Ecodrive

What Ecodrive does

Ecodrive is a US-based sustainability technology platform founded in 2020 that enables businesses to integrate verified environmental impact — primarily tree planting, ocean plastic removal, kelp and coral restoration, and clean water delivery — into customer transactions and operational workflows. Its core technology is built around Impact IDs (unique per-unit tracking identifiers assigned to each tree planted or pound of plastic removed) and Impact Evidence (verifiable GPS coordinates, timestamps, photos, and videos from on-the-ground project sessions), exposed to customers through a branded Impact Portal/dashboard and a marketing tools suite (badges, banners, QR codes, email assets). The platform connects with over 7,000 integration pathways via native connectors to Shopify, Amazon, Stripe, Salesforce Commerce Cloud, Klaviyo, Square, Eventbrite, Yotpo, Google, and Zapier, plus an open API.

Ecodrive monetizes through a hybrid model: a flexible subscription platform fee sized to the customer's integration depth, combined with per-impact-unit transaction fees of approximately $0.50-$3.00 per tree depending on region, species, and monitoring level. Distribution combines a sales-led motion (HubSpot-booked demos targeting enterprise), a product-led self-serve flow (Shopify App Store and direct sign-up), and a referral partner program paying up to $300 per qualified brand. It serves e-commerce and DTC brands, hotels and hospitality operators, B2B service firms and franchises, fitness/wellness brands, subscription boxes, and — via its ImpactIQ module — environmental nonprofits.

The company is privately held, founded by Blake Ruschman, Trevor Laudate, and Markus, and reports 500+ business customers (700+ on comparison pages) and 30,000+ coral restoration actions through partner Coralive, 300,000+ trees with Farmers Defense, 60,000+ bottles removed with Sukin/4ocean, and a 2022 funding round from accelerator LAUNCH. Strategic delivery partners include 4ocean, Coralive, Water.org (Get Blue initiative, 2026), charity: water, B.R.I.D.G.E., and the National Museum of Wildlife Art. No revenue, headcount, or post-2022 funding data is disclosed; the team is reported at 1-10 employees.

Name

Ecodrive

Legal name

Ecodrive

Website

https://ecodrive.community

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Sustainability Impact Platform

NAICS

Environmental Consulting Services (541620), Materials Recovery Facilities (56292)

SIC

Refuse Systems (4953), Forestry (800)

akta.pro primary industry

Circular Economy & Sustainable Products (Reuse, Repair, Upcycling) (BPAGALAF)

akta.pro secondary industries

Ecosystem Services & Natural Capital Programs (Water, Biodiversity Credits, PES) (IMAMAJAK), Climate Resilience & Disaster Risk Reduction (DRR) (BPAGABAK)

Keywords

• Sustainability platform
• Environmental impact tracking
• Verified tree planting
• Carbon offset software
• ESG impact reporting

Headquarters

HQ city

Long Beach

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. Sustainability Platform Subscription: Flexible pricing tailored to business size, goals, and level of integration. Businesses pay for access to the Ecodrive platform, impact tracking technology, marketing tools, and verified project access. Supports one-time campaigns, ongoing programs, and fully integrated initiatives.
2. Transaction-Based Impact Fees: Businesses tie environmental impact to customer actions (purchases, reviews, bookings) and pay per impact unit generated. Cost per tree ranges from approximately $0.50 to $3.00 depending on region, species, and monitoring level. For brands planting one tree per order, cost is typically well under 1% of average order value.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Ecodrive operates a sustainability-as-a-service platform that enables businesses to tie verified environmental impact (tree planting, ocean plastic removal, kelp and coral restoration, clean water access, meal donations, mental health programs) to customer or employee actions. The platform delivers Impact IDs, geotagged Impact Evidence, co-branded dashboards, and turnkey marketing assets, integrated with e-commerce, payments, CRM, and marketing systems.

Product overview

Ecodrive is a sustainability technology platform built as a unified platform with modular sub-products. The core Ecodrive Platform enables businesses across all industries to tie verified environmental impact (tree planting, ocean plastic removal, kelp reforestation, coral restoration) to any customer or employee action. This core platform is supported by several named modules: ImpactIQ is a nonprofit-facing module for managing corporate donation relationships and automated reporting; ImpactID provides per-customer unique tracking tied to specific trees or pounds of plastic with GPS/photo evidence; the Impact Portal/Dashboard gives real-time co-branded impact profiles to customers; Impact Evidence delivers verified project data (geotags, timestamps, photos) for marketing and ESG reporting; the Impact Badge is a customizable embeddable widget for brand websites; Ecodrive Shop serves individual consumers tracking their carbon footprint; and Ecodrive Referrals drives brand acquisition through a partner reward program.

Differentiator

Problem solved

Functional benefit

Products and services

• Ecodrive Platform Core SaaS platform that lets businesses integrate verified environmental impact (tree planting, ocean plastic removal, kelp and coral restoration, clean water access) into their operations and customer touchpoints, with real-time tracking, Impact IDs, and turnkey marketing assets.
• ImpactIQ Nonprofit module providing infrastructure for clean water and restoration nonprofits to manage corporate donations, track impact data, and deliver automated quarterly reports to corporate partners.
• ImpactID Unique per-customer tracking identifier that connects each customer directly to a specific tree planted or pound of plastic removed, with GPS coordinates, timestamps, and photos of real impact.
• Impact Portal / Impact Dashboard Real-time, co-branded impact dashboard where businesses and their customers can view personal environmental impact metrics, share progress, and access project updates.
• Ecodrive Shop (Individual Impact) Direct-to-consumer storefront enabling individuals to track personal carbon footprint, purchase verified environmental impact (trees, plastic removal), and receive impact certificates.
• Ecodrive Referrals Referral program that rewards users and partners for referring brands to Ecodrive, with rewards up to $300 per qualifying brand referred plus marketing credit unlocks.

