Forth™
FORTH (Set Forth, LLC) is a Schaumburg, IL-based vertical SaaS and payments platform serving 450+ U.S. debt relief service providers with FORTH CRM, FORTH Pay dedicated-account administration, and an integrated ecosystem of compliance, settlement, and consumer engagement tools.
- Company typePrivate
- Founded2009
- HeadquartersSchaumburg, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Forth™ does
FORTH (Set Forth, LLC) is a U.S.-focused vertical SaaS and payments platform purpose-built for the debt resolution industry, founded in 2009 in Addison, Illinois as DebtPay Gateway and DebtPay Pro and rebranded under the FORTH name in 2022. Headquartered in Schaumburg, Illinois with 125+ employees, the company serves more than 450 debt relief service providers (DRSPs); the platform has facilitated over $8 billion in cumulative debt settlement and hundreds of thousands of consumer engagements. Adjacent verticals covered include student loan modification and merchant cash advance / business financing.
The platform centers on two integrated products: FORTH CRM, a cloud-based end-to-end customer lifecycle system covering sales, marketing, servicing, and developer tooling (RESTful/OAuth APIs, document/e-signature workflows, and a Snowflake-backed FORTH Managed Data Cloud IaaS/PaaS product), and FORTH Pay, a native transaction management and accounting layer that administers FDIC-insured dedicated consumer accounts held at SouthState Bank and Georgia Banking Company, plus a creditor portal for 24/7 payment reconciliation. Supporting modules include Clixsign (proprietary e-signature), a white-label Consumer Portal and mobile app, Insights BI, FORTH Credit (low-friction credit pulls via Spinwheel), and specialized settlement tools (negotiation scoring rules, dynamic payment scheduling, fee forecasting, and amortization). Compliance posture includes alignment with the FTC Telemarketing Sales Rule, NACHA guidelines, AICPA SOC 2 Type 2 certification, and ACDR accreditation.
Revenue is generated through two streams: per-user subscription billing for FORTH CRM (month-to-month or annual, billed per active login) and transaction-based fees on payment processing and dedicated account administration through FORTH Pay. The company pursues a sales-led, enterprise-focused GTM with scheduled demos, custom implementations, and ~2-week data migration support, distributed through inside sales for mid-market accounts and direct field sales for enterprise DRSPs. In 2025, FORTH accepted a majority equity investment from Milestone Partners alongside a relocation to a larger Schaumburg facility, underscoring an active phase of capitalization and operating scale-up.
Forth™ firmographics
Firmographics- Name
- Forth™
- Legal name
- Set Forth, LLC
- Website
- https://setforth.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- FORTH (Set Forth, LLC) is a Schaumburg, IL-based vertical SaaS and payments platform serving 450+ U.S. debt relief service providers with FORTH CRM, FORTH Pay dedicated-account administration, and an integrated ecosystem of compliance, settlement, and consumer engagement tools.
- Ownership category
- akta.pro rank
Forth™ industry classification
Industry- Product category
- Debt Resolution Technology
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Customer Service/Support CRM & Contact Center Platforms (BPAFAFAK)
- akta.pro secondary industry
- B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)
Keywords
Where Forth™ is headquartered
LocationHeadquarters
- HQ city
- Schaumburg
- HQ country
- United States
- HQ region
- North America
Offices4 records
Markets served
Forth™ business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- FORTH CRM Subscription: Monthly or annual subscription pricing for CRM platform access. Month-to-month pricing as well as annual subscriptions at significant discount are offered. Users are billed per login that has accessed the system at least once in the prior month.
- FORTH Pay Transaction Processing: Transaction management and payment processing fees for dedicated account administration, including ACH, credit card, eCheck, direct pay, and check payments. FORTH acts as account administrator for consumer funds.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Custom enterprise pricing based on user count and feature requirements |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
Forth™ product offering
Product offeringCore offering
Forth™ (Set Forth, LLC) sells a cloud-based debt resolution technology platform to debt relief service providers (DRSPs) and adjacent consumer finance verticals. Its two core offerings are FORTH CRM, an end-to-end CRM covering sales, marketing, servicing, and developer tools, and FORTH Pay, an integrated transaction management and accounting platform providing FDIC-insured dedicated accounts and a creditor portal. Surrounding these are modular capabilities including proprietary e-signature (Clixsign), consumer portal, settlement and negotiation tooling, credit pulls (FORTH Credit), business intelligence (Insights), and a Snowflake-backed data cloud with RESTful APIs.
