Advantage GPS

What Advantage GPS does

Advantage GPS, operated by Connected Dealer Services, LLC and powered by parent company Procon Analytics, provides GPS telematics hardware and a cloud-based automotive analytics platform primarily serving Buy Here Pay Here (BHPH) dealers and subprime vehicle finance companies across North America. Founded in 2014 by CEO Brian Boling and CTO Bill Cheney, the company ships wired Evo devices (including the Evo UL unlimited-connectivity unit and Evo VIN Verify with integrated VIN reader) and self-powered wireless Revo devices built on 4G LTE Cat-M technology that is 5G-network compliant. The platform processes nearly 4 million connected devices and over 900 million data points per day, layering AI-powered risk categorization, Smart Location intelligence, customizable Smart Risk Notifications, Turbo Track recovery mode, vehicle health diagnostics (DTC alerts and battery/odometer monitoring), advanced impound lot detection with a community-powered nationwide database, and optional starter-disable and payment-reminder capabilities on top of an interactive real-time dashboard and mobile apps. The Pulse consumer-facing app extends the platform into connected-car services that BHPH dealers can offer to end customers as an incremental revenue stream.

The company operates a hybrid revenue model combining hardware unit sales with recurring subscription service plans, plus consumer-app monetization through Pulse; pricing is quote-based and not publicly disclosed. Go-to-market is anchored by a direct enterprise field sales organization organized by region (West Coast and East Coast), supported by an inside-sales and customer-care team with extended Monday-through-Saturday coverage, a website self-service portal with demo requests, and a strategic partnership with the American Recovery Association (ARA) that bundles certified recovery-agent access into the offering. Advantage GPS reports over 4,000 automotive customers and has actively expanded its product surface through SmartLot (for independent used car dealers, 2024), Advanced Impound Lot Management (2024), and Advantage Plus (an enterprise multi-rooftop platform launched 2025), indicating a strategy of both deepening penetration in its core BHPH/vehicle-finance vertical and broadening into adjacent automotive retail segments. The company remains privately held, founder-led, and based in Irvine, California, with no publicly disclosed institutional funding rounds or M&A activity.

Name

Advantage GPS

Legal name

Connected Dealer Services, LLC

Website

https://advantagegps.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Advantage GPS, operated by Connected Dealer Services LLC, provides GPS telematics hardware and AI-powered automotive risk analytics to BHPH dealers and subprime vehicle finance companies across North America, managing nearly 4 million connected devices for over 4,000 customers.

Ownership category

akta.pro rank

Product category

Automotive Telematics

NAICS

Other Support Activities for Transportation (4889)

SIC

Computer Communications Equipment (3576)

akta.pro primary industry

GPS Fleet Tracking & Mapping (TLABAJAA)

Keywords

• GPS vehicle tracking
• Automotive telematics
• Risk analytics platform
• Vehicle finance solutions
• Subprime auto lending

Headquarters

HQ city

Irvine

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. GPS Hardware Sales: Sale of wired Evo GPS devices and wireless Revo GPS tracking devices. Hardware includes various models with different capabilities such as basic tracking, VIN verification, and unlimited connectivity options.
2. Subscription Service Plans: Recurring subscription fees for GPS monitoring services, platform access, and analytics. Service plans are bundled with hardware purchases and include various tiers for different functionality levels.
3. Evo UL Unlimited Connectivity: No airtime fees, no renewal charges - providing unlimited GPS connectivity without recurring per-use costs. First-to-market unlimited connectivity GPS solution.
4. Pulse Consumer App Revenue: Revenue from consumer-facing Pulse app that BHPH dealers can offer to their customers, providing connected car services and generating additional revenue streams for dealers.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels6 records

Core offering

Advantage GPS provides a connected-vehicle telematics platform that combines purpose-built GPS hardware (wired Evo and wireless Revo devices) with cloud-based analytics software for Buy Here Pay Here (BHPH) dealers, subprime auto lenders, and vehicle finance companies. The platform delivers real-time vehicle location, AI-powered risk categorization, starter interrupt for payment enforcement, vehicle health diagnostics, and recovery-agent dispatch tools to protect collateral and reduce charge-offs across high-risk loan portfolios.

Product overview

Advantage GPS offers a unified GPS tracking and automotive analytics platform designed for Buy Here Pay Here (BHPH) dealers, subprime auto lenders, and vehicle finance companies. The core platform consists of the Advantage GPS Platform providing real-time tracking and risk analytics, supplemented by specialized hardware portfolios (wired Evo GPS including Evo UL unlimited connectivity and Evo VIN Verify; wireless Revo GPS with 3.0 battery technology), AI-powered features (Smart Location, Smart Risk Notifications, Vehicle Health Monitoring with DTC alerts), and value-add services (Starter Disable, Payment Reminders, Impound Lot Management). The company also offers enterprise-tier solutions (Advantage Plus for large-volume multi-rooftop operations) and consumer-facing products (Pulse app for customer engagement). The ecosystem is accessible via Interactive Dashboard and Mobile App, with Rapid Recovery integration through American Recovery Association partners.

