RSW/US
RSW/US is a Cincinnati-based, privately held firm founded in 2005 that provides outsourced new business development and lead generation exclusively to ad agencies, marketing services, PR firms, and — via its RSW/B2B line — professional services firms, using tenured U.S.-based New Business Directors and multi-channel outreach programs.
- Company typePrivate
- Founded2005
- HeadquartersCincinnati, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What RSW/US does
RSW/US is a Cincinnati-based, privately held outsourced new business development firm founded in 2005 by Mark Sneider. The company works almost exclusively with U.S. and Canadian ad agencies, marketing services firms, PR firms, and — through its newer RSW/B2B division — engineering, technical services, and other professional services firms. Its core offering is a full-service outsourced program in which tenured U.S.-based New Business Directors (15-20 years of B2B selling experience, with 8-9 year average tenure at the firm) operate as extensions of the client team, running multi-channel outreach (phone, email, LinkedIn, direct mail) preceded by 3-4 weeks of pre-prospecting preparation that includes targeted list building, communications strategy, and positioning work. The company claims 90% of clients close some form of business by month 12 and first qualified meetings typically within the first 30 days of prospecting.
The firm operates five distinct revenue streams: the Full-Service Outsourced BD program, the lower-cost LAUNCH lead generation tier (launched 2024), RSW New Business Consulting for internal team buildout, RSW/Lists (a self-service, unit-priced prospect list platform at rswlists.com), and the AI-Brand Compass Model — a proprietary AI diagnostic that audits agency public-facing content against 10 emerging AI-search visibility standards and delivers a positioning roadmap. RSW/B2B, launched in February 2026, packages the same outsourced BD methodology for professional services firms. Pricing across the service lines is quote-based on multi-year engagements, with no public pricing; RSW/Lists is the only transactional, pay-as-you-go offering.
The business model is professional services with a multi-year contract cadence, a 11-50 employee footprint, no external funding, and a sister company (RSW/AgencySearch, operating since 2010) that provides a recurring inbound funnel of marketers running agency searches. Marketing is primarily content-led: a deep blog, annual survey reports (e.g., a December 2025 survey of 5,000+ senior marketers), YouTube, webinars, and active LinkedIn presence anchored by founder/CEO Mark Sneider and VP of Sales Lee McKnight Jr. Customer outcomes cited in case studies include $75K to $1M+ individual account wins, with enterprise references including PwC, VMware, Clopay, Druva, Resodyn, and Unverferth on the B2B side and several mid-market agency relationships spanning 5-12+ years.
RSW/US firmographics
Firmographics- Name
- RSW/US
- Legal name
- RSW/US
- Website
- https://rswus.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- RSW/US is a Cincinnati-based, privately held firm founded in 2005 that provides outsourced new business development and lead generation exclusively to ad agencies, marketing services, PR firms, and — via its RSW/B2B line — professional services firms, using tenured U.S.-based New Business Directors and multi-channel outreach programs.
- Ownership category
- akta.pro rank
RSW/US industry classification
Industry- Product category
- Outsourced Business Development Services
- NAICS
- Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Management Consulting Services (8742), Services-Help Supply Services (7363)
- akta.pro primary industry
- Appointment Setting & Sales Development (SDR/BDR) Services (BPAFAKAD)
- akta.pro secondary industry
- B2B Appointment Setting & SDR/BDR Outsourcing (BPAAADAA)
Keywords
Where RSW/US is headquartered
LocationHeadquarters
- HQ city
- Cincinnati
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
RSW/US business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Full-Service Outsourced Business Development Program: Comprehensive outsourced new business development program combining multi-channel outreach (phone, email, LinkedIn, direct mail), prospect list building, positioning strategy, and New Business Director support. Clients gain a dedicated team without overhead of hiring internally.
- LAUNCH Lead Generation Program: More cost-effective prospect outreach program built off the full-service program, utilizing lead generation talents, list and content creation expertise, and technology resources. Suitable for agencies doing little-to-nothing to market their brand.
- RSW New Business Consulting: Consulting engagement to help firms build significantly better internal new business process/team. Supports organizations wanting to develop internal capabilities.
