VIIRL

What VIIRL does

VIIRL, LLC is a Scottsdale, Arizona-based digital marketing agency founded in 2018 that provides Marketing as a Service (MaaS) to home service contractors across the United States. The company targets HVAC, plumbing, electrical, roofing, and franchise home service operators, serving more than 600 clients and managing over $1M in monthly advertising spend. Its service portfolio spans paid advertising on Google, Yelp, Meta, Angi, Thumbtack, Nextdoor, Networx, and eLocal; website design and SEO services; and integrated CRM connections with ServiceTitan, Jobber, and Housecall Pro. VIIRL also serves adjacent verticals including legal and pest control based on disclosed customer logos.

The company's core technology stack is anchored by VIIRL Intelligence, a proprietary AI-driven data engine that applies predictive analytics and continuous learning to multi-channel campaign optimization. This engine powers Lead Cloud, a real-time multi-channel attribution platform that connects ad spend through to invoiced revenue via CRM integrations; Lead Close Pro, a 24/7 AI auto-responder for inbound leads; and Ghost Lead Follow-Up, an automated cold lead reactivation system. VIIRL operates as a premier partner or Advertising Partner of the Year across multiple lead generation platforms, notably winning Yelp's Advertising Partner of the Year in 2023 and 2024. The company was ranked No. 1,442 on the 2025 Inc. 5000 list for 301% three-year revenue growth.

VIIRL's revenue model combines custom-priced MaaS subscriptions (no long-term contracts), standalone Lead Close Pro subscriptions at $199/month, website build projects at $10,000+ with 12 months of free hosting, and paid advertising management fees. Go-to-market is sales-led with a specialized account team, supplemented by self-serve product purchase and free marketing audits as demand generation. Distribution is augmented by strategic partnerships with Raiven (supply cost optimization) and eLocal (pay-per-call leads), as well as the September 2025 acquisition of Phoenix Online Advertising's Yelp Division. The company is privately held with no disclosed institutional investors or external funding rounds.

Name

VIIRL

Legal name

VIIRL, LLC

Website

https://viirl.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

VIIRL is a Scottsdale-based Marketing as a Service agency that provides paid advertising, lead management, AI-driven attribution, and CRM-integrated marketing technology to over 600 home service contractors across HVAC, plumbing, electrical, and roofing trades in the United States.

Ownership category

akta.pro rank

Product category

Home Services Marketing & Advertising

NAICS

Advertising Agencies (541810), Custom Computer Programming Services (541511), Telephone Call Centers (56142)

SIC

Services-Advertising (7310), Services-Computer Programming Services (7371)

akta.pro primary industry

Customer Experience (CX) & Voice-of-Customer Analytics (BPAHALAK)

akta.pro secondary industry

Contact Center Operations & Tools (ACD/IVR/CRM/WFM) (EDABACAA)

Keywords

• Home services marketing
• Lead generation platform
• Contractor advertising services
• Marketing attribution software
• Lead management automation

Headquarters

HQ city

Scottsdale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Marketing as a Service (MaaS) Subscriptions: Comprehensive marketing platform subscription covering advertising, lead management, attribution reporting, and platform management. Custom pricing based on client needs and scope of services. No long-term contracts required.
2. Lead Close Pro: Monthly subscription autoresponder service for automated lead communication. $199/month with recurring monthly billing aligned to signup date. All payments non-refundable and non-transferable.
3. Website Services: Website design and development services with 12 months free hosting for contracts valued at $10,000 or more. One-time project revenue with ongoing hosting revenue post-free period.
4. Paid Advertising Management: Management of paid advertising campaigns across Google, Yelp, Meta, Thumbtack, Angi, Nextdoor, Networx, and eLocal platforms. Revenue derived from ad spend management and performance-based service fees.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

VIIRL operates a Marketing as a Service (MaaS) platform for home service contractors, unifying paid advertising management (Google, Yelp, Angi, Thumbtack, Meta), 24/7 automated lead response, multi-channel marketing attribution, website design, SEO, and CRM integration under proprietary technology including the Lead Cloud attribution platform and VIIRL Intelligence AI engine. It serves HVAC, plumbing, electrical, roofing, and franchise home service businesses across the United States.

Product overview

VIIRL is an all-in-one Marketing as a Service (MaaS) platform for home services businesses, operating as a unified platform combining multiple products and services. The core platform consists of Lead Cloud (multi-channel attribution and reporting powered by VIIRL Intelligence), supplemented by Lead Close Pro (24/7 automated lead response with AI auto-responders and ghost lead follow-up). Service offerings span paid advertising across Google, Yelp, Angi, and Thumbtack; website design and development; SEO services; and CRM integrations with ServiceTitan, Jobber, and Housecall Pro. The platform is designed to serve home service contractors in HVAC, plumbing, electrical, and roofing trades, with over 600 clients across the US.

Differentiator

Problem solved

Functional benefit

Brands

• Lead Cloud: Marketing attribution and ROI reporting platform that tracks performance across all marketing channels, integrating ad spend, calls, leads, jobs, invoices, and revenue into one unified dashboard.
• Lead Close Pro
• Ghost Lead Follow-Up
• MarketSmarter

Products and services

• Lead Cloud
• Lead Close Pro
• Ghost Lead Follow-Up

Quantifiable outcome

• 16X ROI on digital spend for enterprise clients
• +4 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability4 records

Feature6 records

Partnerships

13 partnerships are on record, tiered core, minor and secondary.

