What SalesCaptain does

SalesCaptain is a B2B outbound and go-to-market agency that helps companies generate qualified pipeline through multi-channel cold email, LinkedIn, and SMS outreach, supported by AI-driven ICP validation, messaging automation, and CRM enrichment. The firm combines 250+ data points (intent, funding, and revenue signals) with Clay & AI Agent workflows built on third-party generative AI (ChatGPT) and integrates with HubSpot, Salesforce, Lemlist, and Salesforge to deliver end-to-end outbound execution. Service offerings span Outbound Sales, Inbound-Led Outbound, CRM Enrichment, LinkedIn Social Selling, and an AI GTM coaching program, alongside free top-of-funnel tools (Cold Email Generator, Buyer Persona Generator, Subject Line Tester, Spam Checker).

The company targets primarily B2B SaaS, B2B services, and international enterprises expanding into US/Europe markets, with a secondary focus on early-stage startups and agencies. Pricing is subscription-based, typically $2,000-$10,000 per month, with monthly, quarterly, or annual billing cycles. SalesCaptain has delivered campaigns scaling to 10k+ leads/month and reports outcome metrics such as 5-15% new deal growth in the first 90 days and case-study results including $1.5M in new revenue for Pixofix over 12 months. Logos referenced include Microsoft, Samsung, Zendesk, Optimizely, Adobe Commerce, BigCommerce, Nestlé, and Palowise, with case studies also covering ElasticSoftware and Robin AI.

SalesCaptain Ltd is registered as a private limited company in the United Kingdom (128 City Road, EC1V 2NX, London) with a San Francisco operating presence, and operates across the USA, Canada, the UK, Europe, and Asia. The firm claims 60+ client organizations and an 80+ demand generation team. No external institutional funding rounds are disclosed, indicating a likely bootstrapped, founder-operated operating model under Bill Stath.

Name

SalesCaptain

Legal name

SalesCaptain Ltd

Website

https://salescaptain.io

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

11–50 employees

Short description

SalesCaptain is a UK-registered B2B outbound and go-to-market agency that runs multi-channel cold email, LinkedIn, and SMS campaigns using AI-driven ICP targeting and Clay workflows for SaaS, B2B services, and international enterprise clients.

Ownership category

akta.pro rank

Product category

B2B Outbound Sales Agency Services

akta.pro primary industry

Appointment Setting & Sales Development (SDR/BDR) Services (BPAFAKAD)

akta.pro secondary industry

B2B Appointment Setting & SDR/BDR Outsourcing (BPAAADAA)

Keywords

• Outbound sales agency
• B2B lead generation
• Cold email outreach
• Demand generation services
• Sales pipeline automation

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Outbound Sales Agency Services: Full-service B2B outbound agency providing multi-channel cold email and LinkedIn outreach campaigns, ICP validation, messaging building, and campaign execution with booked meetings
2. Subscription Services: Parts of the service are billed on a subscription basis with monthly, quarterly, or annual billing cycles
3. AI GTM Coaching: AI GTM Program coaching services for sales team development

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels9 records

Core offering

SalesCaptain is a B2B outbound sales and GTM agency that designs and executes multi-channel cold email and LinkedIn outreach campaigns on behalf of clients, combining Clay & AI Agent workflows, ChatGPT-driven personalization, intent data, and CRM integrations (HubSpot, Salesforce) to qualify leads and book meetings. Service offerings span Outbound Sales, Inbound-Led Outbound lead qualification, CRM Enrichment with B2B data, LinkedIn Social Selling, Clay & AI infrastructure implementation, and an AI GTM coaching program, delivered on a subscription basis typically between $2,000 and $10,000 per month.

Product overview

SalesCaptain is a B2B Outbound & GTM agency offering a unified portfolio of products centered on AI-powered outbound sales automation. The core offerings include Outbound Sales campaigns (multi-channel cold email and LinkedIn outreach), Inbound-Led Outbound (AI-driven lead qualification), CRM Enrichment (B2B data and lead lists), LinkedIn Social Selling, and Clay & AI tools for workflow automation. Additional services include an AI GTM Program for coaching. The company also provides free tools for cold email generation, buyer persona creation, subject line testing, and spam checking. These products work together to provide end-to-end outbound pipeline generation, from prospecting and data enrichment to outreach automation and meeting booking.

