Gramercy Tech

What Gramercy Tech does

Gramercy Tech is a New York-based experiential event technology company founded in 2003 that builds, deploys, and operates end-to-end event technology and real-world activations for Fortune 500 brands, agencies, and government clients. The company runs a 100% proprietary platform, rebuilt in 2023 with an AI-first architecture, that covers the full event lifecycle from registration and badging through credentialing, session scanning, attendee apps, and post-event analytics, alongside a separate pillar of AI-powered experiential activations such as AI Portrait, AI Drawing, AI Image Gen, AI Scavenger Hunt, Storyteller, and Welcome experiences. The platform supports multiple credential technologies (QR, RFID, NFC, BLE), offline operation with local caching, and integrates with Cvent and Eventfinity via the Gramercy Experience Portal (GXP).

The company monetizes through three streams: managed event technology services with on-site team deployment, subscription-based self-service access to GXP, and per-activation licensing of experiential products. Pricing is quote-based, with disclosed event technology budget ranges from $5K to over $500K, and a free self-service sign-up option extends reach into the mid-market. Distribution combines direct enterprise sales, agency channel partnerships (Opus Agency, INVNT Group, LEO Events), and marketplace integrations with Cvent and Eventfinity.

Gramercy Tech has delivered 20,000+ events since 2003 and counts Apple, Google, Walmart, Delta, Visa, Citi, Adobe, Oracle, Formula 1, WSJ, USA Swimming, and Apple TV+ among its enterprise clients, with high-security government work including presidential inaugurations, NATO summits, the Clinton Global Initiative, and Super Bowl LVIII. The company is privately held, founder/CEO-led (Jeremy Patuto), operates with 11-50 employees, and holds SOC 2 Type II, PCI DSS, GDPR, and US Data Privacy Law compliance. Most recent strategic moves include the November 2025 launch of StoryStream (a consumer SaaS for capturing event reflections), the 2025 Grand EX Award win with Opus Agency for Google Cloud Tech Immersion 2025, and ongoing expansion of the AI activation product surface.

Name

Gramercy Tech

Legal name

Gramercy Tech

Website

https://gramercytech.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

11–50 employees

Short description

Gramercy Tech builds and operates a proprietary, AI-first event technology platform covering registration, badging, credentialing, attendee apps, and AI-powered experiential activations for Fortune 500 brands, agencies, and government clients, delivered through managed services, self-service subscriptions, and agency channel partnerships.

Ownership category

akta.pro rank

Product category

Event Technology Platform

NAICS

Computer Systems Design and Related Services (54151)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Digital Experience Monitoring & Management (DEX/DEM, AIOps for EUC) (BPAEAIAF)

Keywords

• Event technology platform
• Event management software
• Experiential activations
• Event badging and credentialing
• Live event technology

Headquarters

HQ city

New City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales

Revenue model

1. Managed Event Technology Services: Full-service model where Gramercy Tech provides end-to-end event technology with on-site team deployment. Covers registration, badging, experiential activations, and real-time support from setup through event completion.
2. Platform Software Licensing: Self-service access to Gramercy Experience Portal and individual experience products like AI Portrait, Drawing Experience, Note Experience. Customers configure and run activations independently.
3. Experiential Activations: Individual AI-powered experience products (portrait walls, drawing activations, scavenger hunts, commitment mosaics) available as licensed activations with optional on-site support.

Pricing tiers

Go-to-market motion4 records

Distribution channels5 records

Marketing channels8 records

Core offering

Gramercy Tech builds, deploys, and operates an end-to-end experiential event technology platform covering two pillars: Event Management (registration, badging and credentialing, session scanning, event apps, attendee portals, analytics) and Event Experiences (AI-powered activations such as AI Portrait, AI Drawing, AI Image Gen, AI Scavenger Hunt, plus Welcome, Storyteller, Drawing, and Note experiences). The company provides both fully managed on-site deployments with on-site teams and self-service access via the Gramercy Experience Portal.

Product overview

Gramercy Tech provides an end-to-end experiential event technology platform comprising two integrated pillars: Event Management and Event Experiences. The Event Management pillar covers registration, badging and credentialing, session scanning, event apps, attendee portals, analytics, and post-event communications—all on a 100% proprietary platform rebuilt in 2023 with AI-first architecture. The Event Experiences pillar includes AI-powered activations such as AI Portrait Experience, AI Image Gen, AI Drawing Experience, and AI Scavenger Hunt, alongside interactive products like Welcome Experience, Storyteller Experience, Drawing Experience, Note Experience, Digital Signage, Gesture Based Activations, Tactile Tech, Mixed Reality, and Photo Ops. The platform integrates with Cvent and Eventfinity via the Gramercy Experience Portal. The company also recently launched StoryStream, a consumer SaaS product for capturing personal reflections at events.