- RSW/B2B Professional Services Program: Structured, end-to-end growth process for professional services firms including positioning alignment, target market strategy, sales readiness support, and multi-channel outreach led by U.S.-based New Business Directors.
- RSW/Lists: Self-service list building platform allowing purchase of targeted prospect lists. Two options: self-service selection based on criteria or custom list building.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Full-Service Outsourced Business Development |
| Other | Multi-year contract | LAUNCH Lead Generation |
| Other | Multi-year contract | RSW New Business Consulting |
| Unit Pricing | Pay-as-you-go | RSW/Lists Self-Service |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels9 records
RSW/US product offering
Product offeringCore offering
RSW/US is an outsourced new business development firm that helps ad agencies, marketing services firms, PR firms, and professional services companies generate qualified leads and set meetings with decision-makers. The firm combines a proprietary AI positioning model, intel platforms, and a team of tenured U.S.-based New Business Directors to deliver multi-channel outreach programs (phone, email, LinkedIn, direct mail) that include 3-4 weeks of pre-prospecting preparation, prospect list building, and ongoing strategic support to move prospects closer to close.
Product overview
RSW/US offers a portfolio of outsourced new business development services for ad agencies, marketing firms, PR firms, and professional services companies. The core offering is the Full Service Outsourced Business Development program, which is supplemented by the more affordable LAUNCH lead generation program and RSW New Business Consulting for internal team building. The company also offers RSW/Lists as a self-service prospect list building tool, and the AI-Brand Compass Model as a proprietary AI positioning analysis product. RSW/B2B is a newer service line specifically targeting professional services firms with a structured, end-to-end growth process.
Differentiator
Problem solved
Functional benefit
Brands
- RSW/B2B: A new service line designed to help professional services firms build predictable business development pipelines through a structured, end-to-end growth process, including positioning alignment, target market strategy, sales readiness support, and multi-channel outreach.
- LAUNCH
- AI-Brand Compass Model
- RSW/Lists
Products and services
- Full Service Outsourced Business Development Outsourced new business development program for ad agencies, marketing services firms, and PR firms that runs multi-channel outreach to find better qualified leads, set meetings with decision-makers, better position the firm in the market, and get closer to close. Each engagement begins with 3-4 weeks of pre-prospecting preparation and is staffed by a tenured U.S.-based New Business Director.
- LAUNCH Lead Generation Program Cost-effective prospect outreach program for marketing agencies, leveraging the same lead generation talents and technology resources as the full-service RSW/US program but at lower cost, designed to build awareness, interest, and a pipeline of qualified leads for agencies that are not yet ready for (or cannot afford) full-service outsourced business development.
- AI-Brand Compass Model Proprietary AI positioning model that analyzes an agency's public-facing content and tells how AI search systems are reading its positioning today, then provides a concrete roadmap in the context of the 10 emerging standards for AI search visibility. Deliverables include Brand Positioning Diagnosis, AI Search Readiness Audit, and Content & Messaging Recommendations.
- RSW/Lists Self-service platform that lets users build customized prospect lists based on industry, geography, revenue, or title; available via self-service site selection or through custom list building purchased from a single contact to thousands.
- RSW New Business Consulting Consulting engagement for firms that want to build a significantly better internal new business process and team rather than rely solely on outsourced execution.
- RSW/B2B Professional Services Program Structured, end-to-end growth program for professional services firms (engineering, technical services, manufacturing services, consulting, software development, sustainability consulting) combining positioning alignment, target market strategy, sales readiness support, and multi-channel outreach led by U.S.-based New Business Directors to deliver qualified meetings and build a predictable business development pipeline.
Quantifiable outcome
- 90% of RSW/US clients close some form of business by month 12
- +3 more outcomes
Companies that use RSW/US
Customer profileNamed customers15 records
Segments6 records
Ideal customer profiles2 records
RSW/US technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature2 records
RSW/US partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- RSW/AgencySearchminorSister company operating as agency search consultants for independent marketing firms. RSW/AgencySearch manages agency searches since 2010, typically working with mid-spend marketers and favoring independent agencies over networked firms. When searches arise, RSW/AgencySearch refers firms to consider RSW/US services. Companies can register with RSW/AgencySearch to be considered for future searches.
