What Factori does

Factori operates a real-world data platform that provides enterprise AI and analytics teams with location intelligence, mobility, and consumer signals aggregated across 229+ countries. The core technical asset is the proprietary Real-World Graph Model, which normalizes and geo-aligns data from multiple upstream providers into a unified schema covering mobility, places, people, identity, audience, events, property, business, economic, and geographic dimensions. The platform's stated footprint is 200M+ Points of Interest with 50+ attributes per record, 90B+ daily signals, and approximately 300 enterprise customers globally. Distribution is API-first across REST, Snowflake, Amazon S3, Google Cloud, and Microsoft Azure, with a 2025-added Model Context Protocol (MCP) server enabling natural-language data access from AI assistants such as Claude, ChatGPT, Cursor, and Gemini.

The company monetizes through three overlapping streams: usage-based API credits (1 credit per POI download with optional auto top-up), recurring enterprise platform subscriptions under Order Forms, and licensing of curated Data Products. Go-to-market is hybrid: a self-serve developer console (console.factori.ai) and MCP waitlist drive product-led adoption, while sales-assisted enterprise agreements handle larger deployments. Customer segments span data/analytics and applied ML teams, operations and supply-chain leaders, and strategy/real-estate/finance functions, with named vertical emphasis on retail and QSR, financial services, telecommunications, real estate, travel and hospitality, and automotive/mobility.

Factori Technologies Pte Ltd. is incorporated in Singapore with global operations, compliant with GDPR, CCPA/CPRA, and aligned with ISO 27001. No funding rounds, M&A activity, or executive leadership changes are disclosed in the available sources, and the company appears to operate without disclosed institutional capital. Headcount is 11–50 employees, and the operating posture as of recent sources remains active with ongoing product launches.

Name

Factori

Legal name

Factori Technologies Pte Ltd.

Website

https://factori.ai

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

51–100 employees

Short description

Factori provides enterprise AI and analytics teams with a real-world data platform covering 200M+ Points of Interest, mobility signals, and consumer data across 229 countries, delivered via REST API, major cloud warehouses, and an MCP server for AI assistants.

Ownership category

akta.pro rank

Product category

Location Intelligence Data Platform

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Enterprise AI Data & Knowledge Platforms (Vector Databases, Knowledge Graphs) (HDAEANAH)

Keywords

• Location intelligence
• Points of interest data
• Foot traffic analytics
• Geospatial APIs
• Mobility data platform

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Supply Chain, Marketing or Sales, Operations

Revenue model

1. API Subscription & Credits: Usage-based credit system where customers purchase credits to access data products. 1 credit = 1 POI download. Auto Top-Up feature available for automatic credit replenishment when balance drops below threshold. Subscription tiers provide API access with varying credit allocations and support levels.
2. Platform Access & Enterprise Agreements: Enterprise customers can access Data Products through the Factori platform under Order Forms and subscription agreements. Platform access includes dashboard, API keys, and enterprise support. Additional contractual terms may apply for custom data products or dedicated instances.
3. Data Product Licensing: Licensing of Data Products (datasets, feeds, indices, analytics outputs) to enterprise customers under permitted-use restrictions. Data providers retain ownership while Factori standardizes, governs, and delivers products through the platform.

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels5 records

Core offering

Factori delivers a real-world data platform providing access to 200M+ Points of Interest and 90B+ daily mobility, demographic, and behavioral signals across 229+ countries. The platform exposes its data products through a REST API, an MCP server for AI assistants, and direct cloud connections (Snowflake, AWS S3, GCP, Azure). Customers purchase credits or enterprise subscriptions to query structured datasets covering mobility, places, people, audiences, identity, events, property, business, economic, and geo dimensions for use cases such as demand forecasting, retail site selection, and AI model enrichment.

Product overview

Factori is a real-world data platform that provides a unified data layer connecting enterprise AI models, dashboards, and campaigns to physical-world signals across mobility, places, people, movement, and markets. The platform is organized as a core Platform (delivering data via REST API and cloud integrations) and an MCP server (connecting AI assistants directly to Factori's data for natural language querying). Data products include Mobility (foot traffic patterns), Places (200M+ POIs with 50+ attributes), People (demographic and lifestyle consumer graph), Audiences (pre-built consumer segments), Identity (cross-device identity graph), Events (local event-driven demand signals), Property (parcel and neighborhood context), Business (competitive density), Economic (income and employment fundamentals), and Geo (universal geographic crosswalk) — all unified through the proprietary Real-World Graph Model drawing from 90B+ daily signals across 229+ countries.

