What Rush Order does

Rush Order, Inc. is a privately held third-party logistics (3PL) provider headquartered at 6600 Silacci Way, Gilroy, California, that delivers e-commerce and retail order fulfillment for consumer hardware and product brands. The company positions itself as the fulfillment partner behind high-growth brands and serves a mix of enterprise, mid-market, and SMB clients—named logos include PopSugar, Reebok, WHOOP, The North Face, Amazfit, Square, and Vogmask—across verticals spanning apparel, electronics, health and beauty, fitness and sporting goods, pharmacy/healthcare, furniture, and pet supplies. It reports 150+ clients and claims 30+ years of operating experience, with a global warehouse footprint across North America (California, Ohio, New York, Toronto), Europe (Netherlands, UK), Asia (China, Japan, Hong Kong, Malaysia, Singapore), and Australia (Sydney).

Operationally, Rush Order runs owned-and-operated fulfillment centers supported by a Warehouse Management System (WMS) providing real-time inventory tracking, a live dashboard for order and stock visibility across sales channels, multi-checkpoint barcode verification cited at 99.99% shipment accuracy, and automated, no-code order flow from connected stores. The service portfolio is structured as a core 3PL/e-commerce fulfillment offering supplemented by modular add-ons: Section 321 and DDP international services, reverse logistics, kitting and value-added assembly, subscription box fulfillment, Amazon FBA Prep and Seller-Fulfilled Prime, TikTok/YouTube commerce fulfillment, and outsourced multilingual customer service. Native integrations connect to Shopify, Amazon, WooCommerce, Walmart, Target, Best Buy, Chewy, Wayfair, Kickstarter, Indiegogo, NetSuite (ERP), Zendesk, and Celigo (iPaaS); no developer-facing API or SDK is referenced.

The business model is a consultative, sales-led 3PL with quote-based, customized pricing (no published rate card). Revenue mechanics combine per-order transaction fees, storage fees based on inventory volume, pick/pack fees, and value-added service charges, plus recurring subscription-box fee streams and managed-services revenue from bundled outsourced CX. Go-to-market is direct via 'Get a Quote' / 'Get Started' website CTAs, complemented by self-service platform onboarding for smaller brands and marketplace/platform integrations, supported by content marketing (blog, case studies, testimonials, industry guides). The company is led by CEO Jim Chapman and employs an estimated 251–500 people; no external funding, parent, or subsidiaries were disclosed.

Name

Rush Order

Legal name

Rush Order, Inc.

Website

https://rushorder.com

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

251–500 employees

Short description

Rush Order is a privately held third-party logistics (3PL) provider offering e-commerce and retail order fulfillment—storage, pick-and-pack, global shipping, and outsourced customer service—to high-growth consumer hardware and product brands via a globally distributed warehouse network.

Ownership category

akta.pro rank

Product category

Third-Party Logistics (3PL) and E-commerce Fulfillment

NAICS

General Warehousing and Storage (49311), Warehousing and Storage (493), Freight Transportation Arrangement (48851), General Freight Trucking, Long-Distance (48412), Couriers and Express Delivery Services (492110)

SIC

Public Warehousing & Storage (4220), Trucking (No Local) (4213)

akta.pro primary industry

E-commerce Fulfillment & Omnichannel Logistics (Pick/Pack/Returns) (TLAIAAAD)

akta.pro secondary industries

Order Management, Pick/Pack & SLA Execution (Cartonization/Wave Picking) (TLAIADAD), Cross-Dock & Transload Operations (Short-Dwell) (TLAIACAI), Order Management & Omnichannel Fulfillment Orchestration (Distributed Order Mgmt) (TLAIABAH), Inventory Planning & Replenishment Orchestration (Multi-Echelon) (TLAIABAG), Supplier/Inbound Logistics Management (Vendor Management, In-Plant Logistics) (TLAIABAK)

Keywords

• Third-party logistics
• E-commerce fulfillment
• Order fulfillment services
• Warehouse management
• Outsourced customer service

Headquarters

HQ city

Gilroy

HQ country

United States

HQ region

North America

Offices14 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Supply Chain, Technology or R&D, Marketing or Sales

Revenue model

1. 3PL Fulfillment Services: Third-party logistics services including storage, pick and pack, and shipping. Revenue is generated through transaction fees per order processed, storage fees based on inventory volume, and pick/pack fees. Additional revenue from value-added services like kitting, assembly, custom packaging, and returns processing.
2. Subscription Box Fulfillment: Recurring shipment services for subscription-based brands, generating recurring revenue based on per-box fees and storage volume.
3. Outsourced Customer Service: CX services bundled with fulfillment, offering multichannel, multilingual support with potential for dedicated or shared agent resources.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Rush Order is a third-party logistics (3PL) provider offering end-to-end e-commerce order fulfillment services for direct-to-consumer and omnichannel brands. Core offerings include storage, inventory management, pick-and-pack, domestic and international shipping, returns processing (reverse logistics), kitting and value-added assembly, FBA prep, subscription box fulfillment, and bundled outsourced customer service, all powered by an integrated warehouse management system with real-time inventory and order visibility.