Scale indicators10 records
Recent moves6 records
Expansion highlights6 records
RSW/US competitors and assessment
Company assessmentDirect peers
- Heinz Marketing: B2B marketing agency focused on demand generation, sales enablement, and pipeline building for B2B technology and services companies. Highly comparable to RSW/US as an outsourced growth/BD function serving B2B firms with multi-channel programs.
- Winbound: Outsourced new business development firm specifically serving marketing agencies and creative firms. Directly competes with RSW/US in the agency BD outsourcing niche with similar multi-channel prospect outreach programs.
- Flint McGowan: Consulting firm that helps professional services and B2B companies build predictable new business pipelines through outsourced prospect development. Direct competitor in the outsourced BD space for agencies and professional services.
- Square 2 Marketing: B2B marketing agency specializing in sales-and-marketing alignment and lead generation for professional services and technology firms. Comparable to RSW/US in target customer base (professional services) and growth-focused service model.
- Newfangled: B2B marketing agency that helps professional services and technology companies build websites and marketing systems that generate qualified leads. Comparable to RSW/US as a growth services firm targeting B2B professional services buyers.
- Gorilla 76: B2B marketing agency focused on demand generation for industrial, manufacturing, and technology companies. Comparable to RSW/B2B in targeting engineering/industrial buyers with multi-channel outbound and lead generation services.
Emerging players
- Bill Faeth / Pipeline Unicorn: Agency growth consulting firm specifically helping ad agencies and creative firms build new business pipelines. Smaller scale than RSW/US but directly comparable in target market (agency owners) and outsourced BD services.
- Sales Gravy: Sales training and consulting firm led by Jeb Blount that helps B2B organizations build outbound sales capabilities. Partially comparable as a sales development services/training firm, though more focused on training than RSW/US's outsourced execution model.
Broad incumbents
- HubSpot: Major CRM and marketing/sales automation platform whose tools (Sales Hub, Marketing Hub) enable agencies and professional services firms to run their own prospecting and lead generation rather than outsource. Competes indirectly with RSW/US by enabling DIY BD programs.
- ZoomInfo: B2B intelligence and sales engagement platform that provides contact data, intent signals, and outreach automation. Competes with RSW/US at the technology layer by enabling in-house SDR functions, though it does not offer outsourced BD services.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
RSW/US social profiles
Digital presenceRSW/US financial estimates
Financial estimateRevenue estimate
Valuation estimate
RSW/US leadership team
Management profileNumber of profiles
Profiles2 records
RSW/US funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RSW/US M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RSW/US
What does RSW/US do?
RSW/US is an outsourced new business development firm that helps ad agencies, marketing services firms, PR firms, and professional services companies generate qualified leads and set meetings with decision-makers. The firm combines a proprietary AI positioning model, intel platforms, and a team of tenured U.S.-based New Business Directors to deliver multi-channel outreach programs (phone, email, LinkedIn, direct mail) that include 3-4 weeks of pre-prospecting preparation, prospect list building, and ongoing strategic support to move prospects closer to close.
Is RSW/US a public or private company?
RSW/US is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was RSW/US founded?
RSW/US was founded in 2005. It employs 11 to 50 people.
Where is RSW/US based?
RSW/US is headquartered in Cincinnati, United States, in the North America region.
How does RSW/US make money?
Five revenue lines are on record. Full-Service Outsourced Business Development Program is the primary driver. The others are LAUNCH Lead Generation Program, RSW New Business Consulting, RSW/B2B Professional Services Program and RSW/Lists.
Who are RSW/US's main competitors?
Direct peers on record are Heinz Marketing, Winbound, Flint McGowan, Square 2 Marketing, Newfangled and Gorilla 76. Emerging players are Bill Faeth / Pipeline Unicorn and Sales Gravy. Broad incumbents are HubSpot and ZoomInfo.
Does RSW/US have an API?
No public API is recorded for RSW/US.
What industry is RSW/US in?
RSW/US's product category is Outsourced Business Development Services. Its primary akta.pro industry code is BPAFAKAD, Appointment Setting & Sales Development (SDR/BDR) Services, with a secondary code of BPAAADAA, B2B Appointment Setting & SDR/BDR Outsourcing. Its NAICS code is 5418 and its SIC code is 8742.