The Beauté-test.com
Beauté-test.com is a French beauty media platform, founded in 2003 under Reworld Media, serving French consumers with 2M+ product reviews, 300K active testers, and 1.6M monthly visitors, while monetizing through Brand Stories partnerships, affiliate revenue, and advertising.
- Company typePrivate
- Founded2003
- HeadquartersFranceau, France
- Headcount1–10
- GTM typeB2B and B2C
- OfferingDigital Commerce or Content
What The Beauté-test.com does
Beauté-test.com is a French beauty media and consumer-review platform founded in 2003 and operated under the Reworld Media group. It functions as a horizontal beauty guide covering skincare, makeup, haircare, fragrances, body care, and adjacent wellness and lifestyle categories, and serves primarily French beauty consumers — predominantly women researching cosmetics purchases, reading peer reviews, and participating in product testing through the community of 300,000 active 'testeuses.' The platform's product surface includes a comprehensive review-and-ratings database (2M+ indexed reviews), the 'Beauté Test Magazine' editorial section, member forums, a newsletter, and a ChatGPT-powered 'Mon assistant beauté' assistant for personalized recommendations. Underlying technology is a web-based content management and community platform with product-category taxonomy spanning hundreds of subcategories.
The Beauté-test.com firmographics
Firmographics- Name
- The Beauté-test.com
- Legal name
- Beauté Test
- Website
- https://beaute-test.com
- Company type
- Private
- Founded year
- 2003
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Beauté-test.com is a French beauty media platform, founded in 2003 under Reworld Media, serving French consumers with 2M+ product reviews, 300K active testers, and 1.6M monthly visitors, while monetizing through Brand Stories partnerships, affiliate revenue, and advertising.
- Ownership category
- akta.pro rank
The Beauté-test.com industry classification
Industry- Product category
- Beauty Media Platform
- NAICS
- Marketing Research and Public Opinion Polling (54191)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Brand & Advertising Research (Brand Health, Copy Testing, Campaign Effectiveness) (MPAAALAG)
- akta.pro secondary industry
- Sampling & Product Trial Programs (BPAFAMAH)
Keywords
Where The Beauté-test.com is headquartered
LocationHeadquarters
- HQ city
- Franceau
- HQ country
- France
- HQ region
- Europe
Offices1 record
Markets served
The Beauté-test.com business model
Business model- GTM type
- B2B and B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Brand Stories Partnership Services: Paid partnership program where beauty brands receive editorial coverage, founder interviews, product testing campaigns with community members, and social media promotion. The service includes LinkedIn and website article publication, newsletter banners, and social media relay to reach the platform's engaged beauty community.
- Affiliate/Referral Revenue: The platform drives traffic to beauty products through affiliate links and referral arrangements with brands and retailers. Users can purchase products directly through the platform's product recommendations.
- Advertising: The platform monetizes its large audience through display advertising and sponsored content throughout the editorial and product review sections.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Multi-year contract | Brand Stories Partnership - Custom Plans |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels8 records
The Beauté-test.com product offering
Product offeringCore offering
Beauté-test.com operates a French beauty media platform where consumers read and write product reviews, discover cosmetics, and participate in product testing campaigns run by beauty brands. The platform monetizes its 1.6M monthly visitors and 300K active testers through paid Brand Stories partnerships (editorial coverage, founder interviews, community testing), affiliate links, and display advertising. The editorial team, backed by Reworld Media, produces daily beauty articles, trend coverage, and a ChatGPT-powered beauty assistant.
Product overview
Beauté Test is France's leading beauty media platform (1er média beauté en France) offering a comprehensive ecosystem of product review services, editorial content, and brand marketing solutions. The core platform provides over 2 million indexed product reviews and ratings across extensive beauty categories including skincare (visage, corps), makeup, haircare, fragrances, and wellness products. The platform operates through interconnected modules: the review-and-ratings system, the Brand Stories marketing service for brand discovery, community testing campaigns generating authentic consumer reviews, editorial magazine content, and member forums. The ecosystem also includes a ChatGPT-powered conversational assistant for personalized beauty recommendations. The platform serves 1.6 million monthly visitors, 300K active testers, and maintains a community of over 200K engaged subscribers.
