Call-Em-All
Call-Em-All (Text-Em-All) is a 100% employee-owned, cloud-based mass texting and automated voice broadcasting platform serving healthcare, education, non-profits, religious organizations, retail, and enterprise clients like UPS, Delta, and IKEA via usage-based and subscription pricing.
- Company typePrivate
- Founded2005
- HeadquartersFrisco, United States
- Headcount251–500
- GTM typeB2B
- OfferingSoftware
What Call-Em-All does
Call-Em-All, Inc. (doing business as Text-Em-All) is a US-based, 100% employee-owned provider of cloud-based mass texting and automated voice broadcasting software headquartered in Frisco, Texas. Founded in 2005 and operating with 251-500 employees, the platform enables organizations to send SMS, pre-recorded voice broadcasts, and RCS-rich-media messages to large contact lists, with built-in contact import and filtering, two-way reply handling via a unified inbox, scheduling, analytics, and template libraries. The product portfolio spans four core offerings — Mass Texting Service, SMS Marketing, Automated Calling System, and RCS for Business — supported by native iOS/Android mobile apps and an API & integrations layer.
The company serves a heterogeneous customer base spanning named enterprises such as UPS, Pepsi, IKEA, Delta, Chewy, ALDI, and Republic Services alongside broad mid-market and SMB segments organized around verticals including healthcare, education, non-profits, religious organizations, and retail/eCommerce, plus cross-vertical use cases such as emergency notifications, employee communication, and appointment reminders. Revenue is generated through a dual model: pay-as-you-go credit purchases for variable usage and predictable monthly subscription plans for organizations with regular messaging needs, both sold on a no-contract basis with free carrier registration included.
Go-to-market combines a product-led growth self-serve motion (free signup, SMS cost calculator, pricing-plan helper) with an enterprise field-sales motion triggered by a "Get a demo" CTA targeting larger organizations. Distribution is primarily direct via the website and mobile app, supplemented by content marketing (blog, SMS templates, learning hub, case studies), social presence across Facebook, X, Instagram, LinkedIn, and YouTube, and review platforms G2 and Trustpilot. The 100% employee-owned structure (no disclosed VC or PE backing), brand-recognized customer support reputation, and ~20-year operating history position Call-Em-All as a mature, capital-independent player in the CPaaS/mass-notification category.
Call-Em-All firmographics
Firmographics- Name
- Call-Em-All
- Legal name
- Call-Em-All, Inc.
- Website
- https://call-em-all.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 251–500 employees
- Short description
- Call-Em-All (Text-Em-All) is a 100% employee-owned, cloud-based mass texting and automated voice broadcasting platform serving healthcare, education, non-profits, religious organizations, retail, and enterprise clients like UPS, Delta, and IKEA via usage-based and subscription pricing.
- Ownership category
- akta.pro rank
Call-Em-All industry classification
Industry- Product category
- Mass Texting & Messaging Platform
- NAICS
- Telecommunications (517), All Other Telecommunications (517810), Telemarketing Bureaus and Other Contact Centers (561422)
- SIC
- Telegraph & Other Message Communications (4822), Communications Services, Nec (4899)
- akta.pro primary industry
- SMS/RCS Messaging Platforms (BPAMACAF)
- akta.pro secondary industries
- SMS/MMS & Messaging Marketing Services (Text, RCS, WhatsApp/OTT) (MPAAAIAB), Messaging APIs, CPaaS & Programmable Communications (BPAMACAL)
Keywords
Where Call-Em-All is headquartered
LocationHeadquarters
- HQ city
- Frisco
- HQ country
- United States
- HQ region
- North America
Markets served
Call-Em-All business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- SMS/Credit-based Messaging: Pay-as-you-go model where customers purchase message credits to send SMS and voice broadcasts. Customers pay only for what they use.
- Monthly Subscription Plans: Predictable monthly pricing plans for organizations with consistent messaging needs. Includes set allocation of messages with potential for overage.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Pay-as-you-go | Pay-as-you-go credit-based plan |
| Subscription | Monthly | Monthly subscription plan |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels8 records
Call-Em-All product offering
Product offeringCore offering
Call-Em-All (Text-Em-All) is a cloud-based mass communication platform that lets organizations send SMS, pre-recorded voice broadcasts, and RCS rich-media messages to large contact lists, with a unified inbox for two-way replies, contact import and filtering, scheduling, template libraries, analytics, and API access. The platform is sold via self-serve signup and monthly subscriptions, targeting healthcare, education, non-profit, religious, retail, and enterprise customers for emergency alerts, appointment reminders, employee communications, and promotional messaging.
