What National Positions does

National Positions is a privately-held, full-service digital marketing agency founded in 2003 and headquartered in Westlake Village, California, with a secondary corporate address in Agoura Hills. The firm targets mid-market e-commerce brands generating $5M-$50M in annual revenue, primarily Shopify-based DTC operators seeking to scale profitably across paid media, organic, marketplace, retention, and CRO channels. The company reports 300+ clients served cumulatively, 97%+ client retention sustained for nearly a decade, and 20+ industry awards including Google Premier Partner and Inc. 500 recognition. Leadership is family-led, with Founder/CEO Bernard May also heading the wholly-owned AdBeacon technology subsidiary, CFO Marc Levy, and non-executive Chairman Brent Cohen.

The company's core technology is AdBeacon, a proprietary AI-powered unified performance management platform that combines multi-touch attribution (MTA), media mix modeling (MMM) via Meridian integration, SKU-level POAS tracking with direct Shopify COGS data connection, and three module layers: AI Search Optimization (GEO/AEO for Google AI Overviews, ChatGPT, Gemini, Perplexity), AI Creative (generative production across text, image, and video), and AI Agents (automated bidding, pacing, budget management, creative rotation, and anomaly detection). AdBeacon exposes 200+ campaign metrics through a REST API and Google Sheets integration. The service portfolio spans paid search, paid social, YouTube, programmatic/CTV, SEO, retention marketing (Klaviyo-powered), Amazon and Walmart marketplace management, CRO, affiliate marketing, PR, and AI-driven measurement and business intelligence. All services are organized around the proprietary PACE methodology (Plan, Attract, Convert, Evolve).

The business model is professional services revenue via direct, sales-led engagement. Intake flows through website CTAs into free "ROI Profit Analysis" consultations staffed by dedicated Sales Marketing Consultants, followed by dedicated Performance Manager assignments post-sale. The firm holds certifications across Google, Meta, Amazon, Shopify, and Klaviyo, and operates within CCPA/CPRA privacy compliance. Geographic scope is U.S.-focused (California-headquartered), with no disclosed parent company, external institutional investment, or funding rounds, indicating founder-family ownership and organic growth funding.

Name

National Positions

Legal name

National Positions

Website

https://nationalpositions.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

51–100 employees

Short description

National Positions is a privately-held, founder-led digital marketing agency serving mid-market e-commerce brands ($5M–$50M revenue) with full-funnel services including paid media, SEO, marketplaces, CRO, and retention, powered by its proprietary AdBeacon AI attribution and optimization platform.

Ownership category

akta.pro rank

Product category

Digital Marketing Agency Services

NAICS

Advertising Agencies (541810), Advertising Agencies (54181)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Market Research, Analytics & Consumer Insights (BPAFAAAM)

Keywords

• Digital marketing agency
• E-commerce growth services
• Paid media management
• Search engine optimization
• Conversion rate optimization

Headquarters

HQ city

Westlake Village

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Digital Marketing Agency Services: Full-service digital marketing agency providing comprehensive e-commerce growth services including SEO, paid media, Amazon/Walmart marketplace management, CRO, retention marketing, programmatic/CTV, affiliate marketing, and PR. Revenue comes from professional services fees, likely retainer or project-based engagement.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels7 records

Core offering

National Positions is a full-service digital marketing agency that sells SEO, paid media, CRO, retention, and marketplace management services to e-commerce brands doing $5M-$50M in annual revenue. At the center of the offering is AdBeacon, a proprietary AI-powered attribution and performance management platform combining multi-touch attribution (MTA) and media mix modeling (MMM) with POAS tracking, AI creative production, AI agents for automation, and AI search optimization. Services are delivered through the agency's PACE methodology (Plan, Attract, Convert, Evolve) with dedicated Performance Managers assigned to each client engagement.