Product overview
FORTH is a debt resolution technology platform offering a unified portfolio of products built around two core offerings: FORTH CRM (an all-in-one cloud-based platform for debt relief service providers to manage sales, marketing, servicing, and developer tools) and FORTH Pay (a native transaction management and accounting platform for dedicated account administration). These core products are complemented by specialized modules including Clixsign (proprietary e-signature), Consumer Portal (white-label consumer interface), Insights (business intelligence), FORTH Credit (credit pull integration), Dedicated Accounts (FDIC-insured consumer fund accounts), and Creditor Portal (creditor payment management). FORTH also provides developer tools including RESTful APIs (FORTH CRM API, FORTH Pay API) and FORTH Managed Data Cloud (built on Snowflake) for building custom integrations and accessing data infrastructure.
Differentiator
Problem solved
Functional benefit
Brands
- FORTH CRM: End-to-end cloud-based CRM solutions for debt relief service providers, including sales, marketing, servicing, and developer tools.
- FORTH Pay
- FORTH Credit
- FORTH Managed Data Cloud
Products and services
- FORTH CRM End-to-end cloud-based CRM platform that securely integrates data, tools, and functionality to manage the entire customer lifecycle, deliver marketing campaigns, collect payments, and service accounts for debt relief service providers.
- FORTH Pay Integrated transaction management and accounting platform native to FORTH CRM that offers dedicated accounts for consumer fund management and a creditor portal for streamlined financial operations.
- FORTH CRM API Industry-standard RESTful OAuth-based API that unifies all FORTH CRM functions through a common systems interface for syncing with third-party tools or building custom applications.
- FORTH Pay API Industry-standard RESTful OAuth-based API that unifies FORTH processing functions for enrolling/managing consumer lifecycles, sending/receiving payments, and accessing financial data.
- FORTH Managed Data Cloud IaaS/PaaS product built on Snowflake that grants full access to FORTH CRM and processing data in a cloud-based database environment with access to Snowflake's app marketplace.
- FORTH Mobile App Mobile application enabling consumers to manage dedicated accounts, track debt-resolution progress, and stay connected via iOS and Android devices.
Quantifiable outcome
- $8B+ in debt settled on the FORTH platform
- +2 more outcomes
Companies that use Forth™
Customer profileNamed customers3 records
Segments2 records
Ideal customer profiles2 records
Forth™ technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration50 records
AI capability5 records
Feature11 records
Forth™ partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and supporting.
- SpinwheelcorePowers FORTH Credit - an exclusive credit-pulling integration designed for efficiency and affordability. Provides instant access to superior credit data upon signup with enterprise-grade protection.
- SnowflakecoreCloud infrastructure partner powering FORTH Managed Data Cloud (MDC). Provides high availability, low latency data infrastructure with access to Snowflake's vast app marketplace.
- TwiliosupportingIndustry-leading telephony provider for SMS marketing, enabling real-time high-touch conversations with prospects and customers with maximum availability, deliverability, and scalability.
- Group ISOsupportingPreferred merchant processing partner for nearly a decade with over two decades of experience. Provides multiple direct acquiring bank options for clients across industry types.
- LendingUSAsupportingFreshstart Lending program partner offering early graduation loans for debt settlement clients who have made six consecutive monthly payments. Consolidates debts into a single manageable payment.
- MonevosupportingAward-winning embedded finance platform providing real-time pre-qualified personal loan options. Trusted by over 200 companies to deliver pre-qualified loan options to consumers.
- CredologisupportingEarly Graduation Loans provider for debt relief clients. Integration allows case managers to submit applications directly from dashboard with automated status updates and real-time funding monitoring.
- SuperMoneysupportingEmbedded finance platform recognized as Best Embedded Finance Solution by Tearsheet's Embedded Banking Awards. Offers pre-qualified loan offers in under 60 seconds.
- ArraysupportingCredit tools and private label solutions provider helping customers own their financial future through enhanced customer engagement.
- XactussupportingVerification services provider enabling 360 approach to verification across workflows with industry-leading speed, reliability, and accuracy.
- YtelsupportingCloud-based enterprise carrier founded in 2012 providing webphone, sales dialer, SMS marketing software, and programmable APIs for trusted business communications.
- BlueRocksupportingOmni-channel Contact Center Solution provider offering best caller ID reputation and complimentary managed service.
- CRS GroupsupportingCredit reporting provider offering hard and soft inquiry credit reports from all three bureaus with typical onboarding taking two weeks or less.
- Authorize.NetsupportingPayment gateway integration for processing credit card and ACH transactions.
Scale indicators7 records
Recent moves10 records
Expansion highlights6 records
Forth™ competitors and assessment
Company assessmentBroad incumbents
- Genesys: Genesys is a large enterprise contact center and customer experience platform with deep financial services deployments. Comparable to FORTH for the omnichannel contact center layer integrated alongside its CRM.
