Sampleo SAS
Sampleo SAS is a two-sided product testing and word-of-mouth marketing platform, operating as a brand of Webedia SA, that connects 1.5 million consumer ambassadors across 17 countries with enterprise brand clients (L'Oréal, LVMH, Nestlé, Coca-Cola and others) for product testing, consumer reviews, and UGC campaigns.
- Company typePrivate
- Founded2011
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Sampleo SAS does
Sampleo SAS is an alternative marketing and e-reputation platform that operates a two-sided product testing marketplace, connecting consumer ambassadors with brand marketing campaigns. Founded in 2011 and operating as a brand of Webedia SA (registered in Nanterre, France), the company runs a free consumer-facing platform available in 17 country-specific localizations where registered ambassadors apply to receive free products at home, test them, and share reviews and user-generated content on social networks. On the B2B side, Sampleo operates a Pro Platform (pro.sampleo.com) that gives brands access to its community of 1.5 million consumer ambassadors for product testing, co-creation, and consumer insights campaigns, supported by proprietary ambassador tracking technology that enables individual monitoring of participants throughout campaigns.
The technology stack is a cloud-based platform hosted on Google Cloud France, with native iOS and Android mobile applications extending the consumer surface beyond the web. Sampleo sits within Webedia Creators, the influencer marketing division of French media group Webedia SA, allowing it to bundle consumer activation with content creator and social media capabilities when serving enterprise clients. To date, the company reports having served approximately 600 brand clients and completed 1,200 campaigns, with named customers spanning beauty/cosmetics (LVMH, L'Oréal, Garnier, LANEIGE, Belif, Nuxe, Sanoflore, Klorane, Avène, Urban Decay, Pierre Fabre, Coty), food and beverage (Nestlé, Coca-Cola, William Grant & Sons, Knoppers, Desperados), and adjacent verticals (Tumi, Canal+, Snapchat).
The business model is a B2B brand-funded platform: the consumer side is entirely free (freemium membership with no cost to ambassadors), while revenue is generated from brands paying for access to the ambassador community and for campaign execution services, structured as a mix of recurring subscription-style partnerships and per-campaign professional services engagements. Brand pricing is not publicly disclosed. Geographic reach spans 17 countries across Western and Southern Europe, the UK, North America, Latin America, the Middle East, and Asia-Pacific, and the company has pursued inorganic growth via the 2017 acquisition of TesterTout.com.
Sampleo SAS firmographics
Firmographics- Name
- Sampleo SAS
- Legal name
- Webedia SA
- Website
- https://sampleo.com
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Sampleo SAS is a two-sided product testing and word-of-mouth marketing platform, operating as a brand of Webedia SA, that connects 1.5 million consumer ambassadors across 17 countries with enterprise brand clients (L'Oréal, LVMH, Nestlé, Coca-Cola and others) for product testing, consumer reviews, and UGC campaigns.
- Ownership category
- akta.pro rank
Sampleo SAS industry classification
Industry- Product category
- Influencer Marketing Platform
- NAICS
- Advertising Agencies (54181), Marketing Research and Public Opinion Polling (541910)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- Influencer Gifting, Seeding & Sampling Platforms (MPACAGAL)
- akta.pro secondary industries
- Sampling & Product Trial Programs (BPAFAMAH), Product Demonstrators & Sampling Staff (HSACAEAG), Brand & Advertising Research (Brand Health, Copy Testing, Campaign Effectiveness) (MPAAALAG)
Keywords
Where Sampleo SAS is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Sampleo SAS business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- B2B Brand Partnership Services: Sampleo generates revenue by offering brands a platform to activate consumer ambassadors for product testing and word-of-mouth marketing campaigns. Brands pay for access to the ambassador community and campaign management services.
- Campaign-based Services: Brands engage Sampleo for specific campaigns including product testing, co-creation, and consumer insights gathering. Revenue is generated per campaign or through ongoing brand partnerships.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free ambassador membership |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
Sampleo SAS product offering
Product offeringCore offering
Sampleo operates a two-sided platform that connects consumer ambassadors with brand campaigns. Consumers register for free to test products at home, share reviews and create authentic UGC content on social media. Brands pay for access to the 1.5 million ambassador community, campaign management, and proprietary tracking technology to run word-of-mouth and product testing campaigns.
