What 3rd Eye MobileVision does

3rd Eye MobileVision is a Chattanooga, Tennessee-based provider of integrated truck camera systems and AI-enabled fleet management software, legally operated as The Heil Co. D/B/A 3rd Eye — a business unit of Terex Corporation's Environmental Solutions Group alongside Heil, Soft-Pak, and Marathon Equipment. Founded in 2001, the company designs and markets heavy-duty camera systems supporting up to eight cameras per vehicle for 360-degree coverage, paired with cloud-connected gateways and an Eye-Sight console dashboard. Its core competency is combining hardware (cameras, DVRs, gateways, IRIS radar, monitors) with modular subscription software including Positive Service Verification, Route and Facility Contamination Detection, Connected Compactor/Baler, Fleet Health & Maintenance, Vehicle and Asset Tracking, and Fleet Compliance.

The platform serves primarily waste-hauling fleets (the largest named customers include Mission Trail Waste System, Winters Bros., Mt. Diablo Resource Recovery, and Apex Waste Solutions) and extends into construction, utilities, emergency response, transportation, delivery, school transportation, and back-of-store retail segments. Commercialized AI capabilities include computer vision for hopper and tipping-floor contamination detection, predictive maintenance from chassis/body telemetry, automated service-verification workflows, and driver-safety anomaly detection reviewed by specialist coaching teams. The Connected Collections ecosystem natively integrates 3rd Eye data into Soft-Pak ERP/CRM and Heil vehicle controllers, supporting use cases such as IFTA/excise-tax compliance and California SB 1383 organic-waste reporting.

The company operates a direct enterprise field-sales motion supplemented by the Sourcewell cooperative purchasing channel for government and municipal buyers. Revenue comes from hardware sales, Hardware-as-a-Service (HaaS) monthly ownership subscriptions, and modular recurring software subscriptions; pricing is not publicly disclosed and varies by configuration. With a parent of Terex Corporation (NYSE: TEX), 3rd Eye benefits from integration into a global industrial conglomerate's distribution, IP program, and balance sheet rather than operating as an independent venture-backed entity.

Name

3rd Eye MobileVision

Legal name

The Heil Co.

Website

https://3rdeyecam.com

Company type

Private

Founded year

2001

Operating status

Operating

Headcount range

11–50 employees

Short description

3rd Eye MobileVision, a business unit of Terex's Environmental Solutions Group, provides integrated truck camera systems and AI-enabled fleet management software primarily for waste-hauling fleets, with modular subscription products for service verification, contamination detection, predictive maintenance, and compliance.

Ownership category

akta.pro rank

Product category

Fleet Camera Systems and Safety Hardware

NAICS

Search, Detection, Navigation, Guidance, Aeronautical, and Nautical System and Instrument Manufacturing (334511), Computer Systems Design and Related Services (54151)

SIC

Motor Vehicle Parts & Accessories (3714), Computer Communications Equipment (3576)

akta.pro primary industry

Video Telematics, ADAS & AI Dashcams (TLAEAFAG)

akta.pro secondary industries

Video Telematics & AI Dashcams (TLAEANAA), Aftermarket Fleet Telematics Hardware & Device Management (TLAEAFAB)

Keywords

• Fleet camera systems
• Fleet management software
• Truck safety technology
• Contamination detection software
• AI fleet analytics

Headquarters

HQ city

Katy

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Technology or R&D, Personnel, Supply Chain, Operations, Marketing or Sales

Revenue model

1. Subscription-Based Software Solutions: Modular software subscription solutions that integrate with camera systems, providing solutions for safety, fleet tracking, contamination detection, compliance, and productivity. Customers can customize subscriptions based on their specific needs.
2. Hardware Sales: Sale of camera systems, monitors, radar systems, DVR video recorders, gateways, and accessories. Available through monthly ownership options (HaaS model) or direct purchase.
3. Hardware as a Service (HaaS): Monthly ownership options that significantly reduce upfront costs of equipment, including comprehensive technical service, support, and warranty protection.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

3rd Eye MobileVision manufactures integrated heavy-duty truck camera systems (up to eight cameras per vehicle providing 360-degree visibility) paired with cloud-connected gateways and a modular subscription-based software platform. Software modules include safety and driver coaching, positive service verification, AI-powered route and facility contamination detection, connected compactor and baler monitoring, predictive fleet maintenance, vehicle and asset tracking, and fleet compliance reporting, all consolidated in the Eye-Sight console. Customers can purchase hardware outright or via a Hardware-as-a-Service (HaaS) monthly ownership model, then layer modular subscriptions customized to fleet size and operational needs.

