Swipehouse
Swipehouse is a self-serve TikTok creator marketplace connecting SMB and startup brands with nearly 20,000 influencers for paid UGC and Post campaigns, taking a 20% commission on creator payments processed via Stripe.
- Company typePrivate
- Founded2020
- HeadquartersCambridge, United States
- Headcount1–10
- GTM typeB2B
- OfferingDigital Commerce or Content
What Swipehouse does
Swipehouse is a self-serve creator marketplace that connects brands with TikTok influencers for paid content production. The platform offers two core campaign types: UGC Campaigns, where creators film content that brands own and repurpose across Instagram, Facebook, or other channels, and Post Campaigns, where creators publish content to their own TikTok channels. Brands set their own per-video pricing (with platform-recommended bases of $130 for UGC and $135 plus follower adjustments for Post), review creator applications through a centralized dashboard, request revisions, and only pay upon video approval. Swipehouse takes a 20% commission on creator payments processed via Stripe, with creators receiving the remaining 80%.
The company operates with a small team (1-10 employees) and is backed by Y Combinator. Its technology stack centers on a self-serve web dashboard, an iOS creator app, and an early-approved integration with the TikTok API, which it leverages for campaign management and analytics. Beyond the core marketplace, Swipehouse has expanded into a lifetime referral program (1% commission for life on referred creator earnings) and a Fans platform where fans can apply to engage with influencers. It serves a broad mix of SMB and startup brand customers across categories including software, e-commerce, fashion, fitness, and consumer products.
Revenue is generated primarily through marketplace commission (20% take rate on creator payments) and a smaller stream from lifetime referral commissions. Go-to-market is fully product-led: brands self-onboard, set campaign parameters, and select creators from inbound applications, while creator acquisition is community-driven and referral-fueled. The company has facilitated campaigns for over 100 companies and reports that more than 30% of brands return for additional campaigns with increased budgets.
Swipehouse firmographics
Firmographics- Name
- Swipehouse
- Legal name
- Swipehouse
- Website
- https://swipehouse.co
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Swipehouse is a self-serve TikTok creator marketplace connecting SMB and startup brands with nearly 20,000 influencers for paid UGC and Post campaigns, taking a 20% commission on creator payments processed via Stripe.
- Ownership category
- akta.pro rank
Swipehouse industry classification
Industry- Product category
- Influencer Marketing Marketplace
- NAICS
- Advertising Agencies (541810)
- SIC
- Services-Advertising Agencies (7311)
- akta.pro primary industry
- UGC Sourcing & Creator-for-Hire Platforms (Non-Influencer Content) (MPACAGAH)
- akta.pro secondary industries
- User-Generated Content (UGC) & Short-Form Video Platforms (BPAMAJAH), Creator Marketplaces & Asset Stores (UGC items, skins, templates, plugins) (MPAFAIAC), Creator Economy & Monetization Tools for UGC (tips, subs, rev share, payouts) (MPAFAIAI), UGC (User-Generated Content) Production & Creator Networks (MPAAAHAF)
Keywords
Where Swipehouse is headquartered
LocationHeadquarters
- HQ city
- Cambridge
- HQ country
- United States
- HQ region
- North America
Markets served
Swipehouse business model
Business model- GTM type
- B2B
- Offering type
- Digital Commerce or Content
- Cost components
- Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Platform Commission on Creator Payments: Swipehouse takes a 20% platform cut on all creator payments. Brands pay per video (set by brands, with recommended base prices), and 80% goes to creators via Stripe. Additional follower-based pricing for Post campaigns.
- Referral Commission: 1% lifetime commission on all platform earnings from referred creators, plus an additional 1% of platform's cut from those creators' earnings.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | UGC Video Campaign - $130 base price |
| Transaction based/ take rate | Pay-as-you-go | Post Campaign - $135 base + follower adjustment |
| Other | Pay-as-you-go | Creator Referral Program - 1% lifetime commission |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels3 records
Swipehouse product offering
Product offeringCore offering
Swipehouse operates a self-serve TikTok creator marketplace that connects brands with nearly 20,000 TikTok influencers for paid content campaigns. Brands can launch UGC campaigns (creators film content for the brand's exclusive use on platforms like Instagram or Facebook) or Post campaigns (creators film and publish content on their own TikTok channels). The platform handles creator matching, content submission, revision requests, and Stripe-based payments, taking a 20% commission while creators receive 80% of campaign fees.
Product overview
Swipehouse is a creator marketplace platform connecting brands with TikTok influencers for content creation campaigns. The core offering includes two campaign types: UGC Campaigns (where creators produce content that brands own but don't post publicly) and Post Campaigns (where creators film and post content to their TikTok channels). The platform provides a Campaign Dashboard for brands to manage creator applications, approve content, and request revisions. Additional offerings include a Creator App for iOS, a Fans platform for influencer-fan connections, and a Referral Program offering lifetime commissions. Swipehouse facilitates payments through Stripe, with creators receiving 80% of campaign fees.
