Prorize
Prorize is a private, founder-led AI software company that provides a cloud-based revenue management platform — primarily the Self Storage Revenue Optimizer (SSRO) — to self-storage operators, senior living providers, and multi-family housing companies. Its AI-powered pricing engine analyzes hundreds of demand parameters to forecast demand and recommend optimal unit-level prices, serving nearly 4,000 storage locations across 28 countries.
- Company typePrivate
- Founded2006
- HeadquartersAtlanta, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Prorize does
Prorize is a private, founder-led AI software company founded in 2006 and headquartered in Marietta, Georgia (Atlanta metro). The company builds a cloud-based AI Pricing Platform that delivers vertical-specific revenue management solutions, with its flagship product, the Self Storage Revenue Optimizer (SSRO), serving as the industry standard for self-storage operators worldwide. SSRO analyzes hundreds of parameter combinations (price, promotion, unit type, unit size, customer segment, competition, season, and market conditions) to forecast demand and recommend optimal prices for each individual unit, generating over 300,000 demand forecasts daily across nearly 4,000 storage locations and 1.8 million units.
The underlying technology combines deterministic and stochastic nonlinear optimization models, probabilistic demand forecasting, customer-choice modeling, and self-learning AI algorithms that require minimal manual updates. Prorize has expanded the platform into Senior Living Rent Optimizer (SLRO) and Multi-Family Housing Revenue Management, and recently launched the industry's first mobile app for revenue management (February 2025). The company monetizes through annual SaaS subscriptions priced based on portfolio size (number of facilities and units), supplemented by dedicated account management, ongoing consulting, and quarterly executive business reviews delivered as part of the partnership.
Prorize distributes through direct enterprise sales targeting self-storage operators, REITs, and investment firms, complemented by deep technology integrations with dominant property management software platforms (Storable, Tenant Inc., Self Storage Manager) and a daily competitive data feed from StorTrack. The company reports approximately 40 employees across the US, Turkey, Kenya, Denmark, and Finland, operations in 28 countries across six continents, and nearly 30% annual revenue growth over the past four years. Notable customers include Go Store It, Pelican Self Storage, Highline Storage Partners, Green Storage, National Storage (ASX-listed, 190+ locations in Australia/New Zealand), and landmark transaction operators EZ Storage ($1.8B), Simply Self Storage ($2.2B), and Storage West ($1.69B).
Prorize firmographics
Firmographics- Name
- Prorize
- Legal name
- Prorize LLC
- Website
- https://prorize.com
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Prorize is a private, founder-led AI software company that provides a cloud-based revenue management platform — primarily the Self Storage Revenue Optimizer (SSRO) — to self-storage operators, senior living providers, and multi-family housing companies. Its AI-powered pricing engine analyzes hundreds of demand parameters to forecast demand and recommend optimal unit-level prices, serving nearly 4,000 storage locations across 28 countries.
- Ownership category
- akta.pro rank
Prorize industry classification
Industry- Product category
- Revenue Management Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Forecasting, Demand Sensing & Inventory Optimization for RM (THALAOAK)
Keywords
Where Prorize is headquartered
LocationHeadquarters
- HQ city
- Atlanta
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Prorize business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- SaaS Subscription - AI Pricing Platform: Cloud-based software licensing model where operators pay for access to the SSRO platform and receive automated pricing recommendations. Pricing is based on portfolio size (number of facilities and units). Includes ongoing consulting support and partnership services.
- Pricing Consulting Services: Ongoing consulting engagement including dedicated account managers, regular status meetings, quarterly executive meetings, and support portal with ticket resolution system. Priced as part of the overall partnership.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Custom enterprise pricing based on portfolio size |
Go-to-market motion2 records
Distribution channels5 records
Marketing channels6 records
Prorize product offering
Product offeringCore offering
Prorize builds and sells an AI-powered revenue management platform that forecasts demand and recommends optimal prices for rental assets. Its flagship offering is the Self Storage Revenue Optimizer (SSRO), complemented by industry-specific solutions for senior living and multi-family housing, and an SSRO Mobile App for on-the-go monitoring. The platform analyzes hundreds of parameter combinations (price, promotion, unit type, season, competition) to generate 300,000+ daily demand forecasts and produce pricing recommendations that deliver a minimum 10% revenue lift.
Product overview
Prorize offers a cloud-based AI Pricing Platform that serves as the foundation for multiple industry-specific revenue management solutions. The core product is the Self Storage Revenue Optimizer (SSRO), a comprehensive platform with three interdependent software modules: Module 1 for Mature/Stabilized Stores, Module 2 for Lease-up/New Stores, and Module 3 for Existing Customer Rate Increases. SSRO analyzes hundreds of combinations of parameters (price, promotion, unit type, unit size, customer segment, competition, season, and market conditions) to forecast demand and predict optimal prices. Prorize also provides industry-specific solutions including the Senior Living Rent Optimizer (SLRO) for senior living facilities and Multi-Family Housing Revenue Management for apartment operators. The company recently launched an SSRO Mobile App as an extension of the core platform. All solutions deliver minimum 10% revenue lift and are supported by a team of pricing experts who act as an extension of the customer's team.
Differentiator
Problem solved
Functional benefit
Brands
- Self Storage Revenue Optimizer (SSRO): AI-powered pricing and revenue optimization technology specifically designed for the self-storage industry that forecasts demand and predicts optimal prices for each unit type.
- AI Pricing Platform
- Senior Living Rent Optimizer (SLRO)
- Multi-Family Housing Revenue Management
Products and services
- Self Storage Revenue Optimizer (SSRO)
Quantifiable outcome
- 10%+ average revenue lift over industry average
- +5 more outcomes
Companies that use Prorize
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles3 records
Prorize technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration12 records
AI capability7 records
Feature5 records
Prorize partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and supporting.
