What Logicata does

Logicata is a UK-headquartered managed services provider specializing exclusively in Amazon Web Services (AWS). Founded in 2017 and operating as Logicata Limited (England and Wales, private limited company), the company is a wholly owned subsidiary of NTGL and holds AWS Advanced Tier Services Partner status, Amazon RDS Service Delivery, AWS Cloud Operations Management Competency, AWS Well-Architected Partner status, AWS Authorized Commercial Reseller status, and AWS Marketplace seller status. It is also ISO 27001 certified and PCI DSS compliant. The company is led by co-founder and CEO Karl Robinson and is small (11-50 employees), with UK headquarters in London at 107-111 Fleet Street and additional US support coverage.

The core product is InfraAssure, an end-to-end AWS managed service that provides 24/7 monitoring, incident response, patching, and cost optimization, sold on fixed monthly subscription pricing with no hourly billing. The portfolio sits in four layers: (i) managed services (InfraAssure, application monitoring, AWS Security, WebAssure for WordPress hosting), (ii) modernization services (Cloud Native, Containers, Managed Databases, Modern Analytics, Open Source, Modern DevOps), (iii) professional services (Well-Architected Reviews, DevOps on Demand, AWS Migration, VMware Exit, High-Level Design, Cost Optimization), and (iv) packaged solutions including LogiZone (AWS Landing Zone), Backup & DR, and AWS Value-Added Resell. Underlying tooling includes Terraform (Infrastructure as Code), Puppet, ECS/Fargate, CloudFront, ElastiCache, AWS WAF, and integrations with Datadog and CloudCheckr. A 2025 launch added an AI practice spanning AI Readiness, AI Architecture, and AI Context services for AWS-based AI workloads. WebAssure is offered as a sub-brand for high-performance WordPress hosting.

Logicata's go-to-market is sales-led, targeting founder-led UK businesses with £5m+ to £250m of revenue running web applications on AWS and engineering teams that are stretched thin on cloud operations. Distribution combines direct enterprise field sales, a free AWS Healthcheck lead-generation tool (2-minute assessment), AWS Marketplace, and the Authorized Commercial Reseller channel. The company also invests heavily in AWS community presence (AWS Community Builders programme, AWS Brighton User Group founded and run by Logicata, AWS Summit speaking) and operates a content engine including the LogiCast podcast. Named customers span EdTech (Charanga, QBench, Pupil Tracking), Legal Tech (Opus 2, Vector AIS), Entertainment (Virgin Experience Days, Lucky Day Competitions), Fintech (Stream/Wagestream), Healthcare Tech (Chemist 4 U, Vitaccess), Music Education (Atrium), and Real Estate (Florida Realtors), with outcomes including 30% monthly cost reductions, 50%+ hosting savings, 2.5x TTFB improvements, and 300% traffic-spike handling. The differentiation rests on AWS-only depth, a no-handoffs delivery model, predictable fixed pricing, and 24/7 UK and US engineer-led support.

Name

Logicata

Legal name

Logicata Limited

Website

https://logicata.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Logicata is a UK-based, AWS Advanced Tier Managed Services Provider that delivers end-to-end AWS infrastructure management, security, migration, cost optimization, and modernization services to founder-led businesses with £5m–£250m revenue, sold on fixed monthly subscriptions.

Ownership category

akta.pro rank

Product category

Cloud Managed Services

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Computer Systems Design and Related Services (54151)

SIC

Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Programming Services (7371)

akta.pro primary industry

Managed DevOps / Platform Operations (Run & Operate) (BPAEAKAO)

akta.pro secondary industry

Managed Databases (Relational/NoSQL/In-Memory DBaaS) (HDABAAAE)

Keywords

• AWS managed services
• Cloud infrastructure management
• AWS cost optimization
• Cloud migration services
• AWS security services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. AWS Managed Services: Fixed monthly subscription for ongoing AWS infrastructure management including monitoring, incidents, patching, and cost optimization. No hourly billing or surprise invoices.
2. Professional Services: One-time project-based services including AWS Migration, Well-Architected Reviews, VMware Exit, and DevOps on Demand engagements.
3. AWS Value-Added Resell: AWS Authorized Commercial Reseller with consolidated billing, committed spend management, and cost optimization built into the service.
4. Managed Services Percentage Model: Some MSPs charge percentage of AWS bill (15-80% range mentioned in blog). Logicata emphasizes fixed monthly pricing as differentiator.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

Logicata is an Advanced AWS Tier Services Partner that provides end-to-end AWS managed services for founder-led businesses with stretched engineering teams. The core offering, InfraAssure, delivers 24/7 AWS infrastructure management including monitoring, incident response, patching, and cost optimization, complemented by professional services such as migrations, Well-Architected Reviews, DevOps on Demand, and AWS reselling.

Product overview

Logicata is an Advanced AWS Partner offering a comprehensive portfolio of AWS managed services and professional solutions. The core offering is InfraAssure (AWS Managed Services) providing end-to-end infrastructure management, complemented by specialized security, migration, and cost optimization services. The company also provides modernization services including Cloud Native transformation, Containers, and Managed Databases. A dedicated AI practice offers Readiness, Architecture, and Context services for AI workloads. Packaged solutions include WebAssure for WordPress hosting, LogiZone for AWS Landing Zone setup, and Backup & DR. Professional services span Well-Architected Reviews, DevOps on Demand, and VMware Exit migrations. The portfolio is unified by a 'connected journey' approach where the same team handles assessment through ongoing management.

