Details Flowers
Details Flowers Software is a subscription SaaS platform serving wedding and event florists, unifying proposals, stem-count pricing, inventory, ordering, payments, and client management in one system anchored by a curated supplier network.
- Company typePrivate
- Founded2014
- HeadquartersOrmond Beach, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Details Flowers does
Details Flowers Software, founded in 2014 by Corrine Heck and headquartered in Ormond Beach, Florida, operates an all-in-one subscription SaaS platform built specifically for wedding and event florists. The platform unifies proposal building, stem-count pricing, inventory tracking, order generation, payment and signature collection, and client relationship management from initial inquiry through final invoice. A patent-pending design tool is claimed to make florists 60 times more productive, reducing 20-hour projects to 20 minutes. The product is complemented by Details Direct, which surfaces supplier inventory and pricing inside the florist workflow, and Details University, an educational platform with video tutorials and Spotify-distributed masterclasses.
The company runs on a recurring subscription model with monthly, semi-annual, and annual billing cycles; specific pricing tiers and ARR are not publicly disclosed. Go-to-market combines product-led self-serve signup with an enterprise demo/intro-call motion. The customer base is long-tail SMB and mid-market florists across the US, Canada, Australia, and the UK, with two named customers (Raining Roses Productions, Flowers OMG). The platform processes over 25,000 events annually and is anchored by a curated network of more than 15 strategic supplier and association partners including Alexandra Farms, Rosaprima, Smithers-Oasis, Jet Fresh, Accent Decor, Ball SB, SAF, and AIFD. Beyond a single $50,000 2016 seed/grant round from the Rollins Crummer competition, venVelo, and South Poplar Ventures, the company has been bootstrapped for the remainder of its 10-year history. Recent milestones include the 2025 U.S. Chamber CO-100 award and a 2026 FOX 5 DC feature of the founder.
Details Flowers firmographics
Firmographics- Name
- Details Flowers
- Legal name
- Details Flowers, LLC
- Website
- https://detailsflowers.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Details Flowers Software is a subscription SaaS platform serving wedding and event florists, unifying proposals, stem-count pricing, inventory, ordering, payments, and client management in one system anchored by a curated supplier network.
- Ownership category
- akta.pro rank
Details Flowers industry classification
Industry- Product category
- Floral Business Management Software
- NAICS
- Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Event Floral Design & Arrangements (HSACAOAA)
- akta.pro secondary industry
- Wedding & Bridal Floral (Bouquets, Boutonnieres, Corsages) (HSACAOAJ)
Keywords
Where Details Flowers is headquartered
LocationHeadquarters
- HQ city
- Ormond Beach
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Details Flowers business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription: Monthly, semi-annual, or annual subscription fees for software access. Customers pay recurring fees depending on selected package. Once processed, all payments are non-cancelable and non-refundable.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Standard subscription with full platform access |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels7 records
Details Flowers product offering
Product offeringCore offering
Details Flowers Software is an all-in-one SaaS subscription platform built specifically for wedding and event florists. It enables users to build professional proposals, price events using real stem counts and recipes, track inventory and generate orders through a connected supplier network, collect payments and signatures, and manage the full client experience from inquiry to final invoice. The core product is augmented by Details Direct (supplier inventory access) and Details University (industry education).
Product overview
Details Flowers Software is a single unified SaaS platform for wedding and event florists, combining proposal building, stem-count pricing, inventory management, order generation, payment collection, and client relationship management in one system. The platform's core product is supplemented by Details Direct (for direct access to supplier inventory and design tools), Details University (providing educational classes and video tutorials), and Details University Masterclasses (Spotify-based audio content). The platform connects florists with a network of floral supplier partners whose product catalogs are searchable within the software.
Differentiator
Problem solved
Functional benefit
Brands
- Details Direct: A product/service offering within the Details platform for florists to access supplier inventory and create proposals
- Details University
Products and services
- Details Flowers Software An all-in-one subscription-based SaaS platform designed specifically for wedding and event florists, enabling proposal building, stem-count pricing, inventory tracking, supplier order generation, payment and signature collection, and client experience management from inquiry to final invoice.
- Details University An educational platform offering classes, video tutorials, and audio masterclasses (available on Spotify) covering floral industry topics, business strategies, and professional development for wedding and event florists.
Quantifiable outcome
- 60x productivity improvement - projects that took 20 hours now completed in 20 minutes
Companies that use Details Flowers
Customer profileNamed customers2 records
Segments2 records
Ideal customer profiles2 records
Details Flowers technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Details Flowers partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered core and supporting.
- Alexandra FarmscoreWorld's largest garden rose grower harvesting 300,000+ stems per week, providing premium roses directly to Details platform users. Nearly 60 varieties grown in Colombia.
- RosaprimacorePremium rose provider founded in 1995 with 400-acre farm in Ecuador. Over 150 varieties of roses available on the Details platform.
- Smithers-OasiscoreLeading global manufacturer of floral foam, floral accessory products, and cellular growing media since 1954. Revolutionary water-absorbing foam inventor.
- Ball SBsupportingGlobal leader in horticulture with presence on 6 continents in 20 countries. Latest products fit today's gardening lifestyles.
- Jet Fresh Flower DistributorscoreOne-stop-shop for florists' wholesale flower needs, established in 2008 by Michael Black with focus on long-lasting quality relationships.
