Taggify
- Company typePrivate
- Founded2013
- HeadquartersBuenos Aires, Argentina
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Taggify does
Taggify is a Buenos Aires-headquartered programmatic Digital Out-of-Home (DOOH) advertising platform serving brands, agencies and media owners across 17 Latin American countries. The company operates a full-stack platform built on four integrated layers: a Demand-Side Platform (DSP) for audience-led planning, activation and trading of OOH campaigns; a Supply-Side Platform (SSP) for inventory monetization via demand waterfall, primetime rules and dynamic pricing; a Content Management System (CMS) for digital signage operations; and Metrica, a Data Management Platform (DMP) that aggregates mobility flows, H3 geographic cells, POIs, census and traffic signals for audience affinity, OTS forecasting and post-campaign measurement. Underlying technical components include a Contextual Activation Engine (dayparting, weather, traffic, POIs, audience-in-motion), AI-assisted campaign wizardry, geofencing with configurable radii, flexible dayparting, demand waterfall allocation and on-demand cluster modeling.
The company's revenue mix combines subscription/recurring access (DSP, CMS, Metrica), transaction fees on programmatic SSP monetization, data monetization through Metrica and professional/managed services including media planning, buying optimization, creative adaptation and 3D/Fake OOH production. Go-to-market is sales-led with direct enterprise field engagement and demo requests, complemented by a self-serve channel supported by Taggify Academy. The platform reportedly reaches 2.3 billion monthly impressions across 900,000+ media points via direct relationships with 5,500+ media owners, and documents 131 case studies with enterprise customers including Coca-Cola, Pepsi, Nestlé, LG, Samsung, Pfizer, MSD, Mercado Libre, McDonald's, KFC, Itaú, AMEX, Disney, L'Oréal and Peugeot. The company is privately held with no disclosed institutional investors beyond early-stage participants (Start-Up Chile, Aurus, Copesa) from 2011–2012, and is led by COO Julio Chamizo, recognized with the 2023 Buenos Aires Young Entrepreneur Technology Award.
Taggify firmographics
Firmographics- Name
- Taggify
- Legal name
- Taggify
- Website
- https://taggify.net
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Taggify industry classification
Industry- Product category
- Programmatic Digital Out-of-Home (DOOH) Advertising Platform
- NAICS
- Indoor and Outdoor Display Advertising (54185), Indoor and Outdoor Display Advertising (541850), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182), Graphic Design Services (541430)
- SIC
- Services-Advertising (7310), Services-Advertising Agencies (7311), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Digital Out-of-Home (DOOH) Advertising (MPAAAKAB)
- akta.pro secondary industries
- Digital Out-of-Home (DOOH) Screens & Networks (BPAFALAB), Data Management Platforms (DMP) & Customer Data Platforms (CDP) (BPAMALAD), Out-of-Home (OOH), DOOH & Ambient Advertising (BPAFAAAI), Programmatic Display & Retargeting (DSP) (MPAAACAE)
Keywords
Where Taggify is headquartered
LocationHeadquarters
- HQ city
- Buenos Aires
- HQ country
- Argentina
- HQ region
- Latin America
Markets served
Taggify business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Programmatic DOOH Platform (DSP): Demand-side platform enabling brands and agencies to plan, activate, and measure programmatic DOOH campaigns. Revenue generated through media buying fees, platform access, and campaign execution charges across 17 countries.
- Supply Side Platform (SSP): Supply-side platform for screen owners to monetize inventory through demand waterfall, primetime rules, and dynamic pricing. Revenue share model with media owners for programmatic monetization.
- CMS Digital Signage: Content management system for digital signage, enabling screen owners to manage content operations with exclusive events and automated scheduling.
- Metrica DMP Data Platform: Data management platform for audience intelligence, coverage readiness, mobility flows, and post-campaign measurement. Sold as part of platform suite or standalone data services.
