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PestRoutes

Full company profile

uuid0009cid

Namestring
PestRoutes
Legal namestring
FieldRoutes
Websiteurl
pestroutes.com
Company typeenum
Private
Founded yearint
2014
Descriptiontext

FieldRoutes (formerly PestRoutes) is a cloud-based field service management software company founded in 2014 and headquartered in Chesterfield, Missouri, with a workforce of 101-250 employees. The company operates a SaaS platform designed primarily for pest control operators, with adjacent coverage of pool care and commercial service verticals. Its core product, the FieldRoutes Operations Suite, delivers an end-to-end stack covering intelligent routing, interactive dashboards, dynamic scheduling, payment processing, a mobile field app for technicians, and an API-first integration layer. Two add-on modules — Marketing Pro (marketing automation via ServiceTitan Marketing Pro) and Fleet Pro (fleet management via ServiceTitan Fleet Pro) — extend the platform into customer acquisition and fleet operations.

The business model is a subscription-based SaaS with annual billing cadence and quote-based, non-publicly-disclosed pricing that varies by company size and feature scope. Go-to-market is an enterprise field sales motion supported by an inside sales layer, with 'Get Demo' and 'Get Quote' CTAs driving a consultative sales process. Customer acquisition is amplified through a multi-channel marketing program spanning a content blog, resource center, webinars, industry events, SEO comparison pages, and social media (Twitter, LinkedIn, Facebook, Instagram, YouTube). Named enterprise customers include Aptive, Fox Pest Control, Aruza Pest Control, Ecoshield Pest Control, Moxie Pest Control, and Greenix.

Operationally, FieldRoutes is positioned within the ServiceTitan ecosystem, evidenced by ServiceTitan-branded asset infrastructure, the YouTube channel branded 'FieldRoutes a ServiceTitan company,' and the integration of ServiceTitan Marketing Pro and Fleet Pro modules. While the formal corporate ownership relationship is not explicitly disclosed in the input, the branding and integration pattern strongly suggest an affiliation with ServiceTitan. The company received growth investment from Mainsail Partners in 2018. The rebrand from PestRoutes to FieldRoutes reflects a deliberate broadening from a single vertical (pest control) to a multi-vertical field service platform.

Short descriptiontext

FieldRoutes (formerly PestRoutes) is a cloud-based field service management SaaS platform serving pest control, pool care, and commercial service operators with routing, scheduling, billing, payments, and mobile workflows, operating as part of the ServiceTitan ecosystem.

Operating statusenum
Operating
Ownership categoryenum
Headcount rangeband
101–250
akta.pro rankint
HeadquartersMckinney, United States
HQ citystring
Mckinney
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
field service management, pest control software, route optimization software, service scheduling software, field operations platform
Industry2 codes
1Commercial General Pest Control (Non-Specialty)
CodeHSAMAAALPrimaryYes
2Food Facility Pest Management
CodeIMAIAHABPrimaryNo
NAICS code1 code
  • Exterminating and Pest Control Services56171
SIC code1 code
  • Agricultural Services700
Product category
Field Service Management Software
GTM motion1 record

Each record includes

Type, Description, Source

Revenue model2 records
1Software Subscription (Operations Suite)
TypeSubscription Recurring
Description

SaaS subscription model providing access to core field service management platform including routing, scheduling, billing, dashboards, and mobile capabilities. Pricing is quote-based and varies by business size and feature requirements.

fieldroutes.com
2Pro Add-ons (Marketing Pro, Fleet Pro)
TypeSubscription Recurring
Description

Premium add-on modules for marketing automation and fleet management, integrated with the core Operations Suite platform

fieldroutes.com
Marketing channels6 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels2 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Pricing details1 tier
1Enterprise field service management platform with quote-based pricing
ModelSubscriptionBilling cadenceAnnual
Notes

No public pricing tiers available. Sales process involves demo and custom quote based on business requirements, team size, and feature needs.

fieldroutes.com
GTM typeB2B
B2B
Offering typeSoftware
Software
Brand1 of 3 records shown
1Operations Suite
Description

