What NOAN Technology does

NOAN Technology Inc. is a Delaware-incorporated, fully remote SaaS company founded in 2022 and led by CEO Neal Mann. It sells an AI-native business workspace, priced at $99/month per single-user base plan with $79/month per additional team seat, targeting solopreneurs, small business owners, small teams, and AI consultants serving SMB clients. The platform positions itself as the "verified fact layer" beneath AI agents, apps, and human teams.

The core platform is built on three proprietary constructs: Smart Blocks (modular, version-controlled units of business knowledge), the Company Graph (a living knowledge graph mapping facts, people, and relationships), and a Fact Control System (version history and rollback over every business fact). On top of this knowledge layer, NOAN delivers an AI Business Assistant, an AI-native CRM (Network), Create Mode for content generation, AI-native Notes, an Advisor Portal, and a Living API (currently in Beta). AI capabilities are powered by OpenAI (ChatGPT) and Anthropic (Claude) models, with Perplexity integration planned, and the platform ingests context from Gmail, Slack, Stripe, Google Analytics, and Zapier (7,000+ apps).

NOAN makes money through monthly subscriptions, additional seat fees, a Consultants Program that pays channel partners recurring revenue share, and a Dub.co-managed affiliate programme. Distribution is primarily self-serve product-led growth (free 14-day trial, $50 first-month paid trial, zero-code onboarding via app.getnoan.com) supplemented by CEO-led demo calls and the consultant and affiliate channels. The company also offers a free AI Alignment Assessment tool as a top-of-funnel lead generator. Revenue, funding, and customer count are not disclosed in available sources, and headcount is reported at 1-10 employees.

Name

NOAN Technology

Legal name

Noan Technology Inc.

Website

https://getnoan.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

AI Business Workspace

NAICS

Software Publishers (5132)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)

Keywords

• AI business platform
• Knowledge management software
• AI-powered CRM
• Business automation SaaS
• AI content creation

Headquarters

HQ city

Dover

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Marketing or Sales, Personnel, Operations

Revenue model

1. Subscription - Basic Plan: Core SaaS subscription providing access to all product features including 5 projects, 11 AI assistants, document uploads, unlimited AI generations, team member seats, Zapier integration, Client Mode, and all platform tools. Single user base access.
2. Subscription - Additional Team Seats: Additional team member seats at $79 per seat per month on top of the base plan.
3. Consultant Revenue Share: NOAN Consultants Program generates recurring revenue share for NOAN from clients brought on by channel partners. Consultants pay their own subscription and earn a percentage of client subscriptions.
4. Affiliate Programme: Affiliate programme managed via Dub.co allowing third parties to refer new customers in exchange for commissions.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

NOAN is an AI-native business workspace and verified fact layer that structures company knowledge (revenue, team, product, metrics, strategy) into a Company Graph built on Smart Blocks. The platform provides 11 AI Assistants, an AI-native CRM (Network), content creation (Create Mode), AI-native note-taking, and a Living API that serves verified business facts to AI agents, apps, and human teams. It targets solopreneurs, small businesses, and consultants to automate operations, generate on-brand content, and execute business tasks grounded in company-specific facts.

Product overview

NOAN is a unified AI-native business workspace and the verified fact layer for agentic business, built as a platform with multiple integrated modules. The core platform (NOAN) provides a Company Graph and Smart Blocks that structure all business knowledge — facts, contacts, strategy, metrics — into a single source of truth accessible via AI assistants and API. The product portfolio includes the AI Business Assistant (task execution), Network/AI Native CRM (contact and relationship management), Create Mode (AI content generation), Notes (AI-native note-taking), and Advisor Portal (external advisor collaboration), all powered by OpenAI (ChatGPT) and Anthropic (Claude) models. Additional offerings include the NOAN API (Beta) for developer access, the AI Alignment Assessment tool, and Client Mode for consultant white-labeling. Pricing starts at $99/month for a basic single-user plan covering 5 projects with 11 AI Assistants.

Differentiator

Problem solved

Functional benefit

Products and services

• NOAN Core Platform An AI-native business workspace that serves as the verified fact layer for agentic business, unifying company knowledge (revenue, team, product, metrics, strategy) into a single source of truth accessible to AI assistants, apps, and teams.
• AI Business Assistant A central AI assistant that knows the user's business and executes tasks on their behalf, including completing proposals, drafting investor updates, building playbooks, answering questions, analyzing documents, searching the web, and managing contacts using natural language.
• Network (AI Native CRM) An AI-native contact and relationship management system that connects every contact, memo, and interaction to verified business facts, with AI highlighting warm leads, overdue follow-ups, and key relationships.
• Create Mode An AI content creation system that generates accurate business assets including blog posts, newsletters, social media copy, emails, HR documents, legal contracts, and marketing campaigns using the user's curated business knowledge as context.
• Notes AI-native note-taking that centralizes ideas, meeting notes, and insights, linking them to business facts and making them searchable and accessible via API to every agent and app.
• Advisor Portal A feature enabling users to add key knowledge masters and advisors to their NOAN workspace, allowing controlled sharing of business facts with external experts who can view or contribute to specific areas of the knowledge system.
• NOAN API A public API (in Beta) that exposes the Company Graph, facts, contacts, notes, and business knowledge to external agents, apps, and sites, enabling developers to build on top of NOAN's fact layer.
• AI Alignment Assessment A free structured AI readiness assessment tool that evaluates businesses across five strategic dimensions (Data & Knowledge, Process Readiness, People & Culture, Tech & Integration, Strategy & Leadership) and delivers a maturity stage, gap analysis, and 90-day phased roadmap for AI adoption.
• Client Mode A white-labelled onboarding and strategy development experience for consultants using NOAN to work with clients, allowing consultants to gather data discreetly and develop client strategy collaboratively under a private-labeled environment.