- Managed Services: Professional services including media planning, buying optimization, creative adaptation, and 3D/Fake OOH production for brands requiring hands-on campaign execution support.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
Taggify product offering
Product offeringCore offering
Taggify operates a full-stack programmatic Digital Out-of-Home (DOOH) advertising platform comprising four integrated layers: a DSP (Demand Side Platform) for brands and agencies to plan, activate, and trade campaigns; an SSP (Supply Side Platform) for screen owners to monetize inventory via demand waterfall and dynamic floor pricing; a CMS for digital signage content management; and Metrica DMP for audience intelligence, mobility data, and post-campaign measurement. The platform enables audience-led planning, contextual creative activation based on moment/place/audience signals, and outcome-based measurement across 900k+ media points in 17 LATAM countries.
Product overview
Taggify is a full-stack programmatic DOOH (Digital Out of Home) platform operating across 17 countries in Latin America and globally. The platform comprises four core products: DSP (Demand Side Platform) for advertisers and agencies to plan, activate and optimize OOH campaigns; SSP (Supply Side Platform) for screen owners to monetize inventory through programmatic channels; Metrica DMP (Data Management Platform) for audience intelligence, mobility analysis, and campaign measurement; and CMS for digital signage content management. These four core platforms are supported by over 25 feature modules including AI Campaign Wizard, Buying Rules, Day Parting, Geofencing, Forecast & Scheduler, Demand Waterfall, Primetime Rules, and Granular Reports. The ecosystem also includes Taggify Academy for product certification and four managed services (Planning, Buying, Creative Adaptation, and 3D/Fake OOH production) that connect to the same planning, activation and measurement stack.
Differentiator
Problem solved
Functional benefit
Brands
- Metrica: Metrica-powered DMP for OOH and DOOH decisions - a data management platform that connects inventory, H3, POIs, census, traffic, mobility and quality gates for planning, activation and measurement.
Products and services
- DSP (Demand Side Platform) Programmatic DSP for OOH and DOOH campaigns enabling brands, agencies, and marketing teams to connect brief, geography, audience signals, inventory, forecast, creatives, and launch gates in one unified workflow for planning, activation, and trading of physical-media campaigns.
- SSP (Supply Side Platform) Supply side platform that enables screen owners to offer available DOOH inventory and maximize revenue through programmatic monetization, demand waterfall management, primetime rules, dynamic floor pricing, and transparent reporting.
- Metrica DMP (Data Management Platform) Audience intelligence and data management platform that connects inventory, H3 geographic cells, POIs, census data, traffic, mobility and quality signals to plan, activate and measure DOOH campaigns with defensible commercial evidence. Includes audience affinity modeling, coverage readiness, mobility flows, OTS forecasting, and post-campaign measurement.
- CMS (Content Management System) for Digital Signage Content management system for digital signage and DOOH screen administration, enabling operators to manage screen content, schedule playlists, and control creative assets across their physical inventory.
- Media Planning and Forecasting Service Managed service that translates market, audience and objectives into measurable physical media plans before budget commitment, including market/venue analysis, inventory mix recommendations, and reach/frequency forecasts.
- Media Activation and Optimization Service Managed buying support for teams wanting Taggify to execute, optimize and report campaigns, including campaign setup, activation pacing support, and post-campaign optimization and reporting.
- Creative Adaptation Service Creative adaptation service that adapts brand ideas into formats for different media points, venues, durations and visual conditions, including format adaptation, media-safe versions and creative QA before activation.
- 3D/AR/VR/Fake OOH Creative Service Creative production service for physical-media content built for attention, shareability and contextual impact, including concept development, 3D/Fake OOH direction and assets ready for real-world activation.
Quantifiable outcome
- Reduce wasted impressions through contextual activation vs traditional static OOH placement
- +3 more outcomes
Companies that use Taggify
Customer profileNamed customers21 records
Segments3 records
Ideal customer profiles3 records
Taggify technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability4 records
Feature15 records
Taggify partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- World Out of Home Organization (WOO)coreTaggify is an active member of the World Out of Home Organization, participating in annual congresses (2023, 2025, 2026) and representing LATAM at global OOH industry events. The partnership provides industry leadership positioning, networking with global media owners and technology providers, and contribution to OOH standards and best practices development.