End-to-end field service management solution for operations including routing, scheduling, and billing

fieldroutes.com
+2 more records
Core offering1 text field

PestRoutes is a SaaS-based field service management platform purpose-built for pest control operators. The platform helps pest control companies schedule, route, dispatch, bill, and report on field operations across residential and commercial service routes. It also operates within the broader ServiceTitan ecosystem, positioning it as part of a larger field services software stack.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 3 values shown
  • Reduced windshield time, vehicle wear, and fuel costs through intelligent routing optimization
+2 more records
Product overview1 text field

FieldRoutes is a field service management software platform that offers a three-product architecture. The core product is the Operations Suite, an end-to-end platform providing routing, scheduling, billing, dashboards, payments, and mobile capabilities. This core platform is complemented by two add-on modules: Marketing Pro, which adds marketing automation for email and direct mail campaigns, and Fleet Pro, which provides professional-grade fleet management features. The platform is designed for field service companies in industries including pest control, pool care, and other commercial services, ranging from small businesses to enterprise organizations.

Product and service1 record
1Operations Suite
Scale indicator1 record

Each record includes

Type, Value, Description, Source

Partnership2 partners
Strategic tierCoreTypeTechnology or Integration
Description

Integration partnership providing marketing automation capabilities (email and direct mail campaigns) as a Pro add-on to the FieldRoutes Operations Suite. Enables pest control and field service companies to optimize marketing campaigns through integrated platform.

Strategic tierCoreTypeTechnology or Integration
Description

Integration with ServiceTitan Fleet Pro providing professional-grade fleet management capabilities. Enhances FieldRoutes software with vehicle tracking, timesheet management, and map views for comprehensive field service operations.

Recent move6 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Peers10 records
TypeDirect peer
Description

Service Fusion is a field service management platform with explicit focus on pest control and other service trades, offering job management, scheduling, dispatching, and invoicing. It is a direct mid-market competitor to FieldRoutes in the pest-control vertical.

TypeBroad incumbent
Description

ServiceTitan is the broader field service management platform whose branding FieldRoutes uses ('a ServiceTitan company') and whose Marketing Pro and Fleet Pro power FieldRoutes' add-on modules. It is the closest ecosystem partner and the most credible substitute a buyer could choose instead of FieldRoutes.

TypeDirect peer
Description

Jobber is a leading field service management SaaS for home and commercial service businesses including pest control, lawn care, and cleaning. It overlaps directly with FieldRoutes on customer profile, pricing model, and feature set (scheduling, routing, invoicing, customer communication).

TypeDirect peer
Description

Kickserv is a field service management platform serving pest control, HVAC, plumbing, and other service trades with job scheduling, dispatching, invoicing, and customer management. It competes with FieldRoutes for small and mid-sized pest control operators.

TypeBroad incumbent
Description

Salesforce Field Service is the enterprise-scale FSM offering within the Salesforce ecosystem, used by larger organizations to schedule and dispatch mobile workforces. It is a credible substitute at the enterprise end of FieldRoutes' customer base, particularly for multi-industry service operators.

TypeBroad incumbent
Description

Verizon Connect provides fleet management, telematics, and field service software used by commercial service businesses. It overlaps with FieldRoutes' Fleet Pro positioning and competes for the same operational efficiency budgets at pest-control and other service operators.

TypeEmerging player
Description

Samsara provides connected operations platform with fleet management, route optimization, and field operations visibility that competes for fleet and routing budgets at commercial service operators. It is an emerging alternative to FieldRoutes' Fleet Pro and Intelligent Routing modules.

TypeDirect peer
Description

Housecall Pro is a horizontal FSM platform serving home-service businesses (pest control, HVAC, plumbing, cleaning) with scheduling, dispatching, payments, and marketing automation. It competes with FieldRoutes for many of the same SMB pest-control accounts and provides a comparable end-to-end workflow.

TypeDirect peer
Description

GorillaDesk is a field service management software specifically designed for pest control and lawn care operators, providing scheduling, routing, billing, and customer management. It targets the same primary customer segment as FieldRoutes with a similarly verticalized product.

