SESSION Pilates

What SESSION Pilates does

SESSION Pilates is a privately held boutique fitness brand founded in 2016 in Dallas, Texas by Brittany Grignon Hays. The company operates seven owned-and-operated reformer Pilates studios: six across the Dallas–Fort Worth metroplex (Uptown, Lakewood, Lovers Lane, Preston Royal, Plano, Frisco) and one in Nashville, Tennessee (Green Hills, opened April 5, 2025). With 100+ team members, SESSION delivers a single signature service — a 50-minute, beat-based, music-driven full-body workout on the Allegro 2 reformer, capped at 15 spots per class — alongside a 60-minute Advanced Session for clients with 40+ classes completed and a quarterly Pregnancy & Pilates Workshop.

The underlying operating system is a proprietary 200-hour in-house instructor training program covering the SESSION Training Manual, reinforced by ongoing education and a dedicated Mentor team under a Director of Instructor Development. Customer transactions run through a proprietary iOS booking and account-management app, with a parallel ClassPass marketplace integration for discovery. Pricing is structured as prepaid class credit packages (5 to 20 sessions, $165–$450), unlimited monthly ($260), 3-month ($225/month), and annual ($2,500) memberships, a $15 two-week intro pass, and one-on-one private sessions at the Dallas Design District headquarters.

Revenue is generated direct-to-consumer through these studio memberships and packages, supplemented by ancillary income from private sessions. Distribution is exclusively physical studio retail plus the proprietary app; the company maintains no third-party resellers. Adjacent to the core business, SESSION operates the SESSION Foundation, a 501(c)(3) nonprofit funding and mentoring female entrepreneurs in North Texas, with a 2026 grant program of $80,000 funded in part by the company's annual Sound SESSION event, which grossed over $300,000.

Name

SESSION Pilates

Legal name

SESSION Pilates

Website

https://sessionpilates.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

1–10 employees

Short description

SESSION Pilates is a privately held boutique fitness brand operating seven reformer Pilates studios across Texas and Tennessee. Founded in 2016 by Brittany Grignon Hays, the company delivers signature 50-minute beat-based group classes with proprietary instructor training and a direct-to-consumer mobile booking platform.

Ownership category

akta.pro rank

Product category

Boutique Fitness Studios

NAICS

Fitness and Recreational Sports Centers (71394)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Pilates Instruction (Mat & Reformer) (HSADACAB)

akta.pro secondary industries

Private 1:1 Yoga/Pilates & Small-Group Sessions (HSADACAI), Prenatal & Postnatal Yoga/Pilates (HSADACAD), Therapeutic/Adaptive Yoga & Clinical Pilates (HSADACAE)

Keywords

• Reformer Pilates classes
• Boutique fitness studios
• Pilates memberships
• Group fitness classes
• Reformer-based workouts

Headquarters

HQ city

Dallas

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Class Credit Packages: Prepaid class credits sold in packages of 5, 10, 15, and 20 sessions with varying expiration windows (2 weeks to 6 months). Credits provide flexibility for occasional attendees.
2. Unlimited Memberships: Monthly and annual unlimited class memberships with different booking window windows (30-45 days). Provides predictable recurring revenue from committed fitness enthusiasts.
3. Introductory Offer: $15 two-week introductory class pass to attract new customers and convert them to regular members.
4. Private Sessions: One-on-one private Pilates sessions hosted at SESSION headquarters in Dallas Design District for clients with specific needs.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

SESSION Pilates operates boutique fitness studios offering its signature 50-minute beat-based full-body Pilates workout on the Allegro 2 reformer, with 15 spots per class. The company sells class credit packages, unlimited monthly/annual memberships, private 1:1 sessions, an Advanced 60-minute class for experienced clients, and a Pregnancy & Pilates Workshop, all bookable via its iOS mobile app and the ClassPass marketplace.