Product overview

3rd Eye MobileVision offers a modular, subscription-based platform architecture combining heavy-duty truck camera systems with advanced smart and AI technology. The core offering centers on integrated camera systems (supporting up to 8 cameras per vehicle for 360-degree visibility) connected via gateways to a cloud-based dashboard. The platform enables modular software subscriptions including Safety/Driver Education & Development, Positive Service Verification, Route and Facility Contamination Detection, Connected Compactor, Connected Baler, Fleet Health & Maintenance, Vehicle/Asset Tracking, and Fleet Compliance Software. This platform-plus-modules approach allows fleets to customize solutions for specific operational needs while all data is consolidated in an intuitive Eye-Sight console.

Differentiator

Problem solved

Functional benefit

Products and services

• Truck Camera Systems Integrated heavy-duty truck camera systems with up to eight cameras providing 360 degrees of visibility per vehicle, streaming live through the 3rd Eye interface and consolidating hardware, software, and live monitoring to improve safety, productivity, and profitability for fleet operators.
• IRIS Radar Systems Vehicle radar system with customizable exclusion zones and enhanced frequency that detects multiple smaller objects concurrently, surpassing traditional fan-pattern views to improve reverse and blind-spot safety.
• Digital Video Recorders Vehicle-mounted DVR system for recording and managing video from multiple cameras simultaneously.
• Gateways Cloud-connected hardware gateways that link cameras to the cloud for real-time vehicle visibility and data collection.
• Monitors In-cab display monitors that can show up to 8 camera views simultaneously for comprehensive vehicle monitoring.
• Safety/Driver Education & Development Software module that combines integrated camera systems and smart technology to monitor driver activity, identify safety anomalies, capture HD video footage, and produce specialized safety events for use as coaching materials reviewed by expert specialists.
• Positive Service Verification SaaS subscription module that passively collects service events, associates them with customers and exceptions, and uses timestamped geolocated photos and video to eliminate manual driver photography of positive service, not-outs, or blocked containers.
• Route Contamination Detection AI-powered software that uses in-body-mounted smart cameras on garbage trucks to passively detect contamination in the hopper and associate it with the responsible customer without driver actions, detecting items such as colored bags, Styrofoam, plastic film, propane tanks, car batteries, tires, hoses, cables, and paint cans.
• Facility Contamination Detection Software for scale houses, MRFs, and transfer stations that uses cameras continuously scanning the tipping floor to pinpoint unwanted materials and link them directly to their source.
• Connected Compactor Software for stationary compactors that delivers real-time fullness monitoring and maintenance alerts, enabling proactive collection and reducing unnecessary site visits.
• Connected Baler Software that transforms baler equipment data into actionable insights, providing precise bale weights matched with material types for end-to-end tracking, with live updates, real-time monitoring, and instant notifications. Backed by APIs that integrate bale details into back-office systems.
• Fleet Health & Maintenance Software AI-powered vehicle health module that continuously monitors chassis, body, and equipment, capturing thousands of data points to predict failures before they occur and provide step-by-step work instructions for repairs.
• Vehicle Tracking Software Fleet tracking software that provides real-time visibility into vehicle location and activity, with historical data for identifying inefficiencies and productivity improvements.
• Asset Tracking Software Software for stationary equipment assets such as compactors and balers that provides accurate fullness monitoring, bale weights, tracking, location, utilization metrics, status, and working condition with real-time notifications.
• Fleet Compliance Software Automated compliance software for IFTA reporting, road-use tracking, excise tax reporting, fuel tax, SB 1383 for waste haulers, and container quality reviews.

