What VisualVisitor does

VisualVisitor is a US-based sales intelligence platform that converts anonymous website visitors into identified, contactable leads. Founded in 2009 by brothers Rick and Kevin Batchelor and bootstrapped since inception, the company operates from Alpharetta, GA (sales/support) and Jacksonville, FL (engineering), with 11-50 employees. The platform's technical core is a Big Data and AI engine that performs person-level visitor identification beyond traditional company-level IP lookup, capturing names, emails, and 37+ additional data points including remote-worker attribution. Sub-products include WebID +Person (consent-based identification targeting up to 35-40% of US website visitors), WebID +Employee (remote-worker identification), AI Sales Rep (autonomous email outreach agent), AI Sales Coach (LinkedIn-based personality analysis), Person-Level Advertising (cross-channel ad activation via Meta and Google connectors), Lead Reactivation (dormant-lead monitoring), and the 'Who to Contact' B2B contact database with 955M+ global records.

The business model runs on three subscription/usage-based revenue streams: per-identification subscription pricing for the core identification product, per-credit usage pricing for the B2B contact database, and a 100% agency-kept white-label reseller channel that lets marketing agencies rebrand and resell the platform. Add-on AI and advertising modules (AI Sales Rep, AI Sales Coach, Person-Level Advertising) provide ARPU expansion on top of the base subscription. The company sells primarily to US-based SMBs and digital marketing agencies via a hybrid PLG/sales-assisted motion (14-day free trial with no credit card plus product specialist demos), and prices substantially below enterprise incumbents like ZoomInfo with month-to-month options. The platform spans 220+ features, 300+ direct integrations plus 1,000+ via Zapier, 4 data centers with 6+ TB of data, and 2,000+ paying customers across marketing, legal, retail, technology, and automotive verticals.

Name

VisualVisitor

Legal name

Visual Visitor

Website

https://visualvisitor.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

VisualVisitor is a bootstrapped sales intelligence platform that uses AI and Big Data to identify anonymous website visitors at the person level and convert them into qualified leads for US-based SMBs, digital marketing agencies, and sales teams.

Ownership category

akta.pro rank

Product category

Sales Intelligence Software

NAICS

Advertising Agencies (541810)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Marketing Database & Contact Data Providers (B2B/B2C Lists) (BPAFAKAF)

akta.pro secondary industries

B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA), B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ), Appointment Setting & Sales Development (SDR/BDR) Services (BPAFAKAD)

Keywords

• Website visitor identification
• Sales intelligence platform
• B2B contact database
• Lead generation software
• Person-level advertising

Headquarters

HQ city

Roswell

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. Website Visitor Identification (WebID +Person): Subscription-based pricing model based on the number of successful identifications. The Marketing Product facilitates real-time marketing to website visitors. Pricing includes both monthly and annual options, with a free trial available. The platform offers a month-to-month option as an alternative to multi-year agreements pushed by larger competitors.
2. B2B Contact Database (Who to Contact): Access to the contact database is priced per contact credit. Each contact in the Visual Visitor database equates to one credit, allowing users to view all information pertaining to one contact including contact data, skills, alma mater, etc.
3. White-Label Reseller Program: Agencies can white-label the platform and charge their own monthly fees to clients. Agencies keep 100% of the fees they charge, paying Visual Visitor for their underlying usage. This creates a recurring revenue stream for the company based on reseller volume.
4. Person-Level Advertising: Advertising product that targets individuals researching specific B2B and B2C topics. Offered as an add-on service, particularly valuable for agencies managing client advertising campaigns.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

VisualVisitor sells a B2B sales intelligence SaaS platform that identifies anonymous website visitors at the individual level, captures contact and firmographic data, and pushes that data into CRM, email, and advertising platforms. The core product portfolio is anchored by WebID +Person and WebID +Employee for consent-based person-level visitor identification, the Who to Contact B2B database (955M+ contacts), and AI-powered sales engagement modules including AI Sales Rep, AI Sales Coach, and Person-Level Advertising.

