What Cliengo does

Cliengo is a LATAM-focused SaaS company that provides an AI-powered conversational platform combining chatbots, omnichannel messaging (web, WhatsApp, Instagram, Facebook), an integrated CRM, and analytics for sales and marketing automation. Its core product, Cliengo Hub, unifies customer conversations across channels into a single inbox with AI-driven lead qualification, routing, and follow-up; adjacent modules include Cliengo Copilot (an in-inbox AI assistant for conversation summaries and response suggestions), Campañas por WhatsApp (Meta-approved mass messaging with claimed 98% open rates), Entrenamiento IA (no-code knowledge training from documents, URLs, and FAQs), Reportes Accionables (analytics), and Flujos Dinámicos (intent-based routing). In 2024 the company introduced specialized AI Agents in BETA — Ignacio for real estate, Marcos for B2B wholesale, Verónica for retail, Sofía for support, and Alicia for administration — extending the platform from scripted deflection toward autonomous multi-step task execution, with integrations to Tokko Broker, HubSpot, Salesforce, SAP, Mercado Pago, and 1,300+ other applications.

Cliengo operates a hybrid GTM: a product-led self-serve motion with a 14-day credit-card-free trial across three public tiers (Starter at $45/month, Premium at $119/month, Business at $259/month), a Corporate tier with custom pricing and dedicated account executives targeting enterprises receiving 1,000+ monthly inquiries, and a partner program offering recurring revenue share to agencies, developers, and BPOs. The company claims 13,000+ customers across 30+ countries generating 25+ million conversations and 593,000+ monthly leads, with named logos spanning real estate (Grupo Herso, Tokko Broker clients), education (Universidad Humanitas), health (OMINT Assistance), security (ADT), manufacturing (Rehau), tourism (Aviatur), pharmaceutical (Strix), banking (Banco Rioja), retail (Izzi, EDLP), and insurance (Capital Seguro y Finanzas). Key ecosystem relationships include Google Premier Partner status (2022), Google for Startups Accelerator 2020, and Meta/Facebook partnership enabling WhatsApp Business API and HSM template usage.

Name

Cliengo

Website

https://cliengo.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

51–100 employees

Short description

Cliengo is a LATAM-focused SaaS company offering an AI-powered conversational platform that unifies chatbots, omnichannel messaging (web, WhatsApp, Instagram, Facebook), CRM, and analytics for sales and marketing automation across SMB and enterprise customers.

Ownership category

akta.pro rank

Product category

Conversational AI Sales Automation

NAICS

Software Publishers (513210), Software Publishers (5132)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Marketing Automation & Campaign Management CRM (HDAEAFAB)

akta.pro secondary industries

Marketing Automation, CRM & Lifecycle Messaging (BPAMALAE), Customer Engagement & Messaging (Email, SMS, Push, In-App) (BPAFAFAI), Customer Service, Support & Contact Center CRM (HDAEAFAC), SMS/MMS & Messaging Marketing Services (Text, RCS, WhatsApp/OTT) (MPAAAIAB)

Keywords

• Conversational AI platform
• Sales automation software
• Customer engagement platform
• WhatsApp business automation
• Chatbot marketing software

Headquarters

HQ city

Buenos Aires

HQ country

Argentina

HQ region

Latin America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. SaaS Subscription - Starter Plan: Entry-level subscription at $45 USD/month providing 500 conversations, 2 agents/operators, 3 programmable chatbots, omnichannel inbox, flow assignment, conversation tagging, Copilot AI assistant, and Google Ads integration. Conversation limit is counted per 24-hour session across all channels.
2. SaaS Subscription - Premium Plan: Mid-tier plan at $119 USD/month with 2,000 AI conversations, 3 agents, 10 AI chatbots, unlimited Copilot access, and all Starter features. Positioned as the most popular tier with enhanced AI capabilities.
3. SaaS Subscription - Business Plan: High-volume plan at $259 USD/month offering 4,000 AI conversations, 5 agents, 20 AI chatbots, outgoing message capability (HSM), unlimited Copilot, and WhatsApp API integration for maximum control.
4. Corporate Custom Solutions: Enterprise tier providing all Cliengo resources with personalized advisory, custom integrations, and AI agents trained for specific business objectives. Includes dedicated account executive and custom development.
5. Partner Revenue Share: Partners earn recurring commissions when referred customers acquire active subscriptions. Revenue share model generates passive income for agencies and consultants promoting Cliengo.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels7 records

Core offering

Cliengo sells an AI-powered Sales & Marketing Automation platform (Cliengo Hub) that combines AI chatbots, an omnichannel inbox unifying WhatsApp, Instagram, Facebook Messenger, and web chat, an integrated CRM, WhatsApp mass-messaging campaigns, and real-time analytics. The platform enables businesses to automate customer acquisition, lead qualification, sales support, and 24/7 customer service across messaging channels without coding.

