What ReadySet - Engaging Gamified Experiences does

ReadySet (legally HVNT Entertainment AB) is a Stockholm-based software platform that turns physical locations into real-world multiplayer gaming experiences for events. Founded in 2023–2024 (rebranded from HVNT Teams to ReadySet in February 2025), the company serves event organizers, agencies, corporate teams, universities, and nonprofits through two products: ReadySet Studio, a web-based drag-and-drop event builder with AI-assisted checkpoint generation (via OpenAI and Anthropic), and the ReadySet Player App (native iOS/Android) that participants join with an event code — no account required. Gameplay is anchored on GPS-based and indoor (QR/beacon) checkpoints, live leaderboards, photo/video/trivia challenges, and two modes — synchronized "Ready Set Go" and drop-in "Pick Up & Play" (launched June 2026) — scaling from 8-player free events to enterprise deployments supporting 10,000+ concurrent players.

The technology stack runs primarily on Google Cloud Platform and Firebase for authentication, storage, databases, and analytics, with Google Maps handling geolocation and route visualization. Stripe powers subscription billing; HubSpot, Microsoft Entra ID, Intercom, Cloudflare, Microsoft Clarity, and Apple Health/Google Health Connect round out the operational stack. APIs and webhooks expose participants, sessions, scoring, and outcomes for embedded enterprise integrations.

The business model is a hybrid product-led growth / enterprise field sales motion. Organizers can self-serve on a Free tier (up to 8 players, pre-made activities) and convert to a Pro tier (~100 players/month with AI features) or higher Creator/Agency/Enterprise tiers with custom activities, white-label deployments, branded app shells, custom domains, SLAs, and professional services including named producers and live ops support. The company cites 40,000+ players served across 20+ countries and 21 partner organizations including Silverstone Circuit, Schneider Electric, GroupM, Fondation Princesse Charlène de Monaco, Jönköping University, Ciceron Group, and ADI.TV. The company is privately held, bootstrapped (no disclosed funding rounds), and operates with 1–10 employees from Sturegatan 50, Stockholm.

Name

ReadySet - Engaging Gamified Experiences

Legal name

HVNT Entertainment AB

Website

https://playreadyset.com

Company type

Private

Founded year

2024

Operating status

Operating

Headcount range

1–10 employees

Short description

ReadySet (HVNT Entertainment AB) provides a real-world multiplayer gamification platform that turns physical venues into interactive events via a web-based event builder and a native iOS/Android player app. It serves agencies, corporate teams, universities, nonprofits, and brand marketers with AI-assisted authoring, live leaderboards, and scalable deployments from 8 to 10,000+ players.

Ownership category

akta.pro rank

Product category

Event Gamification Software

NAICS

Convention and Trade Show Organizers (561920)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Conference & Trade Show Registration Platforms (THAHAFAB)

akta.pro secondary industry

Meeting & Event Program Technology (Registration, Apps, Badging) (THACAFAB)

Keywords

• Event gamification software
• Team building platform
• Location-based gaming
• Experiential marketing software
• Live event technology

Headquarters

HQ city

Stockholm

HQ country

Sweden

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription Plans: Tiered subscription model with Free (up to 8 players), Pro (up to 100 players/month), and higher tiers for creators and agencies. Plans include access to ReadySet Studio, the player app, and varying levels of customization, AI features, and support.
2. Professional Services: Managed services including event creation, content creation, branding services, setup services, consulting, and training. Provided through separate proposals, statements of work, or commercial agreements. Named producers, shared production channels, run-of-show review, and live ops engineer support available.
3. White-Label Deployments: Fully branded deployments for agencies and enterprise customers including custom domains, branded app shells, and customized participant experiences. Subject to additional agreements, fees, and technical limitations.
4. Enterprise Agreements: Custom enterprise agreements for large-scale activations including stadium events with 10,000+ concurrent players. May include SLAs, dedicated support, solutions engineering, and custom data processing agreements.

Pricing tiers

Go-to-market motion3 records

Distribution channels6 records

Marketing channels8 records

Core offering

ReadySet is a real-world multiplayer experience platform that turns any physical location, venue, or city into a live interactive game for team building, conferences, festivals, and brand activations. Organizers use ReadySet Studio, a web-based drag-and-drop event builder, to place GPS-based checkpoints, configure activities, and apply branding. Participants join events through a free mobile app (iOS and Android) by entering an event code, then compete or collaborate on teams in real time. The platform supports scales from 8-player events to 10,000+ concurrent players and includes white-label deployment options for agencies and enterprises.

Product overview

ReadySet is a single unified event gamification platform consisting of three core surfaces: ReadySet Studio (web-based event builder), the ReadySet Player App (iOS/Android for participants), and the ReadySet platform engine. The platform offers two gameplay modes: Ready Set Go (synchronized start) and Pick Up & Play (drop-in format). Branding options range from self-serve customization in Studio to full white-label deployments. Key features include an AI-assisted event builder, live leaderboards, GPS-based checkpoints, Support Chat, Event Insights analytics, and a Media Panel for photos/videos. The platform supports scales from 8 players (Free) to 10,000+ concurrent players (Enterprise).

Differentiator

Problem solved

Functional benefit

Products and services

• ReadySet Real-world multiplayer experience platform that turns any location or venue into a live interactive game. Combines live maps, GPS checkpoints, missions, gameplay, and collaboration to create interactive mobile experiences for team building, conferences, festivals, and brand activations.
• White-Label Experiences Fully branded deployment option for agencies and enterprise customers. Includes custom domain, custom app shell, and customized participant experiences with ReadySet serving as the underlying engine behind the client's branded experience.
• Professional Services Managed services including event creation, content creation, branding services, setup services, consulting, and training. Includes named producers, shared production channels, run-of-show review, and live ops engineer support for large-scale activations.

