Anteriad, is a US-based B2B marketing solutions provider that combines the Anteriad Marketing Cloud data platform with managed services in audience activation, demand generation, BDR/SDR outsourcing, and analytics for enterprise and mid-market B2B marketers across the US, UK, and APAC.
- Company typePrivate
- Founded2004
- HeadquartersVienna, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What True Influence does
True Influence, operating as Anteriad, is a US-based B2B marketing solutions company founded in 2008 and headquartered in Vienna, Virginia, with operating entity Anteriad LLC located in New York. The company provides full-funnel B2B marketing capabilities targeting enterprise and mid-market B2B marketers across the United States, United Kingdom, and APAC regions. Its offering combines the Anteriad Marketing Cloud — a B2B data platform providing multi-dimensional views of customers and prospects through self-service and managed services — with four core service pillars: Audience Identification + Activation, Demand Generation + Performance Marketing, BDR/SDR-as-a-Service, and Analytics + Intelligence. Use cases layered on the platform include Anteriad Analytics, Growth Accelerator, Content Syndication + Programmatic Advertising, BDR-as-a-Service for Events, and Anteriad Buying Groups.
The underlying technology stack centers on the Anteriad Marketing Cloud, with proprietary capabilities in Buying Group Profiling and Activation that enable multi-dimensional profiling of accounts and their decision-makers. The platform supports cross-channel campaign management including programmatic advertising and content syndication, and is built on global, privacy-compliant B2B data that is Neutronian-certified as a top 5 data provider and ranked in the top 1% for quality and transparency in Q4 2023. Distribution is hybrid: direct enterprise field sales with managed services for large accounts and self-service access via the Anteriad Marketing Cloud for mid-market buyers. The company invests in proprietary research, notably the 2026 B2B Marketing Edge survey covering 631 marketing leaders across the US, UK, and APAC, and distributes via content marketing, email, events, PR/earned media, and social channels.
True Influence / Anteriad generates revenue across three streams: subscription or usage-based B2B data and audience solutions, managed services for demand generation and performance marketing typically delivered as ongoing retainer or performance-based engagements, and professional services for outsourced BDR and SDR functions. Pricing is quote-based with annual billing and is not publicly disclosed; engagements are tailored for enterprise and mid-market customers. Named clients include Lenovo (achieving 32X closed won business), SHRM (4:1 ROI), OpenText, Gigamon, PMG, and ServiceNow, spanning technology, HR, information management, cybersecurity, and marketing services verticals. The company holds recognitions including Forrester Wave Strong Performer status (2025), Sammy Award (2025), Inc. 5000 for two consecutive years, Neutronian top 5 data provider, and Great Place to Work certification for three consecutive years.
True Influence firmographics
Firmographics- Name
- True Influence
- Legal name
- Anteriad LLC
- Website
- https://trueinfluence.com
- Company type
- Private
- Founded year
- 2004
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- True Influence, operating as Anteriad, is a US-based B2B marketing solutions provider that combines the Anteriad Marketing Cloud data platform with managed services in audience activation, demand generation, BDR/SDR outsourcing, and analytics for enterprise and mid-market B2B marketers across the US, UK, and APAC.
- Ownership category
- akta.pro rank
True Influence industry classification
Industry- Product category
- B2B Marketing Data Platform
- NAICS
- Advertising Agencies (541810), Advertising Agencies (54181), Media Buying Agencies (541830), Directory and Mailing List Publishers (51314)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA)
- akta.pro secondary industries
- Appointment Setting & Sales Development (SDR/BDR) Services (BPAFAKAD), B2B Appointment Setting & SDR/BDR Outsourcing (BPAAADAA), B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ), Direct Response & Database Marketing (Mailing Lists, Data Hygiene) (MPAAAIAK)
Keywords
Where True Influence is headquartered
LocationHeadquarters
- HQ city
- Vienna
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
True Influence business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- B2B Data and Audience Solutions: Revenue generated from providing B2B audience data, audience identification, and activation services to enterprise and mid-market customers through subscription or usage-based arrangements.
- Managed Demand Generation Services: Managed services encompassing demand generation, performance marketing, content syndication, and programmatic advertising, typically delivered as ongoing retainer or performance-based engagements.
- BDR/SDR-as-a-Service: Outsourced business development and sales development representative services focused on prospecting through to closing with key decision-makers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Annual | Enterprise and mid-market tailored engagements |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels7 records
True Influence product offering
Product offeringCore offering
True Influence (now operating as Anteriad) provides a B2B data platform (Anteriad Marketing Cloud) combined with managed marketing services for enterprise and mid-market B2B buyers. Offerings span audience identification and activation, demand generation and performance marketing, BDR/SDR-as-a-Service, and analytics/intelligence, using global privacy-compliant B2B data and proprietary technology for cross-channel campaigns and buying group profiling.
Product overview
Anteriad (formerly True Influence) is a full-funnel B2B marketing solutions company offering a platform-plus-services architecture. The core offering is the Anteriad Marketing Cloud, a B2B data platform that provides multi-dimensional views of customers and prospects through self-service and managed services. This platform is complemented by four core service pillars: Audience Identification + Activation (for reaching the right buyers with high-fidelity B2B data and custom audiences), Demand Generation + Performance Marketing (for engaging in-market leads across channels using global B2B data and proprietary technology), BDR + SDR-as-a-Service (for boosting sales with expert representatives focused on prospecting to closing), and Analytics + Intelligence (for data-driven decisions and trend analysis). The company also offers specific use cases including Anteriad Analytics, Growth Accelerator, Content Syndication + Programmatic Advertising, BDR-as-a-Service for Events, and Buying Groups.
