REO

What REO does

REO (also operating as REO:Digital) is a London-headquartered customer experience agency specialising in Conversion Rate Optimisation (CRO). For over a decade the firm has delivered professional services combining research, strategy, design, and systematic experimentation for enterprise and mid-market clients. Named customers span retail (Amazon, M&S, Tesco, Samsung), banking and insurance (TSB, Direct Line, BOI, esure, Ageas, RSA), and luxury/premium brands (Victoria Beckham, Missoma, Fortnum & Mason, Bradshaw Taylor, Reiss, Penhaligons, Molton Brown), with broader European reach.

The core service catalogue comprises Full Service CRO, Personalisation, CRO Enablement, User Research (delivered via an in-house UX Lab), UX Design, Accessibility, Data Governance, Digital Analytics, and Data Insights, augmented by Shopify-specialised offerings (Shopify CRO and Shopify Migration), a Maturity Model Assessment, a CRO Assessment, and a Structured Accessibility Training Programme. Delivery is platform-agnostic: REO builds and runs programmes on the client's existing technology stack across Shopify, Adobe Experience Cloud, Salesforce Commerce Cloud, BigCommerce, WooCommerce, AB Tasty, Optimizely, VWO, Contentsquare, Kameleoon, FullStory, Figma and other platforms, supported by 20+ formal partnerships.

REO generates revenue through project-based and retainer professional services engagements, with pricing determined by scope and client requirements and not publicly disclosed. The firm is privately held, operates from 100 Black Prince Road, London, holds Great Place to Work and Cyber Essentials certifications, and is governed by Managing Director Andrew Furlong. Thought leadership is anchored by a 10-year co-publishing partnership with Econsultancy producing annual CRO benchmarking reports and a content library of guides, checklists, podcasts, webinars and whitepapers distributed to a 45,000+ subscriber newsletter base.

Name

REO

Legal name

REO

Website

https://reodigital.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

REO is a London-based customer experience agency providing Conversion Rate Optimisation, UX research, personalisation, and accessibility services to enterprise clients including Amazon, Tesco, M&S, TSB, and Victoria Beckham.

Ownership category

akta.pro rank

Product category

Digital Experience & CRO Consulting Services

NAICS

Marketing Consulting Services (541613), Custom Computer Programming Services (541511)

SIC

Services-Management Consulting Services (8742), Services-Advertising (7310)

akta.pro primary industry

Personalization, Testing & Conversion Rate Optimization (CRO) (BPAFAFAG)

Keywords

• Conversion rate optimisation
• Customer experience consulting
• UX research services
• Digital experimentation agency
• Personalisation services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. CRO Consulting Services: Full-service conversion rate optimisation consulting including user research, strategy development, A/B testing, personalisation, and UX design services delivered through project-based or retainer engagements with enterprise clients
2. CRO Enablement: Training and capability-building services to help internal teams develop CRO competencies and establish experimentation programmes
3. Accessibility Services: Accessibility compliance and inclusive design consulting including audits, remediation guidance, and training programmes

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

REO is a customer experience agency that delivers Conversion Rate Optimisation (CRO) consulting services for enterprise and mid-market clients. Its core work covers user research, CRO strategy, A/B testing, personalisation, UX design, accessibility, digital analytics, and Shopify-specialised optimisation, delivered as project-based or retainer engagements grounded in a proprietary UX Lab and CRO maturity assessment methodology.

Product overview

REO (REO:Digital) is a customer experience agency and the leading CRO Experts, offering a comprehensive suite of services built around conversion rate optimisation. The core offering consists of Full Service CRO, Personalisation, and CRO Enablement, supplemented by User Experience (UX) services (User Research, UX Design, Accessibility), Data & Analytics capabilities (Data Governance, Digital Analytics, Data Insights), and Shopify-specialised services (Shopify CRO, Shopify Migration). REO also provides accessibility-focused Guides & Checklists (10 guides and 4 checklists covering areas such as accessible images, multimedia, documents, and social media), a Maturity Model Assessment tool, CRO Assessment tool, and a Structured Accessibility Training Programme. The company delivers services across sectors including e-commerce, financial services, and retail, working with clients such as Amazon, M&S, Tesco, Samsung, TSB, and Victoria Beckham.

Differentiator

Problem solved

Functional benefit

Quantifiable outcome

• £billions in incremental revenue delivered for clients over agency tenure
• +2 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration29 records

Feature3 records

Partnerships

20 partnerships are on record, tiered core.