Differentiator

Problem solved

Functional benefit

Products and services

• Outbound Sales Scalable outbound strategy using multi-channel Cold Email and LinkedIn Outreach campaigns with Clay and AI Agent workflows tailored to each client's industry and business needs; delivers predictable pipeline for B2B brands.
• Inbound-Led Outbound AI-driven system that qualifies inbound leads and MQLs by ICP and triggers personalized outreach to book meetings, designed to convert expensive inbound leads into SQLs for B2B clients.
• CRM Enrichment Custom lead list building and CRM data enrichment using B2B data with 250+ data points including intent data, funding data, and revenue data; identifies companies actively looking for products or services like the client's.
• LinkedIn Social Selling LinkedIn content program that helps clients become industry influencers and generate leads through social selling and intent data capture.
• AI GTM Program Coaching program focused on AI-driven go-to-market strategies and outbound sales optimization, building internal team capability around AI GTM execution.

Quantifiable outcome

• 5-15% new deals growth in first 90 days with Multi-Channel Outbound Sales Service
• +6 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability3 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• HubSpotcoreTechnology or IntegrationCRM integration partner providing unified conversion experience through HubSpot integration
• SalesforcecoreTechnology or IntegrationCRM integration partner providing unified conversion experience through Salesforce integration
• Salesforge ExpertcoreTechnology or IntegrationCertified as Salesforge expert, demonstrating proficiency in sales automation platform
• LemlistcoreTechnology or IntegrationTechnology partnership for email outreach and campaign automation
• GrowthMentorminorGTM or Marketing PartnerCommunity partnership for B2B growth knowledge sharing and mentorship
• Growth SchoolminorGTM or Marketing PartnerEducational partnership for B2B growth training and resources
• ClutchminorGTM or Marketing PartnerRecognition platform for B2B lead generation and outbound services visibility

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• GrowthGenius: GrowthGenius provides B2B cold email and LinkedIn outreach services with a focus on SaaS and tech clients — a direct niche competitor in the multi-channel outbound agency space.
• CIENCE: CIENCE provides outsourced SDR services, B2B lead generation, and appointment setting for technology and B2B companies, directly competing in the same outsourced outbound category as SalesCaptain.
• SalesHive: SalesHive is a B2B sales agency offering cold calling, email outreach, and appointment setting with a similar subscription-based pricing model, directly overlapping with SalesCaptain's service portfolio.
• Belkins: Belkins is a B2B outbound sales and appointment-setting agency offering cold email, LinkedIn outreach, and lead generation services to SaaS and B2B clients — the closest direct competitor to SalesCaptain's core offering.
• Callbox: Callbox is a B2B lead generation and appointment-setting agency offering multi-channel outbound (email, phone, social) campaigns — directly comparable in service mix and target customer base.
• Martal Group: Martal Group is a B2B lead generation and outsourced sales agency serving SaaS and technology companies across North America and Europe — a closely comparable peer in the SDR-as-a-service category.
• UpGrowth: UpGrowth is a B2B growth and lead generation agency offering cold email, LinkedIn outreach, and appointment setting services — overlapping closely with SalesCaptain's outbound and CRM enrichment offerings.

Emerging players

• Clay: Clay is a data enrichment and AI-powered outbound workflow platform used by SalesCaptain itself; its continued growth could enable in-house teams to replicate agency services, threatening the agency layer's value proposition.
• Apollo.io: Apollo.io is a B2B sales intelligence and engagement platform that combines prospecting data with email/LinkedIn automation — an emerging AI-native platform that could disintermediate traditional outbound agencies like SalesCaptain.

Broad incumbents

• KlientBoost: KlientBoost is a larger digital marketing and B2B lead generation agency offering paid media, CRO, and outbound services — broader in scope but overlapping in the lead generation category.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SalesCaptain