Differentiator

Problem solved

Functional benefit

Brands

• Advantage Plus: Enterprise-focused platform connecting lot visibility with post-sale vehicle insights for large-volume and multi-rooftop operations
• Evo GPS
• Evo UL
• Revo GPS
• Pulse
• SmartLot

Products and services

• Advantage GPS Platform
• Advantage Plus Platform
• SmartLot
• Evo GPS Hardware
• Evo UL Hardware
• Evo VIN Verify Hardware
• Revo GPS Hardware
• Dual GPS Protection Bundle
• Interactive Dashboard
• Pulse Consumer App
• Rapid Recovery Service
• Turbo Track Intelligence
• Impound Lot Management
• Vehicle Health Monitoring

Quantifiable outcome

• Nearly 4 million connected devices on the road
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature8 records

Partnerships

Three partnerships are on record, tiered core and infrastructure.

• American Recovery Association (ARA)coreChannel Partner/ Reseller/ DistributorStrategic partnership with the world's largest association of certified recovery and re-marketing professionals. Provides Advantage customers access to a comprehensive directory of certified recovery agents searchable by city, state, and zip code. Includes profiles, certification information, and contact details for competitive bidding. Combined with Advantage Rapid Recovery for dynamic recovery solutions. ARA Partner designation displayed on website footer with link to repo.org/advantage-ara/.
• Procon AnalyticscoreStrategic or Co-development PartnerProcon Analytics is the parent company and developer of the Advantage GPS platform. Described as automotive telematics pioneers with a leadership team including inventors and authors of IoT patents. One visionary privately owned company was the first of its kind to deliver 1 million connected devices, ranking behind only Ford and GM. Procon Analytics provides the IoT platform and technical foundation for Advantage GPS solutions. Website includes Procon Analytics logo and link to corporate site.
• Amazon Web Services (AWS)infrastructureTechnology or IntegrationAdvantage GPS is hosted on a virtual private cloud (VPC) environment at Amazon Web Services. AWS provides cloud infrastructure serving over one million active customers in 190+ countries with independently validated security assurance programs. Advantage operates inside a VPC for maximum security rather than public cloud.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• MasTrack: GPS tracking company that sells directly into subprime auto-finance and dealer channels. Competes in the same niche with comparable hardware-plus-subscription bundles and recovery-oriented features.
• PassTime GPS: Direct competitor selling GPS tracking and starter-interrupt devices specifically to auto dealers, finance companies, and credit unions. Competes head-to-head for the same BHPH/subprime account set with overlapping collateral-protection feature sets.
• Spireon: Largest direct competitor in BHPH and subprime auto-finance GPS tracking with the NSpire/LoanPlus portfolio. Serves the same dealer and finance-company buyer with comparable hardware-plus-subscription bundles and embedded recovery-agent features, making it the closest functional substitute.

Broad incumbents

• Verizon Connect: Carrier-backed fleet telematics platform offering GPS tracking, ELD, and fleet management at scale. Comparable as a broad incumbent with bundled connectivity advantages that can be priced aggressively into dealer and finance-company RFPs.
• Samsara: Public IoT and fleet-operations platform with video telematics, GPS tracking, and workflow software. Relevant as a broad incumbent encroaching on the dealer and finance-company customer base through integrated platform offerings.
• Geotab: Largest fleet-telematics platform with broad commercial-fleet capabilities. While not BHPH-specialized, it increasingly serves finance-company and dealer-adjacent fleet use cases as it expands down-market.
• Motive: AI-driven fleet-management platform combining GPS tracking, video telematics, and equipment monitoring. Comparable as a broad incumbent pushing down-market with integrated, modern software experiences.
• CalAmp (iNow / Connexstar): Established telematics hardware and platform vendor powering many auto-finance and fleet deployments. Competes indirectly through both direct offerings and white-label relationships with finance-company customers.

Others

• LandAirSea: Consumer and asset-tracking GPS hardware brand. Adjacent rather than directly competitive, since it targets personal-vehicle and asset-protection use cases rather than the BHPH/finance-company enterprise channel.

Emerging players

• Kahu: Emerging GPS-tracking provider targeting auto lenders and dealers with a modern, IoT-first platform. Has meaningful overlap in BHPH and subprime-dealer use cases while competing on a more modern software experience.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/Advantage1

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Advantage GPS