• Positive PlanetcoreStrategic or Co-development PartnerEnvironmental sustainability partner providing carbon footprint analysis using the GHG Protocol Corporate Standard. Partnered for baseline emissions assessment (2021) and Net Zero 2030 advisory programme. Supports REO's commitment to achieving Net Zero emissions by 2050.
• ShopifycoreTechnology or IntegrationTechnology partnership providing e-commerce platform integration. REO offers dedicated Shopify CRO services, Shopify Migration, and Shopify Experience Optimisation (SXO) services. Certified Shopify Partner status.
• AB TastycoreTechnology or IntegrationA/B testing and personalisation platform partnership. REO builds and structures tests for clients using AB Tasty platform and functions as a collaborative extension of client teams.
• Adobe (Analytics, Experience Cloud, Commerce)coreTechnology or IntegrationAdobe product partnership including Analytics, Experience Cloud, and Commerce Cloud. REO helps clients maximise Adobe investments through digital experimentation and optimisation programmes.
• VWOcoreTechnology or IntegrationWebsite optimisation and A/B testing platform partnership for conversion rate optimisation services.
• ContentsquarecoreTechnology or IntegrationDigital experience analytics platform partnership for understanding user behaviour and optimising customer journeys.
• OptimizelycoreTechnology or IntegrationDigital experimentation and optimisation platform partnership for running A/B tests and personalisation campaigns.
• DynamicYieldcoreTechnology or IntegrationPersonalisation and optimisation platform partnership for delivering individualised customer experiences.
• FullStorycoreTechnology or IntegrationDigital intelligence and session replay platform partnership for understanding user interactions.
• KameleooncoreTechnology or IntegrationAI-powered experimentation and personalisation platform partnership.
• GlassboxcoreTechnology or IntegrationDigital experience analytics and session replay platform partnership.
• TealiumcoreTechnology or IntegrationCustomer data platform and tag management partnership for data governance and analytics.
• Salesforce Commerce CloudcoreTechnology or IntegrationEnterprise e-commerce platform partnership for digital commerce optimisation.
• BigCommercecoreTechnology or IntegrationE-commerce platform partnership for online retail optimisation.
• WooCommercecoreTechnology or IntegrationWordPress e-commerce platform partnership for small to mid-market online stores.
• MonetatecoreTechnology or IntegrationPersonalisation and testing platform partnership for individualised experiences.
• IntelligemscoreTechnology or IntegrationE-commerce testing and optimisation platform partnership.
• FigmacoreTechnology or IntegrationDesign platform partnership used for UX design and web development collaboration.
• Atlassian (Jira)coreTechnology or IntegrationProject management and issue tracking platform partnership for programme management and delivery.
• EconsultancycoreStrategic or Co-development PartnerIndustry research partnership producing annual CRO reports and benchmarks over 10 years, contributing to REO's thought leadership content and methodology.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Dept Agency: Dept is a large global digital agency offering CX, CRO, commerce, and creative services across multiple regions; it overlaps with REO in digital experience and commerce optimisation engagements but at significantly broader scale.
• Croud: Croud is a UK-headquartered global digital marketing agency offering paid media, SEO, content, and CRO services, competing with REO for enterprise digital experience engagements though with a much wider service portfolio.
• Jellyfish: Jellyfish is a global digital marketing and media agency that includes CRO, analytics, and customer experience services within a much broader portfolio, competing with REO for enterprise CRO mandates at larger scale.
• Kin + Carta: Kin + Carta is a large global digital transformation consultancy delivering strategy, technology, and customer experience services, overlapping with REO on enterprise CX and digital experience programmes but at a much larger organisational scale.

Direct peers

• Conversion.com: Conversion.com is a UK-based CRO specialist agency offering experimentation, personalisation, and UX research services to enterprise clients, directly competing with REO's core full-service CRO offering in the UK and European markets.
• User Conversion: User Conversion is a UK CRO and personalisation agency focused on conversion-led design, A/B testing, and analytics for e-commerce and lead generation clients, directly comparable to REO's CRO and Shopify CRO offerings.
• WiderFunnel: WiderFunnel is a North American CRO consultancy delivering structured experimentation programmes, personalisation, and analytics services, comparable to REO's full-service CRO and personalisation capabilities though operating in a different primary geography.
• Babel Quest (now Iterate): Iterate (formerly Babel Quest) is a UK digital agency offering HubSpot implementation, CRO, and customer experience services; it competes directly with REO in the UK enterprise and mid-market CRO space, particularly around platform-aligned work.

Emerging players

• Optimizely: Optimizely is a leading experimentation and digital experience platform that partners with REO but increasingly bundles CRO services and AI-driven personalisation, positioning it as both a complementary vendor and a potential substitute for agency services.
• AB Tasty: AB Tasty is a CRO and personalisation software platform that is both a technology partner of REO and an emerging competitor, increasingly offering AI-driven experimentation capabilities that could reduce client reliance on REO's services layer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/reodigital
• Xx.com/REOdigital

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about REO