GetThru

What GetThru does

GetThru, operating under the legal entity TOSKR Inc., is a privately held SaaS company headquartered in Oakland, California that provides peer-to-peer (P2P) texting and phone banking tools to political campaigns, nonprofit organizations, educational institutions, and labor unions. Founded in 2016 by veterans of the Bernie 2016 presidential campaign, the company sells two core products: ThruText, a P2P SMS and MMS texting platform supporting two-way personalized conversations and up to 100k messages per campaign with 95%+ deliverability, and ThruTalk, a phone banking tool with PatchThru functionality for connecting contacts to third-party advocacy targets. A next-generation calling product, NewTalk, was launched in 2022 as a successor platform.

The company's technology stack is deliberately architected around human-initiated outbound contact, ensuring non-ATDS status under the TCPA regulatory framework and eligibility for the highest carrier-preferential treatment under 10DLC. GetThru maintains Official Campaign Service Provider status with The Campaign Registry, integrates with Campaign Verify for vetting 527 political organizations, and offers a native two-way integration with the Voter Activation Network (VAN) used by Democratic campaigns. The platform has cumulatively sent over 1 billion texts and placed over 750 million calls on behalf of more than 2,000 organizations, including Biden for President, Rashida Tlaib for Congress, Carleton College, Vassar, UC Berkeley, ACLU People Power, and Oregon AFSCME.

GetThru monetizes through a hybrid model combining subscription pricing (with dedicated tiers for nonprofits, educational institutions, and political campaigns) and usage-based pricing on SMS, MMS, and per-dial rates. Go-to-market is sales-led with scheduled demos as the primary conversion mechanism, supplemented by self-serve signup for qualified accounts; ThruTalk is currently operating at capacity with a public waiting list. Distribution is exclusively direct, currently covering the United States and Canada, with no disclosed external funding and no parent company relationship. The company employs 51-100 people and reports 99.9% uptime and 70% of support tickets answered in under 15 minutes.

Name

GetThru

Legal name

TOSKR Inc.

Website

https://getthru.io

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

GetThru (TOSKR Inc.) is a privately held SaaS company that provides peer-to-peer texting and phone banking tools for political campaigns, nonprofits, educational institutions, and labor unions, with built-in TCPA and 10DLC compliance.

Ownership category

akta.pro rank

Product category

Political Outreach Communications Software

NAICS

Telephone Call Centers (56142), Telemarketing Bureaus and Other Contact Centers (561422), Telecommunications (517)

SIC

Communications Services, Nec (4899), Services-Telephone Interconnect Systems (7385), Radiotelephone Communications (4812)

akta.pro primary industry

Political/GOTV & Advocacy Calling (Campaigns) (BPAAADAK)

akta.pro secondary industry

Push-to-Talk (PTT) & Walkie-Talkie Apps (BPAMACAI)

Keywords

• Peer-to-peer texting
• Phone banking software
• Political outreach platform
• Nonprofit messaging tools
• Voter contact software

Headquarters

HQ city

Oakland

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. ThruText Subscription: Subscription-based pricing for P2P texting platform. Pricing varies by organization type (nonprofit, education, political campaign). Includes per-text or bundled messaging options.
2. ThruTalk Calling: Per-dial or per-contact rate for phone banking campaigns. PatchThru feature included at no additional cost as part of per dial/contact rate.
3. MMS Messaging: MMS messages sent as single segment with media files, counted separately from SMS for usage tracking.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

GetThru operates a peer-to-peer (P2P) texting and phone banking SaaS platform that enables political campaigns, nonprofit organizations, educational institutions, and unions to conduct personalized two-way SMS/MMS conversations and outbound calling campaigns at scale. The platform is designed around human-initiated communication to ensure TCPA compliance and integrates with voter databases (VAN) and carrier compliance systems (10DLC, Campaign Verify).

Product overview

GetThru is a SaaS platform offering peer-to-peer (P2P) communication tools for political campaigns, nonprofits, and advocacy organizations. The platform consists of two core products: ThruText for SMS/MMS texting campaigns and ThruTalk/NewTalk for phone banking and outbound calling. PatchThru is an included feature within ThruTalk that enables contact-to-decision-maker connections for advocacy campaigns. The platform is designed for large-scale voter contact, supporter engagement, fundraising outreach, and event promotion, with built-in compliance features for TCPA and 10DLC regulations.