Product overview

Visual Visitor is a Sales Intelligence Platform built around website visitor identification and B2B contact data. The core portfolio consists of WebID +Person and WebID +Employee for person-level website identification, supplemented by a B2B Contact Database (Who to Contact) with over 959 million contacts, and Buyer Intent Data for prospect prioritization. AI-powered add-on modules include AI Sales Rep for automated email outreach, AI Sales Coach for personality-based sales guidance, Person-Level Advertising for intent-based targeting, and Lead Reactivation for dormant lead monitoring. Browser and email plugins (Chrome, Gmail, Outlook) extend functionality directly within users' workflows. The platform also offers a White Label Agency Platform for resellers and a Platform API for developer integrations. The platform processes data across 4 data centers with 6+ TB of data, maintains 200+ primary features, and supports 300+ integrations.

Differentiator

Problem solved

Functional benefit

Brands

• AI Sales Rep: AI-powered automated lead nurturing tool that identifies and engages website visitors with personalized emails until they're sales-ready.
• AI Sales Coach
• WebID +Person
• WebID +Employee
• Person-Level Advertising
• Lead Reactivation
• Who to Contact

Products and services

• WebID +Person Consent-based website visitor identification that captures person-level data including first name, last name, email, and 37+ additional data points for U.S.-based website visitors. Identifies up to 40% of website visitors including remote workers, with real-time data push to email, CRM, and marketing platforms.
• WebID +Employee Employee and remote worker identification feature that goes beyond company-level identification to identify individual persons visiting websites, including those working remotely from home addresses.
• Who to Contact (B2B Contact Database) B2B contact database with over 955 million contacts worldwide including professional email addresses, cell phone numbers, and companies. Data includes job responsibilities, accolades, work experience, education, web mentions, and social media profiles.
• AI Sales Rep AI-powered autonomous sales agent that identifies engaged website visitors and automatically sends personalized email outreach until prospects are sales-ready. Handles email deliverability, negative responses, and timing optimization with 60%+ open rates and 90%+ delivery rates.
• AI Sales Coach AI-driven sales intelligence tool that analyzes prospect LinkedIn profiles across 34+ data points to decode personality, communication style, and decision-making approach, providing do's and don'ts for every sales interaction.
• Person-Level Advertising AI-powered advertising solution that targets real individuals researching specific products/services based on behavioral intent data, with targeting across 33,000+ B2B topics and 6,600+ B2C topics, increasing conversion rates by 40% or more.
• Lead Reactivation Module that monitors dormant CRM leads daily and alerts sales teams when leads return to the website and re-enter the buying cycle, enabling real-time re-engagement before competitors.
• Buyer Intent Data B2B intent data that identifies which leads or prospects are actively researching on third-party websites, helping sales teams prioritize high-intent prospects.
• Chrome Plugin Browser extension that enables quick contact lookup while browsing any website, showing company information and employee contact details.
• Outlook Plugin Email tracking plugin for Microsoft Outlook with enhanced usability for contact lookup and email tracking within the Outlook interface.
• Gmail Plugin Email tracking plugin for Gmail that tracks email opens, views, and engagement after sending.
• Platform API Developer API that enables integration of Visual Visitor's identification data and platform functions directly into custom applications, CRMs, dashboards, or marketing tools.
• White Label Agency Platform Fully white-labeled SaaS platform for agencies enabling resale of WebID+Person, WebID+Employee, AI Sales Rep, and AI Sales Coach with custom branding, domain, colors, and support links. Includes reseller management tools, client management, billing reports, and Zapier integration.

Quantifiable outcome

• Capture 35% of website visitors by name and email
• +5 more outcomes

Named customers16 records

Segments4 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration37 records

AI capability12 records

Feature8 records

Partnerships

Nine partnerships are on record, tiered core.