Quantifiable outcome

• ROI achieved in hours for contamination detection module
• +1 more outcomes

Named customers4 records

Segments8 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability6 records

Feature8 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Environmental Solutions Group (ESG)coreStrategic or Co-development Partner3rd Eye is a business unit of Environmental Solutions Group (ESG), a division of Terex Corporation. ESG encompasses multiple brands including Heil, Soft-Pak, and Marathon Equipment, providing integrated technology solutions for the waste management industry.
• HeilcoreStrategic or Co-development PartnerHeil is a leading refuse vehicle manufacturer. Through Connected Collections, Heil vehicles integrate with 3rd Eye camera systems and technology solutions, providing comprehensive fleet management capabilities for waste haulers. The partnership includes specialized body alerting and maintenance monitoring.
• Soft-PakcoreTechnology or IntegrationSoft-Pak provides ERP and CRM software for waste haulers. Through Connected Collections, 3rd Eye relays data to Soft-Pak, enhancing customer service, route status, and data reporting. Integration includes Map-Pak routing software for enhanced sustainability through efficient routing.
• Marathon EquipmentcoreTechnology or IntegrationMarathon Equipment specializes in compactors and balers. Partnership with 3rd Eye enables digital tracking of compactor fullness and baler weight management, optimizing equipment usage and maximizing service value for customers.
• SourcewellminorChannel Partner/ Reseller/ DistributorSourcewell is a cooperative purchasing program that provides fleet management technology to government entities and municipalities. 3rd Eye products are available through Sourcewell cooperative purchasing contracts.
• Terex CorporationcoreStrategic or Co-development PartnerTerex Corporation is the parent company of Environmental Solutions Group. 3rd Eye patents and intellectual property are managed through Terex Corporation's intellectual property program.
• Parts CentralminorChannel Partner/ Reseller/ DistributorPartsCentral provides online parts ordering and management for Heil, 3rd Eye, and related equipment brands, streamlining parts procurement for customers.

Scale indicators2 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Fleetio: Modern fleet maintenance and fleet management SaaS that competes with 3rd Eye's Fleet Health & Maintenance, asset tracking, and compliance modules. Targets overlapping mid-market and enterprise fleets with software-only positioning, lacking 3rd Eye's hardware/camera stack.
• Nauto: AI-focused video telematics and driver behavior platform with predictive collision warnings and risk scoring. Closely comparable to 3rd Eye's computer vision capabilities around driver safety and safety event detection, though more horizontal across commercial fleets.

Direct peers

• Geotab: Large-scale fleet telematics provider offering GPS tracking, vehicle analytics, compliance, and an integrated camera/video safety ecosystem through partners (including MyGeotab video). Directly comparable on fleet tracking, compliance (HOS/IFTA-style), and increasingly on video safety modules.
• Lytx: Specialized video telematics and AI dashcam provider with machine-vision-based driver behavior scoring and fleet safety programs. Closely comparable to 3rd Eye's Safety/Driver Education & Development module and core multi-camera + AI dashcam offering.
• Motive: AI-powered dashcam and fleet management platform serving commercial fleets with driver safety, compliance, spend management, and equipment monitoring. Closely comparable on the video telematics + AI dashcam + modular software subscription model that 3rd Eye competes with across trucking and adjacent verticals.
• Samsara: Publicly-traded IoT platform combining vehicle telematics, video-based safety, asset tracking, and workflow software across multiple fleet verticals. Directly comparable to 3rd Eye's fleet camera + AI + modular SaaS approach, with substantially broader scale and venture-backed product velocity.
• Azuga: Fleet tracking, video telematics, and driver safety platform (owned by Bridgestone) serving small-to-mid and enterprise fleets. Overlaps with 3rd Eye's multi-camera AI dashcam, GPS tracking, compliance, and modular subscription offerings across multiple verticals.
• Surfsight: AI dashcam and video telematics provider offering multi-camera vehicle systems with cloud-connected fleet management software. Direct competitor to 3rd Eye's truck camera systems, AI dashcams, and modular SaaS subscription model for fleet safety and operations.

Broad incumbents

• Verizon Connect: Major incumbent fleet telematics and fleet management platform owned by Verizon, offering GPS tracking, video, compliance, and asset management. Competes broadly with 3rd Eye across construction, utilities, and transportation verticals with deeper enterprise sales reach but less refuse-industry specialization.
• Webfleet (Bridgestone): Large European-anchored fleet telematics SaaS with global reach, offering vehicle tracking, compliance, and integrated video telematics. Compares to 3rd Eye on fleet tracking and SaaS architecture but with materially larger international distribution.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks4 records

Key highlights3 records

Customer concentration

• LinkedInlinkedin.com/company/3rd-eye-cam
• Xx.com/3rdeye_cam
• Facebookfacebook.com/3rdeyecam

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 3rd Eye MobileVision