Liana Technologies

What Liana Technologies does

Liana Technologies is a Finnish software company founded in 2005 and headquartered in Oulu, with majority ownership held by Ilkka Oyj, a group listed on the Helsinki stock exchange. The company builds LianaCloud, an integrated, single-sign-on marketing and PR technology stack composed of LianaMailer (email marketing), LianaAutomation (multichannel marketing automation covering email, SMS, WhatsApp, and website personalization), LianaPress (press release distribution), LianaMonitor (media monitoring across 5M+ sources in 60+ languages), Social Media Engagement (social media management), plus LianaCommerce and LianaCMS for web and e-commerce, and Liana AI Assistant for generative content. The platform is sold primarily to mid-market and enterprise marketing and communications teams across more than 3,500 customers in 29 countries, with particular strength in Automotive, Education, Hospitality, Media & Publishing, Public Sector/NGO, and Real Estate verticals, and named customers including IKEA, Toyota, Starbucks, Nissan, Land Rover, Hertz, Accor, Colas, and World Vision.

The business model is predominantly subscription SaaS, with tiered monthly pricing (e.g., LianaMailer from ~€74/month Pro to ~€209/month Enterprise; LianaAutomation from $320/month to enterprise quotes) and a 10% discount for annual billing, supplemented by one-time onboarding packages ($2,680-$4,810), Marketing Automation-as-a-Service, and Media Analysis-as-a-Service. Distribution combines direct enterprise sales through seven regional offices (Finland, Sweden, Germany, France, UAE, Hong Kong) with a three-tier partner program (referral, reseller, ecosystem partners), a self-serve website funnel with a 14-day free trial, and a content-led demand-generation motion across blog, newsletters, webinars, and SEO. The company reports 3.7-year average customer retention and 90 NPS across products, supported by ISO/IEC 27001 certification and European data residency, and is operated by a leadership team including an Interim CEO, Chief Product Officer, Chief Technology Officer, Chief People Officer, and a regional CEO for Sweden.

Name

Liana Technologies

Legal name

Liana Technologies

Website

https://lianatech.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

101–250 employees

Short description

Liana Technologies is a Finnish SaaS company offering an integrated marketing and PR technology stack (email, automation, PR distribution, media monitoring, social, CMS, commerce) for marketing and communications teams, serving over 3,500 mid-market and enterprise customers across 29 countries.

Ownership category

akta.pro rank

Headquarters

HQ city

Oulu

HQ country

Finland

HQ region

Europe

Offices7 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Email Marketing (LianaMailer): Subscription-based SaaS model with tiered pricing (Pro, Business, Enterprise). Annual subscriptions available at 10% discount. Revenue generated from monthly/annual licensing fees based on feature tiers.
2. Marketing Automation (LianaAutomation): Subscription-based platform bundled with LianaMailer. Tiered pricing from Pro to Enterprise with volume-based features. Additional revenue from onboarding services and professional services.
3. PR & Media Services (LianaPress, LianaMonitor): Press release distribution and media monitoring services. Revenue from subscription access and per-release distribution fees.
4. Social Media Management: Profile-based pricing model where customers pay per social media profile managed. Monthly subscriptions based on profile count (3, 10, or 50 profiles).
5. Professional Services: Onboarding services, marketing automation as a service, and consulting. Additional revenue stream from implementation support and managed services.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

Liana Technologies provides an integrated cloud-based Marketing & PR technology stack (LianaCloud) that combines email marketing, multichannel marketing automation, press release distribution, media monitoring, social media management, generative AI content tools, website CMS, and e-commerce capabilities into a single sign-on platform for marketing and communications teams. The company sells tiered SaaS subscriptions, onboarding services, and managed services to mid-market and enterprise customers globally.

Product overview

Liana Technologies offers a unified Marketing & PR Technology Stack called LianaCloud, which consists of integrated cloud-based products for digital marketing and communications. The core product portfolio includes: LianaMailer (email marketing tool with AI assistant), LianaAutomation (multichannel marketing automation platform), LianaPress (press release distribution), LianaMonitor (media monitoring), and Social Media Engagement (social media management). Liana AI Assistant is a generative AI tool integrated across all products. Additional offerings include LianaCMS (website management), LianaCommerce (e-commerce platform), onboarding services, and managed services. All tools share single sign-on, integrated analytics, and work seamlessly together. The company operates subsidiaries Ungapped (acquired 2021) and Evermade (acquired 2022).

Differentiator

Problem solved

Functional benefit

Brands

• LianaMailer: Email marketing tool for professional newsletters with high deliverability, AI assistant, and customizable templates
• LianaAutomation
• LianaPress
• LianaMonitor
• LianaCommerce
• LianaCMS
• Liana AI

