ReelUp
ReelUp is a video commerce platform that enables D2C brands, primarily on Shopify, to embed interactive shoppable videos on their storefronts with AI-powered optimization, social media import, and conversion analytics.
- Company typePrivate
- Founded2022
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What ReelUp does
ReelUp is a video commerce platform built for direct-to-consumer (D2C) brands, primarily those operating on Shopify. Founded in 2022 and headquartered in Croydon, United Kingdom (ReelUp LTD), the company enables merchants to convert on-site traffic into purchases by embedding interactive, shoppable videos on product and landing pages — viewers can tap to buy, add multiple tagged products to cart, and interact with clickable CTAs without leaving the video. The platform also provides AI-powered video optimization (ML-driven compression claimed to reduce file sizes by up to 90% with automatic codec selection), Adaptive Bitrate Streaming, social media video import from Instagram, TikTok, and YouTube, video SEO with auto-generated schema markup and AI thumbnails, and a performance analytics dashboard integrated with Meta for ad targeting.
The product is monetized via a tiered SaaS subscription — Free (up to 10 reels, 100 views), Basic ($29.99/mo, 100 reels, 3,000 views), Premium ($99.99/mo, 250 reels, 20K views with AI optimization and ABS), and Elite ($199/mo, 1,000 reels, 50K views with a dedicated manager). Distribution is primarily product-led through the Shopify App Store, where ReelUp holds the #1 ranking in the Videos category, supplemented by a 50+ agency and technology partner network spanning 15+ countries and integrations with page builders (PageFly, GemPages, Shogun, EComposer), review platforms (Judge.me, Okendo, Stamped), and cart drawers. The company is founder-led by CEO Gursimran Sehgal and CTO Lakshya Syal, operates with approximately 15 employees, and appears to be bootstrapped with no disclosed external funding.
ReelUp firmographics
Firmographics- Name
- ReelUp
- Legal name
- ReelUp LTD
- Website
- https://reelup.io
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- ReelUp is a video commerce platform that enables D2C brands, primarily on Shopify, to embed interactive shoppable videos on their storefronts with AI-powered optimization, social media import, and conversion analytics.
- Ownership category
- akta.pro rank
ReelUp industry classification
Industry- Product category
- Shoppable Video Commerce Software
- NAICS
- Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162)
- akta.pro primary industry
- Shoppable Video & Short-form Commerce Platforms (CRAFANAE)
- akta.pro secondary industry
- Content-Aware/AI Media Processing (Per-Title Encode, Scene Detection) (MPAHAHAH)
Keywords
Where ReelUp is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
ReelUp business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure, Operations
Revenue model
- Subscription Plans: Tiered SaaS subscription model with four plans (Free, Basic, Premium, Elite) based on monthly views, reel limits, and feature access. Fees billed monthly or annually, non-refundable except as required by law.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free tier for trying out ReelUp with basic features |
| Subscription | Monthly | For growing brands needing more reels and views |
| Subscription | Monthly | For scaling businesses requiring advanced features |
| Subscription | Monthly | For enterprise brands with high-volume needs |
Go-to-market motion3 records
Distribution channels3 records
Marketing channels5 records
ReelUp product offering
Product offeringCore offering
ReelUp is a video commerce SaaS platform built primarily as a Shopify app that enables D2C e-commerce brands to create, embed, and analyze interactive shoppable videos directly on their storefronts. The platform includes a core shoppable video player with product tagging and one-tap add-to-cart, plus modules for AI video compression, social media video import, video SEO, performance analytics, adaptive bitrate streaming, and multiple embeddable widget types for various placements.
Product overview
ReelUp is a video commerce platform designed for D2C brands, operating primarily as a Shopify-integrated app. The platform consists of a core Shoppable Videos product combined with several add-on modules: AI Video Optimization (for AI-powered video compression), Social Media Videos (for importing Instagram/TikTok/YouTube content), Video SEO (for search optimization), Performance Analytics (for tracking), and Adaptive Bitrate Streaming (premium streaming). Additional widgets include Reels Carousel, Reels Grid, Stacked Carousel, Product Page Reels, Stories, and Reel Pops for various storefront placements.
Differentiator
Problem solved
Functional benefit
Products and services
- ReelUp Platform Core video commerce platform enabling e-commerce businesses to create interactive shoppable video experiences, embed videos on websites, and track video performance analytics. Targets D2C brands on Shopify.
- Shoppable Videos Interactive shoppable video player where customers can tap and buy products directly from videos. Includes product tagging, clickable CTAs, and one-tap add-to-cart functionality for e-commerce brands.
- AI Video Optimization
Quantifiable outcome
- 91% increase in conversion rates
- +7 more outcomes
Companies that use ReelUp
Customer profileNamed customers18 records
Segments2 records
Ideal customer profiles3 records
ReelUp technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration14 records
AI capability8 records
Feature7 records
ReelUp partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core.