Quantifiable outcome

• NOAN has allowed me to take out about 80% of the grunt work of day to day tasks
• +1 more outcomes

Named customers14 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability9 records

Feature9 records

Partnerships

Nine partnerships are on record, tiered core and planned.

• Amazon Web Services (AWS)coreTechnology or IntegrationAWS is used as the primary cloud infrastructure provider for NOAN's platform, providing cloud storage services. AWS processes and stores subscriber data including identifying information, device data, contact details, location data, and behavioral product usage data. Data is stored in the USA by Amazon Web Services Inc. (410 Terry Avenue North, Seattle, WA 98109-5210). AWS is ISO27001, ISO27017, ISO27018, SOC2 Type II, PCI DSS, and CSA STAR certified.
• SupabasecoreTechnology or IntegrationSupabase provides cloud database storage and authorization services for NOAN. Located in Singapore (970 Toa Payoh N, #07-04, Singapore), Supabase handles database infrastructure for subscriber data management.
• StripecoreTechnology or IntegrationStripe serves as NOAN's primary payment provider, handling billing information, credit/debit card processing, subscription duration tracking, and behavioral product usage data. Also integrated natively into the NOAN activity dashboard for AI analysis of sales data. Located at 354 Oyster Point Blvd, South San Francisco, United States.
• OpenAIcoreTechnology or IntegrationOpenAI provides LLM (large language model) services for content generation within NOAN's AI assistants. NOAN uses GPT models from OpenAI. The cost of using OpenAI's models is included in the NOAN subscription price — users do not need separate OpenAI accounts. OpenAI is located at 3180 18th St, San Francisco, United States.
• Anthropic AIcoreTechnology or IntegrationAnthropic provides LLM services (Claude models) for content generation within NOAN's AI assistants. Users can compare outputs between OpenAI and Claude models directly within NOAN. Anthropic PBC is located at 548 Market Street, PMB 90375, San Francisco, CA 94104.
• Perplexity AIplannedTechnology or IntegrationPerplexity AI is listed as a planned integration for NOAN's AI assistant module. Will add Perplexity's AI search and reasoning capabilities to the platform's model options. Located at 341 Moultrie Street, San Francisco, CA 94110, United States.
• ZapiercoreTechnology or IntegrationNOAN integrates with Zapier via a native Zapier app, connecting to over 7,000 applications in the Zapier marketplace. Users can trigger actions in NOAN from any connected app, share data or content with NOAN's AI assistant, and output NOAN data to other platforms. This is the primary integration channel for extending NOAN's reach across the user's existing software stack.
• Gmail & SlackcoreTechnology or IntegrationNOAN reads Gmail and Slack conversations to keep Smart Blocks updated with relevant information from ongoing communications. Integrations ensure business facts reflect the latest context from everyday work tools.
• Google AnalyticscoreTechnology or IntegrationGoogle Analytics web performance data is integrated natively into the NOAN activity dashboard, providing AI-powered analysis of traffic and engagement metrics within the business context view.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Notion: AI-powered workspace combining docs, notes, and a growing library of AI agents on top of a structured knowledge base. Closely comparable to NOAN's all-in-one, knowledge-grounded AI workspace for SMBs.
• ClickUp: All-in-one work management platform with ClickUp Brain and AI Agents, bundling docs, tasks, CRM and chat. Competes with NOAN for the same 'one workspace, multiple AI assistants' positioning.
• Coda: Doc-plus-database workspace with Coda Brain AI, packs, and integrations that blend knowledge management, automation, and AI assistants - directly comparable to NOAN's Smart Blocks and Company Graph approach.
• Airtable: Structured database platform with AI agents, automations, and an interface layer that competes in the same 'app + knowledge + AI' category NOAN targets.
• Mem: AI-native note-taking and knowledge management app with self-organising workspaces and context-aware AI - the most direct small-team comparison to NOAN's Notes + Company Graph experience.
• Attio: AI-native CRM that builds a live relationship graph from emails, calls and meetings. Overlaps directly with NOAN's Network module and its 'AI-native CRM grounded in facts' positioning.

Broad incumbents

• HubSpot: Established CRM + marketing/operations suite expanding aggressively into AI (Breeze, ChatSpot, AI agents) and SMB self-serve - the broad incumbent NOAN is implicitly competing against in the AI business-workspace category.
• Monday.com: Mature work management platform with monday AI, automations and an app ecosystem serving SMB to enterprise. Competes with NOAN on AI-assisted projects, CRM-like workflows, and AI assistants for teams.
• Microsoft 365 Copilot: Microsoft's enterprise AI assistant woven across Microsoft 365, Teams, Outlook and the Graph connector stack - the broadest incumbent offering that can deliver grounded business context to agents.

Emerging players

• Reflect: AI-native notes app built around bidirectional linking, GPT-powered search, and an AI assistant. A smaller, niche competitor in the AI knowledge-graph-for-solopreneurs lane NOAN serves.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/getnoan

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NOAN Technology