Echobot
Echobot (now Dealfront) is a European sales and marketing intelligence SaaS platform providing GDPR-compliant B2B company and contact data, trigger event monitoring, and lead generation tools to enterprise and mid-market sales and marketing teams across DACH, UK, France, Nordics, and Benelux.
- Company typePrivate
- Founded2011
- HeadquartersKarlsruhe, Germany
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What Echobot does
Echobot is a European sales and marketing intelligence SaaS company founded in 2011 in Karlsruhe, Germany, by Bastian Karweg and Jannis Breitwieser. Originally a media monitoring tool, the company evolved into a GDPR-compliant B2B data platform providing company and contact intelligence, trigger event monitoring, and lead generation capabilities across DACH, UK, France, Nordics, and Benelux. The platform is powered by proprietary crawler technology and language-specific AI models that process publicly accessible sources and national trade registers, covering 40M+ European companies, 180M+ contacts, 128M+ financial records, and 50M+ trigger signals. Core product modules include TARGET (B2B prospecting with 100+ filters), CONNECT (360-degree company dossiers), DATACARE (data cleansing and enrichment), Web Visitors (website visitor identification), and a Chrome Extension for in-browser data access.
Echobot's business model is annual or multi-year SaaS subscription with tiered plans, supplemented by credit-based API usage and country-specific data add-ons. The go-to-market combines a self-serve product-led growth motion (14-day free trial, instant signup) with a consultative enterprise sales motion for larger accounts. The platform integrates natively with major CRMs (Salesforce, HubSpot, Pipedrive, Zoho, Microsoft Dynamics 365) and supports API and webhook connectivity.
In June 2022, Boston-based private equity firm Great Hill Partners invested €180 million to merge Echobot with Finnish web visitor intelligence company Leadfeeder (with an additional €50 million reserved for acquisitions), creating a combined entity of 250+ employees serving over 8,500 customers. In April 2023, the merged entity rebranded as Dealfront to unify its Go-to-Market platform positioning across European sales and marketing intelligence. Customers include Deutsche Telekom, Siemens, Deutsche Bahn, IONOS, Kyocera, Adecco, Babbel, and Mollie. The company maintains headquarters in Karlsruhe and a regional office in Helsinki, with data hosted exclusively on European servers.
Echobot firmographics
Firmographics- Name
- Echobot
- Legal name
- Dealfront Germany GmbH
- Website
- https://echobot.de
- Company type
- Private
- Founded year
- 2011
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Echobot (now Dealfront) is a European sales and marketing intelligence SaaS platform providing GDPR-compliant B2B company and contact data, trigger event monitoring, and lead generation tools to enterprise and mid-market sales and marketing teams across DACH, UK, France, Nordics, and Benelux.
- Ownership category
- akta.pro rank
Echobot industry classification
Industry- Product category
- Sales Intelligence Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Marketing Database & Contact Data Providers (B2B/B2C Lists) (BPAFAKAF)
- akta.pro secondary industries
- B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA), B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)
Keywords
Where Echobot is headquartered
LocationHeadquarters
- HQ city
- Karlsruhe
- HQ country
- Germany
- HQ region
- Europe
Offices2 records
Markets served
Echobot business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription: Annual or multi-year subscription model for access to Sales Intelligence Platform with tiered plans (pricing download available). Credits system for exports and API calls. Annual billing with up to 5% annual price increase cap.
- Data Add-ons: Additional country data packages (EU, France, UK, etc.) available as supplementary bookings to core subscription.
- API Access: API-based data enrichment services for CRM integration and automated workflows, consuming credit-based usage.
- Chrome Extension: CONNECT Chrome Extension for direct firm and contact data access during web browsing, integrated with CRM systems via webhooks.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise/ Custom - Quote-based pricing for organizations requiring full platform access |
| Freemium | Pay-as-you-go | Free Trial - 14-day test account with full platform access |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels10 records
Echobot product offering
Product offeringCore offering
Echobot provides a cloud-based Sales Intelligence Platform for the European B2B market, offering company and contact data, AI-powered prospecting (TARGET module), 360-degree company dossiers (CONNECT module), CRM data cleansing and enrichment (DATACARE), and website visitor identification (Web Visitors). The platform leverages proprietary crawler technology and language-specific AI/ML models to deliver GDPR-compliant B2B data covering 40M+ European companies and 180M+ contacts across DACH, UK, France, Nordics, and Benelux markets.
Product overview
Echobot is a unified Sales Intelligence Platform for European B2B markets, built as a platform-plus-modules architecture. The core platform provides company and contact data access, AI-powered lookalike matching, and trigger event monitoring. Four integrated modules extend the platform: TARGET for B2B prospecting with advanced filtering and AI company matching; CONNECT for 360-degree company dossiers with contact data and financial information; DATACARE for CRM data cleansing and enrichment; and Web Visitors for website visitor identification. The platform also includes a Chrome Extension for in-browser prospecting. All products emphasize GDPR compliance with data sourced exclusively from publicly available online sources and processed on European servers.
