Pearl Jade Marketing

What Pearl Jade Marketing does

Pearl Jade Marketing is a privately held, founder-owned boutique marketing agency headquartered in Central, Pennsylvania (Harrisburg), founded in 2018 and operating with a staff in the 11–50 range under Owner and Founder Janelle DelSignore. The company positions itself as a full-service creative marketing agency serving small to mid-sized businesses ranging from startups to scaling companies, accepting clients on a national basis despite its single Central, PA location. Its value proposition centers on being a personalized, multi-disciplinary alternative to larger marketing firms, bundling branding, design, web, social, and paid media under one roof rather than competing on price.

The service catalog is delivered as professional services rather than as a software platform: branding and graphic design (logo suites, identity, print and digital collateral), website creation and landing page development, social media management with platform-specific offerings for Instagram (including Reels) and Facebook, Google-certified digital advertising and Google Services, account recovery for compromised digital properties, marketing consulting, and speaking/training seminars. Revenue is generated through project-based fees, ongoing retainers, and consulting engagements with SMB customers; pricing is not publicly disclosed and prospects are directed to contact the agency directly. Customer acquisition is sales-led, relying on the company's website, case studies, organic social presence on Instagram/Facebook/LinkedIn, and inbound 'Let's Chat' inquiries rather than paid distribution or reseller channels. Certifications held include Google Partner status and unspecified professional social marketing credentials, and the firm references award recognition in its press section, though specific awards are not enumerated in the available data.

The business model carries classic small-agency economics: no external funding is disclosed (the firm is bootstrapped), there is no parent company, no subsidiaries, no mergers or acquisitions on record, and no patent or trademark portfolio. The competitive position rests on a multi-disciplinary team including named senior web developers with 9+ and 20+ years of experience, multiple branding and graphic designers, a marketing manager, creative coordinator, execution specialist, and office manager. There is no proprietary technology platform disclosed; differentiation is built on integrated human expertise, certifications, and brand recognition rather than on a defensible technical asset or data flywheel.

Name

Pearl Jade Marketing

Legal name

Pearl Jade Marketing

Website

https://pjademkt.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Pearl Jade Marketing is a founder-owned, full-service boutique marketing agency based in Harrisburg, Pennsylvania, serving small to mid-sized businesses nationally with branding, graphic design, website development, social media management, Google-certified digital advertising, marketing consulting, and speaking/training services.

Ownership category

akta.pro rank

Product category

Marketing Services

NAICS

Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Promotional Product Distribution & Fulfillment (BPAFAMAB)

Keywords

• Digital marketing services
• Social media management
• Branding and graphic design
• Website design and development
• Digital advertising management

Headquarters

HQ city

Harrisburg

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Marketing Services: The agency generates revenue through providing professional marketing services including digital advertising, social media marketing, website services, graphic design and branding, and marketing consulting. Revenue is likely derived from a combination of project-based fees, ongoing retainer agreements, and potentially hourly consulting engagements.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Pearl Jade Marketing is a full-service boutique marketing agency delivering tailored branding, graphic design, website creation, social media management, digital advertising, and marketing consulting to startups and scaling businesses. Services are packaged and sold directly to clients via project-based engagements, retainers, and consulting arrangements, with execution handled by an in-house multi-disciplinary creative team.

Product overview

Pearl Jade Marketing is a full-service boutique marketing agency that provides a comprehensive suite of digital marketing services. Rather than a unified software product, the offering consists of interconnected service modules including Digital Advertising, Google Services, Social Media Marketing (with platform-specific services for Instagram and Facebook), Website Services (including landing pages), Graphic Design & Branding, Account Recovery Services, Marketing Consulting, and Speaking/Training Seminars. These services work together to provide clients with complete marketing solutions from brand development through digital campaign execution and management.

Differentiator

Problem solved

Functional benefit

Products and services

• Digital Advertising Pay-per-click and display advertising services across platforms including Google Ads and social channels, offering targeted ad management with insights to reach ideal clients. Designed for SMB clients that need managed paid acquisition.
• Google Services Certified Google advertising services including search, display, and app advertising delivered through Google Ads under the agency's Google Partner status.
• Social Media Marketing Comprehensive social media management and marketing services covering content strategy, posting, engagement, and platform-specific management for Instagram (including Reels) and Facebook. Targets SMB clients needing outsourced social execution.
• Website Services Website creation and development services producing professional, modern, and engaging business websites, including dedicated landing page design and development for conversion-focused campaigns.
• Graphic Design & Branding Visual branding and graphic design services including logo design, brand identity creation, and marketing collateral design for both digital and print channels. Aims to create cohesive visual identity that drives engagement.
• Account Recovery Services Services to help businesses recover compromised or lost social media and digital accounts. Addresses incidents where clients lose control of their digital marketing assets.
• Marketing Consulting Strategic marketing consultation services providing expertise on marketing strategy and execution. Supports SMB owners navigating complex digital marketing ecosystems.
• Speaking / Training Seminars Educational presentations and training seminars on branding and digital marketing topics for businesses. Positions the agency's expertise as a standalone learning offering for SMB and industry audiences.

Named customers3 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Direct peers

• Cardinal Digital Marketing: Full-service digital marketing agency offering SEO, paid media, social media, web design, and analytics for SMB and mid-market clients. Direct peer in service mix and customer segment.
• SmartSites: Full-service digital marketing agency serving SMB clients across the US with services spanning SEO, PPC, web design, and social media. Directly comparable in target customer, service breadth, and boutique-to-mid positioning.
• WebFX: Full-service digital marketing agency offering web design, SEO, PPC, social media, and content marketing to SMB and mid-market clients. Comparable in service portfolio and SMB focus, though at meaningfully larger scale than Pearl Jade.
• 97th Floor: Digital marketing agency focused on SEO, content marketing, paid media, and web design for mid-market and growth-stage brands. Comparable in the integrated service offering and emphasis on creative + performance marketing.
• Disruptive Advertising: Digital advertising and marketing agency offering PPC, SEO, web design, and social media management to SMB clients. Comparable in digital advertising-led service mix and SMB customer profile.
• OuterBox: Digital agency combining web design/development with SEO, PPC, and content marketing for growing businesses. Directly comparable given shared focus on website services plus complementary digital marketing.
• LYFE Marketing: Digital marketing agency specializing in social media management, content creation, and paid social for small businesses. Direct peer given shared SMB target market and emphasis on social media marketing services.
• Huemor: Boutique agency combining web design and development with branding and digital marketing strategy. Direct peer given similar boutique-to-mid full-service offering that pairs creative with marketing execution.
• Firestarter SEO: Digital marketing agency offering SEO, PPC, web design, and social media for SMB clients. Comparable in being a focused full-service shop targeting small to mid-sized businesses nationwide.

Broad incumbents

• WPP: Largest global advertising and marketing services holding company, with agencies spanning creative, media, digital, and PR. Provides context for competitive dynamics and scale advantage versus boutique players like Pearl Jade.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/pjademkt
• LinkedInlinkedin.com/company/pearl-jade-marketing/posts/?feedView=all
• Instagraminstagram.com/pearljademarketing

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pearl Jade Marketing