Differentiator

Problem solved

Functional benefit

Brands

• Storyteller Experience: A beautifully simple yet powerful way to capture and share personal reflections at events using an intuitive mobile-friendly app and dynamic live display.
• Welcome Experience
• AI Portrait Experience
• AI Drawing Experience
• AI Image Gen
• Note Experience
• Drawing Experience
• GXP Connect
• StoryStream

Products and services

• Gramercy Experience Portal (GXP) Self-service event management platform integrating with Cvent and Eventfinity, enabling comprehensive attendee data management and providing interactive customized event experiences for event organizers running virtual, hybrid, and on-site events.
• Welcome Experience

Quantifiable outcome

• 20,000+ events delivered since 2003
• +3 more outcomes

Named customers23 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability13 records

Feature8 records

Partnerships

Five partnerships are on record, tiered flagship and core.

• Opus AgencyflagshipImplementation/ SI/ Consulting Partner · 1 January 2025Strategic agency partnership delivering technology infrastructure for Google Cloud Tech Immersion 2025. This collaboration won both Best B2B Conference or Event and the Grand EX award (highest honor). Opus Agency served as creative/ experiential lead while Gramercy Tech provided technology platform and on-site deployment.
• CventcoreTechnology or IntegrationGramercy Experience Portal integrates seamlessly with Cvent platform, enabling comprehensive attendee data management across both systems. This integration extends Gramercy Tech's reach to Cvent's enterprise customer base.
• EventfinitycoreTechnology or IntegrationGramercy Experience Portal integrates with Eventfinity for comprehensive attendee data management, allowing seamless data flow between platforms for event organizers using both solutions.
• INVNT GroupcoreImplementation/ SI/ Consulting PartnerAgency partnership for experiential event delivery. INVNT Group worked with Gramercy Tech on event projects, describing the partnership as 'extraordinary' and noting the team navigated complex challenges successfully.
• LEO EventscoreImplementation/ SI/ Consulting PartnerAgency partner for experiential activations including AI Portrait Experiences. Delivered Nashville Hatch Show Print style activation for office opening and Hawaiian luau experience for Kowa.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Cvent: Largest enterprise event management platform covering registration, venue sourcing, and attendee management. Gramercy integrates with Cvent via GXP Connect, making Cvent both a competitor in event management infrastructure and a distribution channel for experiential activations.
• Eventbrite: Public event ticketing and management platform serving a broad range of event organizers. While primarily focused on ticketing for smaller events, Eventbrite competes in registration and event management broadly and has expanded into enterprise through Aventri.

Direct peers

• Eventmobi: Event app and engagement platform serving corporate events and conferences. Directly comparable in event app, registration, and engagement functionality with similar mid-market enterprise customer focus.
• Bizzabo: Enterprise event experience platform offering registration, onsite solutions, and event apps. Bizzabo is the closest direct competitor to Gramercy in combining event management software with experiential capabilities for mid-market and enterprise customers.
• RainFocus: Enterprise event management platform serving large conferences with registration, session management, and analytics. Competes with Gramercy's event management pillar for Fortune 500 enterprise accounts with high attendee volumes.
• vFairs: Virtual and hybrid event platform providing registration, event apps, and virtual venues. Overlaps with Gramercy's virtual/hybrid event solutions and registration capabilities for enterprise and large-scale events.
• Aventri: Enterprise event management platform (now part of Eventbrite) offering registration, attendee management, and analytics. Competes with Gramercy in mid-market and enterprise event management for conferences and trade shows.
• Hubilo: Event engagement platform offering registration, event apps, and attendee engagement for B2B events. Competes with Gramercy's event management and engagement modules for mid-market enterprise event organizers.
• Pathable: Event app and community platform focused on conferences and trade shows. Overlaps with Gramercy's event app, networking, and engagement modules for association and enterprise conference organizers.
• Splash: Event marketing platform focused on branded event experiences and registration for marketing teams. Directly competes with Gramercy's experiential activation products and registration capabilities for mid-market and brand-side event organizers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks4 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCKSCauhfGdoBJ7FJUKIQVfQ
• Facebookfacebook.com/gramercytech
• LinkedInlinkedin.com/company/gramercytech
• Instagraminstagram.com/gramercytech
• Xx.com/gramercytech

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gramercy Tech