We.Care
We.Care Health A/S is a Copenhagen-based online mental health clinic delivering evidence-based psychological therapy via a proprietary blended-care platform combining video/chat sessions with digital psychoeducation and outcome measurement, serving private self-paying individuals plus insurance, pension, and employer EAP customers across the Nordic region.
- Company typePrivate
- Founded2018
- HeadquartersCopenhagen, Denmark
- Headcount51–100
- GTM typeB2B and B2C
- OfferingServices
What We.Care does
We.Care Health A/S is a Denmark-based, online mental health clinic founded in 2018 and headquartered in Copenhagen, delivering professional, evidence-based psychological treatment through a proprietary digital platform. The company operates a clinic-as-infrastructure model in which licensed psychologists deliver therapy (video and chat) that is fully integrated with digital psychoeducation modules, structured reflection exercises, and systematic outcome and progression measurement - digital support is embedded in the treatment itself rather than offered as a separate layer. Algorithmic matching, always combined with human assessment, pairs clients with appropriate clinicians, and encrypted EU/EEA-resident data handling supports compliance with GDPR Chapter 9 and Danish healthcare regulation.
We.Care monetises through three parallel streams. Private self-paying individuals subscribe on the platform at DKK 995/month (1 session), DKK 1,950/month (2 sessions), or buy one-off sessions at DKK 1,050, session packages (5 for DKK 4,995), or couples/family therapy at DKK 1,595 per 90 minutes, with healthcare services VAT-exempt under Danish law. Insurance and pension companies contract We.Care directly for structured care programmes under defined governance frameworks, with We.Care billing the insurer. Employers and organisations purchase EAP/wellbeing programmes with anonymised, aggregated reporting; only aggregate data is shared with HR, never individual employee data. Headcount stands at 51-100 employees plus a network of 150+ licensed psychologists across Scandinavia.
The company sells through dedicated B2B sales to insurers, pension funds, and HR/People leaders; a self-serve direct-to-consumer platform (platform.we.care/register); and organic LinkedIn/Instagram presence for professional credibility and brand. We.Care was acquired by Nasdaq Stockholm-listed Swedish healthcare staffing company Dedicare on October 1, 2025, and operates multi-language recruitment (Danish, Norwegian, Swedish, English, Polish) indicating active Nordic expansion beyond the Danish home market.
We.Care firmographics
Firmographics- Name
- We.Care
- Legal name
- We.Care Health A/S
- Website
- https://we.care
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- We.Care Health A/S is a Copenhagen-based online mental health clinic delivering evidence-based psychological therapy via a proprietary blended-care platform combining video/chat sessions with digital psychoeducation and outcome measurement, serving private self-paying individuals plus insurance, pension, and employer EAP customers across the Nordic region.
- Ownership category
- akta.pro rank
We.Care industry classification
Industry- Product category
- Online Mental Health Services
- NAICS
- Offices of Mental Health Practitioners (except Physicians) (621330), Other Individual and Family Services (624190)
- SIC
- Services-Misc Health & Allied Services, Nec (8090)
- akta.pro primary industry
- Behavioral Health & Psychiatry Virtual Care (Payer Network) (HLALACAC)
- akta.pro secondary industries
- Behavioral & Mental Health Virtual Care (EAP/Teletherapy) (HLALADAB), Couples & Family Therapy Teletherapy Platforms (HLALAEAG)
Keywords
Where We.Care is headquartered
LocationHeadquarters
- HQ city
- Copenhagen
- HQ country
- Denmark
- HQ region
- Europe
Offices1 record
Markets served
We.Care business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Others
Revenue model
- Private Self-Payment (B2C): Direct payments from individual clients for one-off sessions (e.g., single consultation at 1,050 DKK) or monthly subscription plans (e.g., 995 DKK/month for 1 monthly session, 1,950 DKK/month for 2 sessions). Also includes session packages (5 consultations for 4,995 DKK) and couples/family therapy (1,595 DKK per session). Healthcare services are VAT-exempt under Danish VAT law.