Differentiator

Problem solved

Functional benefit

Products and services

• InfraAssure (AWS Managed Services) End-to-end AWS infrastructure management with 24/7 monitoring, incident response, patching, and cost optimization for businesses running web applications on AWS.
• AWS Security Security services for AWS environments including security reviews, posture management, and protection against threats.
• AWS Migration Migration services for moving workloads to AWS using proven methodology with Infrastructure as Code, covering assessment through production.
• Cost Optimisation AWS cost optimization services delivering typical savings of 20-40% through right-sizing, commitment management, and unused resource cleanup.
• Well-Architected Review AWS Well-Architected Framework reviews assessing environments against Amazon's framework for security, reliability, performance, cost, and sustainability.
• DevOps on Demand On-demand DevOps expertise for AWS environments including automation, CI/CD pipelines, and infrastructure as code implementation.
• WebAssure High-performance WordPress hosting solution on AWS featuring autoscaling LAMP stack, built-in WAF protection, and 2.5x TTFB improvement over standard hosting.
• LogiZone AWS Landing Zone service for setting up secure, well-architected AWS environments with proper account structure and governance.
• Backup & DR Backup and disaster recovery solutions for AWS workloads ensuring business continuity and data protection.
• VMware Exit Migration services specifically designed to help businesses exit VMware environments and migrate to AWS.
• Value-Added AWS Resell AWS Authorized Commercial Reseller service enabling customers to buy AWS directly through Logicata with consolidated billing, committed spend management, and cost optimization built in.
• AWS AI Readiness AI readiness assessment services to evaluate business preparedness for implementing AI workloads on AWS.
• AWS AI Architecture AI architecture design services for building scalable and efficient AI implementations on AWS infrastructure.
• Cloud Native Services to help decompose monolithic applications into cloud-native microservices on AWS for independent deployment and faster feature shipping.
• Containers Container implementation services using AWS ECS, EKS, or Fargate for scalable, resilient application deployment.
• Managed Databases Managed database services including Amazon RDS for MySQL, PostgreSQL, Oracle, SQL Server, and Aurora, covering migrations, performance tuning, and high availability.

Quantifiable outcome

• Up to 80% infrastructure cost reduction achievable
• +6 more outcomes

Named customers13 records

Segments4 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability1 record

Feature5 records

Partnerships

Two partnerships are on record, tiered core and minor.

• Amazon Web Services (AWS)coreTechnology or IntegrationAdvanced Tier Services Partner with validated capabilities across Cloud Operations, Well-Architected Framework, and RDS Service Delivery. Logicata provides AWS managed services while AWS validates and recognises their technical expertise.
• Drive DigitalminorStrategic or Co-development PartnerWeb agency partner that collaborated with Logicata on Lucky Day Competitions WordPress migration. Drive Digital handled code migration with support from Logicata's specialist WordPress team.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• DoiT International: Cloud-native managed services and FinOps provider focused on AWS and GCP for mid-market and enterprise. Comparable because it sells managed cloud services, cost optimization (CloudBill), and acts as an authorized reseller — directly overlapping Logicata's InfraAssure, cost optimization, and AWS reseller motion.
• Cloudnexa: AWS Premier Tier Partner delivering managed AWS services, migrations, and Well-Architected reviews. Directly comparable to Logicata as an AWS-only managed-services competitor with similar mid-market targeting and partner-tier-driven credibility.
• 2nd Watch (Trace3): AWS Premier Tier managed-services provider offering cloud strategy, migration, and managed operations. Now part of Trace3, it competes head-to-head with Logicata for AWS managed-services engagements, particularly in mid-market and enterprise migrations.
• Onica (Rackspace Technology): AWS Premier Tier consultancy acquired by Rackspace, providing cloud migration, DevOps, and managed AWS services. Directly comparable in service portfolio (managed ops, cost optimization, Well-Architected) though typically serving larger customers than Logicata.
• Lemongrass Consulting: AWS Premier Tier Partner specializing in SAP-on-AWS and broader cloud managed services. Comparable as an AWS-only managed services competitor with focus on migration and ongoing operations for mid-market/enterprise customers.

Broad incumbents

• Nordcloud (Accenture): European cloud MSP acquired by Accenture, offering managed services across AWS, Azure, and GCP. Comparable to Logicata in managed AWS delivery but multi-cloud and now part of a global systems integrator with substantially larger scale.
• Claranet: UK-headquartered managed cloud services provider with AWS, Azure, and private cloud capabilities. Comparable as a UK-based managed cloud services competitor targeting mid-market, though broader in scope than Logicata's AWS-only focus.
• CloudHealth (VMware by Broadcom): Cloud cost management and optimization platform owned by VMware/Broadcom. Comparable to Logicata on the cost-optimization and FinOps axis, though positioned as a software vendor to large enterprises rather than a mid-market managed-services delivery partner.

Emerging players

• nOps: AWS cost management and FinOps SaaS with managed-services adjacencies. Comparable on the cost-optimization and rightsizing capabilities Logicata emphasizes, though nOps is primarily a software platform rather than a managed-services delivery firm.

Others

• Datadog: Cloud monitoring and observability platform that Logicata integrates with and resells for customer environments. Listed as an enabling/ecosystem participant — a tooling layer that complements but also partially overlaps with Logicata's managed monitoring offering.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/logicata
• Xx.com/LogicataCloud

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Logicata