Differentiator
Problem solved
Functional benefit
Brands
- Brand Stories by Beauté Test: A branded content service offering product testing campaigns, founder interviews, editorial features, and social media amplification for beauty brands.
Products and services
- Beauté Test Platform A comprehensive French beauty product review and testing platform that allows members to read and write product reviews, discover new products, and access editorial beauty content across skincare, makeup, haircare, fragrances, and body care categories. Serves 1.6M monthly visitors and indexes over 2M product reviews.
- Brand Stories
- Mon assistant beauté (ChatGPT Assistant)
Quantifiable outcome
- 300K active testers available for brand product testing campaigns
- +1 more outcomes
Companies that use The Beauté-test.com
Customer profileNamed customers12 records
Segments1 record
Ideal customer profiles2 records
The Beauté-test.com technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
The Beauté-test.com partnerships and signals
Strategic signalPartnerships
18 partnerships are on record, tiered major, flagship, core and minor.
- Vichy LaboratoiresmajorBrand Stories partnership for product testing campaigns and authentic customer review generation. Vichy participates in community testing programs to gather consumer feedback on their dermatological skincare products.
- Kiko MilanomajorProduct testing and UGC (user-generated content) engagement campaign partnership. Kiko Milano utilizes the platform's community for product testing and authentic consumer engagement.
- EucerinmajorUGC collaboration and product testing partnership. Eucerin leverages the testing community for authentic reviews of their skincare products.
- L'OréalflagshipCollaboration for generating authentic customer reviews on beauty products. L'Oréal utilizes the platform's large testing community for product feedback campaigns.
- GarniermajorProduct testing campaign partnership. Garnier conducts testing campaigns with the platform's community members to generate authentic consumer reviews.
- SchwarzkopfmajorProduct testing and customer reviews partnership for haircare products. Schwarzkopf leverages the testing community for feedback on hair care lines.
- BeiersdorfflagshipConsumer reviews and product testing partnership. Beiersdorf (parent company of brands like Nivea, Eucerin) utilizes the platform for authentic consumer feedback.
- MixamajorProduct testing and UGC campaign partnership for Mixa's sensitive skin and baby care products.
- ColgatemajorProduct testing experience partnership for oral care products. Colgate engages the platform's community for product testing feedback.
- Dr. Pierre RicaudcoreProduct testing campaign partnership. The beauty brand conducts testing campaigns with the platform's community members.
- BlissimcoreBeauty subscription service using the platform for testing and customer reviews. Blissim leverages the community for product feedback.
- HairlustminorHair product testing and UGC content partnership. Hairlust, a haircare brand, conducts product testing campaigns with the platform's community.
- JonzacminorProduct testing collaboration. Jonzac (certified organic cosmetics brand) participates in testing campaigns with the community.
- La ProvençaleminorCustomer reviews and UGC partnership. La Provençale utilizes the platform for authentic consumer reviews of their Mediterranean skincare products.
- Ivy AïaminorProduct testing experience and customer returns partnership for the eco-friendly beauty brand.
- myIEVAminorUser experience and customer reviews partnership. myIEVA utilizes the testing community for feedback on their beauty devices.
- SharkminorConsumer testing and UGC engagement partnership. Shark (beauty/hair tools brand) conducts consumer testing campaigns.
- Reworld MediaflagshipBeauté Test is edited by Reworld Media, a major French media group. This corporate parent provides the editorial infrastructure and media industry resources behind the platform.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
The Beauté-test.com competitors and assessment
Company assessmentDirect peers
- Influenster: US-based product review and sampling community where members test products and write reviews in exchange for samples. Closely comparable to Beauté Test in core mechanic (community testing + reviews + brand partnerships), but operates at significantly larger global scale.
