Toggl
Toggl is an Estonian-founded SaaS company that provides cloud-based time-tracking and workforce productivity software, including Toggl Track, Toggl 2.0 (planning), and Toggl Work (expenses), serving freelancers, agencies, software teams, and enterprises worldwide.
- Company typePrivate
- Founded2006
- HeadquartersTallinn, Estonia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingSoftware
What Toggl does
Toggl OÜ is a privately held, Estonian-founded SaaS company established in 2006 that builds cloud-based time-tracking and workforce productivity software, headquartered in Tallinn with a US entity (Toggl Inc) in Wilmington, Delaware. Its core product, Toggl Track, is a multi-tenant SaaS platform hosted on Google Cloud Platform, accessible via web, desktop (Mac/Windows), mobile (iOS/Android), and a Chrome browser extension, and integrates with more than 100 third-party tools including Jira, Salesforce, Asana, Slack, and QuickBooks through a documented REST API (v9). The product suite has expanded to four lines: Toggl Track (time tracking), Toggl 2.0 (planning and capacity, evolved from Toggl Plan), Toggl Work (expense management with AI receipt scanning), and Toggl Focus.
Toggl monetizes through a tiered subscription model anchored by a free plan for individuals and teams up to five, a Premium plan with a 30-day trial, and an Enterprise plan with dedicated customer success management, custom engineering-built integrations, SSO/SAML, 99.99% uptime guarantees, and volume discounts on annual contracts. Go-to-market blends product-led growth (freemium self-serve, no credit card required) with a sales-assisted enterprise motion for teams of 20+, supplemented by a performance-marketing function that has driven measurable enterprise deal-value growth. Security and compliance investments — ISO/IEC 27001 (March 2025), SOC 2 Type I (November 2025), SOC 2 Type II (June 2026), GDPR, EU Data Act, and CCPA/CPRA — are positioned to clear enterprise procurement gates.
The company serves multiple customer segments including agencies, software teams, law firms, accountants, freelancers, SMBs, and large enterprises, with named customers Amazon, LinkedIn, SAP, Wise, Square, and Danfoss, and a user base reported at over one million. AI capability is currently concentrated in expense-management receipt OCR (Toggl Work) and predictive estimated-vs-actual time analytics (Toggl 2.0), rather than in proprietary models. The leadership team in the input data identifies Founder and Board Member Alari Aho and Head of Product Remko Vermeulen.
Toggl firmographics
Firmographics- Name
- Toggl
- Legal name
- Toggl OÜ
- Website
- https://toggl.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Toggl is an Estonian-founded SaaS company that provides cloud-based time-tracking and workforce productivity software, including Toggl Track, Toggl 2.0 (planning), and Toggl Work (expenses), serving freelancers, agencies, software teams, and enterprises worldwide.
- Ownership category
- akta.pro rank
Toggl industry classification
Industry- Product category
- Time Tracking Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Time, Attendance & Scheduling Administration (BPACAIAE)
Keywords
Where Toggl is headquartered
LocationHeadquarters
- HQ city
- Tallinn
- HQ country
- Estonia
- HQ region
- Europe
Offices2 records
Markets served
Toggl business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- Toggl Track Subscription: SaaS subscription revenue from tiered pricing plans: Free (basic features), Premium (team features with 30-day trial), and Enterprise (dedicated support, custom integrations, volume discounts). Revenue generated through recurring subscription fees with annual billing discounts available.