Product overview

Cliengo is a Sales & Marketing Automation platform powered by AI, designed to help businesses in LATAM scale their commercial processes. The core offering is Cliengo Hub, a unified platform that combines AI chatbots, an omnichannel inbox, an integrated CRM, actionable reporting, and WhatsApp campaign management. The product portfolio includes the core Cliengo Hub platform, Cliengo Copilot (in-app AI assistant for conversation summaries and suggestions), the CRM e Inbox (omnichannel contact management), Reportes Accionables (analytics module), Entrenamiento IA (AI training configuration), Flujos Dinámicos (dynamic conversation flow builder), and ChatBot WhatsApp and Campañas por WhatsApp (messaging modules). Specialized AI Agents (BETA) — including Ignacio for real estate, Marcos for B2B wholesale, Verónica for retail sales, Sofía for support, and Alicia for administration — provide domain-specific autonomous task execution. Cliengo Corporate serves enterprise clients with high query volumes, offering custom chatbot development and advanced integrations. Pricing tiers (Starter at $45, Premium at $119, Business at $259 per month) and a Partners program round out the offering. The platform integrates with 1,300+ applications including HubSpot, Salesforce, Tokko Broker, SAP, and WhatsApp Business API.

Differentiator

Problem solved

Functional benefit

Brands

• Cliengo Copilot: AI assistant integrated in the Inbox that generates conversation summaries, interprets multiple conversations for insights, and proposes concrete actions with qualitative and quantitative reports on performance and satisfaction.
• Cliengo Hub

Products and services

• Cliengo Hub The central platform integrating AI-powered chatbots, omnichannel inbox, CRM, reporting, and WhatsApp campaign management for marketing, sales, and support teams across LATAM. Centralizes web, WhatsApp, Instagram, and Facebook conversations into a single workspace.
• Cliengo Copilot An in-app AI assistant that generates automatic summaries of long conversations, detects objections, proposes improvements to sales and support teams, and delivers both qualitative and quantitative performance and satisfaction reports.
• AI Agents A suite of specialized autonomous AI agents (BETA) designed to work alongside human teams in specific business functions: Marcos for B2B wholesale sales and order coordination, Verónica for retail sales lead capture and conversion, Sofía for post-sale support, and Alicia for appointment scheduling and administrative tasks.
• Ignacio — Agente Inmobiliario IA A specialized AI agent for real estate agencies that automates property inquiry responses, qualifies and prioritizes leads, integrates with Tokko Broker for real-time listings, and routes complex queries to human agents.
• Cliengo Corporate Enterprise-tier solution for businesses receiving 1,000+ monthly customer inquiries, bundling WhatsApp campaigns, conversational AI agents, advanced CRM, a dedicated account executive, data protection, multilingual support, sales training, performance tracking, and a custom chatbot (Chatbot Custom) with bespoke flows, API integrations, and HSM messaging.
• Cliengo Partners Partner and reseller program for digital marketing agencies, software developers, and BPO consultancies to recommend Cliengo to clients, earn recurring revenue share, access exclusive Google Marketing Platform tools, receive discounts for clients, and obtain dedicated support and training.

Quantifiable outcome

• 98% WhatsApp campaign open rate
• +9 more outcomes

Named customers14 records

Segments8 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration22 records

AI capability9 records

Feature8 records

Partnerships

Seven partnerships are on record, tiered core and flagship.

