Applicom

What Applicom does

Applicom s.r.l. is a private Italian IT company headquartered at Via Firenze 44, 65100 Pescara, Italy. Founded in 2005 (with firmographic data indicating operations as early as 2001), the company is a bootstrapped, founder-owned entity of 11-50 employees that has explicitly avoided venture capital funding and acquisition offers, operating under a "Made in Italy" brand identity. The firm is led by co-founders Andrea Di Clemente and Tony Mobily.

The company's core product is Apollo, a Software-as-a-Service platform launched on July 27, 2010 as an invite-only beta and transitioned to paid plans in early 2011. Apollo integrates project management with lightweight CRM functionality — combining tasks, milestones, team messaging, file storage, an interactive time-tracking timer, calendar, and contacts/cases/deals tracking — into a single-page web application built on the Dojo JavaScript toolkit (upgraded to Dojo 1.7 in February 2012, adding IE9 and HTML5 support). The product is complemented by a public REST API and native integrations with Google Drive, Harvest, FreshBooks, and Zapier. Applicom also maintains a custom software development services practice for clients seeking bespoke software.

Apollo is monetized via subscription, with pricing modeled after Basecamp and a separately priced, cheaper solo/freelancer edition. The go-to-market motion is product-led and self-serve, distributed globally via apollohq.com with marketing driven by the Building Apollo blog, Twitter (@applicomhq), YouTube, and word-of-mouth referrals. The target customer base is horizontal, consisting of small and medium businesses, web and design agencies, professional service firms, and freelancers — predominantly in Europe — making this a small-scale, niche alternative to larger project management platforms.

Name

Applicom

Legal name

Applicom s.r.l.

Website

https://applicomhq.com

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Applicom is a bootstrapped Italian IT company that develops Apollo, a SaaS project management and CRM platform for SMBs, agencies, and freelancers, and also provides custom software development services.

Ownership category

akta.pro rank

Product category

Project Management Software

NAICS

Software Publishers (5132), Custom Computer Programming Services (541511)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming Services (7371)

akta.pro primary industry

iBPMS (Intelligent BPM Suites) & Process Automation Suites (HDAEAHAG)

akta.pro secondary industries

Custom Application Development (Web/Mobile/Desktop) (BPAEAFAA), Enterprise Integration, iPaaS & Middleware Services (API/EDI) (BPAEAGAH)

Keywords

• Project management software
• SaaS platform
• Contact management
• Custom software development
• Team collaboration tools

Headquarters

HQ city

Elyria

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Apollo SaaS Subscription: Apollo is a subscription-based SaaS product. Pricing was planned to be modeled after Basecamp with a cheaper solo edition. Early adopters received lifetime discounts. The company transitioned from free beta to paid plans.
2. Custom Software Development: Applicom provides custom software development services for clients who have ideas and want them developed into software.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Applicom develops and sells Apollo, a cloud-based SaaS application that combines project management and CRM (contacts, cases, deals) with task tracking, milestones, file storage, calendar, and time tracking in a single integrated web app. In parallel, Applicom offers custom software development services, building bespoke applications for clients who have product ideas they want turned into software.

Product overview

Applicom offers a single unified SaaS product called Apollo — an integrated project and contact management platform. Apollo combines project management, CRM functionality (contacts, cases, and deals), calendar, interactive timers, file storage with PDF preview, team messaging, milestones, and task management with custom grouping/sorting/filters. The product is positioned as a simplified, communication-focused alternative to complex project management tools, emphasizing ease of use over feature density. Applicom also provides custom software development services.

Differentiator

Problem solved

Functional benefit

Brands

• Apollo: Integrated project and contact management SaaS application. Provides project management, CRM, calendar, cases & deals tracking, and time management features.

Products and services

• Apollo Apollo is an integrated project and contact management SaaS application that combines project management (tasks, milestones, messages, file storage, calendar, timers) with CRM (contacts, cases, deals tracking) in a single browser-based web app, positioned as a simpler Basecamp alternative for SMBs, agencies, freelancers, and project teams.
• Custom Software Development Services Professional services offering in which Applicom works with clients that have product ideas and turns them into custom software applications that work across platforms, based in Italy.

Quantifiable outcome

• Thousands of invite requests received during beta
• +1 more outcomes

Named customers8 records

Segments2 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature6 records

Partnerships

Three partnerships are on record, tiered core.

• Google DrivecoreTechnology or Integration · 21 January 2013Tight Google Drive integration allowing users to attach Google Documents directly to tasks, messages, and project files in Apollo. Supports folder-level access control.
• HarvestcoreTechnology or Integration · 21 December 2012Native integration with Harvest time tracking and invoicing service. Users can log time entries in Apollo and create invoices in Harvest directly from tracked time.
• FreshBookscoreTechnology or Integration · 21 December 2012Native integration with FreshBooks invoicing service. Allows users to create invoices in FreshBooks from Apollo time entries and mark them as billed.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Asana: Asana is a leading cloud-based work and project management platform targeting teams and SMBs with task, project, and workflow management — directly overlapping Apollo's core value proposition.
• ClickUp: ClickUp is a fast-growing all-in-one work and project management platform targeting teams of all sizes, with tasks, docs, and CRM-like features — directly competitive with Apollo's consolidated PM + CRM positioning.
• Monday.com: Monday.com is a work operating system for project, task, and workflow management, targeting SMBs and larger teams. It is a direct competitor in the same horizontal project management category as Apollo.
• Teamwork: Teamwork is a project management platform aimed at agencies and client-services teams with time tracking and billing features — closely matching Apollo's agency and SMB target market and feature set.
• Wrike: Wrike is a collaborative work management platform offering project, task, and time tracking capabilities. It overlaps with Apollo's PM, CRM, and integrations value proposition across SMB and mid-market segments.
• Basecamp: Basecamp is the primary competitor explicitly named in Applicom's go-to-market; Apollo is positioned as a Basecamp alternative for SMBs, agencies, and freelancers, offering similar project management features plus integrated CRM.
• ActiveCollab: ActiveCollab is a project management and collaboration tool with built-in time tracking and invoicing — a similar combined PM + billing/CRM proposition to Apollo, targeting small agencies and service businesses.
• Trello (Atlassian): Trello is a widely adopted kanban-style project and task management tool serving SMBs and teams. It overlaps directly with Apollo's task and project management features and competes for the same self-serve SMB buyer.
• Podio (Citrix): Podio is a customizable work management platform with project, task, and CRM-style workspaces, competing with Apollo for SMBs and project teams that want flexible, integrated workflows.

Broad incumbents

• Zoho Projects: Zoho Projects is part of the broader Zoho suite of business applications, offering project management with integration into Zoho CRM. It is a broad incumbent that competes with Apollo on integrated PM+CRM, especially for SMBs.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks7 records

Key highlights6 records

Customer concentration

• Xx.com/applicomhq
• YouTubeyoutube.com/applicomhq
• LinkedInlinkedin.com/company/applicom

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Applicom