- Salesforce: Salesforce is the leading horizontal CRM with Financial Services Cloud and AppExchange ecosystem. Comparable to FORTH as the broad incumbent CRM alternative that debt relief firms could standardize on instead of a vertical platform.
- Zendesk: Zendesk provides customer service and support CRM software used across many industries including financial services. Comparable to FORTH's servicing and consumer-portal capabilities at the customer-support layer.
- FICO: FICO provides analytics, credit scoring, and debt management tools used by lenders and servicers. Comparable to FORTH on the credit-data and decisioning side of debt-relief operations.
- HubSpot: HubSpot offers CRM, marketing automation, and customer service software popular with mid-market and SMB customers. Comparable to FORTH in covering sales, marketing, and support workflows that overlap with FORTH CRM modules.
Others
- Five9: Five9 is a cloud contact center vendor that integrates directly with FORTH. It is an ecosystem partner and adjacent technology provider rather than a direct competitor, but is comparable in powering the customer-service and outreach workflows DRSPs need.
Direct peers
- CGI Federal: CGI delivers IT and business process services to financial services and federal agencies, including debt management and collections platforms. Comparable to FORTH in addressing financial-services operational technology with compliance and payment rails.
- DAKCS Software Systems: DAKCS provides CRM and workflow software specifically designed for debt collection and recovery agencies. It is directly comparable to FORTH as a vertical-specific CRM platform serving consumer-credit servicing businesses with similar operational tooling.
- Ontario Systems (Amplify): Ontario Systems offers debt collection and recovery software including CRM, account management, and payment processing for ARM agencies. Comparable to FORTH for serving consumer credit servicing workflows with integrated payments and compliance features.
- TCN (TeleCommunication Network): TCN provides cloud-based contact center and CRM tools purpose-built for the debt collection and accounts-receivable industry. Comparable to FORTH's contact center integrations and customer-servicing functionality for credit-servicing businesses.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Customer concentration
Forth™ social profiles
Digital presenceForth™ compliance and trust
Trust signalCompliance1 record
Forth™ financial estimates
Financial estimateRevenue estimate
Valuation estimate
Forth™ leadership team
Management profileNumber of profiles
Profiles8 records
Forth™ funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Forth™ M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Forth™
What does Forth™ do?
Forth™ (Set Forth, LLC) sells a cloud-based debt resolution technology platform to debt relief service providers (DRSPs) and adjacent consumer finance verticals. Its two core offerings are FORTH CRM, an end-to-end CRM covering sales, marketing, servicing, and developer tools, and FORTH Pay, an integrated transaction management and accounting platform providing FDIC-insured dedicated accounts and a creditor portal. Surrounding these are modular capabilities including proprietary e-signature (Clixsign), consumer portal, settlement and negotiation tooling, credit pulls (FORTH Credit), business intelligence (Insights), and a Snowflake-backed data cloud with RESTful APIs.
Is Forth™ a public or private company?
Forth™ is a private company. It is classified as private equity controlled and is currently operating.
When was Forth™ founded?
Forth™ was founded in 2009. It employs 101 to 250 people.
Where is Forth™ based?
Forth™ is headquartered in Schaumburg, United States, in the North America region.
How does Forth™ make money?
Two revenue lines are on record. FORTH CRM Subscription is the primary driver. The others are FORTH Pay Transaction Processing.
Who are Forth™'s main competitors?
Broad incumbents on record are Genesys, Salesforce, Zendesk, FICO and HubSpot. Five9 is listed as an others. Direct peers are CGI Federal, DAKCS Software Systems, Ontario Systems (Amplify) and TCN (TeleCommunication Network).
Does Forth™ have an API?
Yes. FORTH offers industry-standard RESTful OAuth-based APIs: (1) FORTH CRM API unifies all CRM functions through a common systems interface for syncing with third-party tools or building custom applications; (2) FORTH Pay API unifies all processing functions for enrolling/managing consumer lifecycles, sending/receiving payments, and accessing financial data; (3) FORTH Managed Data Cloud (MDC) is an IaaS/PaaS product built on Snowflake providing full access to CRM and processing data in a cloud-based database environment with access to Snowflake's app marketplace. Developer documentation is at developer.setforth.com.
What industry is Forth™ in?
Forth™'s product category is Debt Resolution Technology. Its primary akta.pro industry code is BPAFAFAK, Customer Service/Support CRM & Contact Center Platforms, with a secondary code of HDAAAGAJ, B2B SaaS & Enterprise Personalization (CRM, Sales, Support). Its NAICS code is 5132 and its SIC code is 7372.