Product overview
Sampleo operates a dual-platform ecosystem consisting of a consumer-facing free product testing marketplace (Sampleo Consumer Platform) and a professional campaign management solution (Sampleo Pro Platform). The consumer platform connects brands with target ambassadors who receive free products, complete review missions, and generate authentic UGC content. The Pro platform enables brands to create campaigns with proprietary targeting technology, access 1.5 million consumers, and leverage Webedia Creators' influencer network. The company also offers a mobile application for iOS and Android. Campaign categories span Fashion/Beauty/Care, Food, Family, Home, and Services verticals, with notable brand partners including LANEIGE, Belif, Sanoflore, Saeve, Klorane, Nuxe, Wishful, Avène, Urban Decay, Clinique, and L'Occitane.
Differentiator
Problem solved
Functional benefit
Products and services
- Sampleo Consumer Platform A free product testing platform where consumers register as brand ambassadors to receive products at home and share their opinions through reviews and social media content. Designed for individual consumers across 17 country-specific platform versions including France, USA, UK, Germany, Italy, Spain, Brazil, Singapore, Switzerland, Netherlands, Poland, Portugal, Belgium, Colombia, Mexico, Panama, and the Middle East.
- Sampleo Pro Platform
- Sampleo Mobile Application Native mobile application for iOS and Android enabling consumer ambassadors to participate in product testing campaigns, complete review missions, and share opinions on-the-go. Available on Apple App Store and Google Play Store.
Quantifiable outcome
- 2.6 million people reached (online and offline) through 3000 ambassadors for William Grant campaign
- +4 more outcomes
Companies that use Sampleo SAS
Customer profileNamed customers20 records
Segments4 records
Ideal customer profiles4 records
Sampleo SAS technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature2 records
Sampleo SAS partnerships and signals
Strategic signalPartnerships
Twelve partnerships are on record, tiered flagship and core.
- LANEIGEflagshipLANEIGE launched Sleeping Beauty Facial Cares campaign with 500 ambassadors in US and Singapore markets. Campaign involved product testing and authentic review generation.
- BelifflagshipBelif Aqua Bomb face cares campaign with 300 ambassadors. Products included moisturizing cream gel and sleeping mask for campaign testing.
- GarnierflagshipGarnier activated influence engagement around its Pure Active Serum range through Sampleo's ambassador platform. Case study demonstrates how the platform generates consumer engagement and UGC content.
- Webedia CreatorscoreSampleo is a brand of Webedia and operates as part of Webedia Creators' influence marketing ecosystem. Webedia Creators combines content creators, social media expertise, and consumer activation platforms. Sampleo represents the consumer/product testing component of this offering.
- NuxeflagshipNuxe Huile Prodigieuse Florale campaign with 600 ambassadors resulting in 100% positive reviews.
- SanofloreflagshipSanoflore Rosa Fresca organic skincare campaign with 400 ambassadors featuring organic rose hydrolat products.
- KloraneflagshipKlorane traditional and dry shampoo testing campaign with 250 ambassadors across Switzerland, Germany, and Italy regions. 96% positive reviews.
- AvèneflagshipAvène Anti-Age skincare campaign with 350 ambassadors testing PhysioLift products. Rating of 4.2/5 from 39 reviewers.
- William Grant & SonsflagshipCampaign reached 2.6 million people online and offline through 3000 ambassadors, boosting brand notoriety and engagement significantly.
- TumiflagshipInternational influence campaign achieved 1.4 million total audience reach in Europe, increasing brand visibility across markets.
- Urban DecayflagshipStay Naked Foundation campaign with 70 ambassadors in Netherlands. 97% positive reviews from 31 reviewers.
