Athics
Athics s.r.l., operating as Crafter.ai, is an Italian no-code AI Agents platform founded in 2018 that enables businesses to build conversational AI agents for customer care, sales, HR, and ITSM across 40+ languages and multiple channels.
- Company typePrivate
- Founded2018
- HeadquartersMilan, Italy
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Athics does
Athics s.r.l., founded in 2018 and headquartered in Reggio Emilia, Italy, operates the Crafter.ai platform, a no-code AI Agents Studio that enables business users to build, deploy, and supervise conversational AI agents without writing code. The platform combines Large Language Models, a proprietary Retrieval Augmented Generation (RAG) system with semantic search over company knowledge bases, a visual Conversational Flow designer, a Q&A Engine with an Exact mode for deterministic responses, Human-in-the-Loop supervision, and Model Context Protocol (MCP) connectors that link agents to external enterprise systems. It supports 40+ languages with automatic detection and deploys agents across web chat, WhatsApp, Microsoft Teams, Slack, Telegram, Facebook Messenger, email, SMS, and voice channels (SIP/WebRTC/IVR). A complementary product, Portrait Profiling, provides predictive analytics for user profiling, churn prediction, and purchase propensity scoring and integrates with Crafter.ai.
The company serves 500+ customers across 40+ sectors including Healthcare (Humanitas, Haleon), Energy (Sorgenia, Vega Carburanti), Manufacturing (MW.FEP, Bestway), Travel (Hello Vacanze), Utilities (Acquedotto del Fiora), and Food & Beverage (Pellegrini). Revenue is generated primarily through a pay-as-you-go token model (€20 for 100M tokens, credit never expires, optional auto-recharge), supplemented by enterprise packages with custom SLAs and dedicated account management, plus reseller commissions and consulting revenue share through a partner network of 150+ partners across 30+ countries. A free 30-day trial (1M tokens, no credit card) drives product-led growth for SMBs, while enterprise field sales and direct demo booking serve larger accounts. The platform is GDPR and EU AI Act compliant with EU-only server data residency, positioning Athics as a regulatory-aligned alternative to US-headquartered conversational AI vendors.
Athics is privately held as an Italian s.r.l. with €200,000 stated share capital and a small team led by CEO Paolo Massarani and CTO Stefano Somenzi. The company has received EU regional development co-funding (POR FESR 2014-2020) and reports a 2021 funding round associated with Azimut Libera Impresa and GELLIFY, though no equity-raise amount is publicly disclosed. Disclosed operational metrics include 1M+ conversations managed, 40+ supported languages, and reported customer outcomes averaging -70% contact center costs, -60% training costs, +23% conversion rates, and +19% marketing redemption across real deployments.
Athics firmographics
Firmographics- Name
- Athics
- Legal name
- Athics s.r.l.
- Website
- https://crafter.ai
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Athics s.r.l., operating as Crafter.ai, is an Italian no-code AI Agents platform founded in 2018 that enables businesses to build conversational AI agents for customer care, sales, HR, and ITSM across 40+ languages and multiple channels.
- Ownership category
- akta.pro rank
Athics industry classification
Industry- Product category
- Conversational AI Platform
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs) (HDAEANAJ)
- akta.pro secondary industries
- Agents & Autonomous Workflows (Tool Use, Planning, Multi-Agent) (HDAAACAF), Responsible AI, Security & Privacy Platforms (Safety, Guardrails, PII) (HDAEANAG)
Keywords
Where Athics is headquartered
LocationHeadquarters
- HQ city
- Milan
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Athics business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations
Revenue model
- Token-based consumption (Primary): Pay-as-you-go token consumption model. Tokens consumed for LLM calls, RAG queries, and advanced agent features. Single top-up of €20 = 100 million tokens (€0.20 per 1M tokens). Credit never expires. Optional auto-recharge when balance depletes.
- Enterprise token packages: Custom token packages for high-volume customers with guaranteed SLA, dedicated onboarding, enterprise integrations, account manager, and 24/7 support.
