What First Touch Games does

First Touch Games is a privately held, Oxford-based independent mobile game studio founded in 2011 by CEO Charles Chapman, operating with a small team of approximately 30 employees. The company develops and operates a focused portfolio of four football/soccer mobile games distributed globally through the Apple App Store, Google Play, and Amazon App Store: Dream League Soccer (2011), the flagship squad-building simulation featuring 4,000+ FIFPro-licensed players and 3D motion-captured animations; Score! Hero (2015), an award-winning arcade-style title; Score! Match (2018), a multiplayer captain experience; and Ultimate Clash Soccer (2023), a real-time PvP game. The studio has achieved over 1 billion cumulative downloads and multiple number-one App Store Chart positions worldwide, with games localised in 12 languages across global markets.

The studio's core technology stack centres on mobile-native 3D gameplay with motion-captured player animations, real-time multiplayer networking, and an online gameplay statistics service. Infrastructure is provided through a combination of in-house development and third-party platform providers, including Amazon Web Services for game server hosting and matchmaking, Google Firebase for diagnostics, Zendesk for user support, and Adjust for marketing analytics. The technology stack is conventional for mid-sized mobile game studios, with no disclosed proprietary AI/ML or platform-level differentiation beyond content licensing.

First Touch Games monetises through a freemium model combining in-app purchases of virtual currency (Gems, Bux, Coins) and virtual items (power-ups), alongside in-game advertising across multiple networks including Facebook, Google, Unity, Applovin, TikTok, Mintegral, Lift Off, and Moloco. User acquisition relies on third-party marketing partners and is fully product-led through app store distribution, with no direct sales motion or enterprise customers. The studio's customer base is fragmented across millions of consumer mobile gamers globally, served exclusively through direct-to-consumer digital downloads. The company is privately held with no disclosed funding rounds, acquisitions, or external institutional investment in the source material.

Name

First Touch Games

Legal name

First Touch Games Limited

Website

https://firsttouchgames.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

First Touch Games is a privately held Oxford-based independent mobile game studio founded in 2011, operating a portfolio of four football games — Dream League Soccer, Score! Hero, Score! Match, and Ultimate Clash Soccer — that have collectively surpassed 1 billion downloads across global app stores via freemium monetisation.

Ownership category

akta.pro rank

Product category

Mobile Gaming

NAICS

Amusement Arcades (713120), Amusement Arcades (71312)

SIC

Sporting & Athletic Goods, Nec (3949), Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Mobile-First / App-Based Online Casinos (MPAEABAG)

Keywords

• Mobile soccer games
• Free-to-play gaming
• Football simulation games
• Multiplayer mobile gaming
• Sports video games

Headquarters

HQ city

Oxford

HQ country

United Kingdom

HQ region

Europe

Offices2 records

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Supply Chain, Operations

Revenue model

1. In-App Purchases: Free-to-play model with virtual currency purchases (Gems, Bux, Coins) and virtual items (power-ups) available for purchase within games. Purchases facilitated through Apple App Store, Google Play Store, and Amazon App Store.
2. In-Game Advertising: Third-party advertisements displayed within games, including rewarded video ads that provide players with virtual currency benefits. Works with advertising networks including Facebook, Unity, Admob, Applovin, Lift Off, Mintegral, and Moloco.
3. Virtual Currency Rewards: Players earn free virtual currency (Gems, Bux, Coins) by watching incentivised video advertisements as rewards for gameplay progression.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels5 records

Core offering

First Touch Games is an independent mobile game studio that develops and publishes free-to-play soccer/football games for iOS, Android, and Amazon devices. Its portfolio centers on four flagship titles—Dream League Soccer, Score! Hero, Score! Match, and Ultimate Clash Soccer—featuring FIFPro licensed players, 3D motion-captured animations, and real-time multiplayer gameplay. The company monetizes through in-app purchases of virtual currency (Gems, Bux, Coins) and in-game advertising.

Product overview

First Touch Games is an independent mobile game studio that develops a focused portfolio of four soccer/football games. The portfolio consists of Dream League Soccer (2011), a full squad-building simulation with FIFPro licensing; Score! Hero (2015), an award-winning arcade-style soccer game with unique hero mechanics; Score! Match (2018), a multiplayer-captain experience with arena competition; and Ultimate Clash Soccer (2023), a real-time multiplayer game combining FIFPro player collection with online play. All games operate as free-to-play titles with in-game virtual currency systems (Gems, Bux, Coins) and in-app purchases, distributed across iOS App Store, Google Play, and Amazon Appstore.