- MakeupAlley: Long-running beauty product review community focused on authentic consumer reviews across skincare and makeup. Directly comparable review-database and community model, though without the active product-testing/sampling layer Beauté Test offers brands.
- Sampleo: French sampling and product-trial platform connecting consumers with brands for product testing and UGC generation. Operates in the same French market with the same sampling-to-review value proposition Beauté Test monetizes via Brand Stories.
Broad incumbents
- Sephora Beauty Insider Community: Sephora operates one of the largest beauty review and community platforms globally as part of its broader retail business. A scaled incumbent whose retailer-owned review community competes for the same brand-partnership budgets and consumer attention.
- Byrdie: Dotdash Meredith-owned beauty editorial media with reviews, tutorials and brand coverage. Comparable as a beauty content/editorial platform serving consumers, but lacks the dedicated product-testing community layer.
- Allure: Established US beauty media brand covering product reviews, trends and brand storytelling. Comparable in its editorial-review hybrid model, though primarily US-focused and operating inside a much larger media portfolio (Condé Nast/Penske).
Emerging players
- Beautylish: Beauty e-commerce retailer with an integrated community and product review section. Comparable as a beauty review + commerce hybrid, though smaller in audience and anchored in retail rather than media.
- Hivency: French influencer marketing platform connecting brands with creators for UGC campaigns. Competes for the same French beauty-brand marketing budgets Beauté Test monetizes via Brand Stories, but uses paid creators rather than an owned community.
Regional players
- My Little Beauty: French beauty subscription box and content brand operated by My Little Paris. Operates in the same French beauty consumer market with adjacent editorial and product-discovery content, though anchored on subscription commerce rather than reviews.
- Treatwell: European beauty and wellness booking marketplace with editorial content. Comparable only loosely as a French/European beauty consumer brand with content monetization; core business (bookings marketplace) is structurally different.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
The Beauté-test.com social profiles
Digital presenceThe Beauté-test.com financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Beauté-test.com leadership team
Management profileNumber of profiles
Profiles3 records
The Beauté-test.com funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Beauté-test.com M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Beauté-test.com
What does The Beauté-test.com do?
Beauté-test.com operates a French beauty media platform where consumers read and write product reviews, discover cosmetics, and participate in product testing campaigns run by beauty brands. The platform monetizes its 1.6M monthly visitors and 300K active testers through paid Brand Stories partnerships (editorial coverage, founder interviews, community testing), affiliate links, and display advertising. The editorial team, backed by Reworld Media, produces daily beauty articles, trend coverage, and a ChatGPT-powered beauty assistant.
Is The Beauté-test.com a public or private company?
The Beauté-test.com is a private company. It is classified as corporate owned and is currently operating.
When was The Beauté-test.com founded?
The Beauté-test.com was founded in 2003. It employs 1 to 10 people.
Where is The Beauté-test.com based?
The Beauté-test.com is headquartered in Franceau, France, in the Europe region.
How does The Beauté-test.com make money?
Three revenue lines are on record. Brand Stories Partnership Services are the primary driver. The others are affiliate/Referral Revenue and advertising.
Who are The Beauté-test.com's main competitors?
Direct peers on record are Influenster, MakeupAlley and Sampleo. Broad incumbents are Sephora Beauty Insider Community, Byrdie and Allure. Emerging players are Beautylish and Hivency. Regional players are My Little Beauty and Treatwell.
Does The Beauté-test.com have an API?
No public API is recorded for The Beauté-test.com.
What industry is The Beauté-test.com in?
The Beauté-test.com's product category is Beauty Media Platform. Its primary akta.pro industry code is MPAAALAG, Brand & Advertising Research (Brand Health, Copy Testing, Campaign Effectiveness), with a secondary code of BPAFAMAH, Sampling & Product Trial Programs. Its NAICS code is 54191 and its SIC code is 7311.