What Auggie does

Auggie is an AI-powered dental patient reactivation platform founded in 2023 and headquartered in Australia. The company targets dental clinics and practices that lose revenue when patients lapse beyond standard recall cycles, automating personalized two-way SMS outreach to overdue patients, handling conversational responses, and booking appointments directly into the clinic's calendar via integration with the practice's existing practice management system (PMS).

The core product is a single integrated SaaS platform that combines AI-driven patient selection (recommendation engine), personalized message generation (NLP), two-way conversational handling, automated appointment booking, and a revenue attribution dashboard that audits every recovered patient and dollar. Auggie integrates with 11+ dental PMS platforms including Core Practice, Dentally, Exact, Oasis, Dental 4 Windows, Dental 4 Web, Carestack, Dentrix Ascend, Praktika, Principle, and Zavy360, with onboarding reportedly requiring approximately 5 minutes of clinic time. The platform also includes a Practice Health Calculator that projects revenue recovery scenarios for prospective customers.

Auggie operates on an outcome-based pricing model — clinics pay nothing upfront and are only charged a performance fee when Auggie actually recovers revenue, with a $1,000 cap per patient regardless of treatment value. There are no setup fees, no monthly subscriptions, and no lock-in contracts. The company is backed by Antler, Black Nova Venture Capital, Coyote Ventures, and Precursor Ventures, with clinical advisory from Dr Dilhan Rajasingham (Chair of ADA Federal Dental Informatics & Digital Health Committee). Reported traction includes 300+ appointments booked platform-wide, $161K+ in revenue recovered for participating clinics, and case-study outcomes of 10x patient engagement increase and 5-7x monthly ROI for pilot clinics. The team is small (1-10 employees) and leadership comprises CEO Warren Yap, CTO Jonathan Noé, and COO Greg Ramon.

Name

Auggie

Legal name

Auggie AI Pty Ltd

Website

https://auggieai.com.au

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

1–10 employees

Short description

Auggie is an AI-powered dental patient reactivation platform that automates personalized two-way SMS outreach to lapsed patients and books appointments directly into clinic calendars via PMS integration, operating on outcome-based pricing for dental clinics in Australia.

Ownership category

akta.pro rank

Product category

Dental Practice Management Software

NAICS

Telephone Call Centers (56142)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Therapeutic Companion Apps (Drug-Device-Digital Combination) (HLACANAH)

Keywords

• Dental patient reactivation
• AI patient engagement
• Practice management integration
• Dental recall automation
• Appointment booking software

Headquarters

HQ city

Sydney

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Outcome-Based Patient Reactivation: Auggie charges only when revenue is successfully recovered. The company earns a performance fee based on actual revenue collected from reactivated patients. There is a $1,000 cap per patient, meaning even on high-value cases (e.g., $15,000 treatment), the maximum fee is capped. No setup fees, no monthly subscriptions, and no lock-in contracts. The incentive structure is fully aligned with client outcomes — if Auggie doesn't recover revenue, it costs the clinic nothing.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels4 records

Core offering

Auggie is an AI-powered dental patient reactivation platform that integrates with a clinic's existing practice management system (PMS) to identify overdue patients, send personalized two-way SMS outreach, handle patient conversations, and book appointments directly into the clinic calendar. The platform operates on an outcome-priced model where dental practices pay only when revenue is recovered, with a $1,000 cap per patient and no setup fees, subscriptions, or lock-in contracts.

Product overview

Auggie is a single unified dental patient reactivation SaaS platform. The core product, also called Auggie, combines AI-powered SMS outreach, two-way patient conversation handling, appointment booking automation, and a revenue attribution dashboard into one integrated service. Practices connect Auggie to their existing practice management system (PMS), and the platform handles patient re-engagement automatically in the background. The offering also includes a Practice Health Check calculator tool that helps clinics estimate potential revenue recovery. All services operate on an outcome-based pricing model with no setup fees, no subscriptions, and payment only when revenue is recovered.

