What eGENTIC does

eGENTIC GmbH is a German-headquartered, privately held B2C lead generation company founded in 2001 and operated from Sulzbach/Ts. near Frankfurt, with regional offices in Darmstadt (engineering), London (Hempstead), and Singapore (APAC headquarters). The company sells verified, GDPR- and ePrivacy-compliant consumer leads and performance-marketing services to enterprise and mid-market clients across telecom, insurance, energy, and finance verticals, operating in more than 30 markets with localized sales coverage in over 25 languages.

The product portfolio is organized around four service lines: High-Volume Lead Generation (co-registration, sponsoring, telemarketing-driven bulk data for large call centers), Premium & Exclusive Acquisition (zero-competition exclusive leads and white-label landing pages for large brands), Qualified Data & Intent (sales-ready intent leads for agencies and growing sales teams), and Custom Solutions & APIs (bespoke funnels, proprietary data sources, and flexible delivery rules for clients with complex KPIs). Underpinning these is a proprietary technology stack (PHP, Java, Perl, MariaDB, Postgres, ElasticSearch, InfluxDB, REST APIs, GitLab CI/CD), a Triple Opt-In consent flow (digital, behavioral, legal), and the Valify AI-powered multi-layer verification module for real-time fraud and bot mitigation. The ePrivacy certification and an in-house legal function are positioned as structural differentiators versus non-certified competitors.

The business model is primarily transaction-fee based across the lead-generation streams, with subscription/recurring elements in the Custom Solutions & APIs offering and quote-based, multi-year contracts at the enterprise tier. Go-to-market is sales-led through regionally organized field-sales teams (DACH, UK, Benelux, Iberia, France, Italy, Nordics, Poland, APAC), supplemented by an inside-sales motion with CRM-driven lead management, content marketing, LinkedIn presence, and event-based demand generation. Pricing is not publicly disclosed and is tailored to client KPIs, exclusivity level, and campaign volume. The company has no disclosed external funding, is founder/management-owned under three Managing Directors (Philipp Pausewang, Henning Munte, Tobias Kratz), and operates the wholly owned Checkido sub-brand for e-commerce checkout monetization.

Name

eGENTIC

Legal name

eGENTIC GmbH

Website

https://egentic.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

51–100 employees

Short description

eGENTIC is a Germany-based, privately held B2C lead generation company founded in 2001 that sells GDPR- and ePrivacy-verified consumer leads, exclusive campaigns, and performance-marketing services to enterprise and mid-market clients across telecom, insurance, energy, finance, and e-commerce in more than 30 markets.

Ownership category

akta.pro rank

Product category

Lead Generation Services

NAICS

Telemarketing Bureaus and Other Contact Centers (561422), Telephone Call Centers (56142)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Lead Generation & List Building Services (Prospecting, Data Sourcing) (BPAFAKAE)

akta.pro secondary industries

Survey/Panel-Based Lead Capture & Co-Registration Services (BPAFAKAN), Marketing Database & Contact Data Providers (B2B/B2C Lists) (BPAFAKAF), B2B Appointment Setting & SDR/BDR Outsourcing (BPAAADAA)

Keywords

• B2C lead generation
• Performance marketing
• Data verification
• Exclusive lead acquisition
• GDPR compliant leads

Headquarters

HQ city

Sulzbach

HQ country

Germany

HQ region

Europe

Offices4 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. High-Volume Lead Generation: Mass-scale lead generation through co-registration, sponsoring, and telemarketing channels. Delivers high-purity, standardized data sets optimized for dialer capacity and maximum reach. Targets large call centers and high-volume operations.
2. Premium & Exclusive Acquisition: Exclusive lead campaigns providing zero-competition leads sourced through dedicated campaigns available only to individual clients. Premium pricing for maximum relevance and brand exclusivity.
3. Qualified Data & Intent Leads: Sales-ready leads that have completed initial interaction showing first-level interest and higher conversion potential. Targets agencies and growing sales teams.
4. Custom Solutions & APIs: Tailored lead generation with custom lead funnels, proprietary data sourcing, and flexible delivery rules engineered to maximize specific conversion results. For clients with unique KPIs, niche markets, or complex outreach needs.
5. Performance Marketing: Optimization services including email, push, RCS, checkout marketing, and ID verification. Maximizes viewability, ensures compliant audience scale, and provides pipeline protection with multi-layered security.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels5 records

Core offering

eGENTIC delivers GDPR- and ePrivacy-compliant B2C lead generation services to enterprise and mid-market clients through three core offerings: high-volume mass data delivery via co-registration, sponsoring, and telemarketing channels; premium exclusive lead acquisition via dedicated branded landing-page campaigns; and performance marketing across email, push, RCS, and checkout channels. Leads are validated through the proprietary Valify AI-powered multi-layer verification system and a triple opt-in consent flow before delivery into client CRMs.