- Insurance-Paid Treatment Programmes: Clients referred via health insurance providers receive treatment under a separate agreement between We.Care and the insurer. We.Care bills the insurance company directly. The number of sessions is determined by the insurer. Clients may continue as private self-payers once their insurance allocation is exhausted.
- Employer / Organisation Paid Programmes (EAP/Wellbeing): Organisations provide mental health programmes to employees as part of corporate wellbeing or EAP agreements. Billed directly to the employer. Employers receive only anonymised, aggregated usage data — no individual employee data is shared.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Single consultation — one-time video session |
| Subscription | Monthly | Monthly subscription — 1 session per month, no commitment |
| Subscription | Monthly | Monthly subscription — 2 sessions per month |
| Unit Pricing | Monthly | Session package — 5 consultations, no commitment |
| Subscription | Monthly | Couples or family therapy — 90-minute session |
Go-to-market motion2 records
Distribution channels4 records
Marketing channels7 records
We.Care product offering
Product offeringCore offering
We.Care operates an online mental health clinic delivering evidence-based psychological treatment through a proprietary digital platform. The service combines licensed psychologist consultations (video and chat) with digital psychoeducation modules, structured exercises, and systematic outcome measurement. It serves three distinct streams: private self-paying individuals, corporate/organization EAP contracts, and insurance/pension fund partnerships, all delivered as blended care programmes spanning prevention, treatment, and follow-up.
Product overview
We.Care is an online mental health clinic offering a unified platform for professional, evidence-based psychological treatment. The core Digital Treatment Platform enables three integrated service streams: Private Therapy Programs for individual self-paying clients, Corporate Mental Health Programs for businesses and organizations, and Pension & Insurance Programs for insurance and pension company partnerships. All programs combine professional psychotherapy with digital support tools, structured learning, and systematic outcome measurement using a blended care model.
Differentiator
Problem solved
Functional benefit
Products and services
- Private Therapy Programs Individually tailored psychological treatment programmes for private individuals (youth and adults) experiencing mental health challenges in everyday life or work, delivered via 45-minute video consultations combined with digital learning materials, structured reflection exercises, and ongoing follow-up. Covers stress, anxiety, depression, neurodiversity, and family/couples support.
- Corporate Mental Health Programs Mental health solutions for businesses and organisations, including early intervention, structured individual treatment programmes, manager and employee workshops, training, and return-to-work support. Includes anonymised, aggregated usage reporting for HR and leadership while strictly protecting individual employee data.
- Pension & Insurance Programs Scalable, evidence-based psychological treatment programmes delivered in partnership with insurance and pension companies, featuring structured care pathways with screening, algorithmic + human psychologist matching, and systematic outcome measurement. We.Care bills the insurer directly; the number of sessions per client is determined by the insurer.
- Digital Treatment Platform The integrated digital platform enabling all We.Care service delivery, including video consultations, chat-based therapy, client onboarding, psychologist matching, progress tracking, digital psychoeducation modules, and systematic outcome measurement. Available in Danish and English.
- Couples and Family Therapy 90-minute video consultation for couples or families, with both parties required to attend from the same physical location. Includes one month of access to therapeutic materials. Priced at 1,595 DKK per session.
Quantifiable outcome
- 9/10 client satisfaction (user-reported)
- +2 more outcomes
Companies that use We.Care
Customer profileNamed customers2 records
Segments3 records
Ideal customer profiles3 records
We.Care technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability1 record
Feature5 records
We.Care partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights5 records
We.Care competitors and assessment
Company assessmentDirect peers
- Doktor.se: Swedish digital healthcare provider offering video consultations and mental health services with both private and regional-payer contracts. Comparable on integrated digital primary-care-plus-mental-health positioning in the Nordic region.