Differentiator

Problem solved

Functional benefit

Products and services

• Auggie Patient Reactivation Platform AI-powered SaaS platform that connects to a dental clinic's existing practice management system, identifies overdue patients, sends personalized two-way SMS messages, handles patient responses, and books appointments directly into the clinic calendar. Includes a revenue attribution dashboard and Practice Health Check ROI calculator. Sold to dental practices on an outcome-based pricing model where clinics pay only when revenue is recovered.

Quantifiable outcome

• 10x increase in patient engagement compared to manual recall
• +4 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability5 records

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core.

• Core PracticecoreTechnology or IntegrationPractice management system with official integration. Auggie connects to Core Practice to access patient data and book appointments directly.
• DentallycoreTechnology or IntegrationCloud-based dental practice management software with official integration. Enables Auggie to read patient records and schedule appointments.
• ExactcoreTechnology or IntegrationPractice management system integrated with Auggie. Part of the approved PMS integration list on website.
• OasiscoreTechnology or IntegrationDental practice management system with Auggie integration. Allows automated appointment booking and patient communication.
• Dental 4 WindowscoreTechnology or IntegrationWindows-based dental practice management software integrated with Auggie for patient reactivation automation.
• Dental 4 WebcoreTechnology or IntegrationWeb-based dental practice management system with official Auggie integration.
• CarestackcoreTechnology or IntegrationDental practice management platform integrated with Auggie for seamless patient engagement workflow.
• Dentrix AscendcoreTechnology or IntegrationCloud dental practice management system by Henry Schein with Auggie integration for patient recall automation.
• PraktikacoreTechnology or IntegrationPractice management system with Auggie integration enabling automated patient reactivation.
• PrinciplecoreTechnology or IntegrationDental practice management software integrated with Auggie for appointment booking and patient communication.
• Zavy360coreTechnology or IntegrationPractice management system with Auggie integration for dental patient engagement automation.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Solutionreach: Long-established dental patient engagement and recall platform offering SMS reminders, two-way patient communication, and reactivation tools. Directly comparable to Auggie in dental-specific patient reactivation, but at greater scale in North America.
• RevenueWell: Dental-specific patient relationship management and recall/recall marketing platform with automated patient communication. Highly comparable to Auggie's dental patient reactivation use case, serving SMB dental practices.
• Lighthouse 360: Dental patient communication and recall platform owned by Henry Schein One. Competes directly with Auggie in automated patient reactivation, appointment reminders, and two-way messaging for dental practices.
• Weave: Patient communication platform for SMB healthcare practices including dental, offering two-way texting, automated recall, and appointment booking. Closest large-scale analog to Auggie's product, though Weave operates across multiple healthcare verticals.
• NexHealth: Patient experience platform with deep EHR/PMS integrations offering online booking, patient messaging, and recall automation. Comparable in the AI-enabled patient engagement and PMS integration approach, focused on dental and other specialties.

Broad incumbents

• Birdeye: Multi-vertical customer experience and patient messaging platform used by dental practices among other SMB healthcare providers. Broader in scope than Auggie but overlaps on two-way patient SMS, review generation, and recall.
• Podium: AI-powered customer communication and lead conversion platform serving dental, healthcare, and other verticals. Overlaps with Auggie on two-way SMS and review-driven reactivation, though Podium's dental focus is one of many verticals.
• PatientPop (by Tebra): Healthcare practice growth platform offering patient communication, online scheduling, and recall features. Overlaps with Auggie in patient re-engagement and communication workflows across dental and other SMB practices.

Emerging players

• Curve Dental: Cloud-based dental practice management software with built-in patient communication features. Comparable on PMS-side integration with dental clinics; represents a potential incumbent threat to Auggie if it builds native reactivation.

Others

• Dentally: Cloud dental practice management software (part of Henry Schein One) and a key PMS integration partner of Auggie. Represents a critical distribution channel but also a potential competitor if it bundles native reactivation features.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds3 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Auggie