- Go Store It StoragecoreStrategic partnership where Prorize's SSRO mobile app was highlighted as a key competitive advantage. Go Store It's COO praised Prorize as 'gold standard for revenue management in self-storage'.
- StorablecoreIntegration partnership enabling seamless data flow between Prorize's SSRO and Storable's property management platforms (Sitelink, StorEDGE). Operators can automatically push transaction data into Prorize's system and receive optimized rates back at any frequency needed.
- Tenant Inc.coreIntegration between Tenant's Hummingbird Platform and Prorize's SSRO creates seamless bidirectional data flow. SSRO automatically uploads pricing recommendations into Hummingbird, allowing customers to gain valuable insights and make better pricing decisions.
- National StoragecoreSuccessful deployment of Prorize's SSRO at all 190+ National Storage locations across Australia and New Zealand. National Storage is the largest self-storage provider in Australia/New Zealand and first independent internally managed owner/operator listed on ASX.
- Self Storage ManagercoreAPI-based data interface agreement allowing Prorize's award-winning SSRO software to integrate with Self Storage Manager property management software, enabling seamless data sharing for shared customers.
- StorTracksupportingLicensing agreement providing Prorize access to the latest competitive industry data on a daily basis, allowing further improvement of price recommendations from its award-winning pricing software.
Scale indicators8 records
Recent moves6 records
Prorize competitors and assessment
Company assessmentDirect peers
- Pricefx: Pricefx is a cloud-native pricing optimization SaaS platform serving manufacturing, distribution, and B2B industries. It is a direct competitor to Prorize in AI-driven pricing science for enterprise operators, with overlapping go-to-market and technology approaches.
- Zilliant: Zilliant is a B2B pricing optimization and revenue management SaaS provider that serves industrial manufacturing, distribution, and B2B services. Prorize's founder Dr. Ahmet Kuyumcu was formerly Chief Scientist at Zilliant, making it a direct peer in B2B pricing science and a close comparator in pricing analytics.
- PROS Holdings: PROS is an AI-powered pricing, revenue management, and offer optimization SaaS provider serving B2B, travel, and industrial customers. It competes head-on with Prorize in dynamic pricing science and revenue management technology for enterprise customers.
- Vendavo: Vendavo provides B2B pricing, margin optimization, and sales effectiveness software for industrial and distribution enterprises. It is comparable to Prorize in the broader pricing analytics and revenue optimization SaaS category, addressing similar enterprise pricing use cases.
Broad incumbents
- IDeaS Revenue Solutions: IDeaS (a SAS company) is a leading enterprise revenue management software provider focused primarily on hospitality and related service industries. It is comparable to Prorize in dynamic pricing and demand forecasting science, though it serves a much larger and more established vertical.
Regional players
- Smartpricing: Smartpricing is a revenue management SaaS provider focused on short-term rental and hospitality operators in Europe. It applies demand-based dynamic pricing similar to Prorize's approach but in a different vertical and geography, making it an adjacent comparator.
Emerging players
- Duetto: Duetto provides cloud-based revenue management and price optimization software for hotels and travel. It shares Prorize's foundational approach of using demand forecasting and pricing science to optimize revenue per unit/room, though it focuses on hospitality rather than self-storage.
- Competera: Competera is an AI pricing platform focused on retail and e-commerce, applying demand-based and competitive pricing analytics. It overlaps with Prorize's AI pricing science approach and predictive modeling capabilities, though it focuses on different verticals (retail vs. self-storage/senior living).
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Prorize social profiles
Digital presenceProrize compliance and trust
Trust signalCompliance1 record
Prorize financial estimates
Financial estimateRevenue estimate
Valuation estimate
Prorize leadership team
Management profileNumber of profiles
Profiles9 records
Prorize funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Prorize M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Prorize
What does Prorize do?
Prorize builds and sells an AI-powered revenue management platform that forecasts demand and recommends optimal prices for rental assets. Its flagship offering is the Self Storage Revenue Optimizer (SSRO), complemented by industry-specific solutions for senior living and multi-family housing, and an SSRO Mobile App for on-the-go monitoring. The platform analyzes hundreds of parameter combinations (price, promotion, unit type, season, competition) to generate 300,000+ daily demand forecasts and produce pricing recommendations that deliver a minimum 10% revenue lift.
Is Prorize a public or private company?
Prorize is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Prorize founded?
Prorize was founded in 2006. It employs 11 to 50 people.
Where is Prorize based?
Prorize is headquartered in Atlanta, United States, in the North America region.
How does Prorize make money?
Two revenue lines are on record. SaaS Subscription - AI Pricing Platform is the primary driver. The others are pricing Consulting Services.
Who are Prorize's main competitors?
Direct peers on record are Pricefx, Zilliant, PROS Holdings and Vendavo. IDeaS Revenue Solutions is listed as a broad incumbent. Smartpricing is listed as a regional player. Emerging players are Duetto and Competera.
Does Prorize have an API?
Yes. Prorize offers data integration capabilities through API for seamless data flow between its revenue management platform and property management systems. The integration allows self-storage operators to automatically push transaction data from partner platforms into Prorize's Self Storage Revenue Optimizer and upload pricing recommendations back at configurable frequencies.
What industry is Prorize in?
Prorize's product category is Revenue Management Software. Its primary akta.pro industry code is THALAOAK, Forecasting, Demand Sensing & Inventory Optimization for RM. Its NAICS code is 5132 and its SIC code is 7372.