Vintory
- Company typePrivate
- Founded2019
- HeadquartersLutherville Timonium, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Vintory firmographics
Firmographics- Name
- Vintory
- Legal name
- Vintory, LLC
- Website
- https://vintory.com
- Company type
- Private
- Founded year
- 2019
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Vintory industry classification
Industry- Product category
- Vacation Rental Management Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- New-Listing Onboarding, Setup & Launch Services (THAMAKAO)
Keywords
Where Vintory is headquartered
LocationHeadquarters
- HQ city
- Lutherville Timonium
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Vintory business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Software Subscriptions: Vintory operates primarily as a SaaS company with subscription-based pricing tiers (Starter/Starter Pro, Pro, and Enterprise plans). The platform includes CRM, property intelligence data, and omni-channel marketing tools. Pricing is not publicly disclosed and requires contacting sales for quotes.
- Fractional Business Development Services: Fractional business development team that can work inbound homeowner leads, convert them to opportunities, and close deals. Also proactively reaches out to homeowners and realtors in partner markets. This is a managed service add-on.
- Agency Services (Creative & Marketing): Design services, copywriting, and consulting provided by Vintory's in-house agency team for partner marketing campaigns. Includes custom landing page design (Enterprise plan or add-on) and campaign asset creation.
- M&A Consulting Services: Confidential consulting services for VRM buyers and sellers. Vintory's M&A Group provides valuation, outreach, timing, contracting, risk identification services, and negotiation support from inception to closing.
- Direct Mail Management: Enterprise plan includes direct mail services such as handwritten letters and postcards with advanced tracking and conversion tactics. Automation of direct mail campaigns including design and production.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Starter/Starter Pro Plan |
| Subscription | Annual | Pro Plan |
| Subscription | Annual | Enterprise Plan |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels10 records
Vintory product offering
Product offeringCore offering
Vintory sells a cloud-based SaaS platform and supporting services that help professional vacation rental property managers (VRMs) grow their inventory of managed homes. The platform combines a Property Intelligence database (with verified short-term rentals and homeowner contact data), a CRM with marketing automation, and omni-channel marketing execution (email, PPC, display, social, retargeting, IP targeting, direct mail). Vintory supplements the software with fractional business development teams, agency creative services, and M&A consulting for VRM acquisitions.
Product overview
Vintory is a sales and marketing SaaS platform for vacation rental property managers, consisting of a unified core offering with multiple integrated modules. The platform is built around the Vintory CRM (for automating the acquisition pipeline with lead management, automation, and contract signing), the Property Intelligence Platform (for targeting homes and unlocking homeowner contact data), and Omni-Channel Marketing (for multi-channel outreach including email, direct mail, and digital ads). These core products are supplemented by Fractional Business Development services, M&A Consulting, the Comparent Directory for inbound leads, Vintory Studio for content/podcasts, and a Resource Hub for education. A Chrome Extension is also available for accessing owner details on listing sites.
Differentiator
Problem solved
Functional benefit
Products and services
- Vintory CRM Vacation rental CRM that automates the acquisition pipeline with contact and deal management, drag-and-drop pipeline, automated lead follow-up with hot call transfers, email queuing, marketing automation workflows, universal inbox (calls, email, SMS, web chat, Facebook Messenger), customizable landing pages with chat and meeting booking, Google My Business reputation management, and DocuSign-integrated digital contract signing. Built for professional vacation rental property managers.
- Property Intelligence Platform Searchable database of verified short-term rental properties with micro-targeting filters (location, beds, baths, home value and more) that unlocks homeowner contact information including primary mailing addresses, phone numbers, and email addresses. Enterprise tier adds OTA-scraped data from Airbnb and Booking.com. Built for VRMs to build targeted marketing lists for homeowner acquisition.
- Omni-Channel Marketing Marketing execution module that runs multi-channel campaigns to reach homeowners, including cold email, paid search (PPC), display ads, custom-audience social advertising, retargeting, IP targeting, handwritten letters, postcards, and realtor referrals. Designed to surround target homeowners with messaging across digital and physical channels.
- Fractional Business Development Managed service in which Vintory's fractional BDR team works inbound homeowner leads for partner VRMs, converts them to opportunities, closes deals, and proactively reaches out to homeowners and realtors in the partner's area. Bridges the sales-execution gap for VRMs that lack internal acquisition teams.
- M&A Consulting Services Confidential consulting services for VRM buyers and sellers covering valuation, outreach, timing, contracting, risk identification, and negotiation support from inception to closing. Sold as a separate professional-services revenue stream alongside the SaaS subscription.
- Vintory Chrome Extension Browser extension enabling property managers to view owner contact details directly on listing sites, extending the Property Intelligence Platform into the browser workflow.
Quantifiable outcome
- VRMs using Vintory achieve LTV:CAC ratios of 20x-40x, with best-in-class companies hitting 40x
- +5 more outcomes
Companies that use Vintory
Customer profileNamed customers12 records
Segments1 record
Ideal customer profiles2 records
Vintory technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Feature9 records
Vintory partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- Maxio PaymentscoreMaxio Payments is Vintory's primary third-party payment processor for secure transaction handling. All payment information is securely handled by Maxio in accordance with PCI-DSS standards. Vintory does not store full credit card numbers on their servers.
