MOQO
MOQO is a German SaaS platform that provides all-in-one shared mobility software (driver app, provider portal, telematics, billing) for carsharing and bikesharing operators in 20 countries, serving 80+ providers including Deutsche Bahn's Flinkster and Europcar with subscription-based pricing from 5-vehicle deployments upward.
- Company typePrivate
- Founded2016
- HeadquartersAachen, Germany
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What MOQO does
MOQO, operated by Digital Mobility Solutions GmbH, is a German SaaS company headquartered in Aachen that provides an all-in-one software platform for shared mobility operators. The platform enables carsharing, bikesharing, and mixed-fleet operators to launch and manage vehicle sharing services with a minimum fleet size of 5 vehicles, scaling up to 1,000+ vehicles per operator. Core product components include a white-label-capable Driver App (iOS and Android), a web-based Provider Portal for fleet operations, an Advanced API for third-party integrations, and modular add-ons such as Discovery Map, Vehicle Timeline, Tiered Time Tariff pricing, Class Booking, Fleet Health Monitoring, and carvaloo-powered damage detection. Technology architecture rests on AWS (Frankfurt, EU region) with Stripe payment processing, Jumio identity verification, Mapbox mapping, and telematics hardware integration for keyless vehicle access.
MOQO serves a diversified customer base of 80+ sharing providers across 20 countries, with enterprise anchor customers including Deutsche Bahn's Flinkster (Germany's largest carsharing network), Europcar Germany, Ayvens (corporate carsharing in Netherlands), Mainova (municipal utilities), Sharetoo (Vienna), and Bilkollektivet (Norway). The company pursues a dual go-to-market combining product-led growth (self-service onboarding from 5 vehicles with MOQO Light, a telematics-free plan) and enterprise field sales targeting large operators and municipal utilities. Revenue mechanics are subscription-based (Light and PRO tiers, monthly billing) supplemented by potential transaction fees on bookings, with quote-based pricing not publicly disclosed.
The company employs 11-50 people and is led by founder and CEO Dr. Michael Minis and CTO/co-founder Markus Harmsen, with Nils Reißig as Head of Product. MOQO operates an annual MOQO Summit industry event and cultivates a partner ecosystem spanning telematics (Convadis), AI damage detection (carvaloo), in-cabin monitoring (Bosch RideCare), fleet payments (ryd fleet), insurance (fresh for finance), and municipal utility networks (Thüga). Recent strategic emphasis has shifted toward 'demand-driven' shared mobility business models, with significant platform updates and AI feature launches throughout 2026 including the AI chatbot 'Fin' for driver support.
MOQO firmographics
Firmographics- Name
- MOQO
- Legal name
- Digital Mobility Solutions GmbH
- Website
- https://moqo.de
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- MOQO is a German SaaS platform that provides all-in-one shared mobility software (driver app, provider portal, telematics, billing) for carsharing and bikesharing operators in 20 countries, serving 80+ providers including Deutsche Bahn's Flinkster and Europcar with subscription-based pricing from 5-vehicle deployments upward.
- Ownership category
- akta.pro rank
MOQO industry classification
Industry- Product category
- Shared Mobility Platform Software
- NAICS
- Computer Systems Design and Related Services (54151), Automotive Equipment Rental and Leasing (5321), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Auto Rental & Leasing (No Drivers) (7510)
- akta.pro primary industry
- Micromobility Rental Software & White-Label Platform Providers (THADAGAO)
- akta.pro secondary industries
- Mobility Data Exchange & Analytics Platforms (MDM, Data Hubs, Insights) (THADALAJ), Data Platforms, APIs & System Integrations for Connected Fleets (TLAEAFAN), P2P Car Sharing Vehicle Telematics, Access & Keyless Enablement (THADABAE), Micromobility Aggregators / MaaS Platforms (Multi-Modal Booking & Passes) (TLAFAMAI)
Keywords
Where MOQO is headquartered
LocationHeadquarters
- HQ city
- Aachen
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
MOQO business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription Licensing: MOQO offers different product plans (Light, PRO) with varying feature sets. Operators pay for access to the platform based on their selected tier.
