DataShopper
DataMoon (Data Moon LLC) is a Delaware-based marketing data platform offering 280M+ consumer profiles, 120M+ B2B contacts, identity resolution, buyer intent, and multi-channel activation for B2B sales/marketing teams, DTC brands, and vertical buyers in financial services, healthcare, real estate, technology, and retail.
- Company typePrivate
- Founded2023
- HeadquartersDover, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What DataShopper does
DataMoon (Data Moon LLC, Delaware) is a marketing data platform that combines consumer profiles, B2B contact data, identity resolution, buyer intent signals, and multi-channel activation in a single product. The company offers a claimed 280M+ US adult consumer database with 400+ demographic, behavioral, and intent attributes; 120M+ verified B2B contacts with firmographics, technographics, and org charts; 40K+ buyer intent categories refreshed daily; and identity resolution technology that claims a 70% match rate for unmasking anonymous website traffic. Core products include Website Visitor ID, Consumer Data, Business Intelligence, Audience Builder, Direct Mail activation (with 48-hour delivery), Buyer Intent, and DataMoon Pulse — a real-time CRM enrichment product launched in 2025. The platform integrates natively with 200+ systems including Salesforce, HubSpot, Google Ads, Meta, Shopify, and Go High Level, and exposes programmatic access through a documented API.
The business model spans four revenue streams: subscription access to the data platform, white-label licensing via the Authorized Partner program (advertised 80%+ margins for resellers), usage-based API consumption, and per-campaign direct mail transaction fees. Go-to-market combines product-led growth (self-serve sign-up, demo CTAs, free-trial paths) with enterprise field sales for larger accounts and a partner channel that extends reach through white-label resellers. Pricing is quote-based and not publicly disclosed. DataMoon targets B2B sales and marketing teams, direct-to-consumer/e-commerce marketers, and vertical-specific buyers in financial services, healthcare, real estate, technology, and retail. A SOC 2 Type 2 examination is in progress with the report anticipated in Q4 2026, indicating an enterprise-readiness build-out. No funding rounds, named customers, or revenue figures are disclosed in the available data.
DataShopper firmographics
Firmographics- Name
- DataShopper
- Legal name
- Data Moon LLC
- Website
- https://datashopper.com
- Company type
- Private
- Founded year
- 2023
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- DataMoon (Data Moon LLC) is a Delaware-based marketing data platform offering 280M+ consumer profiles, 120M+ B2B contacts, identity resolution, buyer intent, and multi-channel activation for B2B sales/marketing teams, DTC brands, and vertical buyers in financial services, healthcare, real estate, technology, and retail.
- Ownership category
- akta.pro rank
DataShopper industry classification
Industry- Product category
- Marketing Technology / Retargeting Software
- NAICS
- Direct Mail Advertising (54186), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210), Web Search Portals and All Other Information Services (519290)
- SIC
- Services-Computer Processing & Data Preparation (7374), Services-Direct Mail Advertising Services (7331)
- akta.pro primary industry
- Marketing Database & Contact Data Providers (B2B/B2C Lists) (BPAFAKAF)
- akta.pro secondary industries
- Lead Generation & List Building Services (Prospecting, Data Sourcing) (BPAFAKAE), Lead Distribution, CRM/MarTech Integration & Sync (THAHAGAM), Data Sharing, Data Exchange & Data Marketplace Platforms (HDAEABAH), Programmatic Display & Retargeting (DSP) (MPAAACAE)
Keywords
Where DataShopper is headquartered
LocationHeadquarters
- HQ city
- Dover
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
DataShopper business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Marketing or Sales, Operations
Revenue model
- Data Platform Subscription: Subscription-based access to marketing data platform including consumer profiles, business contacts, audience building, and activation capabilities. Pricing based on data volume, features, and team size.
- White-Label Licensing: Authorized Partner program allowing resellers to white-label the entire data platform under their own brand, generating recurring revenue from sub-licensing to their customer base.
- API Usage: Programmatic access to data platform capabilities via API with usage-based consumption for integrations and custom implementations.
- Direct Mail Activation: Revenue from triggering and delivering physical mail campaigns (postcards, letters) triggered by digital intent signals, with per-piece or campaign-based pricing.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Quote-based enterprise pricing |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels4 records
DataShopper product offering
Product offeringCore offering
DataShopper offers a retargeting tool designed to convert anonymous website visitors into leads. The product focuses on identifying and re-engaging unidentified website traffic that has not converted via traditional form submission, enabling businesses to expand their top-of-funnel lead capture from existing inbound traffic.
Product overview
DataMoon is a unified marketing data platform offering consumer and B2B data solutions with identity resolution, intent data, and multi-channel activation capabilities. The platform consists of core data products (Consumer Data, Business Intelligence), audience building tools (Audience Builder, Website Visitor ID), activation channels (Direct Mail, Buyer Intent), and a real-time enrichment product (DataMoon Pulse). The platform is marketed as an all-in-one solution with 200+ native integrations, supporting marketers in building targeted audiences, identifying anonymous visitors, enriching CRM data, and activating across advertising, direct mail, and other channels.