- HubSpotcoreHubSpot is used as Vintory's CRM and partner success platform. The company uses HubSpot for managing partner relationships, updating billing components, and account information tracking. Job postings mention familiarity with HubSpot as a preferred qualification.
- VRMAminorVRMA (Vacation Rental Management Association) is shown as a partner association with a logo on Vintory's website footer, indicating industry association membership and potential conference/event partnership.
- ComparentminorComparent is the world's largest directory of vacation rental managers. Vintory offers partners a free featured listing on Comparent to generate inbound leads. This is a co-marketing relationship where both companies benefit from VRM traffic.
- DocuSigncoreDocuSign integration allows automated contract signing process. When deals are moved to the contract column in Vintory's CRM, contracts are automatically sent to homeowners for digital signature on any device.
Scale indicators6 records
Recent moves6 records
Expansion highlights6 records
Vintory competitors and assessment
Company assessmentBroad incumbents
- LiveRez: Vacation rental software suite for professional property managers, covering reservations, accounting and websites. Comparable as a broader incumbent VRM platform selling into similar mid-market and enterprise VRM accounts.
- Guesty: End-to-end property management platform for short-term rentals covering PMS, channel manager, guest experience and growth tools. Comparable to Vintory as it serves the same VRM customer base and increasingly layers in growth/marketing capabilities adjacent to Vintory's core.
- Tokeet: All-in-one vacation rental management platform with PMS, channel manager and a built-in website builder for direct bookings. Comparable to Vintory as a broader SaaS incumbent competing for the same VRM marketing and direct-booking budget.
- Hostaway: Vacation rental management software with channel manager, PMS, and marketing/website modules. Comparable as a broader-platform incumbent selling into professional VRMs, partially overlapping with Vintory's marketing/CRM scope.
- Streamline: Vacation rental software platform used by professional property managers for reservations, operations and owner management. Comparable to Vintory as a broader incumbent in the VRM software stack serving the same buyer.
Emerging players
- AirDNA: Short-term rental market intelligence and property data provider used by VRMs and investors for comps, pricing and market selection. Comparable to Vintory in the data layer — overlapping on property/owner intelligence, though focused on market analytics rather than owner outreach.
- PriceLabs: Dynamic pricing and market data platform widely adopted by vacation rental managers. Comparable to Vintory as a data-driven SaaS selling to the same VRM buyer, though focused on pricing rather than acquisition.
- Beyond (formerly Beyond Pricing): Revenue management and dynamic pricing tool for vacation rentals, recently expanding into websites and direct booking. Comparable as a SaaS serving the same VRM buyer with adjacent growth/data tooling.
- Rabbu: Vacation rental co-hosting and management services company with proprietary owner-intelligence and marketing capabilities. Comparable to Vintory as a niche player helping VRMs acquire and convert homeowner inventory, partially overlapping the inventory-growth thesis.
Direct peers
- Boostly: Vacation rental marketing agency and software provider focused on helping short-term rental operators grow direct bookings and inventory. Closely comparable to Vintory because it targets the same VRM customer with marketing-led growth services and adjacent tooling.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights7 records
Customer concentration
Vintory social profiles
Digital presenceVintory compliance and trust
Trust signalCompliance4 records
Vintory financial estimates
Financial estimateRevenue estimate
Valuation estimate
Vintory leadership team
Management profileNumber of profiles
Profiles5 records
Vintory funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Vintory M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Vintory
What does Vintory do?
Vintory sells a cloud-based SaaS platform and supporting services that help professional vacation rental property managers (VRMs) grow their inventory of managed homes. The platform combines a Property Intelligence database (with verified short-term rentals and homeowner contact data), a CRM with marketing automation, and omni-channel marketing execution (email, PPC, display, social, retargeting, IP targeting, direct mail). Vintory supplements the software with fractional business development teams, agency creative services, and M&A consulting for VRM acquisitions.
Is Vintory a public or private company?
Vintory is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Vintory founded?
Vintory was founded in 2019. It employs 11 to 50 people.
Where is Vintory based?
Vintory is headquartered in Lutherville Timonium, United States, in the North America region.
How does Vintory make money?
Five revenue lines are on record. SaaS Software Subscriptions are the primary driver. The others are fractional Business Development Services, agency Services (Creative & Marketing), M&A Consulting Services and direct Mail Management.
Who are Vintory's main competitors?
Broad incumbents on record are LiveRez, Guesty, Tokeet, Hostaway and Streamline. Emerging players are AirDNA, PriceLabs, Beyond (formerly Beyond Pricing) and Rabbu. Boostly is listed as a direct peer.
Does Vintory have an API?
No public API is recorded for Vintory.
What industry is Vintory in?
Vintory's product category is Vacation Rental Management Software. Its primary akta.pro industry code is THAMAKAO, New-Listing Onboarding, Setup & Launch Services. Its NAICS code is 5132 and its SIC code is 7372.