- Transaction Fees from Bookings: Providers set their own rates typically including time-based tariffs (per hour/day/week/month) and distance-based rates. MOQO may take a transaction fee or commission from bookings processed through the platform.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | MOQO Light - Basic platform without telematics hardware |
| Subscription | Monthly | PRO Plan - Advanced features including Tiered Time Tariff |
| Transaction based/ take rate | Pay-as-you-go | Provider-set end-user rates |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
MOQO product offering
Product offeringCore offering
MOQO provides an all-in-one cloud-based shared mobility platform that enables vehicle sharing operators (carsharing, bikesharing, and mixed mobility providers) to set up, run, and scale their services. The platform combines a white-label mobile Driver App, a web-based Provider Portal for fleet management, billing, user management, and access control, telematics-connected vehicle support for keyless access, and an Advanced API for integrations with external systems. It supports providers from 5 vehicles up to 1,000+ vehicles across 20 countries, with integrated AI tools for damage detection and customer support.
Product overview
MOQO is an all-in-one vehicle sharing platform designed for shared mobility operators. The platform operates as a unified system consisting of two primary user-facing products: the Driver App (mobile application for end users to find, book, and access vehicles) and the Provider Portal (web-based administrative dashboard for fleet operators). These are powered by a shared backend with an Advanced API enabling third-party integrations. The platform supports multiple vehicle types including cars, e-bikes, bicycles, cargo bikes, vans, and scooters, connected via telematics or smart locks. Key add-on modules include Discovery Map (embeddable vehicle availability display), Vehicle Timeline (unified event history), Fleet Health Monitoring, Class Booking (flexible vehicle-class reservations), Tiered Time Tariff (dynamic pricing), Subscription Groups, carvaloo Damage Management (AI-powered claims automation), and an AI Customer Support Engine with chatbot 'Fin'. MOQO Light provides a telematics-free option for internal fleet management. The system integrates with Jumio for identity verification, Stripe for payments, and carvaloo for damage detection.
Differentiator
Problem solved
Functional benefit
Products and services
- MOQO Platform (All-in-One Software) Comprehensive cloud-based shared mobility platform enabling vehicle sharing operators to set up and operate carsharing, bikesharing, or mixed fleets. Includes booking system, fleet management, access control, billing, user management, and support functions with modular customization options. Designed for operators running from 5 to 1,000+ vehicles.
- Driver App White-label-capable mobile application for end users (drivers) to browse available vehicles, book rentals, unlock vehicles via Bluetooth or internet, manage payments, view invoices, and access driver profile data. Available on iOS (App Store) and Android (Google Play Store).
- Provider Portal Web-based administrative dashboard for sharing providers to manage fleet operations, bookings, analytics, team permissions, vehicle maintenance scheduling, and provider settings. Includes Scheduler, Vehicle Timeline, and Fleet Health Monitoring features.
- Advanced API Integration layer enabling providers to connect external applications such as accounting software, BI tools, and CRM solutions. Supports MaaS platform integration and exposes data including bookings, vehicle resources, parking data, internal notes, and cargo bay dimensions.
- MOQO Light Lightweight software solution for internal fleet management without requiring telematics hardware installation. Suitable for organizations with existing vehicle management systems that want modernization without hardware investment. Supports key management via key boxes and Provider Task Board coordination.
Quantifiable outcome
- Platform processes 1.2 million registered users with 4 million successful bookings
- +4 more outcomes
Companies that use MOQO
Customer profileNamed customers11 records
Segments5 records
Ideal customer profiles3 records
MOQO technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability6 records
Feature21 records
MOQO partnerships and signals
Strategic signalPartnerships
20 partnerships are on record, tiered core and minor.