TypeDirect peer
Description

WorkWave is a long-standing field service management vendor with deep penetration in pest control and lawn care, offering routing, scheduling, billing, and marketing tools. It competes most directly with FieldRoutes for the same pest-control operator customers and overlapping commercial-services verticals.

Market position
Strengths1 record

Each record includes

Headline, Details, Source

Weaknesses1 record

Each record includes

Headline, Details, Source

Competitive moat4 records

Each record includes

Type, Details

Key risks6 records

Each record includes

Headline, Details, Source

Key highlights6 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers6 records

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment6 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile1 record

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
Yes
API detail
Has APIbool
Yes

Docs URL, Description

AI maturity
App detail

Has app

Feature6 records

Each record includes

Title, Differentiator, Description, Source

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles1 record

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds1 record

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors1 record

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

PestRoutes

Field Service Management Softwarepestroutes.com

FieldRoutes (formerly PestRoutes) is a cloud-based field service management SaaS platform serving pest control, pool care, and commercial service operators with routing, scheduling, billing, payments, and mobile workflows, operating as part of the ServiceTitan ecosystem.

What PestRoutes does

FieldRoutes (formerly PestRoutes) is a cloud-based field service management software company founded in 2014 and headquartered in Chesterfield, Missouri, with a workforce of 101-250 employees. The company operates a SaaS platform designed primarily for pest control operators, with adjacent coverage of pool care and commercial service verticals. Its core product, the FieldRoutes Operations Suite, delivers an end-to-end stack covering intelligent routing, interactive dashboards, dynamic scheduling, payment processing, a mobile field app for technicians, and an API-first integration layer. Two add-on modules — Marketing Pro (marketing automation via ServiceTitan Marketing Pro) and Fleet Pro (fleet management via ServiceTitan Fleet Pro) — extend the platform into customer acquisition and fleet operations.

The business model is a subscription-based SaaS with annual billing cadence and quote-based, non-publicly-disclosed pricing that varies by company size and feature scope. Go-to-market is an enterprise field sales motion supported by an inside sales layer, with 'Get Demo' and 'Get Quote' CTAs driving a consultative sales process. Customer acquisition is amplified through a multi-channel marketing program spanning a content blog, resource center, webinars, industry events, SEO comparison pages, and social media (Twitter, LinkedIn, Facebook, Instagram, YouTube). Named enterprise customers include Aptive, Fox Pest Control, Aruza Pest Control, Ecoshield Pest Control, Moxie Pest Control, and Greenix.

Operationally, FieldRoutes is positioned within the ServiceTitan ecosystem, evidenced by ServiceTitan-branded asset infrastructure, the YouTube channel branded 'FieldRoutes a ServiceTitan company,' and the integration of ServiceTitan Marketing Pro and Fleet Pro modules. While the formal corporate ownership relationship is not explicitly disclosed in the input, the branding and integration pattern strongly suggest an affiliation with ServiceTitan. The company received growth investment from Mainsail Partners in 2018. The rebrand from PestRoutes to FieldRoutes reflects a deliberate broadening from a single vertical (pest control) to a multi-vertical field service platform.

PestRoutes firmographics

Firmographics
Name
PestRoutes
Legal name
FieldRoutes
Website
https://pestroutes.com
Company type
Private
Founded year
2014
Operating status
Operating
Headcount range
101–250 employees
Short description
FieldRoutes (formerly PestRoutes) is a cloud-based field service management SaaS platform serving pest control, pool care, and commercial service operators with routing, scheduling, billing, payments, and mobile workflows, operating as part of the ServiceTitan ecosystem.
Ownership category
akta.pro rank

PestRoutes industry classification

Industry
Product category
Field Service Management Software
NAICS
Exterminating and Pest Control Services (56171)
SIC
Agricultural Services (700)
akta.pro primary industry
Commercial General Pest Control (Non-Specialty) (HSAMAAAL)
akta.pro secondary industry
Food Facility Pest Management (IMAIAHAB)

Keywords

  • Field service management
  • Pest control software
  • Route optimization software
  • Service scheduling software
  • Field operations platform

