Ykone

What Ykone does

YKONE is a global influencer marketing agency founded in 2008 in Paris by Olivier Billon, providing end-to-end influence services—strategy, creative, casting, production, and performance analytics—to enterprise clients in luxury fashion, beauty, jewelry, travel and hospitality, automotive, and entertainment. The company serves roughly 64 active enterprise clients including Gucci, Louis Vuitton, Prada, Cartier, L'Oréal, BMW, and Ritz-Carlton, with a stated roster of 8,000+ partner influencers.

The operating model is anchored on a proprietary technology platform called Campaygn, which tracks billions of data points across 35 million influencer profiles and supports AI-powered discovery, ROI forecasting, and real-time campaign performance measurement. YKONE augments agency services with an in-house production studio (Oddly Enough) for physical, digital, and virtual content, and a talent management arm (BOLD Management). Geographic reach spans 16 offices worldwide—including Paris (HQ), Dubai (MENA hub), Bangalore (technology and engineering hub), Milan, Munich, Berlin, Geneva, Hong Kong, Shanghai, Mumbai, Las Vegas, Miami, London, Madrid, Tunis, and Casablanca—with regional CEOs leading local market execution.

Revenue derives from professional-services agency fees tied to campaign scope and is quote-based rather than publicly priced. The company reports revenue exceeding €100 million and headcount of 300+ standalone (400+ within the broader group). YKONE has been majority-owned by Future Tech Retail (FTR) since July 2022, following an earlier 75% stake by aufeminin in 2018. Growth has been executed through both organic office expansion and bolt-on acquisitions, including COVER Communications (Germany, 2022), MB New Media (Italy, 2021), and Barcode (India, 2024 at $18-20M valuation). In January 2026, YKONE merged with MIRROR MIRROR to form ONE Group, a €150 million integrated marketing group operating across 20 cities, which also subsequently acquired a stake in experiential strategy agency BYSELECT.

Name

Ykone

Legal name

YKONE SAS

Website

https://ykone.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

11–50 employees

Short description

YKONE is a Paris-founded global influencer marketing agency serving enterprise clients in luxury, beauty, fashion, travel, and automotive, delivering strategy, creator casting, content production, and AI-driven campaign analytics across 16 offices worldwide.

Ownership category

akta.pro rank

Product category

Influencer Marketing Services

NAICS

Advertising, Public Relations, and Related Services (5418), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Computer Programming Services (7371)

akta.pro primary industry

Influencer Marketing Agencies (BPAFAHAA)

akta.pro secondary industries

Influencer Strategy & Campaign Management (MPAAAHAA), Influencer Campaign Operations & Managed Services (BPAFAHAF), Influencer Marketing Platforms (Discovery/Search/CRM) (MPACAGAA)

Keywords

• Influencer marketing services
• Luxury brand campaigns
• Creative content production
• Talent management agency
• Social media marketing

Headquarters

HQ city

Paris

HQ country

France

HQ region

Europe

Offices20 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Influencer Marketing Services: Full-service influencer marketing agency fees and professional services for luxury, fashion, beauty, and travel brands. Revenue exceeds €100 million with consistent year-on-year doubling of results.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

YKONE is a full-service influencer marketing agency that designs and executes end-to-end influencer and social media campaigns for luxury, fashion, beauty, travel, automotive, and lifestyle brands. Services span strategy, influencer casting, creative concepting, content production, campaign management, and performance analytics, delivered through a proprietary technology platform (Campaygn) and supported by in-house production, talent management, and a global network of 16 offices.

Differentiator

Problem solved

Functional benefit

Brands

• Campaygn: Proprietary influencer marketing technology platform that tracks billions of data points on 35 million influencer profiles.
• Oddly Enough
• BOLD Management
• YKONE Barcode
• YKONE COVER

Products and services

• Influencer Marketing Services Full-service influencer marketing agency providing comprehensive influence services to iconic luxury, fashion, beauty, and travel brands globally. Offers a 360° approach including strategy, audit, insight, training, co-creation, data curation, influencer casting, forecast, competitive benchmark, campaign reporting, art direction, concept and copywriting, creative production, and influencer briefing.
• Campaygn Proprietary influencer marketing technology platform enabling global brands to maximize marketing impact. Features include influencer identification, ROI forecasting, influencer list management, campaign collaboration, performance measurement, and real-time AI-powered insights.
• Oddly Enough In-house production agency offering 360° solutions for physical, digital, and virtual content production. Services include physical event production, digital content production, Metaverse experiences, NFT design, and Blockchain services for brand content needs.
• BOLD Management International talent management agency representing exclusive talent and creators globally, working in partnership with influencer marketing services.
• YKONE Intel Research and insights platform providing templates, articles, presentations, podcasts, and how-to guides covering analytics, data, digital trends, influencer insights, and social media trends across luxury, beauty, travel, hospitality, F&B, and FMCG industries.
• YKONE House Multi-purpose creative hub and pop-up space in Dubai Design District that hosts brand events, influencer activations, product launches, and experiential marketing experiences for clients.