Differentiator

Problem solved

Functional benefit

Brands

• ThruText: P2P texting platform enabling personalized text message campaigns for political campaigns, nonprofits, and educational institutions.
• ThruTalk
• NewTalk
• PatchThru

Products and services

• ThruText Peer-to-peer (P2P) texting platform that enables political campaigns, nonprofits, and educational institutions to send personalized two-way SMS and MMS conversations to voters, supporters, donors, and members at scale. Supports 10DLC compliance, MMS media up to 500KB, and campaigns up to 100,000 messages, with reported 95%+ text deliverability.
• ThruTalk Phone banking and outbound calling tool that enables campaign teams to run scripted call campaigns targeting voters, supporters, and members at scale with real-time caller management. Includes PatchThru for connecting contacts to third-party targets such as elected officials. Reported throughput exceeds 300 dials per hour per user.
• NewTalk Next-generation calling tool designed as a modern upgrade to ThruTalk for organizing and voter contact campaigns, offered as an upgrade option for existing GetThru clients.

Quantifiable outcome

• More than 1 billion texts and 750 million calls sent to date
• +5 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature7 records

Partnerships

Six partnerships are on record, tiered core.

• The Campaign Registry (TCR)coreTechnology or IntegrationOfficial Campaign Service Provider status enables GetThru to help customers register 10DLC campaigns with The Campaign Registry. GetThru passes customer Brand and Use Case registration information to TCR for carrier approval. This partnership is essential for enabling compliant P2P texting at scale.
• Campaign VerifycoreTechnology or IntegrationCampaign Verify is the 10DLC vetting partner for political campaigns, PACs, and parties (527 organizations). GetThru integrates with Campaign Verify to help political organizations obtain verification tokens required for Political use case registration.
• Voter Activation Network (VAN)coreTechnology or IntegrationIntegration with VAN (VoteBuilder) enables political campaigns to import voter lists and sync survey data between GetThru campaigns and VAN databases. Seamless data flow supports targeted voter contact campaigns.
• AT&TcoreTechnology or IntegrationAT&T is one of the wireless carriers implementing 10DLC requirements. GetThru helps clients navigate AT&T's specific compliance requirements including MMS throughput limitations and daily message limits.
• T-MobilecoreTechnology or IntegrationT-Mobile implementing 10DLC with additional compliance measures for high-volume texters. High-volume accounts (over 250k texts per day) may require Special Business Review for exemption from daily message limits.
• VerizoncoreTechnology or IntegrationVerizon implementing 10DLC to protect SMS channel from spam. GetThru helps clients ensure messages are delivered across all major carriers through proper Brand and Use Case registration.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Hustle (ParentSquare): Hustle is a direct competitor offering peer-to-peer texting for political campaigns, nonprofits, and advocacy organizations. Acquired by ParentSquare in 2023, it competes head-to-head with ThruText on the same customer base and similar use cases including GOTV, fundraising, and member outreach.
• Impactive: Impactive is a direct competitor in P2P texting and phone banking for progressive campaigns, labor unions, and advocacy groups. It offers comparable two-way texting, distributed calls, and campaign-specific features that compete directly with GetThru's ThruText and ThruTalk products.
• RumbleUp: RumbleUp is a direct competitor offering P2P texting and broadcast messaging for political campaigns, PACs, and nonprofits. It serves the same core customer segments as GetThru, with overlapping use cases around GOTV, fundraising, and member engagement.
• CallHub: CallHub is a direct competitor providing phone banking, P2P texting, and voice broadcast tools for political campaigns, advocacy groups, and nonprofits. Its feature set mirrors GetThru's ThruTalk and ThruText, and it serves both Democratic and Republican campaigns.
• Spoke: Spoke is a direct competitor in P2P texting for advocacy, political campaigns, and labor organizing. It offers similar two-way SMS conversations, campaign management, and TCPA-compliant messaging aimed at progressive causes and unions.
• Robocent: Robocent provides outbound calling and texting tools for political campaigns, schools, and businesses. It competes with GetThru on phone banking, voice broadcasting, and SMS messaging for campaign and nonprofit use cases.
• Tatango: Tatango is a direct competitor offering mass text messaging and P2P texting platforms for political campaigns, nonprofits, schools, and religious organizations. It competes with ThruText on SMS marketing, fundraising outreach, and TCPA-compliant messaging.

Others

• Twilio: Twilio is a major telecommunications infrastructure provider whose APIs power many competing P2P texting platforms (including some GetThru competitors). It is not a direct end-user competitor but rather an enabling infrastructure layer whose policy and pricing decisions shape the economics of the entire P2P messaging market.

Emerging players

• Upland Mobile Commons: Upland's Mobile Commons is a texting and mobile engagement platform with strong roots in advocacy, public health, and nonprofit verticals. While more focused on opt-in subscription messaging than pure P2P campaign texting, it competes for budget and mindshare in the nonprofit and education segments GetThru targets.

Broad incumbents

• HubSpot: HubSpot is a broad CRM and marketing automation incumbent that has been adding SMS and conversation tools to its suite. While not specialized in political P2P texting, its scale, ecosystem, and bundled pricing pressure specialist vendors like GetThru in nonprofit and education segments that already use HubSpot for CRM.

Market position

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/playlist?list=PLVBj1QVBTpH_-HxwJs_kA-6xA6a7gUrM-

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GetThru