Where PestRoutes is headquartered

Location

Headquarters

HQ city
Mckinney
HQ country
United States
HQ region
North America

Offices1 record

Markets served

PestRoutes business model

Business model
GTM type
B2B
Offering type
Software
Cost components
Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

  1. Software Subscription (Operations Suite): SaaS subscription model providing access to core field service management platform including routing, scheduling, billing, dashboards, and mobile capabilities. Pricing is quote-based and varies by business size and feature requirements.
  2. Pro Add-ons (Marketing Pro, Fleet Pro): Premium add-on modules for marketing automation and fleet management, integrated with the core Operations Suite platform

Pricing tiers

ModelBillingPrice
SubscriptionAnnualEnterprise field service management platform with quote-based pricing

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

PestRoutes product offering

Product offering

Core offering

PestRoutes is a SaaS-based field service management platform purpose-built for pest control operators. The platform helps pest control companies schedule, route, dispatch, bill, and report on field operations across residential and commercial service routes. It also operates within the broader ServiceTitan ecosystem, positioning it as part of a larger field services software stack.

Product overview

FieldRoutes is a field service management software platform that offers a three-product architecture. The core product is the Operations Suite, an end-to-end platform providing routing, scheduling, billing, dashboards, payments, and mobile capabilities. This core platform is complemented by two add-on modules: Marketing Pro, which adds marketing automation for email and direct mail campaigns, and Fleet Pro, which provides professional-grade fleet management features. The platform is designed for field service companies in industries including pest control, pool care, and other commercial services, ranging from small businesses to enterprise organizations.

Differentiator

Problem solved

Functional benefit

Brands

  • Operations Suite: End-to-end field service management solution for operations including routing, scheduling, and billing
  • Marketing Pro
  • Fleet Pro

Products and services

  • Operations Suite

Quantifiable outcome

  • Reduced windshield time, vehicle wear, and fuel costs through intelligent routing optimization
  • +2 more outcomes

Companies that use PestRoutes

Customer profile

Named customers6 records

Segments6 records

Ideal customer profiles1 record

PestRoutes technology and API

Technology

Technology focussed Yes

API detail

Has API
Yes
API docs
API detail

Core technology

AI maturity

App detail

Feature6 records

PestRoutes partnerships and signals

Strategic signal

Partnerships

Two partnerships are on record, tiered core.

  • ServiceTitan Marketing ProcoreTechnology or IntegrationIntegration partnership providing marketing automation capabilities (email and direct mail campaigns) as a Pro add-on to the FieldRoutes Operations Suite. Enables pest control and field service companies to optimize marketing campaigns through integrated platform.
  • ServiceTitan Fleet ProcoreTechnology or IntegrationIntegration with ServiceTitan Fleet Pro providing professional-grade fleet management capabilities. Enhances FieldRoutes software with vehicle tracking, timesheet management, and map views for comprehensive field service operations.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

PestRoutes competitors and assessment

Company assessment

Direct peers

  • Service Fusion: Service Fusion is a field service management platform with explicit focus on pest control and other service trades, offering job management, scheduling, dispatching, and invoicing. It is a direct mid-market competitor to FieldRoutes in the pest-control vertical.
  • Jobber: Jobber is a leading field service management SaaS for home and commercial service businesses including pest control, lawn care, and cleaning. It overlaps directly with FieldRoutes on customer profile, pricing model, and feature set (scheduling, routing, invoicing, customer communication).
  • Kickserv: Kickserv is a field service management platform serving pest control, HVAC, plumbing, and other service trades with job scheduling, dispatching, invoicing, and customer management. It competes with FieldRoutes for small and mid-sized pest control operators.
  • Housecall Pro: Housecall Pro is a horizontal FSM platform serving home-service businesses (pest control, HVAC, plumbing, cleaning) with scheduling, dispatching, payments, and marketing automation. It competes with FieldRoutes for many of the same SMB pest-control accounts and provides a comparable end-to-end workflow.
  • GorillaDesk: GorillaDesk is a field service management software specifically designed for pest control and lawn care operators, providing scheduling, routing, billing, and customer management. It targets the same primary customer segment as FieldRoutes with a similarly verticalized product.
  • WorkWave: WorkWave is a long-standing field service management vendor with deep penetration in pest control and lawn care, offering routing, scheduling, billing, and marketing tools. It competes most directly with FieldRoutes for the same pest-control operator customers and overlapping commercial-services verticals.