- Partner commissions: Reseller partners earn up to 25% recurring commissions on activated contracts. Consulting partners receive revenue share on implementation projects.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Pay-as-you-go | Free Trial - 1 million tokens |
| Usage-based | Pay-as-you-go | Token Top-up - €20 for 100M tokens |
| Usage-based | Multi-year contract | Enterprise - Custom packages |
Go-to-market motion4 records
Distribution channels5 records
Marketing channels9 records
Athics product offering
Product offeringCore offering
Athics develops and sells Crafter.ai, a no-code AI Agents Studio platform that enables businesses to build, configure and deploy custom AI agents for customer care, sales, marketing, HR and ITSM automation. The platform combines Large Language Models, Retrieval Augmented Generation, a visual Conversation Designer and analytics in a unified solution, with native multi-channel deployment across web chat, WhatsApp, Teams, email, voice and messaging apps. The company also offers Portrait Profiling, a predictive analytics add-on for user profiling, churn prediction and purchase propensity scoring.
Product overview
Athics offers two AI products: Crafter.ai (no-code AI Agents Studio) and Portrait Profiling (predictive analytics). Crafter.ai is the core platform combining LLM, RAG, Conversation Design, multi-channel deployment and analytics in a unified no-code solution. Key modules include: RAG System for document-based knowledge retrieval, Q&A Engine for structured question-answering, Flow Designer for visual conversation building, Analytics Dashboard for real-time performance monitoring, Webhook for external system integration, MCP Tools for Model Context Protocol connectivity, Prompting for unified behavior control, Multi-Language AI for 40+ language support, Voicebot/Voice AI Agent for phone channel, Chatroom Customization for brand-aligned interface, Human in the Loop for escalation and supervision, and Connectors for multi-channel deployment. Portrait Profiling integrates with Crafter.ai for predictive analytics including user profiling, churn prediction and purchase propensity scoring. The platform serves 500+ companies across 40+ sectors with a pay-as-you-go token-based pricing model.
Differentiator
Problem solved
Functional benefit
Brands
- Crafter.ai: No-code AI Agents Studio platform for creating, configuring and managing custom AI Agents. Combines LLM, RAG, Conversation Designer and analytics.
- Portrait Profiling
Products and services
- Crafter.ai No-code AI Agents Studio platform that combines LLM, RAG, Conversation Design and analytics to let business teams build and deploy AI Agents for customer care, HR, sales, marketing and ITSM without coding, with Human-in-the-Loop supervision.
- Portrait Profiling Predictive analytics platform that analyzes behavioral data to profile users, predict churn and optimize marketing and sales strategies, integrated with Crafter.ai for real-time user profiling, churn prediction and purchase propensity scoring within AI Agent conversations.
- Voicebot / Voice AI Agent
Quantifiable outcome
- 70% reduction in contact center costs
- +8 more outcomes
Companies that use Athics
Customer profileNamed customers18 records
Segments12 records
Ideal customer profiles3 records
Athics technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration24 records
AI capability10 records
Feature10 records
Athics partnerships and signals
Strategic signalPartnerships
13 partnerships are on record, tiered core, major and flagship.
- MicrosoftcoreTechnology partnership including Azure OpenAI & Cloud integration. Provides cloud infrastructure and AI model access for the Crafter.ai platform.
- OpenAIcoreGPT & DALL-E integration as supported LLM models within the platform. Model-agnostic architecture allowing customers to choose GPT-4 and other OpenAI models.
- GooglecoreGemini & Vertex AI integration as supported LLM options within the model-agnostic platform architecture.
- AnthropiccoreClaude AI models integrated as supported LLMs. MCP (Model Context Protocol) is Anthropic's open standard protocol supported by Crafter.ai.
- SalesforcemajorCRM integration capability allowing AI agents to read and write Salesforce customer data during conversations.
- WhatsAppmajorNative WhatsApp Business API integration for deploying AI agents on WhatsApp with shared knowledge base and unified analytics.
- TelegrammajorBot and messaging integration for deploying AI agents on Telegram channel.
- SlackmajorTeam messaging integration for AI agent deployment and real-time notifications to Slack workspaces.
- HubSpotmajorCRM & Marketing integration for connecting AI agents with HubSpot customer data and marketing automation.
- OraclemajorDatabase & Cloud integration allowing AI agents to access Oracle databases and cloud services.
- SAPmajorERP integration capability for connecting AI agents with SAP enterprise resource planning systems.
- DWIT (Deal With It)flagshipItalian consulting partner offering Crafter.ai implementation services. Specializes in customer care evolution, commercial performance enhancement, and internal efficiency. Featured as reference partner in co-marketing.
- EU and Region LombardyflagshipCo-funded project under EU Regional Development Fund (FESR 2014-2020), Actions I.1.b.1.3 for collaborative R&D activities supporting development of new sustainable technologies, products, and services.