- BetterHelp: Global direct-to-consumer teletherapy platform offering subscription-based online therapy. Comparable on subscription pricing tiers, video/chat delivery, and self-serve onboarding for private individuals.
- Min Doktor: Nordic online doctor and mental health platform operating in Sweden and other markets, offering video-based GP and psychological consultations. Direct comparable on digital delivery model and Nordic customer base.
- Kry (Livi): Leading Nordic digital healthcare platform offering video consultations with doctors and psychologists across Sweden, Norway, and other markets. Closest direct competitor to We.Care in the Nordic online therapy and triage space, with overlapping B2C and B2B insurer/employer motions.
- Modern Health: Global employer-sponsored mental health platform combining licensed therapists, coaches, and digital self-service. Comparable to We.Care's corporate programme on employer go-to-market and aggregated reporting for HR leaders.
- Lyra Health: Enterprise mental health platform serving employers and payers with a blended in-person and digital provider network. Directly comparable to We.Care's employer/EAP and insurer programmes on B2B outcome-reporting model.
Broad incumbents
- Capio (Ramsay Santé): Major Nordic and European healthcare provider operating clinics and digital channels across multiple specialties including psychiatry. Comparable as a broader incumbent competing for Nordic payer and employer mental-health contracts.
- Telus Health: Large incumbent digital health organisation offering employer and payer mental health programmes alongside broader virtual care. Comparable to We.Care's B2B outcome-reporting and enterprise mental health positioning at larger scale.
- Headspace Health: Large-scale mental health and wellbeing platform combining consumer subscriptions, employer offerings, and clinical care (Ginger). Overlaps with We.Care on employer channel and on integrated therapy-plus-digital-content positioning.
Others
- Dedicare: Swedish Nasdaq Stockholm-listed healthcare staffing and services company that completed the acquisition of We.Care in October 2025. Relevant as parent/acquirer and as a Nordic healthcare services peer with staffing-led adjacency to clinician-supplied digital care.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights6 records
Customer concentration
We.Care social profiles
Digital presenceWe.Care financial estimates
Financial estimateRevenue estimate
Valuation estimate
We.Care leadership team
Management profileNumber of profiles
Profiles2 records
We.Care funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
We.Care M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about We.Care
What does We.Care do?
We.Care operates an online mental health clinic delivering evidence-based psychological treatment through a proprietary digital platform. The service combines licensed psychologist consultations (video and chat) with digital psychoeducation modules, structured exercises, and systematic outcome measurement. It serves three distinct streams: private self-paying individuals, corporate/organization EAP contracts, and insurance/pension fund partnerships, all delivered as blended care programmes spanning prevention, treatment, and follow-up.
Is We.Care a public or private company?
We.Care is a private company. It is classified as corporate owned and is currently operating.
When was We.Care founded?
We.Care was founded in 2018. It employs 51 to 100 people.
Where is We.Care based?
We.Care is headquartered in Copenhagen, Denmark, in the Europe region.
How does We.Care make money?
Three revenue lines are on record. Private Self-Payment (B2C) is the primary driver. The others are insurance-Paid Treatment Programmes and employer / Organisation Paid Programmes (EAP/Wellbeing).
Who are We.Care's main competitors?
Direct peers on record are Doktor.se, BetterHelp, Min Doktor, Kry (Livi), Modern Health and Lyra Health. Broad incumbents are Capio (Ramsay Santé), Telus Health and Headspace Health. Dedicare is listed as an others.
Does We.Care have an API?
No public API is recorded for We.Care.
What industry is We.Care in?
We.Care's product category is Online Mental Health Services. Its primary akta.pro industry code is HLALACAC, Behavioral Health & Psychiatry Virtual Care (Payer Network), with a secondary code of HLALADAB, Behavioral & Mental Health Virtual Care (EAP/Teletherapy). Its NAICS code is 621330 and its SIC code is 8090.