Quantifiable outcome

• Silverstone Lap of Lights: 10,000+ visitors over 21 nights of branded drive-through gameplay
• +2 more outcomes

Named customers12 records

Segments8 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

AI capability3 records

Feature8 records

Partnerships

14 partnerships are on record, tiered flagship and core.

• Silverstone CircuitflagshipStrategic or Co-development PartnerFlagship case study partner for branded activation. Silverstone's Lap of Lights was a 21-night drive-through gameplay experience at the historic British racing circuit. Tens of thousands of visitors played a branded treasure hunt from a racecar driver's perspective using the ReadySet platform.
• ADI.TVcoreStrategic or Co-development PartnerEvent production partner for Silverstone Lap of Lights. Provided creative production expertise for the branded activation, working with ReadySet to deliver the interactive experience.
• Fondation Princesse Charlène de MonacoflagshipStrategic or Co-development PartnerCharity partner for the 4x4x48 Monaco endurance challenge. ReadySet transformed the 48-hour charity run into a social, gamified city-wide multiplayer experience, with water safety and drowning prevention at the heart of gameplay. The foundation's mission aligns with the interactive experience design.
• Ciceron GroupcoreChannel Partner/ Reseller/ DistributorEvent agency customer using ReadySet for client activations. Used the platform for two-day kickoff and conference events, delivering customized team building experiences for competitive groups.
• TrailmixcoreChannel Partner/ Reseller/ DistributorCustomer that launched new company values through a ReadySet experience built around real-world exploration. Example of how organizations use the platform for internal culture initiatives.
• Google Cloud Platform (including Firebase)coreTechnology or IntegrationPrimary infrastructure provider. Cloud hosting, application infrastructure, databases (Firestore), authentication (Firebase Auth), file storage, push notifications (FCM), analytics (Firebase Analytics), crash reporting (Crashlytics), event processing, security and monitoring. Services operate from European Union data centers.
• Google Maps PlatformcoreTechnology or IntegrationMapping, geolocation, route visualization, places and location services, and event navigation functionality. Core to location-based gameplay features.
• StripecoreTechnology or IntegrationPayment processing, subscription billing, fraud prevention, and financial reporting for platform transactions.
• OpenAIcoreTechnology or IntegrationAI-powered functionality, content generation, user assistance features, and platform automation. Used for AI event builder that generates checkpoints, suggests activities, and drafts content.
• AnthropiccoreTechnology or IntegrationAI technology provider for content generation and automation features within the platform.
• MicrosoftcoreTechnology or IntegrationSingle Sign-On (SSO), identity management, and authentication services via Microsoft OAuth and Microsoft Entra ID (Azure AD). Also provides Microsoft Clarity for session analytics and user behavior insights.
• HubSpotcoreTechnology or IntegrationCustomer relationship management, sales operations, customer communications, and marketing automation for business operations.
• CloudflarecoreTechnology or IntegrationContent delivery, security, DDoS protection, and performance optimization for platform infrastructure.
• IntercomcoreTechnology or IntegrationCustomer support, customer communications, user onboarding, and support ticket management.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Goosechase: Goosechase provides app-based scavenger hunt and team-building experiences for events, fundraisers, and onboarding. It is the closest direct competitor to ReadySet in location-based gamified event experiences for groups of similar scale.
• Actionbound: Actionbound is an interactive mobile platform for creating scavenger hunts, quizzes, and location-based missions, used in education, tourism, and team events. It directly overlaps with ReadySet's GPS-based checkpoint and mission gameplay model.
• Scavify: Scavify offers a digital scavenger hunt platform for corporate team building, onboarding, and student engagement. It targets the same use cases as ReadySet with similar location-based mission mechanics.
• Loquiz: Loquiz is a location-based gamification platform used for team-building events, city games, and tourist experiences. It shares ReadySet's emphasis on real-world multiplayer missions, GPS triggers, and live scoring.

Broad incumbents

• Kahoot: Kahoot is a publicly listed gamification platform primarily used for quizzes and audience engagement in meetings, classrooms, and events. While broader and not location-based, it competes for the same 'event engagement' budget and organizer mindshare.
• Mentimeter: Mentimeter provides interactive presentation and audience engagement tools used widely in conferences and corporate meetings. It competes with ReadySet for event engagement budget, though its in-room focus differs from ReadySet's location-based gameplay.
• Bizzabo: Bizzabo is an event experience platform offering registration, networking, and event apps for conferences. It competes in the broader event technology stack where ReadySet's white-label deployments increasingly play.
• Cvent: Cvent is a large-scale event management platform covering registration, venue sourcing, and event marketing for enterprise conferences. It is an incumbent in the broader MICE software category in which ReadySet operates.

Emerging players

• EventMobi: EventMobi provides event apps and engagement tools for conferences and corporate meetings. It overlaps with ReadySet's event app and engagement layer, particularly for mid-market organizers.
• Whova: Whova offers event apps with networking, agenda, and engagement features used by conference organizers. It competes for the same event-organizer buyer that ReadySet targets with its app and engagement platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/playreadysetgo
• Instagraminstagram.com/playreadysetgo
• Xx.com/PlayReadySet
• Facebookfacebook.com/profile.php

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ReadySet - Engaging Gamified Experiences