What myThings does

MyThings is a Norwegian personal organization application, available as a mobile and web app, that helps individuals and families consolidate management of belongings, documents, receipts, tasks, projects, contacts, and passwords in a single encrypted repository. Founded in 2021 by Steinar Matre (CEO and co-founder), Jarle Hetland Ljosnes (technical co-founder), and Merete Vårvik Matre (Head of Marketing and co-founder) — and launched publicly in January 2024 after approximately 18 months of development — the app targets Norwegian individual consumers and households, addressing pain points such as misplaced documents, forgotten maintenance tasks, scattered warranties, and the friction of sharing household information with family members.

The product is structured around a core MyThings asset module and several add-on modules: MyPeople (contacts, family, and pet records), MyProjects (project planning with budgets and events), MyTasks (task creation with reminders and recurring intervals), an Inbox that accepts documents shared from third parties and uses AI to suggest optimal storage locations, a Password Keeper for encrypted credential storage, and MyZone, a gamification layer with experience and reward points. Technical architecture includes on-device end-to-end encryption (AES-256 at rest, TLS/SSL in transit), real-time multi-device synchronization, and native API integrations with Norwegian government services — Statens Vegvesen for vehicle registration and EU inspection data and Boligmappa for housing documentation — plus the UK DVLA for international vehicle lookups. Cloud infrastructure is distributed across AWS, Microsoft Azure, and Google Cloud Platform.

MyThings operates a freemium business model, distributing through a product-led-growth motion on Apple's App Store, Google Play, and a web app at app.mythings.com. Traction is at the earliest stages: approximately 1,500 cumulative downloads as of November 2024 (roughly 10 months post-launch), no disclosed revenue or ARR, no completed institutional funding rounds for the current Norwegian entity, and the company has signaled it is seeking investors. Source materials contain a conflicting firmographics block describing 'myThings' as a 2005-founded, 51–100-employee London-based display advertising company with approximately $37 million raised across 2006–2012 and a 2009 ViewScore acquisition; this historical data appears to describe a separate prior entity that shared the brand rather than the Norwegian personal organization app currently operating at mythings.com.

Name

myThings

Legal name

MyThings

Website

https://mythings.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

51–100 employees

Short description

MyThings is a Norwegian personal organization mobile and web app that enables individuals and families to centrally manage belongings, documents, receipts, tasks, projects, and encrypted passwords, with government API integrations (Vegvesenet, Boligmappa, DVLA) and a freemium model since January 2024.

Ownership category

akta.pro rank

Product category

Personal Organization / Productivity Software

NAICS

Web Search Portals, Libraries, Archives, and Other Information Services (5192), Information (51)

akta.pro primary industry

Metadata, Tagging & Face/Location Organization (HSAFAGAI)

akta.pro secondary industries

Hoarding Support & Extreme Clutter Organization (HSAFAAAL), Photo Library Organization & Curation (HSAFAGAA)

Keywords

• Personal organization app
• Document management
• Belongings tracking
• Task and project management
• Password manager

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Software

Cost components

Personnel, Technology or R&D, Infrastructure, Marketing or Sales

Revenue model

1. Freemium Model: Free tier with basic features to drive adoption, with premium features available for paying users. MyZone feature mentioned as offering premium functions for reward points.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

MyThings is a mobile-first and web-based personal organization platform that helps individuals and families manage belongings, documents, receipts, tasks, and projects in one centralized application. It combines item/document storage, contacts, project and task collaboration, an AI-assisted document inbox, and an encrypted password keeper.

Product overview

MyThings is a comprehensive personal organizational platform that unifies management of belongings, documents, contacts, tasks, and projects into a single mobile and web application. The core platform (MyThings) serves as the central hub, supplemented by specialized modules: MyPeople for contact and pet management, MyProjects for collaborative project planning with budget tracking, MyTasks for task delegation with reminders and recurring schedules, Inbox for AI-assisted document organization from third-party sources, Password Keeper for encrypted credential storage, and MyZone for gamification rewards. The platform emphasizes end-to-end encryption, multi-device synchronization, and sharing/collaboration features for households and teams.