Scale indicators5 records
Recent moves6 records
Expansion highlights6 records
Taggify competitors and assessment
Company assessmentBroad incumbents
- JCDecaux: Global leader in outdoor advertising including DOOH street furniture, transit and billboards. Represents both a potential supply partner and a large incumbent that competes for enterprise DOOH budgets in LATAM.
- Stroer: German digital out-of-home media owner with significant DOOH inventory in Europe. Comparable as a broad incumbent building programmatic DOOH monetization capabilities that may eventually expand beyond Europe.
Regional players
- Moving Walls: Programmatic DOOH platform headquartered in APAC with growing LATAM presence. Comparable full-stack planning, activation and measurement capabilities serving advertisers and media owners.
Direct peers
- Adomni: Programmatic DOOH buying platform connecting advertisers with digital billboard and screen networks in North America. Comparable DSP and marketplace functionality to Taggify's DSP.
- Broadsign: DOOH CMS and SSP serving global media owners with content management, programmatic monetization and audience measurement. Closest functional analog to Taggify's CMS and SSP products.
- Vistar Media: US-based programmatic DOOH platform offering DSP, SSP and ad-server capabilities for buyers and media owners worldwide. Direct competitor across the same DSP/SSP stack that Taggify provides, with global supply relationships.
- DoohClick: DOOH ad-server and SSP focused on European and LATAM markets. Competes with Taggify on inventory monetization, programmatic guaranteed and reporting features.
- Hivestack: Programmatic DOOH ad exchange and SSP with global supply partnerships. Competes head-to-head with Taggify's SSP and DSP offerings, increasingly internationalizing into LATAM and other emerging markets.
- Place Exchange: Programmatic SSP for DOOH inventory in North America and Europe. Comparable supply-side platform functionality and programmatic auction mechanics as Taggify's SSP and demand waterfall.
Emerging players
- AdMobilize: DOOH audience analytics and measurement provider. Comparable in Metrica DMP-like audience intelligence and campaign measurement capabilities for digital signage networks.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Taggify social profiles
Digital presenceTaggify financial estimates
Financial estimateRevenue estimate
Valuation estimate
Taggify leadership team
Management profileNumber of profiles
Profiles5 records
Taggify funding detail
Funding detailFunding overview
Funding rounds2 records
Investors3 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Taggify M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Taggify
What does Taggify do?
Taggify operates a full-stack programmatic Digital Out-of-Home (DOOH) advertising platform comprising four integrated layers: a DSP (Demand Side Platform) for brands and agencies to plan, activate, and trade campaigns; an SSP (Supply Side Platform) for screen owners to monetize inventory via demand waterfall and dynamic floor pricing; a CMS for digital signage content management; and Metrica DMP for audience intelligence, mobility data, and post-campaign measurement. The platform enables audience-led planning, contextual creative activation based on moment/place/audience signals, and outcome-based measurement across 900k+ media points in 17 LATAM countries.
Is Taggify a public or private company?
Taggify is a private company. It is classified as unknown and is currently operating.
When was Taggify founded?
Taggify was founded in 2013. It employs 11 to 50 people.
Where is Taggify based?
Taggify is headquartered in Buenos Aires, Argentina, in the Latin America region.
How does Taggify make money?
Five revenue lines are on record. Programmatic DOOH Platform (DSP) is the primary driver. The others are supply Side Platform (SSP), CMS Digital Signage, metrica DMP Data Platform and managed Services.
Who are Taggify's main competitors?
Broad incumbents on record are JCDecaux and Stroer. Moving Walls is listed as a regional player. Direct peers are Adomni, Broadsign, Vistar Media, DoohClick, Hivestack and Place Exchange. AdMobilize is listed as an emerging player.
Does Taggify have an API?
No public API is recorded for Taggify.
What industry is Taggify in?
Taggify's product category is Programmatic Digital Out-of-Home (DOOH) Advertising Platform. Its primary akta.pro industry code is MPAAAKAB, Digital Out-of-Home (DOOH) Advertising, with a secondary code of BPAFALAB, Digital Out-of-Home (DOOH) Screens & Networks. Its NAICS code is 54185 and its SIC code is 7310.