- Google Cloud France SARLcoreWebsite www.sampleo.com is hosted by Google Cloud France SARL, located at 8 Rue de Londres, 75009 Paris, France.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Sampleo SAS competitors and assessment
Company assessmentDirect peers
- Aspire (formerly AspireIQ): Aspire is a creator marketing platform used by major CPG and beauty brands to run influencer and UGC campaigns. It overlaps with Sampleo's brand-side value proposition of authentic content and word-of-mouth marketing at scale.
- Lumanu: Lumanu is a creator operations and influencer marketing platform that helps brands and agencies run paid creator campaigns with workflow and analytics tooling. It is comparable to Sampleo as an alternative infrastructure layer for brand-creator marketing programs.
- Vamp: Vamp is a creator marketing platform focused on short-form video and influencer content, with a creator marketplace used by major brands. It is comparable to Sampleo as an alternative channel for brands seeking authentic consumer-led content.
- HYPR: HYPR is an influencer marketing analytics and campaign platform used by brands and agencies to discover creators and run campaigns. It overlaps with Sampleo on the brand-side influencer and word-of-mouth marketing workflow.
- TRIBE: TRIBE is an influencer marketing platform that matches brands with creators for UGC campaigns, with a strong product-sampling and content-generation workflow. It is directly comparable to Sampleo on the brand-campaign execution layer.
- BzzAgent: BzzAgent is one of the original word-of-mouth/influencer marketing platforms that recruits consumer 'agents' to test products and share reviews. It is the most direct historical analog to Sampleo's ambassador-driven sampling model and serves similar CPG and beauty brand clients.
- Octoly: Octoly is a product gifting and seeding platform connecting brands with content creators who produce authentic reviews. It overlaps directly with Sampleo's product-sampling-and-UGC offering, particularly in beauty.
- Social Native: Social Native is a UGC content platform that helps brands source, manage and amplify authentic consumer content. It competes with Sampleo in the UGC and influencer content activation layer, often using product seeding as a content-generation input.
- Influencer.com (formerly ZINE): Influencer.com is an end-to-end influencer marketing platform with campaign management, creator marketplace and content amplification tools. It is comparable to Sampleo at the B2B brand side, particularly for the influence-marketing and content-amplification use cases.
- Influenster: Influenster runs a large community of product reviewers who receive free samples in exchange for reviews, ratings and UGC. It directly competes with Sampleo on the consumer-ambassador product testing and Ratings & Reviews model.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
Sampleo SAS social profiles
Digital presenceSampleo SAS financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sampleo SAS leadership team
Management profileNumber of profiles
Sampleo SAS funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sampleo SAS M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sampleo SAS
What does Sampleo SAS do?
Sampleo operates a two-sided platform that connects consumer ambassadors with brand campaigns. Consumers register for free to test products at home, share reviews and create authentic UGC content on social media. Brands pay for access to the 1.5 million ambassador community, campaign management, and proprietary tracking technology to run word-of-mouth and product testing campaigns.
Is Sampleo SAS a public or private company?
Sampleo SAS is a private company. It is classified as corporate owned and is currently operating.
When was Sampleo SAS founded?
Sampleo SAS was founded in 2011. It employs 11 to 50 people.
Where is Sampleo SAS based?
Sampleo SAS is headquartered in London, United Kingdom, in the Europe region.
How does Sampleo SAS make money?
Two revenue lines are on record. B2B Brand Partnership Services are the primary driver. The others are campaign-based Services.
Who are Sampleo SAS's main competitors?
Direct peers on record are Aspire (formerly AspireIQ), Lumanu, Vamp, HYPR, TRIBE, BzzAgent, Octoly, Social Native, Influencer.com (formerly ZINE) and Influenster.
Does Sampleo SAS have an API?
No public API is recorded for Sampleo SAS.
What industry is Sampleo SAS in?
Sampleo SAS's product category is Influencer Marketing Platform. Its primary akta.pro industry code is MPACAGAL, Influencer Gifting, Seeding & Sampling Platforms, with a secondary code of BPAFAMAH, Sampling & Product Trial Programs. Its NAICS code is 54181 and its SIC code is 7311.