Scale indicators7 records
Recent moves6 records
Expansion highlights6 records
Athics competitors and assessment
Company assessmentBroad incumbents
- Microsoft Copilot Studio: Hyperscaler-scale no-code agent and copilot builder integrated with the Microsoft Power Platform and Azure OpenAI. Overlaps with Crafter.ai's enterprise agent-building value proposition but bundled into the broader Microsoft enterprise stack.
- IBM watsonx Assistant: Enterprise conversational AI offering within IBM's broader watsonx AI and hybrid-cloud portfolio. Targets the same regulated-enterprise and customer-care use cases, particularly in financial services and public sector.
Direct peers
- Botpress: No-code/low-code conversational AI platform with visual flow builder, multi-channel deployment, and developer extensibility. Comparable no-code agent-building experience to Crafter.ai.
- Yellow.ai: No-code, multi-LLM enterprise agent platform with voice and chat, RAG, and integrations across WhatsApp, web, and contact center channels. Closest large-scale comparable to Crafter.ai's positioning.
- boost.ai: Scandinavian enterprise conversational AI platform with no-code flow builder, RAG-style knowledge handling, and strong banking/insurance/public-sector vertical depth in EMEA.
- Kore.ai: Enterprise no-code conversational AI and agent platform with multi-LLM support, RAG, and omnichannel deployment. Directly competes with Crafter.ai for enterprise CX and contact-center automation deals.
- Cognigy: Enterprise conversational and agentic AI platform with strong European footprint, voice and chat, and integrations with Genesys/Avaya contact center stacks. Direct overlap in CX automation use cases.
- ChatBot.com: No-code AI chatbot platform with visual builder, multi-channel deployment, and integrations with messaging and CRM systems. Competes for SMB and mid-market self-serve agent use cases.
- Teneo (Artificial Solutions): Enterprise conversational AI platform with multi-language NLU, voice and digital channels, and significant EMEA customer base. Direct overlap in multilingual enterprise agent deployments.
Regional players
- Moveo.AI: Enterprise conversational AI platform focused on Southern European and Latin markets with proprietary LLMs. Comparable in geography and customer segment, not direct competitor in Northern Europe.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
Athics social profiles
Digital presenceAthics compliance and trust
Trust signalCompliance3 records
Athics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Athics leadership team
Management profileNumber of profiles
Profiles8 records
Athics funding detail
Funding detailFunding overview
Funding rounds1 record
Investors2 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Athics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Athics
What does Athics do?
Athics develops and sells Crafter.ai, a no-code AI Agents Studio platform that enables businesses to build, configure and deploy custom AI agents for customer care, sales, marketing, HR and ITSM automation. The platform combines Large Language Models, Retrieval Augmented Generation, a visual Conversation Designer and analytics in a unified solution, with native multi-channel deployment across web chat, WhatsApp, Teams, email, voice and messaging apps. The company also offers Portrait Profiling, a predictive analytics add-on for user profiling, churn prediction and purchase propensity scoring.
Is Athics a public or private company?
Athics is a private company. It is classified as venture growth investor backed and is currently operating.
When was Athics founded?
Athics was founded in 2018. It employs 11 to 50 people.
Where is Athics based?
Athics is headquartered in Milan, Italy, in the Europe region.
How does Athics make money?
Three revenue lines are on record. Token-based consumption (Primary) is the primary driver. The others are enterprise token packages and partner commissions.
Who are Athics's main competitors?
Broad incumbents on record are Microsoft Copilot Studio and IBM watsonx Assistant. Direct peers are Botpress, Yellow.ai, boost.ai, Kore.ai, Cognigy, ChatBot.com and Teneo (Artificial Solutions). Moveo.AI is listed as a regional player.
Does Athics have an API?
Yes. RESTful APIs, webhooks and MCP (Model Context Protocol) support to connect Crafter.ai to any business system. API documentation available at docs.crafter.ai. Webhook support for real-time notifications to external systems (CRM, ERP, Slack, automation flows). MCP allows AI Agents to connect natively to any external tool, API, database or enterprise service — without custom development. Developer documentation is at docs.crafter.ai.
What industry is Athics in?
Athics's product category is Conversational AI Platform. Its primary akta.pro industry code is HDAEANAJ, AI Application Enablement Platforms (Copilot/Agent Frameworks, SDKs), with a secondary code of HDAAACAF, Agents & Autonomous Workflows (Tool Use, Planning, Multi-Agent). Its NAICS code is 5132 and its SIC code is 7372.