Product overview
Call-Em-All (Text-Em-All) is a mass texting and automated calling platform built for organizations that need to reach large groups quickly. The core product portfolio consists of Mass Texting Service, SMS Marketing, Automated Calling System, and RCS for Business. These products are unified through a single platform with shared contact management, analytics, and an API & Integrations layer. The platform is complemented by a Mobile App for on-the-go messaging. Users can import contacts, broadcast text or voice messages, engage with replies through a unified inbox, and track results with analytics dashboards.
Differentiator
Problem solved
Functional benefit
Products and services
- Mass Texting Service
Companies that use Call-Em-All
Customer profileNamed customers8 records
Segments6 records
Ideal customer profiles4 records
Call-Em-All technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Feature8 records
Call-Em-All partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights5 records
Call-Em-All competitors and assessment
Company assessmentBroad incumbents
- Twilio: Global CPaaS leader offering programmable SMS, voice, and messaging APIs at scale. Overlaps with Text-Em-All's API/integrations layer and SMS/voice broadcast functionality but serves a far broader enterprise market with developer-led sales.
- Klaviyo: Marketing automation platform with native SMS and email capabilities primarily serving eCommerce. Overlaps with Text-Em-All's SMS marketing and retail/eCommerce segments but is a much larger data-driven incumbent.
Direct peers
- SimpleTexting: Self-serve mass texting and SMS marketing platform targeting SMBs and mid-market with similar pay-as-you-go and subscription pricing. Directly competes with Text-Em-All in healthcare, nonprofits, retail, and church verticals.
- EZ Texting: Mass SMS marketing and text message marketing platform serving SMB and enterprise customers with broadcast, two-way, and automation features. Closest direct head-to-head competitor in the U.S. mass texting category.
- MessageBird (Bird): Omnichannel messaging platform providing SMS, voice, WhatsApp, and Inbox products globally. Overlaps on broadcast, two-way inbox, and API-driven messaging with Text-Em-All's core offering.
- TextMagic: SMS marketing and mass texting platform with API access targeting SMBs across similar verticals (healthcare, education, nonprofits). Comparable product scope, pricing model, and target buyer.
- Sakari: Mass texting and SMS marketing platform with CRM, automation, and API offerings for SMB and mid-market. Comparable pricing structure and feature set to Text-Em-All.
- Salesmsg: Two-way business texting and mass SMS platform with CRM integrations targeting sales, support, and marketing teams. Direct overlap on two-way inbox, broadcasts, and contact management.
- ClickSend: Multi-channel business messaging platform offering SMS, voice, email, and direct mail with API access. Comparable usage-based pricing and SMB/mid-market positioning.
Emerging players
- Podium: Customer communication and messaging platform focused on local businesses with text-based reviews, payments, and outreach. Adjacent overlap on broadcast messaging for SMBs and retail/service verticals.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
Call-Em-All social profiles
Digital presenceCall-Em-All financial estimates
Financial estimateRevenue estimate
Valuation estimate
Call-Em-All leadership team
Management profileNumber of profiles
Profiles1 record
Call-Em-All funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Call-Em-All M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Call-Em-All
What does Call-Em-All do?
Call-Em-All (Text-Em-All) is a cloud-based mass communication platform that lets organizations send SMS, pre-recorded voice broadcasts, and RCS rich-media messages to large contact lists, with a unified inbox for two-way replies, contact import and filtering, scheduling, template libraries, analytics, and API access. The platform is sold via self-serve signup and monthly subscriptions, targeting healthcare, education, non-profit, religious, retail, and enterprise customers for emergency alerts, appointment reminders, employee communications, and promotional messaging.
Is Call-Em-All a public or private company?
Call-Em-All is a private company. It is classified as management employee owned and is currently operating.
When was Call-Em-All founded?
Call-Em-All was founded in 2005. It employs 251 to 500 people.
Where is Call-Em-All based?
Call-Em-All is headquartered in Frisco, United States, in the North America region.
How does Call-Em-All make money?
Two revenue lines are on record. SMS/Credit-based Messaging is the primary driver. The others are monthly Subscription Plans.
Who are Call-Em-All's main competitors?
Broad incumbents on record are Twilio and Klaviyo. Direct peers are SimpleTexting, EZ Texting, MessageBird (Bird), TextMagic, Sakari, Salesmsg and ClickSend. Podium is listed as an emerging player.
Does Call-Em-All have an API?
Yes. Call-Em-All offers an API and integrations platform for connecting their mass texting and calling services with third-party applications. The specific API type, authentication method, rate limits, and sandbox availability are not detailed in the provided source material.
What industry is Call-Em-All in?
Call-Em-All's product category is Mass Texting & Messaging Platform. Its primary akta.pro industry code is BPAMACAF, SMS/RCS Messaging Platforms, with a secondary code of MPAAAIAB, SMS/MMS & Messaging Marketing Services (Text, RCS, WhatsApp/OTT). Its NAICS code is 517 and its SIC code is 4822.