Differentiator
Problem solved
Functional benefit
Brands
- DataMoon Pulse: Real-time CRM enrichment with live intent signals and buying triggers.
Products and services
- DataShopper Retargeting Tool A retargeting tool that converts anonymous website visitors into leads, designed for businesses that want to re-engage unidentified website traffic and expand their lead pipeline from existing inbound visitors.
Quantifiable outcome
- 70% match rate for anonymous website visitor identification
- +3 more outcomes
Companies that use DataShopper
Customer profileSegments7 records
Ideal customer profiles1 record
DataShopper technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability4 records
Feature8 records
DataShopper partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core.
- Google AdscoreNative integration with Google Ads platform enabling push of enriched audience data directly into Google advertising campaigns for targeting and retargeting.
- Meta (Facebook/Instagram)coreNative integration with Meta advertising platforms enabling audience sync for Facebook and Instagram ad targeting campaigns.
- SalesforcecoreNative Salesforce integration enabling CRM data enrichment, lead scoring, and push of intent signals into Salesforce CRM workflows.
- HubSpotcoreNative HubSpot integration for CRM enrichment, contact data append, and marketing automation workflow connectivity.
Scale indicators8 records
Expansion highlights6 records
DataShopper competitors and assessment
Company assessmentDirect peers
- 6sense: Account-based marketing and buyer intent platform with intent categories and predictive analytics, closely aligned with DataMoon's intent and ABM targeting use cases.
- Lusha: B2B contact and company data provider with browser extension and CRM enrichment — comparable to DataMoon's B2B contact database and direct activation for sales teams.
- Clearbit: B2B data and visitor identification company offering firmographic enrichment, audience building, and CRM integrations — directly comparable on Website Visitor ID and B2B data products.
- ZoomInfo: Largest B2B contact and intent data platform with comparable consumer/business data, audience building, and CRM integrations (Salesforce, HubSpot). Direct head-to-head on enterprise B2B data deals.
- Cognism: B2B sales intelligence and contact data platform with international coverage and intent signals — comparable on B2B contact data, firmographics, and revenue-team targeting.
- Apollo.io: Sales intelligence and B2B contact database platform with audience-building, intent, and CRM enrichment — overlapping DataMoon's B2B contact data and enrichment use cases at the mid-market.
- Demandbase: ABM and account intelligence platform with visitor identification, firmographics, and ad activation — overlapping DataMoon's Website Visitor ID and B2B targeting capabilities.
- Bombora: Sole-source B2B intent data provider covering thousands of topics with daily refresh — directly comparable to DataMoon's 40K+ intent category offering and CRM enrichment workflows.
Emerging players
- HG Insights: Technographic and intent data provider used for technology install base and buyer identification — overlapping DataMoon's technographic attributes and IT decision maker targeting.
Broad incumbents
- AdRoll: Multi-channel retargeting and audience activation platform with broader marketing-stack positioning — overlapping DataMoon's retargeting and audience activation capabilities, but as part of a wider incumbent portfolio.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
DataShopper social profiles
Digital presenceDataShopper compliance and trust
Trust signalCompliance1 record
DataShopper financial estimates
Financial estimateRevenue estimate
Valuation estimate
DataShopper leadership team
Management profileNumber of profiles
DataShopper funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
DataShopper M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about DataShopper
What does DataShopper do?
DataShopper offers a retargeting tool designed to convert anonymous website visitors into leads. The product focuses on identifying and re-engaging unidentified website traffic that has not converted via traditional form submission, enabling businesses to expand their top-of-funnel lead capture from existing inbound traffic.
Is DataShopper a public or private company?
DataShopper is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was DataShopper founded?
DataShopper was founded in 2023. It employs 1 to 10 people.
Where is DataShopper based?
DataShopper is headquartered in Dover, United States, in the North America region.
How does DataShopper make money?
Four revenue lines are on record. Data Platform Subscription is the primary driver. The others are white-Label Licensing, API Usage and direct Mail Activation.
Who are DataShopper's main competitors?
Direct peers on record are 6sense, Lusha, Clearbit, ZoomInfo, Cognism, Apollo.io, Demandbase and Bombora. HG Insights is listed as an emerging player. AdRoll is listed as a broad incumbent.
Does DataShopper have an API?
Yes. DataShopper exposes a public API. Developer documentation is at docs.datamoon.com.
What industry is DataShopper in?
DataShopper's product category is Marketing Technology / Retargeting Software. Its primary akta.pro industry code is BPAFAKAF, Marketing Database & Contact Data Providers (B2B/B2C Lists), with a secondary code of BPAFAKAE, Lead Generation & List Building Services (Prospecting, Data Sourcing). Its NAICS code is 54186 and its SIC code is 7374.