• eLocalcoreGTM or Marketing Partner · 6 January 2026Strategic partnership announced January 2026 combining eLocal's pay-per-call lead generation capabilities with VIIRL's marketing and analytics platform. Integration enables contractors to route, manage, and attribute revenue directly to leads using real-time reporting and tracking. Partnership rollout begins early 2026 with combined solution designed to reduce wasted spend and improve close rates.
• Phoenix Online Advertising (Yelp Division)minorStrategic or Co-development Partner · 10 September 2025VIIRL acquired the Yelp Division of Phoenix Online Advertising, expanding its presence in the home services marketing space. Acquisition grants new clients access to VIIRL's advanced marketing tools and strengthens VIIRL's position as Yelp's Advertising Partner of the Year.
• YelpcoreGTM or Marketing PartnerVIIRL is Yelp's Advertising Partner of the Year for 2023 and 2024 (consecutive wins). Premier partnership status providing access to Yelp's advertising platform, advanced marketing tools, and priority support for managing client campaigns on Yelp.
• AngicoreTechnology or IntegrationPartnership enhancing Angi's platform with VIIRL's advanced digital technologies including Direct System API integration, 24/7 auto-responders, live agent response, and Lead Cloud Attribution Reporting. Collaboration aims to create seamless customer experiences for homeowners and service providers, with users of AI Helper 3x more likely to request quotes.
• GooglecoreGTM or Marketing PartnerPremier partnership with Google for advertising management including Google Search Ads, Display Ads, Local Services Ads, and Performance Max campaigns. VIIRL manages client ad spend across Google's advertising ecosystem.
• Meta (Facebook/Instagram)coreGTM or Marketing PartnerPremier partnership for Meta advertising management including Facebook and Instagram ad campaigns targeting home service audiences in local markets.
• ThumbtackcoreGTM or Marketing PartnerPremier partnership for Thumbtack Pro Marketing, providing lead generation and campaign management for contractors on the Thumbtack platform.
• NextdoorsecondaryGTM or Marketing PartnerPremier partnership for Nextdoor local advertising, targeting homeowners in neighborhood communities for home service recommendations.
• NetworxsecondaryGTM or Marketing PartnerPartnership for home services lead generation on the Networx platform.
• RaivenminorStrategic or Co-development PartnerStrategic partnership offering contractors access to Raiven's supply cost optimization services. VIIRL + Raiven combination promises more jobs, lower supply costs, and bigger profits for home service businesses.
• ServiceTitancoreTechnology or IntegrationCRM integration partnership with ServiceTitan for lead tracking and revenue attribution. Lead Cloud syncs with ServiceTitan to move leads directly into dispatch systems and track through to invoice.
• JobbercoreTechnology or IntegrationCRM integration partnership with Jobber for lead tracking and job management. Lead Cloud provides attribution reporting synced with Jobber's operational system.
• Housecall ProcoreTechnology or IntegrationCRM integration partnership with Housecall Pro for comprehensive lead-to-job tracking and marketing attribution.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Others

• CallRail: CallRail provides call tracking, attribution, and lead intelligence software widely used by home service marketers and agencies. It is a complementary technology provider rather than a direct competitor, but its call attribution capabilities overlap with VIIRL's Lead Cloud Attribution.

Direct peers

• Surefire Local: Surefire Local is a marketing platform designed specifically for local businesses and home service providers, featuring campaign management, lead tracking, and reputation management. Its vertical focus on home services and local SMBs closely mirrors VIIRL's positioning.
• WebFX: WebFX is a full-service digital marketing agency offering SEO, paid media, web design, and marketing automation for SMB and mid-market clients. It is a comparable agency-scale competitor with overlapping service breadth and revenue attribution capabilities.
• Thrive Internet Marketing Agency: Thrive is a full-service digital marketing agency providing SEO, PPC, social media advertising, web design, and content marketing for SMB clients. It competes for the same home services and local business marketing budget that VIIRL targets.
• Scorpion: Scorpion is a leading digital marketing agency purpose-built for home service businesses, offering websites, SEO, paid advertising, and lead management. It is the closest direct competitor to VIIRL, serving the same HVAC, plumbing, electrical, and roofing verticals with a comparable all-in-one platform model.
• Marketing 360: Marketing 360 is an all-in-one marketing platform serving SMBs across multiple verticals, combining website development, SEO, paid advertising, CRM, and lead nurturing software. It overlaps directly with VIIRL's Marketing as a Service model and target SMB customer profile.
• ReachLocal: ReachLocal (a Gannett company) provides digital marketing solutions for local businesses, including paid search, display, SEO, and lead management. It targets the same SMB segment with multi-channel campaign management, overlapping with VIIRL's core offering.

Broad incumbents

• Angi Leads (formerly HomeAdvisor): Angi Leads is a major home services lead generation platform that matches homeowners with contractors. While VIIRL partners with Angi, Angi also offers marketing and advertising services directly to contractors, making it a partial competitor for the same marketing budget.
• GoDaddy (Marketing Products): GoDaddy offers a marketing and lead generation suite aimed at small service businesses, including Websites + Marketing, email marketing, and SEO. It is a much larger incumbent competing for the same SMB marketing wallet, though it does not specialize in home services.
• Vendasta: Vendasta is a broader SMB software platform offering white-label marketing, CRM, and reputation management tools to agencies and resellers. It operates at a larger scale with a wider product portfolio that includes comparable lead generation and advertising capabilities to VIIRL's stack.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat5 records

Key risks3 records

Key highlights6 records

Customer concentration

• Xx.com/ViirlMarketing
• Facebookfacebook.com/viirlmarketing
• LinkedInlinkedin.com/company/viirl

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VIIRL