Product overview

National Positions is a full-service e-commerce digital marketing agency offering a unified platform-plus-services architecture. At its core is AdBeacon, a proprietary unified performance management platform that powers cross-channel attribution, real-time insights, forecasting, and profit-based analysis using AI. AdBeacon integrates three AI-powered modules: AI Search Optimization (for SEO and AI answer engine optimization across Google AI Overviews, ChatGPT, Gemini, Perplexity), AI Creative (for AI-assisted ad and content production at scale), and AI Agents (for automated bid optimization, budget management, and cross-channel workflow orchestration). AdBeacon is offered as a standalone programmatic product via its REST API and Google Sheets integration (AdBeacon for Sheets). The service portfolio spans paid media (Paid Search, YouTube Marketing, Programmatic/CTV, Paid Social across Meta, LinkedIn, TikTok, Snapchat, Pinterest), organic channels (SEO/AI Search, Organic Social), marketplaces (Amazon Marketing, Walmart Marketplace), user experience (CRO, AI for CRO/UX), retention (Klaviyo-powered lifecycle marketing), brand partnerships (Affiliate Marketing, Integrated PR & AI Visibility), and data & intelligence (Media Mix Modeling via Meridian, AI Measurement and Attribution, Business Intelligence). All services are powered by the AdBeacon technology ecosystem and the agency's PACE methodology (Plan, Attract, Convert, Evolve).

Differentiator

Problem solved

Functional benefit

Brands

• AdBeacon: AI-powered analytics platform for marketing attribution, multi-touch attribution (MTA), and media mix modeling (MMM) that tracks every dollar spent and connects marketing activity to revenue outcomes.
• PACE Methodology
• AdBeacon Advantage
• ConvertPro