- carvaloocoreAI-powered damage detection service integrated into MOQO for automated claims settlement. Reduces operational workload by more than 90% in pilot projects. Provides real-time damage notification to drivers and streamlined claims management for operators.
- Bosch RideCarecoreReal-time detection of bodywork damage, rule violations such as smoking in vehicle, and risky driving behavior. Combines decades of automotive experience and technological innovation for vehicle transparency and protection.
- JumiocoreAI-driven identity verification solutions for shared mobility operators. Provides secure driver's license validation and KYX (Know Your Customer) checks with recurring ID validation options.
- Convadis AGcoreTelematics partner providing hardware for connecting vehicles to booking and fleet management systems. Enables keyless access to vehicles and real-time vehicle data.
- fresh for financeminorExternal insurance department for carsharing providers. Counteracts rising insurance premiums through robust group model and fully digital claims management ensuring competitive rates.
- Flinkster (Deutsche Bahn Connect)coreGermany's largest carsharing network operated by Deutsche Bahn. Uses MOQO platform with partnerships with other carsharing providers to create nationwide connected mobility.
- BilkollektivetcoreNorway's oldest and only profitable carsharing provider since 1995. MOQO partner since early 2021 with station-based carsharing in Oslo.
- AyvenscoreCorporate carsharing service in Netherlands managing several hundred vehicles for B2B customers. Uses class booking function for flexibility and reliability.
- Sway MobilityminorUS carsharing provider in Detroit implementing teleoperated driving pilot. MOQO platform enables remote vehicle delivery for improved convenience and utilization.
- StripecorePayment processor for handling transactions on the MOQO platform. Provides fraud prevention and secure payment processing. Data processing occurs within the EU.
- IntercomcoreCRM and customer support platform. Consent-based chatbot for support and help articles with session maintenance and application state caching.
- Amazon Web Services (AWS)coreServer and hosting services primarily for email sending and SMS for 2FA. AWS WAF provides cybersecurity protection with all data processing exclusively in EU (Frankfurt, Germany).
- PopcarminorAustralian shared mobility provider achieving impressive growth with effective marketing strategies on MOQO platform.
- Bolt DriveminorMobility provider focusing on reliability and demand-driven user orientation to compete against private car ownership.
- PoppyminorShared mobility provider demonstrating how teleoperation bridges free-floating and station-based sharing by delivering vehicles directly to customers.
- Europcar GermanycoreMajor car rental company transitioning to shared mobility. Manages hundreds of vehicles with intelligent system that automatically generates and tracks maintenance tasks.
- LanterneminorFleet logistics automation partner demonstrating transition from manual coordination to intelligent automated systems.
- mobileeeeminorShared mobility provider using teleoperation to deliver vehicles directly to customers, solving last-mile problems.
- Point&minorInclusive carsharing provider focusing on accessibility and targeted adjustments to reach new customer segments and maximize fleet utilization.
- ThügaminorLargest cooperative network of municipal energy and water providers in Germany (~100 Stadtwerke). Thüga Innovation Platform provides active support for developing, introducing and operating shared mobility projects.
Scale indicators7 records
Recent moves5 records
Expansion highlights7 records
MOQO competitors and assessment
Company assessmentBroad incumbents
- Bolt Drive: Bolt Drive is the carsharing arm of Bolt, a well-funded European mobility super-app. It is a broad incumbent in shared mobility that competes with MOQO-enabled operators for end users and offers bundled software and fleet operations.
- Getaround: Getaround operates a peer-to-peer carsharing platform with keyless access technology. It is a broad incumbent comparable to MOQO's P2P-adjacent use cases, particularly for telematics-driven keyless enablement in shared mobility.
- ShareNow: ShareNow (formerly car2go/DriveNow) is a major free-floating carsharing operator owned by BMW and Mercedes. It is a broad incumbent in shared mobility that MOQO's operator customers compete against or, in some cases, run their technology on.
- Free2Move: Stellantis-owned Free2Move operates a global carsharing, rental, and parking platform. It is a broad incumbent that both uses and competes with platforms like MOQO, bundling proprietary software with owned-fleet operations across many markets.