Product overview

SESSION Pilates is a boutique fitness company offering reformer Pilates classes at 7 studio locations (6 in Texas: Uptown, Lakewood, Lovers Lane, Preston Royal, Plano, Frisco; 1 in Tennessee: Nashville). The core offering is the signature 50-minute beat-based class on the Allegro 2 reformer, with variations including the 60-minute Advanced Session and Pregnancy & Pilates Workshop. The company also offers an iOS mobile app for booking, various membership and credit packages, instructor training programs, and operates the SESSION Foundation non-profit for female entrepreneurs.

Differentiator

Problem solved

Functional benefit

Brands

• SESSION Foundation: 501(c)(3) non-profit organization committed to uplifting female entrepreneurs across North Texas by fostering a collaborative community that provides access to essential resources, expert mentorship, and support needed to build successful and sustainable businesses

Products and services

• SESSION Signature Class Signature 50-minute, beat-based, music-driven full-body workout on the Allegro 2 reformer designed for all fitness levels from beginners to advanced with modifications throughout. Sold as the core class offering at all seven studios.
• Advanced Session 60-minute high-intensity reformer Pilates class for experienced clients who have completed a minimum of 40 sessions, not suitable for beginners or pregnant clients.
• Pregnancy & Pilates Workshop Quarterly workshop required for pregnant first-time clients before joining standard SESSION classes, providing tools to move safely through every stage of pregnancy.
• Private Sessions One-on-one private Pilates sessions hosted at SESSION Headquarters in the Dallas Design District, intended for clients with specific needs such as chronic back pain, joint issues, or medical conditions.
• Unlimited Memberships Recurring unlimited class subscription memberships including 1-Month Unlimited ($260/month, no contract), 3-Month Unlimited ($225/month with 3-month obligation), and 1-Year Unlimited ($2,500 one-time payment) with 30- to 45-day class booking windows.
• Class Credit Packages Prepaid class credits sold in packages of 5 ($165), 10 ($300), 15 ($375), and 20 ($450) sessions with per-class volume discounts and expiration windows ranging from 2 weeks to 6 months.
• Introductory 2-Week Pass $15 introductory class pass valid for 2 weeks, designed to attract new customers and convert them to regular members.
• 200-Hour Instructor Training Program Proprietary, free 200-hour in-house training program for prospective SESSION instructors, consisting of a 6-week Intensive covering exercises from the SESSION Training Manual and a Mocks phase of teaching free classes evaluated by Directors and the Mentor team, followed by ongoing education.

Quantifiable outcome

• 15 spots per class creating boutique experience
• +1 more outcomes

Named customers2 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

23 partnerships are on record, tiered core and minor.