Products and services

• AdBeacon Proprietary unified performance management platform that powers cross-channel attribution, real-time performance insights, forecasting, profit-based analysis, and multi-touch attribution (MTA) combined with media mix modeling (MMM). Serves as the foundation of the technology ecosystem, integrating all modules (AI Search Optimization, AI Creative, AI Agents) and connecting to 200+ metrics via its REST API.
• AdBeacon API Programmatic REST API providing full campaign-level metrics, attribution, performance, and profitability data access. Offers 200+ metrics across campaigns with real-time access to data and performance trends; supports historical and 7-day data timeframes.
• AdBeacon for Sheets Live AdBeacon data integration directly in Google Sheets for analytics, planning, and executive reporting; enables use of live ad data in internal reports and building executive-level dashboards in familiar tools.
• Performance Management Outsourced CMO and VP of Digital service acting as strategic backbone for digital marketing. Coordinates every channel, aligns campaigns to business goals, and drives measurable profitable growth using AdBeacon MTA and MMM tools. Includes strategy development, forecasting, cross-channel coordination, and continuous optimization.
• Focus on Profitability (POAS) Profit-driven marketing strategy shifting from ROAS (Return on Ad Spend) to POAS (Profit on Ad Spend). SKU-level POAS tracking, real-time contribution margin visibility, AI forecasting agents, inventory-aware bidding, and margin-adjusted ROAS via AdBeacon with Shopify-native COGS integration.
• Media Mix Modeling (MMM) Channel impact analysis service integrating Meridian MMM with AdBeacon. Evaluates true revenue contribution of each marketing channel using historical spend and revenue data, diminishing return curves, and saturation points. Includes incrementality testing (geo holdout, audience holdout, budget expansion) and scenario modeling for budget allocation optimization.
• Paid Search Paid search marketing service across Google Ads and Microsoft Ads. Manages Search, Shopping, Performance Max, Demand Gen, Display, and Video campaign types. Features AI-powered bidding, advanced keyword strategy, shopping and feed optimization, remarketing, and landing page testing.
• YouTube Marketing Full-funnel YouTube advertising and organic strategy service. Covers TrueView, Bumper, Non-Skippable, In-Feed Discovery, and YouTube Shorts ad formats. Includes AI-powered bidding and optimization, audience-first targeting, creative development and testing, remarketing, and channel/organic growth strategy.
• Programmatic / CTV Programmatic video and display advertising service across CTV/OTT, premium video, display, native, and audio inventory. Delivered with precision targeting, real-time optimization, cross-device reach, and AI-driven DSP spend management.
• Paid Social Paid social media advertising service across Meta (Facebook & Instagram), LinkedIn, TikTok, Snapchat, and Pinterest. Full-funnel approach from awareness to conversion with in-house creative team, A/B testing, and continuous optimization.
• SEO / AI Search Optimization (AEO/GEO) Traditional SEO combined with AI Search Optimization (AEO/GEO) for Google AI Overviews, ChatGPT Shopping, Bing Copilot, Perplexity, and voice search. Covers technical SEO, content and authority optimization, offsite authority building, local SEO, LLM SEO strategy, and AI visibility audits.
• Retention Marketing (Powered by Klaviyo) Lifecycle email and SMS marketing service powered by Klaviyo. Full funnel coverage including welcome, browse, cart, post-purchase, and win-back flows; advanced AI-powered segmentation and personalization; predictive analytics for LTV and churn risk; SMS automation; pop-ups and list growth; deliverability management.
• Organic Social Organic social media management service building authentic communities and brand loyalty through strategic, high-quality social content. Covers content creation and strategy, publishing and community management, influencer and UGC partnerships.
• Amazon Marketing Full-service Amazon management and advertising. Covers Amazon PPC management (Sponsored Products, Brands, Display), SEO and listing optimization, catalog and inventory management, and brand building with Amazon Storefronts and A+ Content. Includes Amazon Ads Verified Partner access.
• Walmart Marketplace End-to-end Walmart marketplace strategy combining retail operations, advertising, and performance intelligence. Covers Walmart Seller and Vendor Central launch and scale, Sponsored Ads management, listing and catalog optimization, inventory forecasting, and brand integrity protection.
• Conversion Rate Optimization (CRO) Conversion rate optimization service for eCommerce brands powered by ConvertPro. Data-driven analysis, UX and design optimization, personalized CRO strategies, landing page optimization, rigorous A/B and multivariate testing, and continuous performance monitoring. Shopify-native execution with fast test launches.
• Affiliate Marketing Performance-driven affiliate marketing program management across three core channels: affiliate networks (ShareASale via AWIN, Skimlinks), loyalty programs (Rakuten), and discounts/deals (RetailMeNot). Includes affiliate recruitment, commission structure customization, fraud prevention, and cross-channel integration.
• Integrated PR & AI Visibility Integrated PR and authority-building program combining media outreach and AI visibility optimization. Includes AI visibility audit, authority gap analysis, messaging development, media targeting, PR placement, AI citation optimization, revenue and eCommerce alignment, and monthly performance reporting.
• AI Creative AI-assisted creative production and testing module integrated with AdBeacon. Combines human strategy with AI tools (Midjourney, Claude, Runway, Opus, Descript) to generate text, image, and video ad variations at scale. Supports rapid A/B and multivariate testing with performance learning feedback loops across Meta, Google, TikTok, and CTV.
• AI Agents Custom AI agent and automation services for marketing workflows. Includes automated performance monitoring, continuous creative and media optimization, streamlined reporting and insight delivery, and cross-tool workflow coordination with human-in-the-loop governance.
• AI-Powered Media Optimization AI-powered media optimization service using AdBeacon to continuously analyze performance, profitability, and incrementality. Dynamically reallocates spend toward revenue-driving channels; detects winners, inefficiencies, and anomalies in near real-time; forecasts spend, pacing, and revenue outcomes.
• AI for CRO and UX AI-assisted CRO and UX optimization service for landing pages and A/B testing. Replaces slow manual website improvements with continuous experimentation and data-driven design decisions. Shopify-native execution with rapid test launches (hours not weeks). Optimizes for revenue per visitor, MER, and POAS.
• AI Measurement and Attribution Unified measurement service combining Marketing Mix Modeling (MMM) and multi-touch attribution to connect media, site behavior, and financial outcomes. Tracks POAS, MER, NCAC, contribution margin, and SKU-level profitability. Includes incrementality analysis, outcome forecasting, and budget scenario modeling.
• Business Intelligence Business intelligence and performance reporting service. Custom reporting frameworks and dashboards tracking revenue, MER, CAC, channel contribution, and customer behavior. AI-fueled analytics for growth opportunity identification and attribution and success modeling across the full customer journey.

Quantifiable outcome

• 15-30% average performance lift
• +4 more outcomes

Named customers4 records

Segments7 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration23 records

AI capability13 records

Feature9 records

Partnerships

14 partnerships are on record, tiered core and support.