- Geotab: Geotab is a leading fleet telematics and connected vehicle platform used globally. It is a broad incumbent that overlaps with MOQO on fleet telematics, vehicle data, and usage-based insights even though it does not directly serve shared-mobility operator UX.
Emerging players
- Otonomo: Otonomo provides connected vehicle data platforms and APIs serving fleet, mobility, and insurance use cases. It is comparable to MOQO's API and telematics integration layer, particularly the TLAEAFAN territory of fleet data exchange.
Direct peers
- Invers: Invers is a German SaaS provider of carsharing and shared mobility software (Connectors, ShareBox, booking platforms). It is the most direct competitor to MOQO, serving the same operator segment with telematics-agnostic vehicle sharing technology.
- Kyte: Kyte operates a carsharing and car delivery platform with telematics-driven keyless access. While more consumer-facing, Kyte competes in the same tech stack territory (telematics, dynamic pricing, app-based access) that MOQO enables for operators.
- Ridecell: Ridecell is a fleet and shared mobility platform for carsharing, ride-sharing, and corporate fleet operators. Comparable to MOQO as a SaaS platform enabling operators to launch and manage shared mobility services with integrated fleet, booking, and billing.
- Vulog: Vulog provides a white-label shared mobility platform for carsharing, free-floating, and corporate fleet operators worldwide. Comparable to MOQO in core offering (multi-modal, white-label, API-first) and target customer (sharing operators and utilities).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat6 records
Key risks6 records
Key highlights7 records
Customer concentration
MOQO social profiles
Digital presenceMOQO compliance and trust
Trust signalCompliance3 records
MOQO financial estimates
Financial estimateRevenue estimate
Valuation estimate
MOQO leadership team
Management profileNumber of profiles
Profiles3 records
MOQO funding detail
Funding detailFunding overview
Funding rounds3 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MOQO M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MOQO
What does MOQO do?
MOQO provides an all-in-one cloud-based shared mobility platform that enables vehicle sharing operators (carsharing, bikesharing, and mixed mobility providers) to set up, run, and scale their services. The platform combines a white-label mobile Driver App, a web-based Provider Portal for fleet management, billing, user management, and access control, telematics-connected vehicle support for keyless access, and an Advanced API for integrations with external systems. It supports providers from 5 vehicles up to 1,000+ vehicles across 20 countries, with integrated AI tools for damage detection and customer support.
Is MOQO a public or private company?
MOQO is a private company. It is classified as venture growth investor backed and is currently operating.
When was MOQO founded?
MOQO was founded in 2016. It employs 11 to 50 people.
Where is MOQO based?
MOQO is headquartered in Aachen, Germany, in the Europe region.
How does MOQO make money?
Two revenue lines are on record. Subscription Licensing is the primary driver. The others are transaction Fees from Bookings.
Who are MOQO's main competitors?
Broad incumbents on record are Bolt Drive, Getaround, ShareNow, Free2Move and Geotab. Otonomo is listed as an emerging player. Direct peers are Invers, Kyte, Ridecell and Vulog.
Does MOQO have an API?
Yes. MOQO provides an Advanced API that enables providers to connect loads of data points with their applications. The API supports integrations with external systems such as accounting software, BI tools, and CRM solutions. Key API exposures include: car_usage_periods, bookings with parking_at_creation data, internal provider notes, and cargo bay dimensions in the vehicle resource. The Discovery Map supports deep links to specific vehicles via API. Providers can integrate the platform into Mobility-as-a-Service (MaaS) platforms via API.
What industry is MOQO in?
MOQO's product category is Shared Mobility Platform Software. Its primary akta.pro industry code is THADAGAO, Micromobility Rental Software & White-Label Platform Providers, with a secondary code of THADALAJ, Mobility Data Exchange & Analytics Platforms (MDM, Data Hubs, Insights). Its NAICS code is 54151 and its SIC code is 7370.