• SESSION FoundationcoreStrategic or Co-development PartnerSESSION Foundation is the company's 501(c)(3) nonprofit organization committed to uplifting female entrepreneurs across North Texas. SESSION Pilates donates to the foundation which provides grants, mentorship, and resources to female-founded businesses.
• MakereadyminorOthersSound SESSION Sponsors - beverage and hospitality sponsor for SESSION Foundation events.
• Prime CounselingminorOthersSound SESSION Sponsors - wellness sponsor for SESSION Foundation events.
• ReThink TherapyminorOthersSound SESSION Sponsors - wellness sponsor for SESSION Foundation events.
• Altime CaviarminorOthersSound SESSION Sponsors - food sponsor for SESSION Foundation events.
• American Airlines CenterminorOthersSound SESSION Sponsors - venue sponsor for SESSION Foundation events.
• Portfolio Real Estate GroupminorOthersSound SESSION Sponsors - real estate sponsor for SESSION Foundation events.
• SusieCakesminorOthersSound SESSION Sponsors - bakery sponsor for SESSION Foundation events.
• SideDishminorOthersSound SESSION Sponsors - food/lifestyle sponsor for SESSION Foundation events.
• UnitedHealthcareminorOthersSound SESSION Sponsors - healthcare sponsor for SESSION Foundation events.
• Urban SpikesminorOthersSound SESSION Sponsors - lifestyle sponsor for SESSION Foundation events.
• NetWorth RealtyminorOthersSound SESSION Sponsors - real estate sponsor for SESSION Foundation events.
• MYX Blend BarminorOthersSound SESSION Sponsors - fitness/lifestyle sponsor for SESSION Foundation events.
• Clair Tompkins DesignminorOthersSound SESSION Sponsors - design sponsor for SESSION Foundation events.
• Fine Line AestheticsminorOthersSound SESSION Sponsors - wellness sponsor for SESSION Foundation events.
• Blow SalonminorOthersSound SESSION Sponsors - beauty sponsor for SESSION Foundation events.
• Barking Hound VillageminorOthersSound SESSION Sponsors - pet care sponsor for SESSION Foundation events.
• Laurel Oaks Funeral Home & Memorial ParkminorOthersSound SESSION Sponsors - community sponsor for SESSION Foundation events.
• Charlie + CominorOthersSound SESSION Sponsors - lifestyle sponsor for SESSION Foundation events.
• Plug Public RelationsminorOthersSound SESSION Sponsors - PR/marketing sponsor for SESSION Foundation events.
• Coeval StudiominorOthersSound SESSION Sponsors - design/creative sponsor for SESSION Foundation events.
• ClassPasscoreChannel Partner/ Reseller/ DistributorClassPass is a marketplace partner that allows users to discover and book SESSION Pilates classes. Recognized SESSION as 'Best Fitness Studio' on their platform in 2023 and awarded 'Most Instagrammable' recognition.
• Brand PartnersminorGTM or Marketing PartnerSESSION Pilates partners with brands and businesses that share commitment to community, quality, and meaningful experiences. Marketing Director handles partnership inquiries for potential marketing and brand collaboration opportunities.

Scale indicators4 records

Recent moves7 records

Expansion highlights6 records

Direct peers

• SLT: Premium boutique fitness concept offering 50-minute microformer-based classes with a beat-based, music-driven format similar to SESSION. Targets a comparable affluent female demographic with comparable boutique pricing.
• Bodybar Pilates: Boutique reformer Pilates studio with multiple US locations using Balanced Body reformers. Operates a hybrid corporate-owned and franchise model competing directly for the same health-conscious female demographic in similar price tiers.
• Solidcore: Premium boutique fitness brand offering 50-minute full-body workouts on the Lagree Megaformer (a reformer-style machine). Competes for the same boutique fitness consumer with a similar beat-based, high-intensity positioning and premium pricing.
• Club Pilates: Largest franchised reformer Pilates studio chain in the US with 700+ locations. Direct competitor offering group reformer Pilates classes at a similar price point but with a franchise model versus SESSION's owned-and-operated approach.
• Pure Pilates: Boutique Pilates studio operator with multiple locations offering group reformer classes. Directly comparable boutique format targeting affluent female clientele in suburban markets.
• Pilates Plus: Boutique reformer Pilates concept with studios in major US metros. Uses similar Allegro-style reformers and offers small-group classes with comparable pricing structure to SESSION.

Others

• ClassPass: Marketplace aggregator that distributes SESSION's classes to a broader user base. While not a direct competitor, it is a key customer acquisition channel and ecosystem partner for boutique fitness studios including SESSION.

Emerging players

• Xtend Barre: Boutique barre and Pilates-inspired studio concept with smaller footprint than SESSION. Targets overlapping female fitness clientele with a different modality but similar boutique pricing and membership model.

Broad incumbents

• F45 Training: Global franchise fitness brand with 1,500+ studios offering functional training. Operates in the boutique fitness category but with a different modality, competing for similar premium-tier fitness consumers.
• Orangetheory Fitness: Large-scale boutique fitness franchise with 1,500+ studios globally. Operates in the same boutique fitness category but offers HIIT cardio/strength classes rather than Pilates; competes for the same consumer wallet share.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/sessionpilates
• LinkedInlinkedin.com/company/session-pilates
• Instagraminstagram.com/sessionpilates
• TikToktiktok.com/@sessionpilates

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SESSION Pilates