Broad incumbents

  • ServiceTitan: ServiceTitan is the broader field service management platform whose branding FieldRoutes uses ('a ServiceTitan company') and whose Marketing Pro and Fleet Pro power FieldRoutes' add-on modules. It is the closest ecosystem partner and the most credible substitute a buyer could choose instead of FieldRoutes.
  • Salesforce Field Service: Salesforce Field Service is the enterprise-scale FSM offering within the Salesforce ecosystem, used by larger organizations to schedule and dispatch mobile workforces. It is a credible substitute at the enterprise end of FieldRoutes' customer base, particularly for multi-industry service operators.
  • Verizon Connect: Verizon Connect provides fleet management, telematics, and field service software used by commercial service businesses. It overlaps with FieldRoutes' Fleet Pro positioning and competes for the same operational efficiency budgets at pest-control and other service operators.

Emerging players

  • Samsara: Samsara provides connected operations platform with fleet management, route optimization, and field operations visibility that competes for fleet and routing budgets at commercial service operators. It is an emerging alternative to FieldRoutes' Fleet Pro and Intelligent Routing modules.

Market position

Strengths1 record

Weaknesses1 record

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

PestRoutes social profiles

Digital presence

PestRoutes financial estimates

Financial estimate

Revenue estimate

Valuation estimate

PestRoutes leadership team

Management profile

Number of profiles

Profiles1 record

PestRoutes funding detail

Funding detail

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

PestRoutes M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about PestRoutes

What does PestRoutes do?

PestRoutes is a SaaS-based field service management platform purpose-built for pest control operators. The platform helps pest control companies schedule, route, dispatch, bill, and report on field operations across residential and commercial service routes. It also operates within the broader ServiceTitan ecosystem, positioning it as part of a larger field services software stack.

Is PestRoutes a public or private company?

PestRoutes is a private company. It is classified as private equity controlled and is currently operating.

When was PestRoutes founded?

PestRoutes was founded in 2014. It employs 101 to 250 people.

Where is PestRoutes based?

PestRoutes is headquartered in Mckinney, United States, in the North America region.

How does PestRoutes make money?

Two revenue lines are on record. Software Subscription (Operations Suite) is the primary driver. The others are pro Add-ons (Marketing Pro, Fleet Pro).

Who are PestRoutes's main competitors?

Direct peers on record are Service Fusion, Jobber, Kickserv, Housecall Pro, GorillaDesk and WorkWave. Broad incumbents are ServiceTitan, Salesforce Field Service and Verizon Connect. Samsara is listed as an emerging player.

Does PestRoutes have an API?

Yes. FieldRoutes provides an API that enables integrations with third-party tools and eliminates redundant data entry. The API connects all tools in one place, allowing users to reduce duplicated work and errors caused by switching systems. Available at api.fieldroutes.com. Developer documentation is at api.fieldroutes.com/index.

What industry is PestRoutes in?

PestRoutes's product category is Field Service Management Software. Its primary akta.pro industry code is HSAMAAAL, Commercial General Pest Control (Non-Specialty), with a secondary code of IMAIAHAB, Food Facility Pest Management. Its NAICS code is 56171 and its SIC code is 700.