• Google (Premier Partner)coreGTM or Marketing Partner · 1 January 2022Cliengo holds Premier Partner status with Google, enabling access to exclusive Google Marketing Platform tools for its partner ecosystem. The partnership provides integration with Google Ads for conversion tracking and measurement. This relationship positions Cliengo as a trusted platform for businesses using Google's advertising ecosystem.
• Google for Startups AcceleratorflagshipGTM or Marketing Partner · 1 January 2020Cliengo was selected for the Google for Startups Accelerator 2020 program, receiving mentorship, technical resources, and validation from Google. This program provided Cliengo with credibility boost and access to Google's startup ecosystem.
• Meta/FacebookcoreTechnology or IntegrationCliengo integrates with Facebook Messenger and WhatsApp Business API, using Meta-approved message templates for WhatsApp campaigns. The partnership enables businesses to automate conversations across Facebook's messaging platforms with compliance to Meta's policies.
• HubSpotcoreTechnology or IntegrationHubSpot integration allows Cliengo users to sync leads and conversations directly to their HubSpot CRM. The integration is highlighted for the Marcos wholesale sales agent which synchronizes with HubSpot and Salesforce for centralized customer management and order tracking.
• SalesforcecoreTechnology or IntegrationSalesforce integration enables bidirectional sync of leads and customer data between Cliengo and Salesforce CRM. Particularly highlighted for the Marcos wholesale sales agent which synchronizes with both HubSpot and Salesforce for B2B sales automation.
• Tokko BrokercoreTechnology or IntegrationTokko Broker is a real estate platform integrated with Cliengo's Ignacio AI agent. This integration enables automated property search, real-time availability results, and seamless lead capture for real estate agencies using both platforms.
• TokkocoreTechnology or IntegrationIntegration with Tokko real estate platform for automated property information and lead management in real estate sector.

Scale indicators15 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Aivo: Aivo is a LATAM-based (Argentina) AI conversational platform offering chatbots and customer service automation across WhatsApp, web, and social channels. It directly competes with Cliengo in Spanish-speaking markets with similar SMB-to-enterprise positioning and omnichannel inbox capabilities.
• Tidio: Tidio is an SMB-focused AI chatbot and live chat platform with WhatsApp, Messenger, and web chat support, plus a Lyro AI assistant. It targets the same small-business customer profile with similar pricing tiers and PLG motion as Cliengo.
• ManyChat: ManyChat is a leading chatbot platform specializing in Instagram DM, WhatsApp, and Messenger automation for SMBs and marketers. It competes directly with Cliengo on WhatsApp/Instagram campaign management and visual flow builders for the same LATAM/SMB customer base.
• Landbot: Landbot is a no-code conversational platform offering chatbots for WhatsApp, web, and messaging channels with AI agent capabilities. It overlaps with Cliengo on AI-powered chatbot building, WhatsApp Business API integration, and SMB-to-enterprise pricing.
• Zoho SalesIQ: Zoho SalesIQ is a visitor tracking and chatbot platform from the broader Zoho suite, offering live chat, AI chatbots, and CRM integration. It targets similar SMB customers with bundled pricing and competes with Cliengo on integrated chatbot + CRM value proposition.
• Inbenta: Inbenta is an AI-powered conversational platform specializing in customer service chatbots, knowledge management, and enterprise automation. It competes with Cliengo on AI training capabilities, omnichannel support, and enterprise-grade deployments across multiple languages including Spanish/Portuguese.

Broad incumbents

• Intercom: Intercom is a leading global customer messaging platform with AI chatbot (Fin), live chat, helpdesk, and product tours. It competes with Cliengo across all segments but at higher price points and broader capabilities, serving as the dominant global incumbent.
• HubSpot Service Hub: HubSpot Service Hub includes AI chatbots, ticketing, and customer feedback tools within the broader HubSpot CRM platform. As Cliengo integrates with HubSpot (not competes), HubSpot represents a potential bundle risk — customers could consolidate chatbot functionality into the broader CRM.

Emerging players

• Botpress: Botpress is an emerging AI chatbot platform offering LLM-powered conversational workflows with WhatsApp and omnichannel support. It overlaps with Cliengo on AI agent capabilities but is positioned more as a developer-friendly platform with growing LATAM traction.

Regional players

• Kommo (formerly amoCRM): Kommo is a messaging-first CRM platform with strong roots in Russia/CIS and LATAM markets, offering WhatsApp, Instagram, and Messenger integration with built-in chatbots. It overlaps with Cliengo on conversational CRM positioning in LATAM and targets similar SMB segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/cliengo
• Xx.com/cliengo
• Facebookfacebook.com/cliengo

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cliengo