Product overview

Rush Order is a 3PL (third-party logistics) company offering a unified fulfillment platform with a core 3PL Order Fulfillment service supplemented by modular add-on services. The core platform provides storage, inventory management, pick-and-pack, and shipping capabilities. Additional services include specialized modules for Amazon (FBA Prep, SFP), subscription boxes, kitting/assembly, reverse logistics, DDP international shipping, and outsourced customer service. The Warehouse Management System provides real-time visibility. The company serves industries spanning apparel, electronics, health & beauty, furniture, pet supplies, sporting goods, eyewear, footwear, pharmacy, travel, books, and more.

Differentiator

Problem solved

Functional benefit

Products and services

• Ecommerce Fulfillment
• Subscription Box Fulfillment
• Amazon Fulfillment Services
• FBA Prep Services
• Amazon SFP 3PL Fulfillment
• D2C Fulfillment
• Retail Dropshipping
• Omnichannel Fulfillment
• Reverse Logistics
• Kitting Services
• Value Added Assembly
• DDP Services
• Section 321 Fulfillment
• Outsourced Customer Service
• Warehouse Management System

Quantifiable outcome

• 99.99% shipment accuracy rate
• +3 more outcomes

Named customers10 records

Segments7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration13 records

Feature3 records

Partnerships

Ten partnerships are on record, tiered core and key.

• ShopifycoreTechnology or IntegrationPlatform integration enabling seamless order flow from Shopify stores to Rush Order fulfillment centers with real-time inventory synchronization.
• WooCommercecoreTechnology or IntegrationPlatform integration connecting WooCommerce stores to Rush Order's WMS for automated order processing and inventory management.
• NetSuitecoreTechnology or IntegrationERP integration for enterprise clients requiring synchronized inventory and order data across business systems.
• AmazoncoreTechnology or IntegrationAmazon Seller and FBA prep integration enabling multi-channel fulfillment alongside Amazon marketplace operations.
• WalmartkeyTechnology or IntegrationMarketplace integration for brands selling on Walmart.com alongside other sales channels.
• TargetkeyTechnology or IntegrationMarketplace integration enabling brands to fulfill Target orders alongside direct-to-consumer operations.
• Best BuykeyTechnology or IntegrationMarketplace integration for consumer electronics brands fulfilling Best Buy orders.
• KickstarterkeyTechnology or IntegrationIntegration for crowdfunding fulfillment, handling campaign rewards and shipments for Kickstarter projects.
• IndiegogokeyTechnology or IntegrationIntegration for crowdfunding fulfillment on Indiegogo, managing campaign product shipments and rewards.
• UPScoreTechnology or IntegrationPrimary shipping carrier partnership enabling 93% U.S. population coverage within 2 days via UPS Ground. Additional carrier partnerships for freight and international shipping.

Scale indicators6 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• ShipBob: Tech-enabled 3PL focused on SMB and mid-market e-commerce fulfillment with a global warehouse network and Shopify-native integrations. Directly comparable to Rush Order's core e-commerce 3PL offering, multi-channel order flow, and WMS-based inventory visibility.
• Deliverr: Fast-fulfillment 3PL (acquired by Shopify) specializing in 2-day delivery for marketplace and D2C brands with deep Shopify, Walmart, and Amazon integrations. Comparable to Rush Order's marketplace integration stack and same-day shipping capabilities.
• ShipMonk: Multi-channel 3PL offering ecommerce fulfillment, FBA prep, subscription boxes, and inventory management across U.S. fulfillment centers. Comparable to Rush Order's core pick/pack, FBA Prep, and subscription box services for SMB-to-mid-market merchants.
• Quiet Logistics: Tech-enabled 3PL with Kiva robots offering premium fulfillment for apparel and DTC brands. Comparable as a direct competitor in the high-accuracy, brand-experienced DTC fulfillment segment.
• Red Stag Fulfillment: U.S.-based 3PL specializing in large, heavy, and high-value e-commerce goods (fitness equipment, furniture, outdoor goods). Comparable to Rush Order's oversized-item handling and fitness equipment fulfillment segments.

Emerging players

• ShipHero: WMS software provider that has expanded into fulfillment services, serving SMB e-commerce merchants with technology-led fulfillment. Comparable as a partial-overlap emerging player combining WMS technology with 3PL services.

Broad incumbents

• DHL Supply Chain: Global contract logistics provider offering warehousing, fulfillment, and value-added services across multiple continents. Comparable as a broader global incumbent with multinational fulfillment network overlapping Rush Order's international footprint.
• Radial: Large omnichannel 3PL offering fulfillment, customer care, and omnichannel commerce for enterprise retailers and brands. Comparable as a broader incumbent in the same omnichannel fulfillment and outsourced CX space.
• FedEx Fulfillment: FedEx's warehousing and fulfillment arm offering storage, pick/pack, and returns within FedEx's parcel network. Comparable as a broader incumbent combining fulfillment with carrier scale advantages.
• Amazon FBA (Fulfillment by Amazon): Amazon's marketplace fulfillment service offering storage, packing, shipping, and customer service for Amazon sellers. Comparable as the dominant marketplace-fulfillment incumbent; Rush Order's FBA Prep and SFP services explicitly compete with this ecosystem.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/rush_order
• LinkedInlinkedin.com/company/rush-order

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rush Order