Quantifiable outcome

• 12.2M impressions and 2.8M reach achieved during Roland-Garros Terrasse Court event with 38.4K interactions
• +1 more outcomes

Named customers55 records

Segments8 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability6 records

Feature5 records

Partnerships

Eight partnerships are on record, tiered flagship, core and major.

• ONE GroupflagshipStrategic or Co-development Partner · 1 June 2026ONE Group is a €150 million integrated marketing group formed from the merger of YKONE and MIRROR MIRROR in January 2026. It integrates BarCode (India), BOLD (talent management), and Campaygn (technology). YKONE operates within this group as one of its specialist agencies.
• BYSELECTcoreStrategic or Co-development Partner · 1 June 2026ONE Group (backed by YKONE) acquired a stake in BYSELECT, an experiential strategy agency founded by Yasmine Badri in the UAE. BYSELECT translates brand vision into lived environments across luxury, lifestyle, hospitality, sport, and public-sector ecosystems.
• Las Vegas Convention and Visitors AuthoritymajorGTM or Marketing Partner · 1 May 2026YKONE received $18.5 million contract from Las Vegas Convention and Visitors Authority for marketing and social media services. Part of a $464 million marketing push including R&R Partners ($309M), Grey Group ($122M), Frequency Pictures ($12M), and Heart+Mind Strategies ($2.55M).
• ATLAS AgencycoreStrategic or Co-development Partner · 1 October 2025YKONE strengthened its presence in Switzerland and invested in ATLAS Agency as part of regional expansion strategy.
• BarcodecoreStrategic or Co-development Partner · 1 March 2024YKONE acquired 70% stake in Barcode, India's leading content and influencer marketing agency. The acquisition valued at $18-20 million enhances YKONE's abilities to serve clients globally, strengthening its position in the Indian market. Barcode operates as YKONE India following the acquisition.
• Cover CommunicationscoreStrategic or Co-development Partner · 1 July 2022YKONE acquired majority stake in German influencer marketing agency Cover Communications, founded in 2012 by Anne Höweler. The agency works with fashion, beauty and lifestyle brands including L'Oréal Germany, Reserved Fashion, Shaping New Tomorrow, Sloggi. Renamed YKONE COVER.
• Oddly EnoughcoreTechnology or Integration · 1 June 2022Oddly Enough is YKONE's in-house production studio offering 360° solutions across physical, digital, and virtual dimensions. Connects all realities for brand content needs including metaverse, NFT, and blockchain projects.
• MB New Media / Bold ManagementcoreStrategic or Co-development Partner · 1 June 2021YKONE acquired Italian agency MB New Media, which includes Bold Management for talent representation. Works with Italian luxury brands and represents exclusive influencer talents in the region.

Scale indicators13 records

Recent moves26 records

Expansion highlights6 records

Direct peers

• Billion Dollar Boy: London- and New York-based creative influencer marketing agency that is one of the most direct competitors to YKONE in luxury, fashion and beauty. Operates a similar agency-plus-creator-network model serving global consumer brands.
• Obviously: New York-based full-service influencer marketing agency serving many of the same luxury and beauty brands as YKONE (LVMH, Estée Lauder-adjacent clients). Comparable agency service model with strong fashion and beauty book of business.
• Whalar Group: Global creator agency and talent studio working with premium and luxury brands on influencer campaigns. Closely comparable in offering (agency + talent representation + measurement) and in client verticals to YKONE.
• The Influencer Marketing Factory: Global influencer marketing agency with a comparable enterprise client base and strategy-to-execution service model across fashion, beauty and lifestyle verticals.
• Open Influence: Global full-service influencer marketing agency with end-to-end campaign services comparable to YKONE's agency offering across luxury, fashion and beauty verticals.

Emerging players

• Talenthouse (formerly The Amplify): Creator-driven marketing and content platform with overlap to YKONE's campaign management and content production capabilities through Oddly Enough.
• CreatorIQ: Enterprise SaaS influencer marketing platform offering discovery, campaign management and analytics. Closest competitor to YKONE's proprietary Campaygn technology, increasingly used by brands to bring influencer marketing in-house.
• Aspire (formerly AspireIQ): Influencer marketing platform combining workflow software with managed services for enterprise brands. Direct comparator to Campaygn and YKONE's campaign operations layer.
• Traackr: Influencer marketing SaaS platform with strong discovery and analytics comparable to Campaygn, also serving luxury and beauty brands seeking to run influencer marketing with internal teams.

Broad incumbents

• Influee (Publicis): Influencer marketing specialist within the Publicis Groupe network serving global enterprise brands. A scaled holding-company competitor that brings procurement power and pricing pressure against independent agencies like YKONE.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/ykone
• Instagraminstagram.com/ykoneagency
• Xx.com/ykone

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles18 records

Subsidiaries7 records

Funding overview

Funding rounds1 record

Investors2 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ykone