Differentiator

Problem solved

Functional benefit

Brands

• Dream League Soccer: Flagship football mobile game featuring squad-building with over 4,000 FIFPro licensed players, 3D motion-captured player moves, and 8 division progression system.
• Score! Hero
• Score! Match
• Ultimate Clash Soccer

Products and services

• Dream League Soccer A full squad-building soccer simulation mobile game featuring over 4,000 FIFPro licensed players, 3D motion-captured player animations, immersive commentary, 8-division career progression, and team customization options. Designed for mobile football fans globally.
• Score! Hero An award-winning, chart-topping mobile soccer game with unique arcade-style mechanics where players control individual match moments as the hero of the story. Targeted at casual mobile gamers seeking short-session football gameplay.
• Score! Match A multiplayer soccer experience where players captain teams, recruit friends, and compete in a series of challenging arenas and weekly events. Targeted at social mobile gamers seeking competitive squad-based football.
• Ultimate Clash Soccer A real-time multiplayer soccer game that combines building a team of FIFPro licensed players with competitive online multiplayer action. Targeted at mobile gamers seeking fast-paced live PvP football matches.

Quantifiable outcome

• Over 1 billion total game downloads
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• FIFProcoreStrategic or Co-development PartnerLicensing partnership providing access to over 4,000 real professional football players for use in Dream League Soccer and Ultimate Clash Soccer team building features.
• Apple (App Store)coreChannel Partner/ Reseller/ DistributorPrimary iOS distribution channel and payment processor for in-app purchases. Provides fraud prevention and detection for illegal activity verification.
• Google (Play Store & AdMob)coreChannel Partner/ Reseller/ DistributorPrimary Android distribution channel and advertising network. Works with First Touch for fraud prevention and in-app purchase verification.
• Facebook (User Acquisition)minorGTM or Marketing PartnerThird-party user acquisition partner for delivering marketing campaigns and targeted advertising to acquire new users.
• UnityminorGTM or Marketing PartnerThird-party advertising network and user acquisition partner for in-game advertising and marketing campaigns.
• ApplovinminorGTM or Marketing PartnerThird-party mobile advertising and user acquisition platform partner.
• TikTokminorGTM or Marketing PartnerThird-party user acquisition partner for delivering marketing campaigns on TikTok platform.
• MintegralminorGTM or Marketing PartnerThird-party mobile advertising network and user acquisition partner.
• Lift OffminorGTM or Marketing PartnerThird-party mobile advertising and user acquisition platform partner.
• MolocominorGTM or Marketing PartnerThird-party mobile advertising and user acquisition platform partner.
• Amazon AppstoreminorChannel Partner/ Reseller/ DistributorSecondary Android distribution channel for games on Amazon devices.

Scale indicators5 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Electronic Arts (EA Sports FC Mobile): EA's EA Sports FC Mobile (formerly FIFA Mobile) is the leading officially-licensed mobile football game and directly competes with Dream League Soccer and Ultimate Clash Soccer in the freemium mobile soccer category.
• Konami (eFootball): Konami's eFootball (formerly PES Mobile) is a major free-to-play mobile football title directly competing with First Touch's portfolio in the soccer/football gaming market.
• Nordeus (Top Eleven): Serbia-based mobile game studio behind Top Eleven, a long-running football manager game with tens of millions of players. Operates in the same football-themed mobile gaming category as First Touch Games.
• Sports Interactive (Football Manager): Developer of Football Manager, including Football Manager Mobile, a deep football management sim targeting the same football-fan audience as First Touch's mobile soccer portfolio.
• Vivid Games: Polish mobile game developer behind Real Boxing and Football Clash, with a focused sports portfolio. Comparable in scale and category to First Touch as a small-to-mid mobile sports studio.
• Miniclip: Mobile and online game developer/publisher owned by Tencent, with a portfolio of global casual hits. Comparable as a mobile game studio scaling hit titles across multiple genres and regions.

Broad incumbents

• Gameloft: Large mobile game developer and publisher (Vivendi subsidiary) with a broad portfolio including sports titles. A broader incumbent overlapping with First Touch in mobile sports gaming.
• SEGA: Parent company of Sports Interactive (Football Manager) and a major global game publisher. A broader incumbent in sports gaming with direct overlap in mobile football via Football Manager.

Emerging players

• Hutch: UK-based mobile game developer focused on racing and sports titles such as F1 Clash and Rebel Racing. Comparable as a small-to-mid mobile sports studio running live-service games.

Others

• PlaySimple: Mobile game studio (Tencent-owned) specializing in casual word and trivia games. Indirectly comparable as a mobile game studio of similar scale pursuing hit live-service titles, though not in sports.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/firsttouchgames
• YouTubeyoutube.com/user/firsttouchgames
• Facebookfacebook.com/dreamleaguesoccer
• LinkedInlinkedin.com/company/first-touch-games-ltd.

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about First Touch Games