- Techmac Digital SolutionscoreAgency partner specializing in scaling DTC brands on Shopify Plus with experience design and optimization. Based in India.
- 300CBTcoreAgency partner helping D2C brands sell more through strategic design, development, and marketing. Based in South Korea.
- Ecommerce GrowthcoreEcommerce growth consultancy led by Ian Rhodes with 25+ years experience helping brands scale. Specializes in conversion optimization and Shopify scaling.
- Ennovative WebcoreDigital design agency based in Italy specializing in Shopify e-commerce design and development.
- ProperocoreTechnology solutions innovator recognized in CIO 10 Most Promising Robotic Process Automation Solution Providers-2022.
- ControlF5coreAgency helping DTC brands grow through designing, building, and scaling high-converting eCommerce websites on Shopify, WooCommerce, and custom solutions.
- AdancycoreDigital marketing agency specializing in performance marketing and Shopify store development with data-driven strategies.
- Brands LabcoreShopify marketing agency specializing in growth and development for D2C companies focusing on customer acquisition, CRO, and retention.
Scale indicators10 records
Recent moves3 records
Expansion highlights6 records
ReelUp competitors and assessment
Company assessmentDirect peers
- Tolstoy: Shoppable video and UGC platform purpose-built for Shopify and e-commerce brands. Closest direct competitor to ReelUp with overlapping shoppable-reel widget, AI-generated UGC video, and social-import features targeting the same D2C merchant segment.
- Firework: Enterprise-focused shoppable video commerce platform serving retailers and CPG brands with on-site video, live shopping, and AI tools. Comparable to ReelUp in shoppable-video functionality but competing primarily upmarket at large retailers.
- Videowise: AI-powered video commerce platform with strong Shopify presence, offering shoppable videos, UGC widgets, and analytics. Directly competes with ReelUp for the same Shopify D2C merchants and overlapping feature set.
- Insense: UGC and influencer video platform for Shopify and Amazon brands, with shoppable-video capabilities. Overlaps with ReelUp on social-media import, on-site shoppable reels, and D2C customer base.
- Tagshop: Shoppable video and UGC platform focused on e-commerce brands, with widget-based video galleries and social-feed import. Closely comparable product surface and target customer to ReelUp.
- EmbedSocial: UGC and shoppable-content widget platform that lets Shopify and e-commerce brands embed social media videos, reviews, and shoppable feeds. Competes in the same 'social-media-on-site' category as ReelUp.
Broad incumbents
- Yotpo: Established e-commerce marketing platform spanning reviews, UGC, SMS, and loyalty, with shoppable video and gallery features. Broader portfolio than ReelUp but overlaps on on-site UGC video and review-driven content for D2C brands.
- Bazaarvoice: Large-scale UGC and ratings-and-reviews platform serving enterprise retailers and brands. Comparable to ReelUp at the intersection of on-site social content and shoppable media, but at much larger enterprise scale.
Emerging players
- Wistia: Video hosting and marketing platform with strong analytics, SEO, and shoppable-product capabilities via integrations. Adjacent peer given overlap on adaptive streaming, video SEO, and on-site video performance for marketers.
Others
- Loom: Async video recording and sharing platform with emerging commerce-adjacent use cases. Not a direct competitor but operates in the broader shoppable/embeddable video ecosystem relevant to ReelUp's widget and embedding approach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
ReelUp social profiles
Digital presenceReelUp financial estimates
Financial estimateRevenue estimate
Valuation estimate
ReelUp leadership team
Management profileNumber of profiles
Profiles7 records
ReelUp funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ReelUp M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ReelUp
What does ReelUp do?
ReelUp is a video commerce SaaS platform built primarily as a Shopify app that enables D2C e-commerce brands to create, embed, and analyze interactive shoppable videos directly on their storefronts. The platform includes a core shoppable video player with product tagging and one-tap add-to-cart, plus modules for AI video compression, social media video import, video SEO, performance analytics, adaptive bitrate streaming, and multiple embeddable widget types for various placements.
Is ReelUp a public or private company?
ReelUp is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was ReelUp founded?
ReelUp was founded in 2022. It employs 11 to 50 people.
Where is ReelUp based?
ReelUp is headquartered in London, United Kingdom, in the Europe region.
How does ReelUp make money?
One revenue line is on record: subscription Plans.
Who are ReelUp's main competitors?
Direct peers on record are Tolstoy, Firework, Videowise, Insense, Tagshop and EmbedSocial. Broad incumbents are Yotpo and Bazaarvoice. Wistia is listed as an emerging player. Loom is listed as an others.
Does ReelUp have an API?
No public API is recorded for ReelUp.
What industry is ReelUp in?
ReelUp's product category is Shoppable Video Commerce Software. Its primary akta.pro industry code is CRAFANAE, Shoppable Video & Short-form Commerce Platforms, with a secondary code of MPAHAHAH, Content-Aware/AI Media Processing (Per-Title Encode, Scene Detection). Its NAICS code is 5162.