• Meta (Facebook)coreTechnology or Integration · 26 November 2025Facebook Connector released November 2025 automatically syncs identified website visitors into Meta Custom Audiences, enabling person-level advertising across Facebook and Instagram without manual exports.
• GooglecoreTechnology or Integration · 26 November 2025Google Connector released November 2025 automatically syncs identified website visitors into Google Customer Match lists for advertising across Search, Display, YouTube, and Gmail.
• ZapiercoreTechnology or Integration · 15 December 2015Zapier integration developed in December 2015 enables customers to automate tasks and share information across different applications. The integration allows Visual Visitor to send leads to more than 1,000 unique applications, making it a critical integration channel for customers with diverse tech stacks.
• SendGrid (Twilio)coreTechnology or IntegrationDirect integration with SendGrid for email delivery, part of a comprehensive list of email platform integrations including Constant Contact, MailChimp, Klaviyo, Campaign Monitor, and others.
• HubSpotcoreTechnology or IntegrationCRM integration with HubSpot via Zapier, along with Salesforce, Pipedrive, Zoho CRM, and other CRM platforms.
• SalesforcecoreTechnology or IntegrationDirect Salesforce integration allowing contact data and visitor identification to flow directly into Salesforce CRM.
• ShopifycoreTechnology or IntegrationE-commerce platform integration for Shopify merchants to identify website visitors and connect visitor data with their online store operations.
• Go High LevelcoreTechnology or IntegrationDirect connector for Go High Level allowing automatic import of website visitors into the platform, praised by customers for seamless workflow integration.
• WordPresscoreTechnology or IntegrationWordPress plugin available for direct download, enabling WordPress website owners to easily install and configure visitor identification.

Scale indicators12 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• LeadLander: LeadLander provides website visitor tracking and identification software specifically for SMBs, with comparable firmographic reveal and lead notification features. Its pricing tier and SMB focus closely mirror Visual Visitor's positioning, making it a direct competitor in the same product category and customer segment.
• LeadForensics: LeadForensics is one of the closest direct competitors, offering B2B website visitor identification that reveals which companies visit a website and provides lead generation tools. It targets a similar mid-market and SMB buyer and competes directly on visitor identification, contact enrichment, and CRM integration, making it the most relevant peer for Visual Visitor's core WebID +Person / WebID +Employee capabilities.
• Snitcher: Snitcher turns anonymous website visitors into company and contact leads through reverse IP lookup and CRM/email integrations. It targets a similar SMB and agency audience with visitor identification and is the closest functional analog for Visual Visitor's WebID offering.
• Albacross: Albacross is a B2B lead generation platform that identifies website visitors and provides intent data and advertising audiences across Europe. It is a direct competitor to Visual Visitor's WebID +Person/Employee products in the website visitor identification category, with overlapping CRM integrations and intent-based advertising.

Broad incumbents

• Clearbit: Clearbit provides B2B data enrichment and lead intelligence, with reverse IP and company lookup features inside its broader data platform. Although Clearbit is more of a data enrichment company than a visitor-ID company, both compete in providing firmographic data for inbound leads.
• Demandbase: Demandbase is a leading ABM platform offering account identification, intent data, and advertising similar to Visual Visitor's Person-Level Advertising. It is a broader incumbent serving mid-market and enterprise clients and a logical adjacent competitor given Visual Visitor's expansion into advertising.
• ZoomInfo: ZoomInfo is the dominant B2B contact and sales intelligence platform with a 300M+ contact database, intent data, and sales automation features. Visual Visitor explicitly positions against ZoomInfo on price and contract flexibility, making it a broad incumbent peer competing for the same sales/marketing buyers even though ZoomInfo serves a much larger enterprise segment.
• Apollo.io: Apollo.io offers a B2B contact database, sales engagement, and intent tooling with aggressive pricing aimed at SMB and mid-market sales teams. It overlaps with Visual Visitor's Who to Contact database and AI-driven outreach, serving as a broader incumbent competitor in the sales intelligence category.
• 6sense: 6sense is an enterprise account identification and intent data platform that identifies anonymous buying behavior across channels. While Visual Visitor operates at the SMB/contact level and 6sense at the account/enterprise level, they converge on the person-level advertisement and buyer intent use cases Visual Visitor has started addressing.

Others

• HubSpot Sales Hub: HubSpot integrates with Visual Visitor via Zapier and overlaps functionally with built-in visitor identification and lead capture features as part of its CRM and Marketing Hub. It is a platform ecosystem participant rather than direct competitor, but can serve as a substitute for SMBs standardizing on HubSpot.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/visualvisitor
• LinkedInlinkedin.com/company/1668496

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about VisualVisitor