Products and services

• LianaMailer Professional email marketing software for marketing teams, with high deliverability, AI-powered content creation, drag-and-drop editor, A/B testing, segmentation, responsive newsletter templates, and integrated SMS campaigns. Sold as tiered subscription.
• LianaAutomation Multichannel marketing automation platform for marketing teams running email, SMS, WhatsApp, Google Ads, and WordPress website personalization campaigns. Includes customer journey workflows, lead scoring, and automated segmentation. Sold as tiered subscription bundled with LianaMailer.
• LianaPress Press release distribution service for PR and communications professionals, providing access to an extensive media contact database with targeted distribution by location, industry, journalist titles, or language, plus automatic media monitoring to track published coverage.
• LianaMonitor Media monitoring service for PR and communications teams that tracks online media, social media (Twitter, Facebook, Instagram), and other sources based on customer-defined keywords, with customizable alerts, analysis dashboards, and a mobile application.
• Social Media Engagement Social media management platform for marketing teams to schedule posts, publish across multiple channels (Facebook, Instagram), and analyze performance from a single interface with unified analytics. Sold with profile-based tiered pricing.
• Liana AI Assistant Generative AI assistant integrated across the LianaCloud platform that creates text content (newsletters, press releases, brainstorming) and images for marketing materials. Free for all users with commercial use rights and data privacy protection.
• LianaCMS Content management system for marketing teams to create and manage professional websites with built-in SEO tools and multilingual support.
• LianaCommerce E-commerce platform integrated with Liana marketing tools, providing webstore functionality, shopping cart reminders, and seamless connection with email marketing and marketing automation for retail and direct-to-consumer brands.
• Onboarding Services One-time professional onboarding packages (Pro from $2,680 USD, Business at $4,810 USD, and custom Enterprise) for implementing LianaAutomation, including initial meetings, customized templates, workflow setup, integration of external data sources, and training sessions.
• Marketing Automation as a Service Managed service where Liana's marketing automation experts help turn customer marketing goals into concrete marketing actions and measurable results, providing outsourced implementation and ongoing campaign execution.
• Media Analysis Service Professional media analysis service delivered by Liana's skilled analysts, providing interval-based reports on media visibility, share of voice, and competitive benchmarking for PR and communications teams.

Quantifiable outcome

• 33% revenue increase for Swiss-Belhotel with 178 transactions in two years from email marketing
• +6 more outcomes

Named customers16 records

Segments7 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration18 records

AI capability3 records

Feature6 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• EvermadecoreStrategic or Co-development Partner · 27 January 2022Acquired majority stake in Finland's largest WordPress agency Evermade in January 2022. Expands web development and WordPress integration capabilities for Liana's marketing technology stack.
• UngappedcoreStrategic or Co-development Partner · 3 November 2021Acquired majority stake in Swedish marketing technology provider Ungapped in November 2021. Expands marketing automation and campaign capabilities in Scandinavian market.
• Millton NetworkminorChannel Partner/ Reseller/ DistributorAgency & Reseller Partner in Finland. Provides local digital marketing services using Liana technology stack.
• KreabminorChannel Partner/ Reseller/ DistributorGlobal communications consultancy acting as agency partner for Liana solutions.
• DrumminorChannel Partner/ Reseller/ DistributorFinnish agency partner providing digital marketing services with Liana technology.
• Addtech ABminorChannel Partner/ Reseller/ DistributorSwedish technology company using Liana for internal and external communications as well as external monitoring. Service Manager Digital Sales & Marketing testimonial.
• Greyscale HKminorChannel Partner/ Reseller/ DistributorHong Kong-based agency partner providing digital marketing services in APAC region.
• Verdelho CommunicationminorChannel Partner/ Reseller/ DistributorBrazilian communication agency partner for Latin American market.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Mailchimp (Intuit): Direct competitor in email marketing and marketing automation for SMB and mid-market. Both offer drag-and-drop editors, automation workflows, AI-assisted content and tiered SaaS pricing — though Mailchimp has stronger US brand presence while Liana leads in Nordic/EMEA enterprise.
• HubSpot: Direct peer in marketing automation platform. HubSpot Marketing Hub competes head-to-head with LianaAutomation for mid-market CRM-led marketing, offering deeper CRM integration but at a higher price point.
• Brevo (formerly Sendinblue): European-headquartered direct competitor in email marketing and marketing automation. Closely comparable on European compliance posture, mid-market SaaS pricing and bundled email/SMS/automation features.
• ActiveCampaign: Direct competitor in email marketing and customer experience automation for SMB and mid-market, with similar tiered SaaS pricing and CRM-lite positioning comparable to LianaMailer + LianaAutomation bundles.
• GetResponse: European-origin direct peer in email marketing, automation, landing pages and webinars. Competes with Liana in mid-market across EMEA with similar all-in-one positioning.
• Cision: Direct competitor in PR software, press release distribution (Cision PR Newswire vs. LianaPress) and media monitoring (vs. LianaMonitor). Cision is the global incumbent in PR workflow, with Liana offering a more integrated mid-market alternative.
• Meltwater: Direct peer in media monitoring and social listening. Competes with LianaMonitor on enterprise media intelligence dashboards and analytics, with Meltwater serving larger global brands.

Emerging players

• Klaviyo: Strong competitor in e-commerce-focused email and automation (overlaps with LianaCommerce + LianaMailer + LianaAutomation). Less direct overlap but increasingly competitive in retail/DTC marketing.
• Sprout Social: Competitor in social media management and analytics (overlaps with Liana's Social Media Engagement product). Sprout Social is deeper on social-specific workflows but Liana bundles social within its integrated stack.

Broad incumbents

• Salesforce Marketing Cloud Account Engagement (Pardot): Broader incumbent from Salesforce in B2B marketing automation. Competes with LianaAutomation in enterprise accounts, particularly where Salesforce CRM is already deployed.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCWuX5ajZh_hzSXZbBLV0zPQ
• Facebookfacebook.com/about
• LinkedInlinkedin.com/company/liana-technologies
• Instagraminstagram.com/lianatechnologies
• Xx.com/lianatech

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Liana Technologies