Differentiator

Problem solved

Functional benefit

Products and services

• Factori Platform Central API and cloud-based data delivery platform providing enterprise customers with instant access to Factori's datasets across mobility, places, people, and audience signals. Delivers data through REST API, Snowflake, Amazon S3, Google Cloud, and Azure for use cases including demand forecasting, site selection, and audience targeting.
• Factori MCP (Model Context Protocol) Server Model Context Protocol server that connects AI assistants (Claude, ChatGPT, Cursor, Gemini, VS Code, Windsurf, OpenAI Codex, Gemini CLI, Antigravity) directly to Factori's real-world data layer, enabling live natural language queries against places, people, movement, and markets data across 229 countries. Designed for AI agents, copilots, and developers building AI-native applications.
• Mobility Data Product Daily-updated mobility and foot traffic data product capturing how people move through physical spaces, including visits and patterns around stores, venues, and neighborhoods, with time-segmented insights and demographic enrichment. Powered by 90B+ daily signals across the Real-World Graph Model.
• Places Data Product Global POI database covering 200M+ verified Points of Interest across 229 countries with 50+ data points per location including business attributes, ratings, hours, photos, accessibility features, amenities, atmosphere, dining options, and competitive context. Delivered via API.
• People Data Product Privacy-safe consumer graph covering demographics, income bands, lifestyle, and interest indicators for audience segmentation and targeting. US People database includes 355M+ people IDs, 546M+ personal email IDs, and 246M+ mobile ad IDs for device targeting.
• Audiences Data Product Pre-built consumer segment product with thousands of ready-made audiences by market covering demographics, interests, behaviors, and intent signals for marketing campaign targeting and audience activation.
• Identity Data Product Privacy-first identity graph linking various identity types for cross-device reach and measurement across digital and physical channels, supporting identity resolution and audience activation.
• Events Data Product Local events dataset capturing concerts, sports, conferences, school calendars, and public holidays that move demand, used for demand forecasting, promotional planning, and event-driven analytics.
• Property Data Product Property dataset providing context on parcels and neighborhoods, including land use, property types, and housing stress indicators for site selection and real estate analysis.
• Business Data Product Business density and composition dataset by area covering categories, formats, and competitive mix around retail and franchise locations across 6,000+ distinct business and location categories.
• Economic Data Product Local economic pulse dataset covering income, employment, and other economic fundamentals that shape background demand, used for demand forecasting and market analysis.
• Geo Data Product Universal geo crosswalk of boundaries, ZIPs, parcels, and building footprints mapped to grid and ID systems, enabling geographic data alignment and normalization across datasets.
• Real-World Graph Model Proprietary data model that maps the real world by connecting mobility, places, people, movement, and market signals into a unified graph, powering all Factori data products and AI queries across 229+ countries with geo-alignment, quality flags, and privacy-compliant transformations.

Quantifiable outcome

• 30% reduction in time to breakeven for retail site selection
• +2 more outcomes

Named customers2 records

Segments10 records

Ideal customer profiles7 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration12 records

AI capability2 records

Feature6 records

Partnerships

Five partnerships are on record, tiered core and minor.

• Data ProviderscoreTechnology or IntegrationNetwork of trusted data sources, publishers, and aggregators providing consumer consent-based data collection. Partners certify lawful collection and rights/consent for data supplied through the Factori platform.
• Technology Integration PartnerscoreTechnology or IntegrationIntegration with major data cloud platforms including Snowflake, Amazon S3, Google Cloud, and Azure for seamless enterprise data delivery.
• AI Platform Partners (MCP Ecosystem)coreTechnology or IntegrationModel Context Protocol integration with AI assistants including Claude (Anthropic), ChatGPT (OpenAI), Cursor, VS Code, Gemini (Google), and Windsurf for natural language data access.
• Data PartnerscoreTechnology or IntegrationHigh-quality real-world dataset providers who retain ownership while Factori standardizes, governs, and distributes to enterprise buyers. Partners certify lawful collection and rights/consent.
• Solution PartnersminorImplementation/ SI/ Consulting PartnerPartners who deliver high-impact outcomes for clients using Factori data without reinventing the wheel. Includes consulting firms and system integrators.

Scale indicators10 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Placer.ai: Placer.ai is a foot-traffic and location analytics platform explicitly listed in Factori's competitive comparisons. Both target retail, real estate, and CPG customers with mobility and visitation analytics.
• Echo Analytics: Echo Analytics is a location intelligence platform named in Factori's competitive comparison pages. Both provide POI and mobility datasets via API to enterprise customers.
• SafeGraph: SafeGraph is a leading global POI and geolocation data provider, directly named in Factori's own comparison pages. Both companies serve enterprise data teams with POI, foot-traffic, and location intelligence via API.
• Veraset: Veraset is a mobility data provider explicitly listed as a Factori competitor. Both companies aggregate movement/foot-traffic signals from supply partners and license them to enterprise data teams.
• Near Intelligence: Near (formerly Near) is a global location intelligence and audience data platform serving retail, real estate, and financial services — overlapping directly with Factori's enterprise customer verticals and product offerings.
• Foursquare: Foursquare is a pioneer in POI, places, and location data, with dedicated comparisons published by Factori. Both offer global POI databases and serve enterprise data, ML, and analytics teams.

Emerging players

• Tamoco: Tamoco provides POI and footfall data with a focus on European and emerging markets, overlapping with Factori's global coverage but at smaller scale. Useful as a regional/emerging comparator.

Others

• Datagrail: Datagrail is a privacy and consent management platform adjacent to Factori's privacy-first positioning and CCPA data-broker compliance. Thematically related but not a direct location-data competitor.

Broad incumbents

• LiveRamp: LiveRamp is an established identity resolution and data collaboration platform with overlap on Factori's Identity and Audiences products. Operates as a much broader data infrastructure incumbent rather than a location specialist.
• Google Places API: Google's Places API is a broadly-used POI data source competing at the foundational layer of the same enterprise location-intelligence market Factori addresses, though bundled into a much wider Google Cloud ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/factoridotai
• LinkedInlinkedin.com/company/factori-ai

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Factori