Product overview

eGENTIC operates as a full-stack B2C lead generation platform offering a modular portfolio of products organized around three core service lines. High-Volume Lead Generation delivers mass-reach solutions via co-registration, sponsoring, and telemarketing for large call centers and high-volume operations. Premium & Exclusive Acquisition provides zero-competition leads and custom landing pages for enterprise clients requiring maximum exclusivity. Performance Marketing offers multi-channel tools (email, push, RCS, checkout marketing, ID verification) to optimize existing traffic and maximize conversion. The Valify add-on module provides AI-powered multi-layer authentication and real-time fraud detection, functioning as a verification layer across all lead types. All services are built on a foundation of GDPR and ePrivacy compliance, with triple opt-in consent verification and 48-hour campaign deployment.

Differentiator

Problem solved

Functional benefit

Brands

• Valify: AI-powered multi-layer authentication and real-time fraud mitigation solution for lead validation and verification.

Products and services

• High-Volume Lead Generation Comprehensive lead generation service delivering maximum data volumes through co-registration, sponsoring, and telemarketing channels. Designed for large call centers and high-volume operations requiring high-purity, dialer-ready data delivered rapidly and consistently at maximum reach with minimal cost.
• Premium & Exclusive Acquisition Zero-competition lead acquisition providing exclusive or semi-exclusive leads (shared with maximum 3 non-competing businesses) from dedicated campaigns. Includes bespoke landing pages with fully branded or white-label options for large brands and enterprise clients requiring maximum relevance and brand exclusivity.
• Performance Marketing Multi-channel performance marketing services including email, push notifications, RCS, checkout marketing, and ID verification. Optimizes existing traffic while ensuring data integrity, maximizing viewability, ensuring compliant audience scale, and providing pipeline protection with multi-layered security.
• Qualified Data & Intent Leads Sales-ready leads that have completed initial interaction showing first-level interest and higher conversion potential. Targets agencies and growing sales teams that need quality over quantity within constrained budgets.
• Custom Solutions & APIs Tailored lead generation with custom lead funnels, proprietary data sourcing, and flexible delivery rules engineered to maximize specific conversion results. Delivered on a subscription/recurring basis for clients with unique KPIs, niche markets, or complex outreach needs.
• Valify AI-powered multi-layer authentication and real-time fraud mitigation service for lead validation and verification. Executes instant secure-channel-handshakes and advanced bot-detection to ensure 100% identity integrity with real-time email and phone verification. Delivers elevated database quality with maximized security against bots and invalid contacts, with claimed 22% total reachability increase and +1.4% to +3% conversion rate increases in life insurance use cases.

Quantifiable outcome

• 22% reachability increase with Valify in life insurance use case
• +4 more outcomes

Named customers12 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability1 record

Feature5 records

Partnerships

Two partnerships are on record, tiered core.

• Valify (In-house Product)coreTechnology or IntegrationValify is eGENTIC's proprietary lead validation and verification platform providing real-time AI-powered multi-layer authentication, bot detection, and fraud mitigation. Integral to the company's lead quality assurance process.
• Checkido (eGENTIC Brand)coreStrategic or Co-development PartnerCheckido is an eGENTIC brand focused on checkout monetization for e-commerce. Founded 2001, it helps online shops monetize touchpoints like checkout and confirmation pages through targeted campaign integrations.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• QuinStreet: QuinStreet is a performance marketing company specializing in insurance, financial services, and education vertical lead generation. Directly comparable in targeting the same B2C regulated verticals eGENTIC serves.
• CIENCE: CIENCE provides outsourced SDR and B2B/B2C lead generation services using data and outbound workflows. Comparable as a multi-channel lead generation agency with focus on enterprise clients.
• ActiveProspect: ActiveProspect provides lead verification, consent management (TrustedForm), and TCPA-compliant lead delivery infrastructure. Directly comparable given eGENTIC's emphasis on consent verification and compliance-first lead delivery.
• Martal Group: Martal Group is a B2B/B2C lead generation agency providing appointment setting and outbound sales services. Comparable in serving enterprise clients with multi-channel demand generation.
• MediaAlpha: MediaAlpha operates a customer acquisition marketplace connecting insurance carriers with lead-buying agents. Highly comparable as a B2C insurance-focused lead marketplace with measurable transaction-level economics.
• Jornaya (Verisk): Jornaya provides lead intelligence, verification, and TCPA compliance solutions used by lead buyers and generators. Comparable as an add-on verification layer akin to eGENTIC's Valify.
• Callbox: Callbox is a multichannel lead generation company offering telemarketing, email, and content-driven demand gen. Comparable given shared emphasis on telemarketing-based lead channels.

Broad incumbents

• ZoomInfo: ZoomInfo is a large go-to-market intelligence and data platform serving sales and marketing teams. Comparable as a B2B/B2C data provider with broader portfolio scale than eGENTIC.
• LiveRamp: LiveRamp is a data connectivity platform enabling identity resolution and audience activation. Comparable as a data infrastructure layer adjacent to lead generation, though broader in scope.

Regional players

• TradeDoubler: TradeDoubler is a European performance marketing and affiliate network. Comparable as a European-headquartered performance marketing player, though operates in adjacent performance channels rather than co-registration lead gen.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/egentic

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about eGENTIC