Quantifiable outcome

• 17% lift in conversions when adding banners or callouts to customer journey/shopping cart
• +8 more outcomes

Named customers11 records

Segments6 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature4 records

Partnerships

16 partnerships are on record, tiered core and secondary.

• ShopifycoreTechnology or IntegrationNative Shopify integration enabling e-commerce brands to install Ecodrive app and automate impact tied to orders, products sold, and dollar amounts. Pre-built integration for seamless plug-and-play setup.
• StripecoreTechnology or IntegrationStripe integration allows businesses to make impact for every transaction, new customer, or invoice paid through automated triggers.
• AmazoncoreTechnology or IntegrationIntegration enables brands to plant trees for every order, product sold, and dollar value to stand out to Amazon customers.
• Salesforce Commerce CloudcoreTechnology or IntegrationSalesforce integration allows impact for every online order with increased conversions while making an impact with customers.
• KlaviyocoreTechnology or IntegrationKlaviyo integration enables impact for every email captured and sends impact tracking emails to drive engagement and retention.
• ZapiercoreTechnology or IntegrationZapier integration automates over 7,000 ways to make an impact with Ecodrive, connecting to thousands of other platforms.
• GooglesecondaryTechnology or IntegrationGoogle integration enables impact for every calendar invite attendee and emails sent through Google Workspace.
• SquaresecondaryTechnology or IntegrationSquare POS integration allows impact with every transaction and retail sales for in-store experiences.
• EventbritesecondaryTechnology or IntegrationEventbrite integration plants trees for event attendees and registrations to incentivize ticket sales.
• YotposecondaryTechnology or IntegrationYotpo integration plants trees to incentivize reviews and boost loyalty programs.
• 4oceancoreStrategic or Co-development Partner4ocean is a primary partner for ocean plastic removal projects. Sukin partnership with Ecodrive and 4ocean removed 60,000+ bottles from the ocean. 4ocean conducts on-the-ground ocean plastic cleanup operations verified through Ecodrive.
• CoralivecoreStrategic or Co-development PartnerCoralive supports coral restoration efforts for protection of marine ecosystems, fisheries, and livelihoods. Ecodrive has facilitated 30,000+ coral restoration actions through this partnership.
• B.R.I.D.G.E.secondaryStrategic or Co-development PartnerMental health program partner equipping young leaders with practical tools to change conversations about mental health in families, schools, and neighborhoods.
• National Museum of Wildlife ArtsecondaryStrategic or Co-development PartnerArt education partner providing children with meaningful access to art supplies and creative learning to foster engaged, empathetic thinkers.
• Water.orgcoreStrategic or Co-development PartnerWater.org's Get Blue initiative, launching in 2026 with multiple global brand partners, demonstrates model at scale with impact data flowing automatically from field programs to brand partners' impact dashboards.
• charity: watercoreStrategic or Co-development PartnerKalahari Resorts raised $12.2 million for clean water access through long-term charity: water partnership, demonstrating high-resonance customer engagement initiative.

Scale indicators8 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Patch: API-first carbon credit and sustainability platform that lets businesses embed verified environmental impact into checkout and product flows. Closest direct competitor to Ecodrive in the B2B impact-automation category with a similar Shopify/Stripe-friendly developer experience.
• Cloverly: Sustainability API for e-commerce and enterprise that automates carbon offset and impact purchase at point of sale. Directly comparable to Ecodrive in offering embedded impact tied to transactions, with overlap in retail and DTC customer base.
• EcoCart: E-commerce checkout sustainability widget that lets shoppers offset carbon at point of purchase. Competes with Ecodrive for the same Shopify and DTC merchant audience with a similar transaction-triggered impact model.
• Pachama: Forestry and nature-based carbon credit marketplace with satellite and AI-based project verification. Overlaps Ecodrive's tree-planting verification thesis and competes for sustainability budgets at consumer brands.
• tentree: Sustainable apparel brand that plants trees per product purchased and operates its own verified impact platform. Competitor for sustainability-driven brand budgets with comparable 'plant a tree per order' customer messaging.

Broad incumbents

• Watershed: Enterprise carbon accounting and reduction platform serving large brands with measurement, reporting, and reduction tools. A broader incumbent in the same sustainability space; competes for the same brand sustainability dollars but with a heavier enterprise-grade measurement focus rather than per-transaction impact.
• Stripe Climate: Stripe's native carbon removal product enabling merchants to allocate a percentage of revenue to verified removal projects. Direct distribution competitor given Ecodrive's Stripe integration; offers a default-rail alternative for similar merchants.
• Terrapass: Long-standing carbon offset and sustainability products provider for businesses and consumers. A broader incumbent offering offsets and renewable energy certificates, competing for the same corporate sustainability budget with a more mature but less embedded product.

Emerging players

• 4ocean: Direct-to-consumer and B2B ocean plastic removal operator, also an Ecodrive partner. Partial competitor on the ocean plastic removal supply side and partial partner, with overlap on brand-facing impact storytelling.
• One Tree Planted: Nonprofit that runs reforestation projects worldwide and offers corporate tree-planting partnerships. Competes with Ecodrive for tree-planting budget at consumer brands and offers a simpler, lower-cost direct-from-project alternative.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/ecodriveventures
• Instagraminstagram.com/ecodrive
• Xx.com/EcodriveO
• Facebookfacebook.com/ecodriveventures

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ecodrive