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Live signals
PR NewswirePestRoutes and Lobster Marketing Clients Among the Fastest Growing Pest Control Companies on the PCT Top 100 ListPestRoutes announced that its software clients on the PCT Magazine Top 100 list achieved 43% average revenue growth in 2020, significantly outpacing the 16% growth rate of non-users. Companies using both PestRoutes and its sister company Lobster Marketing saw even stronger performance at 53% growth, while the 100 listed companies collectively generated $8.26 billion in revenues in 2019. The CEO attributed the results to clients' hard work while crediting PestRoutes' technology and Lobster Marketing's marketing solutions as enabling factors.PR NewswirePestRoutes Announces New Chief Executive Officer to Lead Next Stage of Company GrowthPestRoutes, a software provider serving the pest control, lawn and pool industries, announced William Chaney as its new Chief Executive Officer, bringing over 25 years of SaaS leadership experience, including 12 years at RealPage where he helped grow the company from pre-IPO to over $900 million in revenue. The company has achieved 125% growth over the past two years and received a majority investment from Gryphon Investors in February 2020. The announcement positions Chaney to lead the company's next stage of growth alongside its sister company, Lobster Marketing, which together serve over 1,500 residential and commercial pest control and field services companies.PR NewswirePestRoutes Awarded as One of Forbes' Best Startup Employers 2020PestRoutes, a software provider for the pest control industry, has been recognized by Forbes as one of America's Best Startup Employers for 2020, an award co-presented with Statista Inc. based on analysis of over 7 million data points evaluating employer reputation, employee satisfaction, and company growth. The company also disclosed securing a majority investment from Gryphon Investors, with previous sponsor Mainsail Partners retaining a minority stake alongside Founder Jared Green.FinSMEsPestRoutes Receives Majority Investment from Gryphon InvestorsPestRoutes, a pest control software provider, received a majority investment from Gryphon Investors, with the deal amount undisclosed. Existing sponsor Mainsail Partners and co-founder Jared Green will retain minority stakes, and three Gryphon executives will join the board. The company serves over 1,500 field service businesses.PR NewswireGryphon Investors Makes Majority Investment in PestRoutesGryphon Investors, a San Francisco-based private equity firm, has made a majority investment in PestRoutes, a McKinney, Texas-based software provider for pest control and field service companies, with existing sponsor Mainsail Partners retaining a minority stake alongside co-founder Jared Green. The company, founded in 2012, serves over 1,500 pest control and field service businesses with its business management software and integrated marketing solutions through its Lobster Marketing brand. The current executive team led by CEO Patrick McKittrick will continue managing the business, and Gryphon executives will join the board as the company seeks to expand functionality and enter new field service industries.PR NewswirePestRoutes Software Now Supports California Branch 3 Structural Pest ControlPestRoutes, a pest control software provider headquartered in McKinney, Texas, announced at PestWorld 2019 that their platform now supports Wood-Destroying Pests and Organisms Inspection Reporting for California Branch 3 Structural Pest Control. The company positions this integration as solving a compliance burden by consolidating required inspection workflows and state-regulated reporting into a single software solution, eliminating the need for pest control operators to use multiple platforms. With North America projected to be the largest termite market with significant growth ahead, PestRoutes is initially targeting California termite inspection providers while planning expansion to Arizona and other states.PR NewswireLobster Marketing Group Launches the Lobster Compass Marketing Portal for Pest Control BusinessesLobster Marketing Group announced the launch of the Lobster Compass marketing portal at PestWorld 2019, a tool designed specifically for pest control businesses that provides real-time visibility into marketing performance and ROI metrics. The portal is integrated exclusively with PestRoutes software, along with Google Search Console, Google Analytics, Google Ads, Google My Business, and Call Tracking Metrics to consolidate data from multiple platforms into a single dashboard. The partnership between Lobster Marketing Group and PestRoutes aims to help pest control owners make more informed marketing decisions and optimize their business growth strategies.PR NewswireLobster Marketing Group and PestRoutes Software Deepen Integration to Support Mutual CustomersLobster Marketing Group, a Maine-based marketing agency serving pest control companies, announced the launch of Local SEO with Buy Pest Control Online integrated with PestRoutes software, a business management platform for the pest control industry. The integration enables pest control companies to schedule and sell services directly through their Google My Business listing, with service details automatically syncing into the PestRoutes application. PestRoutes CEO Patrick McKittrick noted the partnership represents an unprecedented level of integration in the pest control industry for optimizing business performance.Mainsail PartnersPestRoutes Takes Growth Equity InvestmentPestRoutes, a pest control business management software provider, announced on March 21, 2018 that it has taken an equity investment from growth equity firm Mainsail Partners. The company said the capital will accelerate development of its cloud-based, mobile-friendly platform and strengthen customer service. No valuation or amount was disclosed.