- Accent DecorsupportingIndustry standard provider of beautiful ceramics and glassware for event and floral industries, searching globally for leading-edge trend products.
- Staalduinen Floral Ltd.supportingThird-generation Canadian floral distributor with 60 years in business, known as one of Canada's most respected and largest floral distributors.
- Syndicate SalessupportingFamily-owned business founded in 1946, famous for Aquapic translucent plastic water tube with rubber cap.
- Floral Greens Farmers of FloridacoreCooperative of Florida farmers formed after Hurricane Matthew in 2016, providing premium greens. Members are 2nd, 3rd, and 4th generation growers.
- Alaska Peony CooperativesupportingCooperative bringing together Alaska peony farmers to represent them as unified voice in specialty cut flower market.
- Floral MechanicssupportingFounded by Elizabeth Fisher for innovation in large floral installations, addressing industry needs for large-scale event design.
- Society of American Florists (SAF)coreAssociation connecting and cultivating a thriving floral community. Details is a Gold Sponsor and partner providing member savings.
- AIFD (American Institute of Floral Designers)coreOrganization advancing professional floral design through education, service, and leadership. Details is a Gold Sponsor.
- Intrigue TeachessupportingEducational platform founded by Sarah Campbell for mastering luxury floral design and large-scale installations with business strategies.
- Holly ChapplesupportingSought-after floral designer with 25+ years experience, now teacher, speaker, and mentor for industry professionals.
- FlowerSchool NYsupportingPremier institution for floral design and business education with first-hand exposure to contemporary floral arranging.
- Seed Your FuturesupportingNational nonprofit promoting horticulture careers and inspiring next generation in the floral industry.
- That Flower FeelingsupportingCooperative effort to get more Americans enjoying flowers more often, promoting the emotional benefits of flowers.
- British Florist AssociationsupportingUK organization supporting the floral industry from root to tip, building unity with honest, trustworthy actions.
- Stetson UniversitysupportingCenturion Sales Program partnership providing advanced sales training and recruiting talent for the floral industry.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Details Flowers competitors and assessment
Company assessmentDirect peers
- HoneyBook: Vertical SaaS for wedding and event creative businesses with proposals, contracts, invoicing, and client management. Most direct comparable to Details Flowers' core offering, though HoneyBook serves a broader set of creative SMBs beyond florists.
- Aisle Planner: Wedding planning software offering timelines, checklists, proposals, and client portals to wedding professionals. Closely comparable functionality for florists and other wedding vendors in the same workflow category.
- FloristWare: POS and business management software purpose-built for retail florists, including order entry, delivery routing, and inventory. Most direct vertical competitor in the floral software category, focused on retail rather than event workflows.
Emerging players
- BloomNation: Online floral marketplace connecting consumers with local florists, with technology-driven tools for florist partners. Overlaps with Details in serving the same florist customer base but competes primarily as a marketplace rather than a workflow SaaS.
- Studio Ninja: CRM and workflow platform for photographers covering inquiries, contracts, invoices, and client galleries. Adjacent vertical SaaS serving SMB creative service businesses with the same workflow automation thesis as Details.
- Táve: Studio management software for photographers and creative businesses with proposals, contracts, invoicing, and workflow automation. Comparable vertical SaaS for SMB creatives, though photography-focused.
- Curate (floral software): Floral design and proposal software for wedding and event florists, with templates and pricing tools. Closely comparable in the proposal/design workflow that Details also targets.
Broad incumbents
- Square Appointments: Broad SMB SaaS from Block that offers scheduling, payments, and client management to service businesses including florists. Represents the broad-incumbent competitive threat with deeper resources but no floral-specific workflows.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Details Flowers social profiles
Digital presenceDetails Flowers financial estimates
Financial estimateRevenue estimate
Valuation estimate
Details Flowers leadership team
Management profileNumber of profiles
Profiles2 records
Details Flowers funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Details Flowers M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Details Flowers
What does Details Flowers do?
Details Flowers Software is an all-in-one SaaS subscription platform built specifically for wedding and event florists. It enables users to build professional proposals, price events using real stem counts and recipes, track inventory and generate orders through a connected supplier network, collect payments and signatures, and manage the full client experience from inquiry to final invoice. The core product is augmented by Details Direct (supplier inventory access) and Details University (industry education).
Is Details Flowers a public or private company?
Details Flowers is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Details Flowers founded?
Details Flowers was founded in 2014. It employs 1 to 10 people.
Where is Details Flowers based?
Details Flowers is headquartered in Ormond Beach, United States, in the North America region.
How does Details Flowers make money?
One revenue line is on record: saaS Subscription.
Who are Details Flowers's main competitors?
Direct peers on record are HoneyBook, Aisle Planner and FloristWare. Emerging players are BloomNation, Studio Ninja, Táve and Curate (floral software). Square Appointments is listed as a broad incumbent.
Does Details Flowers have an API?
No public API is recorded for Details Flowers.
What industry is Details Flowers in?
Details Flowers's product category is Floral Business Management Software. Its primary akta.pro industry code is HSACAOAA, Event Floral Design & Arrangements, with a secondary code of HSACAOAJ, Wedding & Bridal Floral (Bouquets, Boutonnieres, Corsages). Its NAICS code is 513210 and its SIC code is 7372.