- Freemium Model: Free plan serves as acquisition channel for premium upgrades. Free plan generous enough for solo workers or groups up to five with light needs, driving organic adoption and conversion to paid tiers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free plan - Basic time tracking for individuals and small teams |
| Subscription | Monthly | Premium plan - Team features with 30-day free trial |
| Subscription | Annual | Enterprise plan - For large teams with dedicated support |
Go-to-market motion3 records
Distribution channels7 records
Marketing channels8 records
Toggl product offering
Product offeringCore offering
Toggl sells cloud-based SaaS time tracking and workforce management software under multiple product lines: Toggl Track (core time tracking across web, desktop, and mobile), Toggl 2.0 (capacity planning and resource scheduling built on Toggl's time data), Toggl Work (expense management with AI receipt scanning), and Toggl Focus (focused work timer). The products serve freelancers, agencies, software teams, and enterprises with features like automated time tracking, 100+ integrations, and customizable profitability reports.
Product overview
Toggl offers a suite of three interconnected products: Toggl Track (core time tracking software), Toggl 2.0 (formerly Toggl Plan — planning and capacity tool), and Toggl Work (expense management). Toggl Track is the flagship product providing time tracking across web, desktop, and mobile apps with 100+ integrations. Toggl 2.0 builds on Toggl Track's time data to provide capacity planning, workload visibility, and planning tools for teams. Toggl Work handles receipt processing and expense management, integrating expense tracking into the broader Toggl ecosystem.
Differentiator
Problem solved
Functional benefit
Products and services
- Toggl Track Cloud-based time tracking software offering web, desktop, and mobile apps with calendar view, automated background tracking, 100+ integrations, customizable profitability and productivity reports, timesheet approvals, and billable rate tracking for teams of all sizes.
- Toggl 2.0 Time intelligence and planning tool for teams that plan seriously. Built on 15+ years of time-tracking expertise, it connects time data to planning with capacity views, workload balance, timeline management, and clarity reports showing tracked/billable rates/utilization/capacity.
- Toggl Work Team expense management software covering expenses, trips, invoices, and benefits. Features AI-powered receipt scanning, automated expense processing with auto-approval rules, employee benefits budgets, invoicing, and multi-currency support.
Quantifiable outcome
- 159% increase in won deal value with 52% reduction in ad spend (Hey Digital case study)
- +5 more outcomes
Companies that use Toggl
Customer profileNamed customers10 records
Segments7 records
Ideal customer profiles3 records
Toggl technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability4 records
Feature16 records
Toggl partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core and minor.
- Project Management ProvidercoreToggl's partnership with a project management provider announced in October 2025, integrating time tracking capabilities with project management workflows.
- Jiracore100+ integrations including Jira for seamless time tracking within project management workflows. Toggl 2.0 offers one-way sync with Jira where issues sync to tasks, labels to tags, assignees carry over.
- SalesforcecoreSalesforce integration for tracking time against sales activities and projects.
- AsanacoreAsana integration for task-based time tracking within project management.
- QuickBookscoreQuickBooks integration for seamless invoicing and accounting workflows.
- Google Cloud PlatformcoreInfrastructure provider for Toggl's cloud-based SaaS platform with TLS encryption.
- Hey DigitalminorB2B SaaS performance marketing agency that managed Toggl's paid media strategy, achieving 159% increase in closed-won deal value on 52% less ad spend.
Scale indicators9 records
Recent moves6 records
Expansion highlights5 records
Toggl competitors and assessment
Company assessmentDirect peers
- DeskTime: DeskTime is a direct time tracking and productivity competitor offering automatic tracking, attendance, and project management features. It serves SMB and enterprise teams with similar SaaS subscription pricing and overlaps heavily with Toggl's productivity and capacity reporting features.
- Hubstaff: Hubstaff is a direct time tracking competitor offering employee monitoring, productivity tracking, and workforce management. It targets similar SMB and mid-market customers with comparable SaaS subscription pricing, though its heavier surveillance features (screenshots, activity levels) contrast with Toggl's anti-surveillance positioning.
- Time Doctor: Time Doctor is a direct time tracking and employee productivity monitoring competitor, primarily serving remote and enterprise teams. Like Hubstaff, it uses screenshot monitoring and web/app tracking, positioning it on the opposite end of the privacy spectrum from Toggl.