Differentiator
Problem solved
Functional benefit
Brands
- Anteriad Marketing Cloud: B2B data platform providing multi-dimensional views of customers and prospects through self-service and managed services, including buying group profiling and activation, cross-channel campaigns, and content syndication.
- Anteriad Analytics
- Anteriad Growth Accelerator
- Anteriad Buying Groups
Products and services
- Anteriad Marketing Cloud
Quantifiable outcome
- 32X closed, won business for Lenovo in B2B technology sector
- +3 more outcomes
Companies that use True Influence
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
True Influence technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
True Influence partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered minor.
- LenovominorLenovo is featured as a customer case study on the Anteriad website. In a case study, Anteriad helped Lenovo improve their B2B marketing strategy and increase effectiveness in a crowded technology landscape, resulting in 32X closed, won business.
- SHRMminorSHRM is featured as a customer case study. Anteriad supported SHRM's shift to a multi-channel strategy with systematic audience and content testing, achieving 4:1 ROI.
Scale indicators6 records
Recent moves5 records
Expansion highlights5 records
True Influence competitors and assessment
Company assessmentDirect peers
- ZoomInfo: ZoomInfo is the largest B2B contact and company data platform, offering intent data, audience targeting, and sales engagement — directly overlapping with Anteriad's Marketing Cloud, audience activation, and BDR/SDR offerings for the same enterprise B2B marketing and sales buyers.
- 6sense: 6sense provides an ABM platform built on intent data and buying-group identification, directly comparable to Anteriad's buying group profiling and cross-channel activation capabilities for enterprise B2B marketers.
- Demandbase: Demandbase is an ABM and account-intelligence platform competing head-to-head with Anteriad on buying-group targeting, cross-channel campaign orchestration, and B2B data for enterprise demand generation teams.
- Bombora: Bombora is a B2B intent data provider whose Company Surge data feeds into audience activation and demand-gen campaigns, overlapping with the data and intent layer of Anteriad's Marketing Cloud.
- Apollo.io: Apollo.io combines a large B2B contact database with sales engagement and workflow tooling, directly comparable to Anteriad's audience identification, demand generation, and BDR/SDR-as-a-Service offerings at a more self-service price point.
- TechTarget: TechTarget operates a B2B demand-generation and intent platform serving enterprise technology vendors, directly competing with Anteriad's content syndication, programmatic, and demand-gen services for the same enterprise tech buyer base.
- Madison Logic: Madison Logic is an ABM platform providing account-based advertising and measurement, overlapping with Anteriad's cross-channel campaign management and buying-group activation capabilities for enterprise B2B marketers.
- Cognism: Cognism is a B2B sales intelligence and data provider with revenue-aligned SDR and demand-gen services, comparable to Anteriad's data subscriptions and BDR/SDR-as-a-Service offerings for mid-market and enterprise B2B teams.
Broad incumbents
- InsideView: InsideView (a Demandbase company) provides B2B data and intelligence for sales and marketing teams, overlapping with Anteriad's data and audience activation capabilities but typically sold as part of a broader ABM platform.
Others
- Reachdesk: Reachdesk is a B2B direct mail and gifting platform that operates in the broader B2B demand-gen ecosystem; it does not directly compete with Anteriad's data platform but is adjacent to its content syndication and cross-channel campaign offerings.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
True Influence social profiles
Digital presenceTrue Influence financial estimates
Financial estimateRevenue estimate
Valuation estimate
True Influence leadership team
Management profileNumber of profiles
Profiles4 records
True Influence funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
True Influence M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about True Influence
What does True Influence do?
True Influence (now operating as Anteriad) provides a B2B data platform (Anteriad Marketing Cloud) combined with managed marketing services for enterprise and mid-market B2B buyers. Offerings span audience identification and activation, demand generation and performance marketing, BDR/SDR-as-a-Service, and analytics/intelligence, using global privacy-compliant B2B data and proprietary technology for cross-channel campaigns and buying group profiling.
Is True Influence a public or private company?
True Influence is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was True Influence founded?
True Influence was founded in 2004. It employs 101 to 250 people.
Where is True Influence based?
True Influence is headquartered in Vienna, United States, in the North America region.
How does True Influence make money?
Three revenue lines are on record. B2B Data and Audience Solutions are the primary driver. The others are managed Demand Generation Services and BDR/SDR-as-a-Service.
Who are True Influence's main competitors?
Direct peers on record are ZoomInfo, 6sense, Demandbase, Bombora, Apollo.io, TechTarget, Madison Logic and Cognism. InsideView is listed as a broad incumbent. Reachdesk is listed as an others.
Does True Influence have an API?
No public API is recorded for True Influence.
What industry is True Influence in?
True Influence's product category is B2B Marketing Data Platform. Its primary akta.pro industry code is BPAFAKAA, B2B Demand Generation & Lead Nurture Agencies, with a secondary code of BPAFAKAD, Appointment Setting & Sales Development (SDR/BDR) Services. Its NAICS code is 541810 and its SIC code is 7311.