• ShopifycoreTechnology or IntegrationCertified Shopify Partner with deep platform fluency. Simplifies and scales direct-to-consumer sales with fully optimized Shopify stores. Platform certifications and Shopify-native integrations for AdBeacon attribution.
• Meta (Facebook/Instagram)coreTechnology or IntegrationCertified Meta partner with team certifications across Meta Blueprint. Manages Facebook & Instagram advertising campaigns with dynamic creative, lookalike audiences, and retargeting capabilities.
• AmazoncoreTechnology or IntegrationAmazon Ads Verified Partner with verified status providing access to advanced tools, beta features, and direct support channels. Manages Amazon PPC, SEO, and marketplace presence for clients.
• KlaviyocoreTechnology or IntegrationRetention marketing powered by Klaviyo for lifecycle email/SMS campaigns, automated flows, advanced segmentation, and AI-powered predictive analytics. Full Klaviyo integration with Shopify for customer data.
• MeridiancoreTechnology or IntegrationMeridian Media Mix Modeling integrated with AdBeacon to generate statistically robust insights into marketing performance. Used for channel contribution analysis, incrementality testing, and scenario modeling.
• GooglecoreTechnology or IntegrationGoogle Premier Partner status. Manages Google Ads, Microsoft Ads, YouTube Marketing, and Shopping platforms. Access to Google's advertising ecosystem including Performance Max, Demand Gen, and Display.
• TikTokcoreTechnology or IntegrationPlatform partner for TikTok advertising with team certifications. Captures Gen Z and Millennial audiences through short-form video advertising with scroll-stopping creative.
• ShareASale (via AWIN)supportChannel Partner/ Reseller/ DistributorAffiliate network partnership providing broad access across niches and industries with robust tracking and reporting tools for affiliate program management.
• SkimlinkssupportChannel Partner/ Reseller/ DistributorAffiliate link monetization platform that turns product links into affiliate links. Ideal for content publishers, blogs, and PR-driven placements to monetize naturally.
• RakutensupportChannel Partner/ Reseller/ DistributorLeading loyalty platform that rewards shoppers with cashback. Drives repeat purchases and long-term customer retention through loyalty programs.
• RetailMeNotsupportChannel Partner/ Reseller/ DistributorCoupon and deals distribution platform providing wide-reach to price-conscious buyers. High visibility translates directly to conversions through targeted discount campaigns.
• Microsoft AdscoreTechnology or IntegrationManages Microsoft Ads alongside Google Ads for search advertising across Bing and Microsoft properties.
• LinkedInsupportTechnology or IntegrationLinkedIn Advertising partner with team certifications. Runs B2B targeting campaigns through sponsored content, InMail, and conversation ads to reach decision-makers.
• SnapchatsupportTechnology or IntegrationSnapchat advertising partner capturing Gen Z and Millennial audiences through short-form video ads.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Disruptive Advertising: Mid-market digital marketing agency focused on paid media, SEO, and conversion rate optimization for e-commerce and lead-gen brands. Closely comparable in ICP ($5M–$50M growth-stage brands) and multi-channel service stack.
• Wpromote: Performance marketing agency with full-funnel paid search, paid social, SEO, and proprietary Polaris analytics. Comparable on multi-channel e-commerce focus and proprietary measurement platform play.
• SmartBug Media: Full-service digital agency specializing in HubSpot-centric inbound, paid media, and lifecycle marketing for e-commerce and B2B brands of similar mid-market size.
• Thrive Internet Marketing Agency: Mid-market full-service digital agency offering SEO, PPC, social media, web design, and e-commerce marketing with a similar broad full-service vs. specialty agency profile.
• ROI Revolution: Performance marketing agency specializing in Google Ads, Microsoft Ads, and paid media for e-commerce, with proprietary analytics tools — direct comparator in channel focus and tech-enabled services.
• LYFE Marketing: Digital marketing agency providing social media, PPC, SEO, and email marketing to mid-market brands, overlapping in target customer size and service mix.
• Optimum7: Digital marketing agency focused on e-commerce and B2B clients offering SEO, PPC, CRO, and lifecycle marketing — comparable mid-market ICP and full-service agency model.

Broad incumbents

• Tinuiti: Large independent performance marketing agency offering paid media, SEO, CRM/lifecycle, and proprietary measurement (Flight Deck). Overlaps significantly in services and e-commerce verticals at greater scale.
• WebFX: Larger established digital marketing agency with proprietary revenue-tracking software (MarketingCloudFX) — directly comparable in the 'agency + proprietary analytics platform' model.
• Razorfish: Global digital transformation and marketing agency from Publicis; offers overlapping paid media, SEO, CRO, and analytics capabilities, but at enterprise scale and breadth beyond National Positions' mid-market focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/national-positions
• Xx.com/Natl_Positions
• Facebookfacebook.com/NationalPositions

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles11 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about National Positions