Blueroof 360

What Blueroof 360 does

Blueroof360 is a private SaaS company headquartered in Draper, Utah, that provides an all-in-one real estate platform for brokers and agents. Founded in 2008, the company delivers custom IDX-enabled websites with MLS data integration, a client management system (CRM) with Google Workspace synchronization, transaction management tools, and hyper-local market reports branded as AreaPulse. The platform is built on a Brivity-powered infrastructure, evidenced by URL paths, branding, and the Brivity Home App mobile application. Core technical components include a drag-and-drop responsive web builder, automated SEO page generation across city/zip/school district/neighborhood dimensions, and multi-MLS feed integration capabilities.

The company generates revenue through a one-time non-refundable setup fee plus recurring monthly subscriptions, with CRM priced per user seat. Pricing is quote-based rather than publicly listed, and contracts auto-renew with 30-day cancellation notice. Blueroof360's go-to-market combines direct consultative sales (via "Request a Quote" and "Let's Talk" CTAs), self-service lead capture through the consumer portal, and channel partnerships with major real estate franchises including Keller Williams, CENTURY 21, Berkshire Hathaway HomeServices, and Sotheby's International Realty. Notable enterprise customers include Leading Edge Real Estate (200+ agents), Simply Las Vegas (320+ agents), and Watters International Realty. The company has 11-50 employees and has not disclosed funding beyond a $550,000 round in 2012, with an accelerator participation in BoomStartup. The business operates exclusively in the United States, with the most prominent operational presence in Utah.

Name

Blueroof 360

Legal name

Blueroof360, Inc.

Website

https://blueroof360.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

Blueroof360 is a private SaaS company providing an all-in-one real estate platform with IDX websites, CRM, market reports, and transaction management tools to real estate brokerages, franchises, and individual agents in the United States.

Ownership category

akta.pro rank

Product category

Real Estate Technology

NAICS

Offices of Real Estate Agents and Brokers (5312)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)

Keywords

• Real estate websites
• IDX property search
• Real estate CRM
• Broker marketing platform
• MLS data integration

Headquarters

HQ city

Draper

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. IDX Website Subscriptions: Monthly subscription for IDX-enabled real estate websites with MLS data integration. Customers receive a customized website instance with branding, hosting, and ongoing support. Auto-renews monthly with 30-day cancellation notice.
2. CRM Subscriptions: Client management system subscription with user seat limits per account. Includes contact management, task management, transaction tracking, and email/calendar integration.
3. Website Setup Fee: One-time non-refundable setup fee for initial website configuration, MLS data feed integration, branding, and launch. Cost stipulated in Receipt of Purchase.
4. Market Report Products: AreaPulse market reports and market data products delivered to agents and their clients on a subscription basis.
5. Transaction Management: Transaction tracking and management tools integrated within the CRM for managing deals from contract to close.
6. Multiple MLS Feed Integration: Configuration of multiple MLS feeds into a single platform, potentially subject to additional charges beyond base subscription.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Blueroof 360 provides an all-in-one SaaS platform for real estate brokerages and agents that combines custom IDX-enabled websites with MLS data feeds, a real estate CRM with lead routing, and hyper-local market analytics through its AreaPulse engine that automatically generates market reports and SEO-optimized pages for neighborhoods served by the brokerage.

Product overview

Blueroof360 is an all-in-one real estate platform for brokers and agents consisting of a unified product ecosystem. The core offerings include: (1) IDX Website - a custom real estate website with MLS data integration, drag-and-drop builder, and property search; (2) Client Management (CRM) - lead generation, contact tracking, transaction management, task management, and Gmail synchronization; (3) AreaPulse - market pulse reporting with hyper-local data and visualizations; (4) Market Reports - customizable neighborhood market analysis with home value estimates; and (5) Home Valuation Tools - automated valuation estimates and equity calculators. These products share a common data architecture where the IDX website captures leads, the CRM nurtures them through transactions, and AreaPulse/Market Reports provide ongoing market intelligence to clients and agents.