Differentiator
Problem solved
Functional benefit
Brands
- TARGET: B2B prospecting and lead generation platform with over 100 filter options for precise targeting
- CONNECT
- DATACARE
- Web Visitors
Products and services
- Sales Intelligence Platform
Quantifiable outcome
- 300+ high-quality B2B leads per month
- +5 more outcomes
Companies that use Echobot
Customer profileNamed customers12 records
Segments3 records
Ideal customer profiles3 records
Echobot technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability5 records
Feature6 records
Echobot partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- LeadfeederflagshipFinnish web visitor intelligence company that merged with Echobot to form Dealfront. Founded 2012 by Pekka Koskinen, Herkko Kilunen, and Vicent Llongo. Combined product portfolios create comprehensive European GTM platform covering website visitor identification, sales intelligence, B2B advertising, and data enrichment.
Scale indicators8 records
Recent moves7 records
Expansion highlights6 records
Echobot competitors and assessment
Company assessmentBroad incumbents
- ZoomInfo: ZoomInfo is the largest publicly traded B2B sales intelligence and contact data platform, offering company and contact databases plus intent data. Comparable as a direct competitor in B2B sales prospecting, but with significantly broader US coverage, deeper financials, and a much larger global dataset.
- Clearbit (HubSpot): Clearbit provides B2B data enrichment and intelligence APIs, now part of HubSpot. Comparable to Echobot's DATACARE enrichment and API-based data products; broader incumbent because of HubSpot distribution but with less European data depth.
Direct peers
- Apollo.io: Apollo.io is a B2B sales intelligence and engagement platform combining a large contact database with sales engagement sequences. Closely comparable to Echobot's TARGET/CONNECT modules with a similar PLG-led, self-serve GTM motion targeting SMB and mid-market sales teams.
- Cognism: Cognism is a European-headquartered B2B sales intelligence provider emphasizing GDPR-compliant data and Diamond Data verification. Most direct European competitor to Echobot, competing head-to-head on regional data quality, compliance positioning, and pan-European sales coverage.
- Lusha: Lusha provides B2B contact and company data via a browser extension and API, with strong PLG adoption among SDR teams. Directly comparable to Echobot's CONNECT Chrome Extension and contact-data offering, with similar self-serve pricing and small-team workflows.
- SalesIntel: SalesIntel provides human-verified B2B contact and company data with intent data overlays. Comparable as a sales intelligence platform targeting mid-market and enterprise teams, with similar contact-data accuracy emphasis.
Emerging players
- 6sense: 6sense is a B2B revenue intelligence platform combining intent data, AI-driven account identification, and sales trigger signals. Comparable to Echobot's trigger-event and lookalike capabilities but focused more on account-level intent than European firmographic coverage.
- LeadIQ: LeadIQ is a B2B prospecting platform that combines contact data capture, list building, and CRM sync workflows. Comparable to Echobot's TARGET module and Chrome Extension workflows, with overlap in mid-market SDR use cases.
- Bombora: Bombora is a B2B intent data provider that aggregates publisher-based buying signals. Complementary to Echobot's trigger-event product, with overlap in 'signal-based selling' use cases but no direct contact/firmographic data offering.
Regional players
- Adapt (formerly Leadfeeder direct competitor): Adapt.io provides B2B contact and company data with strong US/global coverage. Comparable as a sales intelligence vendor for sales prospecting, with similar PLG-style self-serve motion though less European-specific positioning than Echobot.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Echobot social profiles
Digital presenceEchobot compliance and trust
Trust signalCompliance1 record
Echobot financial estimates
Financial estimateRevenue estimate
Valuation estimate
Echobot leadership team
Management profileNumber of profiles
Profiles4 records
Echobot subsidiaries and ownership
Company hierarchySubsidiaries1 record
Echobot funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Echobot M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Echobot
What does Echobot do?
Echobot provides a cloud-based Sales Intelligence Platform for the European B2B market, offering company and contact data, AI-powered prospecting (TARGET module), 360-degree company dossiers (CONNECT module), CRM data cleansing and enrichment (DATACARE), and website visitor identification (Web Visitors). The platform leverages proprietary crawler technology and language-specific AI/ML models to deliver GDPR-compliant B2B data covering 40M+ European companies and 180M+ contacts across DACH, UK, France, Nordics, and Benelux markets.
Is Echobot a public or private company?
Echobot is a private company. It is classified as private equity controlled and is currently operating.
When was Echobot founded?
Echobot was founded in 2011. It employs 101 to 250 people.
Where is Echobot based?
Echobot is headquartered in Karlsruhe, Germany, in the Europe region.
How does Echobot make money?
Four revenue lines are on record. SaaS Subscription is the primary driver. The others are data Add-ons, API Access and chrome Extension.
Who are Echobot's main competitors?
Broad incumbents on record are ZoomInfo and Clearbit (HubSpot). Direct peers are Apollo.io, Cognism, Lusha and SalesIntel. Emerging players are 6sense, LeadIQ and Bombora. Adapt (formerly Leadfeeder direct competitor) is listed as a regional player.
Does Echobot have an API?
Yes. Echobot offers an API that allows developers to connect B2B data to custom systems. The API supports data enrichment, enabling users to pull company and contact data programmatically. Webhooks are also supported, allowing real-time data transfer from Echobot to external CRM systems. Developer documentation is at api.echobot.de/doc.
What industry is Echobot in?
Echobot's product category is Sales Intelligence Software. Its primary akta.pro industry code is BPAFAKAF, Marketing Database & Contact Data Providers (B2B/B2C Lists), with a secondary code of BPAFAKAA, B2B Demand Generation & Lead Nurture Agencies. Its NAICS code is 518210 and its SIC code is 7370.