Differentiator

Problem solved

Functional benefit

Products and services

• MyThings Platform A comprehensive personal organization system delivered as iOS, Android, and web applications that lets individuals and families manage belongings, documents, receipts, tasks, and projects in one unified app. The platform includes specialized modules: MyThings (belongings catalog with photos, serial numbers, purchase dates, receipts, and warranties), MyPeople (contacts including family, friends, and pets with sharing/collaboration), MyProjects (project planning with categories, budgets, and collaboration), MyTasks (task creation, assignment, reminders, and recurring schedules), Inbox (AI-assisted document organization from third parties), Password Keeper/Passordbank (encrypted password storage), and MyZone (gamified rewards with an in-app store).

Quantifiable outcome

• 1,500+ downloads within 10 months of launch
• +1 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability4 records

Feature8 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• ValidécoreStrategic or Co-development Partner · 1 January 2021Innovation company that provided guidance and support to the founders during the development process. Helped with market research, focus groups, and strategic development of the MyThings concept. Validé is described as having given many good inputs during the process.
• Statens Vegvesen (Norwegian Public Roads Administration)coreTechnology or IntegrationNorwegian government agency providing vehicle registration data. MyThings integrates with their API to automatically fetch vehicle information including registration details, EU inspection dates, and technical specifications when users enter a vehicle registration number.
• BoligmappacoreTechnology or IntegrationNorwegian housing documentation platform. MyThings offers seamless integration with Boligmappa, allowing users to connect their housing documentation and extend the app's functionality for property management.
• Amazon Web Services (AWS)coreTechnology or IntegrationCloud infrastructure provider used by MyThings for hosting and data storage. Described as one of the best technologies from known providers for stability and operations.
• Microsoft AzurecoreTechnology or IntegrationCloud infrastructure provider used by MyThings for hosting and data storage. Described as well-proven technology chosen for stability and operational reliability.
• Google Cloud PlatformcoreTechnology or IntegrationCloud infrastructure provider used for data storage and processing. MyThings uses Google Cloud Platform as their trusted third-party cloud hosting provider for storing sensitive user data.
• Partner Companies (unnamed)minorStrategic or Co-development PartnerVarious unnamed partners contributing to help realize the MyThings product. The About page shows logos of six partner companies but without specific names disclosed.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Sortly: Sortly is a mobile-first inventory and asset-tracking app for individuals and small businesses, letting users catalog belongings with photos, quantities, and tags—directly overlapping with MyThings' core module for tracking physical items, warranties, and receipts.
• HomeZada: HomeZada is a digital home inventory and maintenance management platform that tracks property assets, maintenance schedules, and documents—the closest direct competitor to MyThings' homeowner segment and home documentation functionality.
• Encircle: Encircle is a contents inventory and documentation platform built primarily for insurance claims, capturing photos, receipts, and room-by-room asset records—overlapping with MyThings' home/vehicle documentation use cases.

Broad incumbents

• Notion: Notion is a broad all-in-one workspace combining documents, databases, tasks, and wikis—the leading incumbents in flexible personal organization that MyThings competes against for individual/family use cases.
• Evernote: Evernote is a long-established personal note/document organization app with web clipping, scanning, and search—addressing similar document organization use cases as MyThings' Inbox and document storage modules.
• Airtable: Airtable is a flexible database/spreadsheet platform increasingly used for personal inventories, project tracking, and household management—directly overlapping with MyThings' structured asset/project tracking approach.
• 1Password: 1Password is a leading encrypted password manager with family/household sharing plans—the primary direct competitor to MyThings' Password Keeper (Passordbank) module, especially for shared family credential use cases.
• Bitwarden: Bitwarden is an open-source, zero-knowledge encrypted password and secrets manager with personal and family/team tiers—competing on the same end-to-end-encryption security architecture that MyThings uses as a differentiator.
• Trello: Trello is a widely adopted kanban-based task and project management tool with collaboration features—competing for the personal/household task and project tracking use cases that MyTasks and MyProjects address.

Emerging players

• Memento Database: Memento Database is a mobile personal database app for building custom catalogs of items, collections, and records—sharing the personalized, user-defined inventory approach that underpins MyThings' modules.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/mythingsmedia
• Facebookfacebook.com/mythingscom
• LinkedInlinkedin.com/company/mythings

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds5 records

Investors7 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about myThings