Differentiator
Problem solved
Functional benefit
Products and services
- UGC Campaigns
Quantifiable outcome
- 100+ companies have run campaigns through the platform
- +3 more outcomes
Companies that use Swipehouse
Customer profileNamed customers13 records
Segments2 records
Ideal customer profiles2 records
Swipehouse technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration3 records
Feature3 records
Swipehouse partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- TikTokcoreSwipehouse is one of the first companies approved to use the TikTok API and is an official TikTok partner. This integration enables campaign management and analytics capabilities for brands connecting with TikTok creators through the platform.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Swipehouse competitors and assessment
Company assessmentDirect peers
- Billo: Billo is a UGC marketplace connecting brands with creators for short-form video ads, similar to Swipehouse's UGC campaign offering. Both operate as two-sided platforms facilitating creator-for-hire content production at similar price points for SMBs.
- Insense: Insense is a creator marketplace platform focused on TikTok and Instagram UGC and influencer campaigns, with brand-facing workflow tools for managing creator applications and content approvals - directly overlapping Swipehouse's core offering.
- Aspire (AspireIQ): Aspire is an end-to-end creator marketing platform with UGC, influencer, and affiliate capabilities, serving similar SMB and mid-market brand customers. It competes head-on with Swipehouse in TikTok creator matching and campaign management.
- Captiv8: Captiv8 is a creator marketplace and influencer marketing platform with self-serve campaign management, content rights, and analytics features. It serves a similar brand buyer persona and creator-for-hire use cases as Swipehouse.
- Collabstr: Collabstr is a creator-for-hire marketplace connecting brands with influencers across TikTok, Instagram, and YouTube at fixed price points. Its SMB-focused, self-serve model closely mirrors Swipehouse's marketplace approach.
- JoinBrands: JoinBrands is a UGC creator marketplace with self-serve brand campaign creation, creator matching, and content approval workflows. It targets the same SMB/startup brand segment as Swipehouse.
- Upfluence: Upfluence is a creator marketplace and influencer marketing platform with brand-campaign management, content approvals, and affiliate capabilities. It serves a comparable brand buyer base and creator-for-hire use cases.
Broad incumbents
- CreatorIQ: CreatorIQ is an enterprise-grade creator marketing platform with analytics, CRM, and workflow capabilities serving large brands. It is broader in scope than Swipehouse but competes for the same brand marketing budgets allocated to influencer/UGC.
- Later: Later is a social media marketing platform with influencer marketing features added through acquisitions, serving brands and creators across Instagram, TikTok, and Pinterest. It overlaps with Swipehouse in TikTok creator content workflows but with a broader SaaS suite.
- Grin: Grin is an influencer marketing platform with creator discovery, campaign management, and content workflows targeting mid-market and enterprise brands. It competes for the same UGC and creator campaign budgets as Swipehouse, with a more enterprise focus.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Swipehouse social profiles
Digital presenceSwipehouse financial estimates
Financial estimateRevenue estimate
Valuation estimate
Swipehouse leadership team
Management profileNumber of profiles
Profiles2 records
Swipehouse funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Swipehouse M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Swipehouse
What does Swipehouse do?
Swipehouse operates a self-serve TikTok creator marketplace that connects brands with nearly 20,000 TikTok influencers for paid content campaigns. Brands can launch UGC campaigns (creators film content for the brand's exclusive use on platforms like Instagram or Facebook) or Post campaigns (creators film and publish content on their own TikTok channels). The platform handles creator matching, content submission, revision requests, and Stripe-based payments, taking a 20% commission while creators receive 80% of campaign fees.
Is Swipehouse a public or private company?
Swipehouse is a private company. It is classified as venture growth investor backed and is currently operating.
When was Swipehouse founded?
Swipehouse was founded in 2020. It employs 1 to 10 people.
Where is Swipehouse based?
Swipehouse is headquartered in Cambridge, United States, in the North America region.
How does Swipehouse make money?
Two revenue lines are on record. Platform Commission on Creator Payments are the primary driver. The others are referral Commission.
Who are Swipehouse's main competitors?
Direct peers on record are Billo, Insense, Aspire (AspireIQ), Captiv8, Collabstr, JoinBrands and Upfluence. Broad incumbents are CreatorIQ, Later and Grin.
Does Swipehouse have an API?
No public API is recorded for Swipehouse.
What industry is Swipehouse in?
Swipehouse's product category is Influencer Marketing Marketplace. Its primary akta.pro industry code is MPACAGAH, UGC Sourcing & Creator-for-Hire Platforms (Non-Influencer Content), with a secondary code of BPAMAJAH, User-Generated Content (UGC) & Short-Form Video Platforms. Its NAICS code is 541810 and its SIC code is 7311.