Differentiator

Problem solved

Functional benefit

Brands

• IDX Website: Custom IDX real estate websites with MLS data integration for property searches
• Client Management (CRM)
• AreaPulse
• MyPortal
• Brivity Home App

Products and services

• IDX Website Custom IDX-enabled websites for real estate brokerages and agents that pull live MLS listing data, present property search functionality, and serve as the digital storefront for the brokerage brand.
• Client Management (CRM) Real estate CRM with lead routing, pipeline tracking, per-seat access, and integrations with Gmail, Calendar, Contacts, and the mobile companion app for real estate brokerages and agents.
• AreaPulse Hyper-local market analytics engine that produces neighborhood-level market intelligence, including automated market reports and SEO-optimized neighborhood pages, for brokerages and agents to use in listing presentations and farming.
• Market Reports Automated, hyper-local market reports generated from MLS data for specific neighborhoods and ZIP codes, used by real estate agents and brokerages to demonstrate market expertise and support client conversations.
• Home Valuation Tools Automated home valuation tools that estimate property values using MLS data, deployed on brokerage websites to capture seller leads and support listing presentations for real estate agents and brokerages.

Quantifiable outcome

• Over 300,000 homeowners have used the platform to find home values
• +2 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature9 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Keller WilliamscoreChannel Partner/ Reseller/ DistributorBlueroof360 has collaborated with Keller Williams, one of the largest real estate franchises globally. This indicates the platform is available to Keller Williams agents and teams as a recommended or approved web solution.
• CENTURY 21coreChannel Partner/ Reseller/ DistributorBlueroof360 has worked with CENTURY 21 brokerages including CENTURY 21 Everest and CENTURY 21 Circle, providing branded IDX websites for these franchise offices.
• Berkshire Hathaway HomeServicescoreChannel Partner/ Reseller/ DistributorBlueroof360 has collaborated with Berkshire Hathaway HomeServices, providing web design and platform services for agents under this prestigious brand.
• Sotheby's International RealtyminorChannel Partner/ Reseller/ DistributorBlueroof360 built the website for Telluride Sotheby's International Realty, a luxury affiliate of the Sotheby's International Realty network.
• Google (Gmail, Calendar, Contacts)coreTechnology or IntegrationDeep integration with Google Workspace allowing Blueroof360 CRM users to sync contacts, pull in Google calendar events, and send emails directly from the platform. Per privacy policy, this is a 'Limited Use' integration adhering to Google API Services User Data Policy.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Real Geeks: Real Geeks provides IDX-enabled real estate websites with integrated CRM and lead generation tools for agents and brokerages. Closely comparable product offering, customer segment (individual agents and small brokerages), and business model to Blueroof360.
• Placester: Placester offers IDX real estate websites, CRM, and marketing tools primarily for individual agents and small brokerages. Comparable offering to Blueroof360's core IDX website product.
• Chime Technologies: Chime provides CRM, IDX websites, marketing automation, and AI-driven lead nurturing for real estate teams and brokerages. Direct competitor with comparable product breadth and target market.
• Inside Real Estate (kvCORE): Inside Real Estate's kvCORE platform offers an all-in-one CRM, IDX websites, marketing automation, and back-office tools for real estate brokerages and franchises. Direct competitor with similar end-to-end platform positioning and franchise relationships.
• BoomTown: BoomTown offers an end-to-end real estate platform with IDX websites, CRM, lead generation, and pipeline management. Targets the same brokerage and team segment as Blueroof360, though typically larger and more enterprise-focused.
• CINC (Commissions Inc): CINC provides IDX websites, CRM, and lead generation specifically for real estate teams and brokerages. Similar product offering and customer segment, with strong emphasis on lead conversion.
• iHomefinder: iHomefinder provides IDX property search technology, CRM, and lead capture tools for real estate websites. Overlaps with Blueroof360's property search and lead generation capabilities, often serving as a technology partner rather than full platform.
• Sierra Interactive: Sierra Interactive provides IDX real estate websites, CRM, lead generation, and marketing tools for agents and teams. Closely matches Blueroof360's product mix and target customer base of real estate professionals.

Emerging players

• Ylopo: Ylopo provides AI-driven lead generation, IDX websites, and CRM tools for real estate teams. Comparable target segment with an emerging emphasis on AI and machine learning that may pressure Blueroof360's traditional product approach.

Broad incumbents

• Zillow Premier Agent: Zillow Premier Agent is the dominant portal-based lead generation service for real estate agents, offering CRM and advertising tools. Competes with Blueroof360 for agent marketing budgets, though primarily as a lead source rather than full website platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/blueroof360
• Xx.com/blueroof360
• LinkedInlinkedin.com/company/blueroof-360

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Blueroof 360