- Clockify: Clockify (by CAKE.com) is a direct time tracking competitor offering a generous unlimited free tier that targets the same freelancer, agency, and small-team segments as Toggl Track. It competes aggressively on price, making it the most direct free-tier substitute for Toggl's freemium offering.
- Harvest: Harvest is a direct time tracking and invoicing competitor serving agencies, consultancies, and freelancers. It overlaps with Toggl Track on billable hour tracking, project budgets, and QuickBooks integration, and competes for the same professional services customer base.
- Timely: Timely is a direct competitor specializing in automatic time tracking with AI-driven activity categorization, targeting agencies and professional services. It overlaps with Toggl Track's automated tracking and billable rates features, and positions similarly on ease of use and reduced manual effort.
- RescueTime: RescueTime is a direct competitor in productivity and time tracking, focused on automatic activity tracking and focus sessions. It overlaps with Toggl's automated time tracking and calendar features while targeting similar individual and team productivity use cases.
Broad incumbents
- Asana: Asana is a broad work management incumbent that includes native time tracking and project budgeting features. It serves the same agencies and software team segments as Toggl, and overlapping workflow features create bundling risk despite Toggl maintaining a native Asana integration.
- monday.com: monday.com is a broad work management platform with native time tracking, resource management, and capacity planning features. It targets similar mid-market and enterprise customers and competes directly with Toggl 2.0's capacity and planning capabilities within a broader workflow suite.
- Atlassian (Jira): Atlassian is a broad incumbent offering native time tracking inside Jira and other work management products. While it serves a much larger customer base, its built-in time tracking competes with Toggl Track for software teams and creates bundling pressure as Toggl also relies on Jira as a top integration partner.
Market position
Weaknesses5 records
Competitive moat6 records
Key risks1 record
Key highlights7 records
Customer concentration
Toggl social profiles
Digital presenceToggl compliance and trust
Trust signalCompliance6 records
Toggl financial estimates
Financial estimateRevenue estimate
Valuation estimate
Toggl leadership team
Management profileNumber of profiles
Profiles2 records
Toggl funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Toggl M&A and investment
M&A and investmentM&A
Investments1 record
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Toggl
What does Toggl do?
Toggl sells cloud-based SaaS time tracking and workforce management software under multiple product lines: Toggl Track (core time tracking across web, desktop, and mobile), Toggl 2.0 (capacity planning and resource scheduling built on Toggl's time data), Toggl Work (expense management with AI receipt scanning), and Toggl Focus (focused work timer). The products serve freelancers, agencies, software teams, and enterprises with features like automated time tracking, 100+ integrations, and customizable profitability reports.
Is Toggl a public or private company?
Toggl is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Toggl founded?
Toggl was founded in 2006. It employs 11 to 50 people.
Where is Toggl based?
Toggl is headquartered in Tallinn, Estonia, in the Europe region.
How does Toggl make money?
Two revenue lines are on record. Toggl Track Subscription is the primary driver. The others are freemium Model.
Who are Toggl's main competitors?
Direct peers on record are DeskTime, Hubstaff, Time Doctor, Clockify, Harvest, Timely and RescueTime. Broad incumbents are Asana, monday.com and Atlassian (Jira).
Does Toggl have an API?
Yes. Toggl Track API v9 provides REST endpoints for authentication, time entries, user management, workspaces, organizations, projects, tags, and webhooks. Developers can build custom integrations and automate workflows. The API supports multiple authentication methods including API tokens and session-based auth. The Toggl 2.0 API documentation is available at /docs/track/ with endpoints for Auth, User, Workspace, Organization, Projects, Tags, and Webhooks. Developer documentation is at developers.track.toggl.com.
What industry is Toggl in?
Toggl's product category is Time Tracking Software. Its primary akta.pro industry code is BPACAIAE, Time, Attendance & Scheduling Administration. Its NAICS code is 51821 and its SIC code is 7372.